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Falconide Triggered/Transactional Emails Product Presentation
This document discusses Netcore Solutions' transactional email service called Falconide. Falconide provides reliable delivery of critical transactional emails such as order confirmations and shipping updates. It offers real-time email tracking, reporting and notifications to help companies improve customer experience. Several large Indian companies are using Falconide to reduce customer complaints and improve email delivery rates.
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Falconide Triggered/Transactional Emails Product Presentation
- 1. copyright 2017. NetcoreSolutions India’s No. 1 Transactional/ Triggered Email Solution
- 2. copyright 2017. NetcoreSolutions We are living in the world of ‘Now’ …And the ‘Now’ cannot wait.
- 3. copyright 2017. NetcoreSolutions Triggered/ Transactional Emails are about ‘Now’… Critical ones • Financial Transactions • Order confirmation • Shipment, delivery status … the ones that keep the house running • Password reset • Signup confirmation, email verification • Supplier/merchant inventory status … and the ones that keep them coming back • New product alerts • Shopping cart abandonment alerts • Coupon expiry alerts • Daily digests, weekly newsletters
- 4. copyright 2017. NetcoreSolutions …And these are the most valuable for your business! Transactional/ Triggered emails have 8x open rate as compared to traditional promotional emails. They also generate 6x more revenues as compared to batch & blast. Not only higher open rates, but also a decent reading time. Users consider them important as they’re sent basis user action or request. High deliverability and scalability with an additional opportunity to engage users with more information, cross selling and up selling.
- 5. copyright 2017. NetcoreSolutions Delayed Delivery SPAM Landing High bounce rate Difficulty in Tracking & Reporting When Triggered/ Transactional Emails face…. Poor Customer Experience
- 6. copyright 2017. NetcoreSolutions Your Customers Expect the ‘Now’ Experience PersonalisedReal-timeRelevant Immediate
- 7. copyright 2017. NetcoreSolutions Some of the largest, leading brands which are delivering the exceptional ‘Now’ Experience
- 8. copyright 2017. NetcoreSolutions India’s Largest Taxi Aggregator - Attained 0.01 millisecond email latency - Reduced customer complaints by 90% Leading Private Sector Bank ₋ Achieved ‘Zero’ customer complaints & positive domain reputation with advanced real time reporting ₋ 100% Focus on core banking infra with negligible interference using Netcore’s managed services Top New Generation Private Bank ₋ Reduced its bounce rate from 18% to 4% with advanced reporting & tracking using Webhooks ₋ Managed real time database correction and leveraged additional cross-promotional opportunities
- 9. copyright 2017. NetcoreSolutions An effortless Triggered/ Transactional Email service that enables it all… Reliable and robust SMTP relay server Good reputation IPs To high inbox deliverability Real time email tracking with bounce management Easy integration with all applications via SMTP/ web API Instant notifications via HTTP callback
- 10. copyright 2017. NetcoreSolutions A Cloud Based Transactional/ Triggered Email Service That Delivers Emails To Inbox
- 11. copyright 2017. NetcoreSolutions Emails Triggering Applications Multiple Security Layers One-To-One Personalised Emails How It Works? CRM User’s Action Alert Real-time Alerts Real-time Notifications Reporting Applications
- 12. copyright 2017. NetcoreSolutions Experience
- 13. copyright 2017. NetcoreSolutions Redundant Infrastructure with Robust Security • 100+ servers across 3 global data centers (India , US, Singapore) • 99.99% uptime • Handles 500 cr < email and 125 cr Transactional emails • ISO certified & belong to Tier 3 & 4 Category only o ISO 9001:2008 (Quality Management Standards) o ISO 27001:2005 (Information Security Management) • Multiple layers of security for restricted access & safeguard data o Panel, Architecture and API level security • Regular security audits by 3rd party vendors (Secure View) • Encrypted Web interface sessions Quick & Easy API Integration • Send emails quickly with SMTP API integration • Supports HTTP API for efficient bandwidth utilization
- 14. copyright 2017. NetcoreSolutions ~100% Inbox Delivery • IP reputation monitoring & scoring • Email authentication (SPF, DKIM & DMARC) • ISP feedback loops to manage abuse • Email Delivery at less than 3 second latency 94% 96% 98% 95% 96% 97% 0% 20% 40% 60% 80% 100% 21-Jul 22-Jul 23-Jul 24-Jul 25-Jul 26-Jul > 10 sec Less than 10 sec Less than 5 sec Less than 3 sec OTP Email Delivery Stats 94% 90% 91% 92% 94% 94% 0% 20% 40% 60% 80% 100% 21-Jul 22-Jul 23-Jul 24-Jul 25-Jul 26-Jul > 10 sec Less than 10 sec Less than 5 sec Less than 3 sec Other Transactional Email Delivery Stats Email Latency Stats (1 Week)
- 15. copyright 2017. NetcoreSolutions Edge Intelligence • Edge Intelligence allows you to extract data from transactional message content (sms/email) to build an intelligent logic over it and take subsequent action accordingly. • Easy to create custom parsing rules which are 100% tailored to your needs. • Actions could be 1. Sending relevant communication based on transactional email 2. Showing cross selling communication in same email Send cross sell communication after some time Embed cross sell communication in same email Falconide Applies Logic on the Content and Takes Action Falconide Reads Email Content Falconide Receives the Email and Sender ID Transactional Message Triggered from Client
- 16. copyright 2017. NetcoreSolutions Customer Support • 24x7 Support • Email, Chat, Phone • Online Documentation/ FAQs Transaction Tracking • Add application’s own transaction ID to each API call • It correlate Falconide’s reports as this transaction ID will be added to the reporting API and/or Webhook call PQR Real-time Reports & Logs • Reporting API to fetch reports without logging into panel • Real-time notifications based on the occurrence of the activity/event (drop, open, bounce, spam, unsubscribe etc) to your specified URLs with Webhooks
- 17. copyright 2017. NetcoreSolutions Falconide User Interface Email Blacklist Management Alert Customisation Account Customisation SettingsLog DashboardReport DashboardPanel Dashboard
- 18. copyright 2017. NetcoreSolutions Empowering Brands to Deliver Exceptional Customer Experience Success Stories
- 19. copyright 2017. NetcoreSolutions Facilitating > 300,000 cabs in 100+ major cities of India. An app based cab service provider, sends a huge amount of triggered emails based on cab bookings, payments etc. Challenges: • Latency in picking emails from applications resulting delayed delivery of crucial emails • Email SPAM Landing causing poor customer experience Solution: • Email Delivery Speed - installation of servers at client’s international data centre to null the latency • Real Time Tracking to take relevant and timely actions • Expert Email Consultancy to implement email best practices Result: • Achieved email latency about mere 0.01 Millisecond • Positive domain reputation in a short span of 2 months with higher inbox delivery • Customer complaints reduced by 90% for undelivered or untimely emails • Email Consultation improved campaign response by 22%, thus observed increase in Customer Engagement by 11% and incremental Transactions by 7% India’s Largest Taxi Aggregator Sending 20 Cr Emails/ Month Flawlessly!
- 20. copyright 2017. NetcoreSolutions Offers wide array of products and services across deposits, loans, investments and payment solutions which are delivered through multiple channels to the Bank’s customers. Challenges: • Poor inbox delivery of critical emails resulting increased Customer complaints • Real-time Tracking of email performances to take corrective measures Solution: • One month POC was carried to analyze the issue of poor delivery. • 18% Hard Bounces were discovered and reported in real • Real Time Email Tracking using webhook push mechanism to take relevant and timely actions • Netcore’s complementary services to update the database using transactional SMS asking for correct email ids Result: • Bounce Rate came down to 4% from 18% within a span on 3 months • Database Correction using advance tracking • Hot Lead Tapping by reporting live on link clicks to tap them in real-time • Increased engagement provided an opportunity to run cross-promotional campaigns India’s New Generation Private Sector Bank Seamless Customer Experience With higher Inbox Delivery
- 21. copyright 2017. NetcoreSolutions Currently servicing around 14,00,000 customers. A lot of critical communication over emails like A/C statements, ATM transaction and credit card statements, etc. Challenges: • Higher Customer Complaints due to increased email bounces • Lack of reporting and analysis mechanism • Using in-house infra for email communication were getting tedious and causing divided focus on core banking system Infra Solution: • Real Time Tracking using webhook to analyse email performance • Bounce Management using advanced reporting to correct and update the email database Result: • RBL significantly Reduced Bounce Rate with updated email database • Zero Customer Complaints & Positive Domain Reputation with stabilized email delivery • 100% Focus on core banking infrastructure with negligible interference with Netcore’s managed services • Real-time tracking helped to explore opportunities of personalised messaging RBL Bank - Fastest Growing Mid-sized Private Bank 100% Focus on core banking infrastructure with managed services with Netcore
- 22. copyright 2017. NetcoreSolutions “ ”Mr. Ronil Bandarkar, AVP -Technology Netcore Falconide is one of the best time-saving, user-friendly tool for transactional emails, which I strongly recommend for businesses dealing with critical & high volume emails. “ Mr. Santosh Kumar Sadasivan Sr VP & Head - IT Infra and Service Delivery We wanted a solution that had the right technology and security to reshape our customer interaction. Netcore Falconide was the answer. The real-time reporting helped us in personalising messages. ”
- 23. copyright 2017. NetcoreSolutions ” Mr. Rahul Mulay Assistant General Manager – IT Implementing Netcore Falconide armed us with a wealth of information, helping us identify the root cause of customer complaints and respond immediately thus, enabling us to deliver better customer experience. “ Mr. Ranvir Joshi SVP IT Infrastructure & Support Switching to Netcore Falconide helped us to focus on our core business and be more productive, as the challenges related to email delivery and bounces were handled effectively ” “
- 24. copyright 2017. NetcoreSolutions Top 35+ BFSI Brands Trusted by 300+ Brands Education Travel Portals & Premier Airlines
- 25. copyright 2017. NetcoreSolutions Online Retail Brands & Classified Portals Trusted by 300+ Brands Payment Gateways & Wallets Others International Brands
- 26. copyright 2017. NetcoreSolutions Thank You 8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai – 13 sales@netcore.in | +91-22-6663 2111 Branches: New Delhi | Chennai | Bengaluru | Hyderabad | Pune | Thane Netcore Solutions Pvt. Ltd.
- 27. copyright 2017. NetcoreSolutions Optional Slides
- 28. copyright 2017. NetcoreSolutions In-house Vs. Outsourcing Essentials Inbox placement Infrastructure Data Security Scalability Resource & Cost Performance Tracking In-house Challenge Limited Good Limited Mandatory & Expensive Challenge Outsource Core function - Delivering the emails to the inbox Dedicated IPs & Redundant infrastructure Certified global datacenters Infrastructure scaling as email volumes grow Cost effective, high level data integrations capability, no resource burden Technical capability + Detailed reporting + Experts Consulting
- 29. copyright 2017. NetcoreSolutions User Interface
- 30. copyright 2017. NetcoreSolutions SMTP Integration details HTTP API Integration details (REST Call) API Integration
- 31. copyright 2017. NetcoreSolutions Falconide Panel Dashboard Real time reputation meter demonstrating how ISPs rate your emails.
- 32. copyright 2017. NetcoreSolutions In-depth Reports & Analytics to track performance by date, date range, week & month Report Dashboard
- 33. copyright 2017. NetcoreSolutions Logs Dashboard View logs in real time Real Time Logs 90 days data availability Easily Downloadable Reports via Periodic emails.
- 34. copyright 2017. NetcoreSolutions Security Checks Architecture/ System Level Security API Level Security
- 35. copyright 2017. NetcoreSolutions CRM, LMS, SAP, Website, Applications Firewall Regular SMTP connection Secured Connection Regular API connection (HTTP) Secured API Connection (HTTPS) PORT 25 PORT 587 Encrypted PORT 80 PORT 443 Encrypted Detailed Integration with Falconide
- 36. copyright 2017. NetcoreSolutions Edge Intilligence Use Cases ABC bank wants to cross promote their own Payment Wallet to their existing customers who are already using Paytm wallet. Proposed Solution: Step 1: ABC Bank will send Trans SMS / Email from Netcore, when any customer does a transaction through PayTM wallet. The SMS which is sent to customers will contain <KEYWORD> in their SMS content. Step 2: Netcore system will parse the SMS / Email and will search for <KEYWORD> Step 3: Logic will be built at Netcore's System that if <KEYWORD> found, then send SMS / Email to promote ABC Wallet eg. "Dear Customer, Try our ABC App which is trusted and safe to use" Logic: Client to provide mapping of KEYWORD to Message. Eg. Paytm --> "Message 1“ Flipkart --> "Message 2” This strip can be customised based on the content of the Email. Case 1 Case 2
- 37. copyright 2017. NetcoreSolutions Thank You 8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai – 13 sales@netcore.in | +91-22-6663 2111 Branches: New Delhi | Chennai | Bengaluru | Hyderabad | Pune | Thane Netcore Solutions Pvt. Ltd.
Editor's Notes
- #14 What we do to maintain the levels ? Multiple layers of security & safeguards The entire system is built over Linux, considering Linux systems are the most difficult to hack. No history of “been hacked” in last 17 years of operations. We use only secured ports. We recommend and support HTTP calls as they’re secured API calls. Quarterly auditing is conducted by ""Secure View"" (reports available) Don’t read or store content. Email logs are stored for reporting & auto deleted after 90 days. 3 Level Security for Panel Access Following 3 parameters are checked for security of connections. White Listed IPS. White listed Domains. Log in ID and Password. We also have 2FA login to access Falconide application interface. Additional: Password Strength Policy: Minimum of 6 characters including one special and numeric. One way hash encryption: User authentication is encrypted using a one way hash. No use of "cookies" to store other confidential information. Encoded Sessions: Use of Advanced security methods based on dynamic data and encoded session IDs. Expiring Headers: Restricts other users to access cached pages in the browser.
- #15 Email Delivery: We deliver at the Speed at which our servers accept emails. Our Acceptance capacity is 1000 Emails per sec, 3.6 million per hour ( Size 25kb). 10 million messages per hour possible. (Size 10Kb). ( 95% messages are of this size). Operate at 1 millisecond latency. Provision of new server placements to avoid latencies. Reports & Logs: Fetch reports without logging into Falconide panel: HTTP via Call back URL FTP via download area Email via a downloadable link Configure within 6 hours. Custom reports deployed within a day. How to Enable Webhooks? Log in to panel. Go to Webhooks Section. Give the URL or URLS Choose (Global) API or (Custom API) Receive on CRM / LMS / APP / SAP or FTP / SFTP
- #16 Transaction Tracking - How the Functionality Works ? Pass Transactional ID in XAPI Headers. Field is added to report pushed via API or Webhooks. Tag your emails. Segregated reports provided for tagged emails.
- #17 Transaction Tracking - How the Functionality Works ? Pass Transactional ID in XAPI Headers. Field is added to report pushed via API or Webhooks. Tag your emails. Segregated reports provided for tagged emails.