Marketing Automation helped leading players across the Insurance, BFSI, eCommerce, and Travel industry, reach the right customer at the right time, through the right channel. To download success story visit - https://netcore.in

1. 5

2. A pioneer in the Indian Mutual Fund (MF) Industry, our
client is a leading MF company, which remained the sole
vehicle for investment in the capital market by the Indian
citizens for overtwodecadesfollowing itsinception.
CHALLENGE
The client's idea was to promote and drive sales of latest
NFO (New Fund Offer) by using Email Marketing as a
primarymedium ofpromotion.
The challenge was to change the mindset and convince
maximumaudience to buymutual funds,online.
Although, our client was certain about using email as a
medium to communicate, they wanted a strong Email
Marketing Program, that creates buzz and influences the
purchasedecisionofInvestorsandDistributors.
Mutual Fund Company Increases Online
Revenue by 25% with Cross-channel
Marketing Automation
SUCCESS STORY A Leading Mutual Fund Company
SOLUTION
With core understanding of the client's requirement,
Netcore's Marketing Technologists came up with a robust
idea of cross-channel targeting and retargeting, revolving
around the objective of using email as a primary medium
ofcommunication.
A Marketing Automation program was designed using
Netcore Smartech, based on the activity performed over
the email. We used SMS as a 2nd channel of
communication to adjunct the campaign. Reminder
SMSes were sent to those who did not open the mail,
along with two reminder emails. The real time reports
shared with the client's call center, helped in providing the
detailed information of the product, maintaining the
relevancyandcashingonthemoment.
5 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS 01

3. RESULTS
Our dedicated group of Marketing Technologists helped the brand achieve its objective with remarkable outcomes and
alsohelpedinelevating customer engagement through astrongconsultancyinemails
Systematic multichannel targeting & retargeting
approach achieved 162.69% higher response
from investors 97.2%and from distributors
(as against sending a single emailer)
Reminder SMS notification to check email, saw a
phenomenal above industry open rate of 10.77%
from distributors 5.98%and for investors
The email promotion contributed to 25% of the
total online sales (Source: Client)
Call from UTI Customer
Care on NFO
Purchases Online
Gentle SMS reminder
to check email
2nd email
(reminder to open)
Email about the NFO
Gentle SMS reminder
to check email
Customer now well
informed about the product
Lead drop
Clicks email liameskcilCliameskcilC
Ignores Ignores
Ignores
3nd email (drives urgency)
Ignores
Lead drop
THE AUTOMATION WORKFLOW
Subject line Optimization: Short subject lines were created along with
personalisationinthe emailcontent.
Time Optimization: User behavior was analyzed and emails were sent between
10am-12pmwhen thecustomers weremost active.
Netcore's Experts extended a strong consultation on the communication aspects
of the campaign with tactics to optimize email campaign w.r.t. content, design
andexecution ofcampaign adhering tothe industrystandards.
2. EASY TO FOLLOW CALL-TO-ACTIONS
1
2
1. BRAND POSITIONING
5 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS 02

4. SUCCESS STORY World's Largest Pharmaceutical Company
4x
Pharma Giant Increases Customer
Engagement, Generates 4X Leads through
Multi-Channel Targeting
An American global corporation, our client is among
the world's largest pharmaceutical companies, which
develops medicines and vaccines for a range of medical
disciplines.
CHALLENGES
Many Pharma companies don't have a strategy in place to
interact with physicians, as engaging physicians is fairly
complex.Ourclient facedasimilar challenge.
A 3-day event was organised by the client for the Medical
Professionals, wherein the immediate objective was to
engage the attendees and disseminate information in a
user-friendly manner. But, the long term objective was
to use technology to build deeper collaborations with
physicians with a focus on patients' needs and
gather the valuable data-points of these attendees
to amplify the campaign and make use of it for future
engagement.
SurroundingObjectives:
• Demonstratethe brand'sleadership.
• Digitization: Become the top Digital Marketing
Organization inthe vitropharmaindustry.
• Data Collection & Analytics: Unique Mobile no.
through engagement, to gauge response from
attendeesforfuture engagement.
SOLUTION
Marketing Technologists at Netcore proposed a solid
Engagement Strategy to interact with the event attendees,
using Netcore Smartech.
We combined Traditional Channels with Digital and built a
Multi-Channel Marketing Automation Campaign for
informationdissemination.
We used the power of Missed Call & integrated 3 other
Channels viz. Email, OBD,& SMS to elicit attendees'
interest and engagethem with theclient brand.
5 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS 03

5. RESULTS
The multi-channel automation workflow designed by Netcore 's Marketing Technologists, exclusively for the 3-day event,
received immense response. The event attendees not just actively interacted with the brand, but also passed on the
Missed Call Number to their colleagues because of the Convenient User Experience & Relevant Content, that helped brand
inincreasedWordofMouth engagement. Asaresult,
Further, for downloading73% showed interest
the resource by actually filling in the form
70% engagement happened over SMSes,
sent to over 2000 missed call received
Out of this, around 40% downloaded the
resources
34% increase in Conversation Rate through
Multi-Channel Retargeting. Retargeting at the
right frequency influenced Response and
created Brand Recall
41% Open Rates were achieved on the
additional Feedback Email sent, which
opened the doors for lasting Customer
Relationships
4X increase in Leads, generated
through Automation process4X
Missed Call given
Thank You SMS with
landing page link to download
Check if
form filled
10 days
Reminder SMS 1
Check if
form filled
10 days
Reminder SMS 2
Check if
form filled10 days
Reminder SMS 3
END
Send SMS with Link
to download PDF
Check if
Link Cliked
10 days 10 days
Reminder Email Feedback Email
END END
THE AUTOMATION
WORKFLOW
Send email with Link
to download PDF
5 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS 04

6. Private Bank Increases Lead Conversion Rate
by 20% by Recycling Dropped Leads through
Cross-channel Automation
SUCCESS STORY A Private Bank
One of the TOP 4 Private Banks of India, our client is a
financial services conglomerate that offers a wide range
of banking products and financial services for corporate
andretailcustomers.
CHALLENGES
As a leading private bank, the client has a humongous
database of leads multiplying every day from various
sources. The bank followed a process of tapping these
leads through tele-calling over a period of 3 months,
however,maximumleadsusedto getdroppedgradually.
The core objective of the brand was to recycle these
dropped leads with an online engagement marketing
program. They had business logic in place catering
content and engagement strategy for the dropped leads,
but implementation through an online medium to such a
huge volumeofleadsposedachallenge.
SOLUTION
Netcore addressed this challenge, by helping the client
implement a Marketing Technology for the first time to
recyclethedroppedleads.
Based on the status of leads stated by the client's call-
center, we segmented the dropped leads based on
primaryreasons:
• Not interested (No requirement, Too many
documents,Processingfees,etc.)
• Not Eligible (Salary norms, Policy norms, Unable to
maintain balanceetc.)
• Not Contactable (No number, Wrong extension
number, Wrongnumber etc.)
A cross-channel automation workflow was designed
as per client's business logic. The agile design of
our workflow, provided flexibility to amend the
communication aswellasworkflowinrealtimebasis.
5 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS 05

7. This helped the client deliver relevant communication based on the actual responses across multiple channels (Email,
SMS,MissedCall).
RESULTS
The marketing automation campaign was implemented across 3 channels viz. Email, SMS & Missed Call, helping the
clientachievecommendableresults:
20% Increase in
Lead Conversion Rate
50% Drop Cost Per Lead (CPL)in
)ngiapmacsihthguorhtLPClautcAsVLPCAS&SPN(20%
Contact is added to list
Check if
category = 1
Send Email 1
Wait for
12 hours &
Check if
Opened
Send SMS 1A Reminder
Wait for
36 hours &
Check if
Opened
Send Email 1 B
Check if
Opened
Send SMS with
Missed Call Number
END END
Wait for
12 hours &
Check if
Opened
Send SMS 1 B Reminder
Check if
Opened
Send SMS with
Missed Call Number
END END
Check if
Opened
Send SMS with
Missed Call Number
END
END
THE AUTOMATION WORKFLOW
065 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS

8. Hotel Chain Maxmises Direct Online Bookings,
Sees About 94% Decrease in Customer
Acquisition Cost
SUCCESS STORY A Hotel Chain Company
Our client is one of the fastest growing chain of upscale
business and leisure hotels, operating 27 hotels in 18
citiesacrossIndia.
CHALLENGE
The Hotel industry generally faces a challenge to reduce
the enormous amount that goes to mediators as OTA
(Over The Air) commission. Similarly, our client was
affected because the OTA commission costing 15% to
30% of their margins. To tackle the issue, they wanted to
increase their direct online bookings by converting the
whopping 76% of OTA bookings, through a guest loyalty
program offering exclusive vouchers which can be
redeemedupondirectbookings.
As the hotel brand sought to develop marketing
campaigns aimed at these different booking groups
(OTA & Direct bookings), they were in need of a more
targetedcustomerengagement.
SOLUTION
Analysing the case, Netcore's Marketing Technologists
logically suggested adoption of Email Marketing
Automation to effectively attract and retain more visitors
to direct hotel booking. The expert consultancy helped
the brand design targeted personalised email
communication - optimized content & design that creates
fruitful engagement.
We proposed the addition of Mobile as a secondary
channel to send reminder to those who did not redeem the
vouchers.
5 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS 07

9. RESULTS
Through our strategy and by adoption of Netcore Smartech, the hotel chain company was able to combat the
challengeofOTAand achievecompelling results:
157.25% Increased Engagement
over their previous campaigns
performed in silos
93.76% Decrease in Cost of
Acquisition as compared to
OTA commission.
THE AUTOMATION WORKFLOW
Loyalty Discount Voucher
Automation Segment
Email 1
Check if
form filled
END
Redeemed
Voucher
Did not redeemed
Voucher
Reminder SMS
with CTA
Wait for
15 days &
Check if still
in segment
Redeemed
Voucher
END
Loyalty Discount Voucher
Email 1
END
Direct BookingOTA Booking
085 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS

10. SUCCESS STORY A Leading Insurance Player
Insurance Company Increases Customer
Lifetime Value up to 20% through
Cross-channel Marketing
A leading Insurance Player, our client is a long-term life
insurance provider offering individual and group
insurance.
CHALLENGES
The client used Propensity Analytics model to analyse
data and predict what customers would buy, even before
the customers know themselves. But, the biggest
challenge was to run this model and effectively engage a
widevarietyofpeopleacrossdigital channels.
Yet another challenge faced by the brand, was non-
availability of all data-points (Email id, mobile no. etc.) of
the customerstodeliverrelevantcommunication.
The client recognised the need for a solution to help them
develop their cross-channel communication and lifecycle
marketing programs. They chose Netcore Smartech as
theengagement marketing platform.
SOLUTION
Netcore’s Marketing Technologists got into action and
designed a robust Marketing Automation Program, where
Marketers at the Life Insurance company could input the
insights from their predictive tool, define rule-based
actions on Netcore Smartech and deliver messaging
acrossmultiplechannels.
Predictive Tool
Netcore
Smartech
Multi-channel
Targetting
Demand
Generation
Lead
Scoring
Lead
Nurturing
5 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS 09

11. The challenge of inadequate database was handled by designing an automation workflow in a manner where each of the
contactscouldbereached.
A workflow module for the category “Retirement Plan”
Netcore's Marketing Technologist Group built a 11-Day workflow with 7 different modules for 7 product categories, to
delivercommunication across4Channels(Email, SMS,Voice, Missed Call).
Database with only mobile number
SMS Missed Call Voice
Database with only mobile number and email address
SMS Missed Call VoiceEmail
Check for category
Send email on next product
customer likely to busy
Send OBD Call based on
predicted Category
Check if Contact has mobile #
END
Contact exists in the list
1. Savings & investments
2. Protection Plan - Unmarried
3. Protection Plan – Married
4. Annuity plan
5. Child plan
6. Retirement plan
7. Health plan
People who purchased
Retirement plan are likely to buy
Protection plan - Married
1. Click on video link
2. Missed call given
3. Goes to landing page to fill form
4. Fills form
Send SMS of predicted category
product with CTA Link
Rank Lead Score = 4
Check if SMS Link clicked
END Assign Lead scoring
1. Click on video link
2. Missed call given
3. Goes to landing page to fill form
4. Fills form
Check
if Contact
has email id
Check
email
opened
10 days Assign Lead scoring
10 days
Check if OBD
call duration
> 15 secs
+ key press
105 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS

12. SUCCESS STORY A Leading Insurance Player
RESULTS
With Netcore Smartech, the client was able to execute this massive cross-channel automated engagement program,
which helped them drastically reduce manual intervention, producing significant results:
Increase in email open rates through relevant targeting
49%
high quality, sales ready leads of the leads captured through the campaign
70%
jump in leads through cross channel campaigns
30%UP
TO
increase in Customer Lifetime Value through relevant targeting
& personalised recommendation20%UP
TO
115 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS

13. 12
About Netcore Smartech
Market to the Right Person
through the Right Channel at the Right Time
Netcore Smartech powers exceptional 1:1 customer experiences
Increase in
Customer Engagement
ROI with Relevant
2x
40%
Cost of Messaging
20%2x
Increase in
20%
Create Unified View
of Customer
Personalise
Content Based
On Profile And
Context
Communicate
Channels
Analyse
Reports And Predicts
Collect Data
At Every
Touch Point
5 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS

14. 13
Netcore Smartech is a ready-to-go full stack
marketing technology solution
Multi-Channel
Campaign Management
• Recommendation Engine
• Advanced Segmentation
• Live & Dynamic Content
• Social Media Integration
• Inbox Preview
• Split A/B Testing
• Responsive Email Templates
Strategic Consultation
by Marketing Technologists
• Personalised Handholding
• Requirement & Technology Audit
• Automation Ideas & Implementation
• Campaign Performance Optimisation
24/7 Support
• Speedy resolution
• Support over email,
chat & phone
Broadcast Channels
• Email Marketing
• SMS Marketing
• Voice Marketing
• Push Notifications
• Web Activity Engagement
• Facebook Custom Audience
• Mobile Custom Audience
Reports & Analytics
• Channel performance
• Journey workflow performance
• Device tracking
• Time-wise reports
Cross-Channel
Marketing Automation
• Unified View of Customers
• Customer journey mapping
• Reports & Analytics
Netcore
Smartech
5 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS

15. About Netcore
Netcore is India’s leading Marketing Technology Company that offers solutions
forenterprises thatredefine Digital Marketing&Enterprise Communication.
One of the largest Marketing Automation Solution Provider in India, Netcore was
established in 1998 by Mr. Rajesh Jain, a dotcom billionaire. Netcore’s Digital
Marketing suite includes Promotional and Transactional Email Marketing, Mobile
Marketing and Marketing Automation solutions. Netcore’s Enterprise
Communication suite includes on premise & on-cloud messaging, archiving
solutions.
With an industry expertise of over 18+ years, Netcore serves a strong base of
3000+ enterprises across industry vertical, like Godrej, HDFC, Kotak, Axis Bank,
ICICI Bank, UTI, Facebook, Reliance, Jabong, Vodafone, ITC, OLA, Pfizer,
EaseMyTrip, OLX and more. Netcore with its innovative marketing technology
delivers 4 Billion Emails a month, creating 6 Billion Customer Connects
(email/SMS/voice).
Netcore is headquartered in Mumbai, India with an international presence and has
anemployeebaseof400+spread across9 strategiclocations.
For more information visit us
at www.netcore.in
145 MARKETING AUTOMATION SUCCESS STORIES OF LEADING BRANDS

16. To explore our marketing automation solutions visit:
8 out of 10 Top Securities Firms in India
80% Mutual Fund Companies trust us
Top 3 Telecom Companies have connected to millions through our solutions
Premier Airlines & Travel Portals
Popular E-commerce Online Retails Brands & Classified Portals
Also delivering solutions to many other Top Brands
Leading Indian Banks & Insurance Firms
Netcore Solutions Pvt. Ltd. is a Leading Marketing Technology Company with 18 years of expertise in the industry.
Netcore empowers marquee brands with innovative Marketing Automation solutions including promotional
campaigns and transactional communications over email, sms and voice for diverse industry verticals listed below:
Netcore Solutions Pvt. Ltd.
8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai- 400013
sales@netcore.in | +91 22 6663 2111 | www.netcore.in
Copyright 2017 @Netcore Solutions. All Rights Reserved.
www.netcore.in