In today’s connected world, every customer interaction matters. Hear first hand how The Land of Nod is leveraging data science, targeted content and personalized journeys as a vehicle for enhancing customer engagement through both on-line and in-store. Learn how to make the most of every shopper touchpoint to create loyal brand advocates.
CX16: How Rack Room Shoes Drives Customer Loyalty with a Mobile Cross Channel...Maria Humphrey
Reaching every touch point of your customer journey may seem near impossible, but not in today's world. Today, you have the ability to reach your customers at the right moment and in the right place. In this session, learn how to leverage cross-channel insights to optimize your marketing program.
Paul Voss, CRM Director of Rack Room Shoes, will take you through his strategy for aligning email, mobile, and services programs to create 1-to-1 customer journeys that have driven well over $50MM in ROI. After connecting Marketing Cloud to its CRM database, eComm platform (Hybris), and loyalty program (Amia/Smartbutton), RRS was able to use data to create personalized customer journeys. This data has been used to help drive higher SMS open rates and offer conversion as well.
CX16 How Luxottica is Enhancing Their Email Marketing with AdvertisingMaria Humphrey
We sit down with Luxottica's Ryan McGuire, Contact Management owner of iconic retail brands like Sunglass Hut and Lenscrafters, to hear how Luxottica is reshaping their email marketing strategies by brand, using advertising to grow each brand's email reach, finding new email subscribers that look like their best ones at scale, and re-engaging inactive users on channels like Facebook. Every email marketer will walk away with new ideas to think about omni-channel marketing done right.
CX16 Reimagining Retail in the Age of the ShopperMaria Humphrey
Digital disruption is driving shopper demand for personalization. Stores are being reimagined as showrooms, distribution centers, experience centers and are increasingly only a touchpoint along a shoppers journey.
Join Salesforce SVP Retail, Shelley Bransten, and a diverse set of retailers including ALDO, Safeway and HSN as they discuss how they leverage the Salesforce Shopper Success Platform to personalize the shopper journey everywhere, empower employees with mobile, collaboration and analytics tools, and transform into innovative and agile retailers.
CX16: Powering Smarter Customer Journeys with Personalization BuilderMaria Humphrey
You've made the commitment to join your customers on their journey, but how do you deliver the optimal experience for each individual? Join a panel of Marketing Cloud customers and experts, including Cameron Gabriel, Manager of Digital Merchandising at Harry & David and Chris Howard, VP of Digital Strategy and Design at Calamos Investments, to hear how predictive intelligence can power smarter customer journeys.
CX16: Getting Started with Cross-Channel JourneysMaria Humphrey
Ever wonder how the smartest brands seem to know the "right" way to reach you, from that first moment and throughout the relationship? The cross-channel journey is an amazing, holistic experience when done correctly with the ultimate endgame of satisfied and loyal customers.
Join Kate Duggan, Director of Digital Marketing, Loyalty for Albertsons Companies, and Matt Fischer, Director, CRM Product Management from Rue La La, as they share how they're using the phased approach of crawl-walk-run to map, iterate, test, and overcome obstacles to launch 1-to-1 journeys.
Explore how mobile technology is changing customer experiences, in-store engagement, and retail strategies in this concise deck, courtesy of SAP and TechValidate.
Deliveroo’s Best Practices for Managing Customers’ Digital Experiences with U...Jonathan Matz
With new technology, marketers have the ability to manage and optimise the quality of experience delivered to their customers - in real-time.
Learn how Pete Lloyd, Site Optimisation Manager at Deliveroo, uses customer experience analytics to locate and iron out bumps in the digital journey, increase conversions and keep customers coming back time and time again.
CX16: How Rack Room Shoes Drives Customer Loyalty with a Mobile Cross Channel...Maria Humphrey
Reaching every touch point of your customer journey may seem near impossible, but not in today's world. Today, you have the ability to reach your customers at the right moment and in the right place. In this session, learn how to leverage cross-channel insights to optimize your marketing program.
Paul Voss, CRM Director of Rack Room Shoes, will take you through his strategy for aligning email, mobile, and services programs to create 1-to-1 customer journeys that have driven well over $50MM in ROI. After connecting Marketing Cloud to its CRM database, eComm platform (Hybris), and loyalty program (Amia/Smartbutton), RRS was able to use data to create personalized customer journeys. This data has been used to help drive higher SMS open rates and offer conversion as well.
CX16 How Luxottica is Enhancing Their Email Marketing with AdvertisingMaria Humphrey
We sit down with Luxottica's Ryan McGuire, Contact Management owner of iconic retail brands like Sunglass Hut and Lenscrafters, to hear how Luxottica is reshaping their email marketing strategies by brand, using advertising to grow each brand's email reach, finding new email subscribers that look like their best ones at scale, and re-engaging inactive users on channels like Facebook. Every email marketer will walk away with new ideas to think about omni-channel marketing done right.
CX16 Reimagining Retail in the Age of the ShopperMaria Humphrey
Digital disruption is driving shopper demand for personalization. Stores are being reimagined as showrooms, distribution centers, experience centers and are increasingly only a touchpoint along a shoppers journey.
Join Salesforce SVP Retail, Shelley Bransten, and a diverse set of retailers including ALDO, Safeway and HSN as they discuss how they leverage the Salesforce Shopper Success Platform to personalize the shopper journey everywhere, empower employees with mobile, collaboration and analytics tools, and transform into innovative and agile retailers.
CX16: Powering Smarter Customer Journeys with Personalization BuilderMaria Humphrey
You've made the commitment to join your customers on their journey, but how do you deliver the optimal experience for each individual? Join a panel of Marketing Cloud customers and experts, including Cameron Gabriel, Manager of Digital Merchandising at Harry & David and Chris Howard, VP of Digital Strategy and Design at Calamos Investments, to hear how predictive intelligence can power smarter customer journeys.
CX16: Getting Started with Cross-Channel JourneysMaria Humphrey
Ever wonder how the smartest brands seem to know the "right" way to reach you, from that first moment and throughout the relationship? The cross-channel journey is an amazing, holistic experience when done correctly with the ultimate endgame of satisfied and loyal customers.
Join Kate Duggan, Director of Digital Marketing, Loyalty for Albertsons Companies, and Matt Fischer, Director, CRM Product Management from Rue La La, as they share how they're using the phased approach of crawl-walk-run to map, iterate, test, and overcome obstacles to launch 1-to-1 journeys.
Explore how mobile technology is changing customer experiences, in-store engagement, and retail strategies in this concise deck, courtesy of SAP and TechValidate.
Deliveroo’s Best Practices for Managing Customers’ Digital Experiences with U...Jonathan Matz
With new technology, marketers have the ability to manage and optimise the quality of experience delivered to their customers - in real-time.
Learn how Pete Lloyd, Site Optimisation Manager at Deliveroo, uses customer experience analytics to locate and iron out bumps in the digital journey, increase conversions and keep customers coming back time and time again.
Whether you are looking to optimize your CMS or Re-platform to a new one, attend this webinar to walk away with actionable best practices. This webinar will also help you understand the latest cutting edge features available today in best of breed CMS systems and how to use these features to its maximum potential to drive real results.
In this presentation to the Argyle CMO Forum, Dr Volker G. Hildebrand, SAP Hybris talks "Rethinking Personlization" into the core capabilities in developing an individualized personalization strategy in which customers are identified and treated as individuals.
In this webinar you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including insights on:
- Generate reports and extrapolate insights
- Identify typical actions associated with common insights
- Leverage optimization to improve cross-channel performance
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...Lattice Engines
At the Forrester Sales and Marketing Forum, Lattice customer Akamai talks about how they structured their marketing technology and data stack to drive personalized buyer journeys and transform their marketing and sales.
A presentation on the latest concepts and trends and how the affect consumer behavior and marketing strategy. References to interesting examples and sources.
Presentation from NRF 2019 Retail's Big Show
Ian Hutchinson, Head of Business Development B2B Mobile for Retail
John Soricelli, Director, Technology Analytics, The Home Depot
Uzma Rauf, Senior Director, Consumer, Shopper and Market Insights, Samsung
George Lawrie, Vice President & Principal Analyst, Forrester
Social Commerce opens new opportunities. But the social, local and mobile (SoLoMO) consumer opens a new way of responding to the customer and the context they are in.
In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking with ad servers, validate your data to make sure tracking is working properly and incorporate data from offline channels like TV, Direct Mail, and Call Centers.
Customer Experience Strategy: Bad News is Good News & Doing the Whole JobClearAction
Customer experience management requires embracing of customers' constructive feedback. It is more systematic and broad than typical customer advocacy efforts.
See http://ClearActionCX.com
This deck reveals trends in omnichannel commerce such as customer experience, customer insights, and digital transformation. It brings to light the best practices for omnichannel commerce in bringing a positive brand experience by leveraging data to meet customer expectations.
2016 Retail Pro Americas Summit in Las Vegas. Presentations by Mike Montrose of UniteU and Jenna Flateman-Posner of Clutch.
With advances in retail technology, omnichannel is no longer just talk, and retailers everywhere are building their strategy to capitalize on higher spending and lifetime values of consumers who shop across multiple channels. While the terms of omnichannel offerings will vary between companies, successful omnichannel strategies all include 5 fundamental pieces. See the 5 critical components to omnichannel and hear from the tech experts on how you can:
Unify data across channels for a complete view of your customer
Automate your operations for smarter, more efficient fulfillment
Recognize your shoppers and help them buy from you at any touchpoint.
The 4 pillars of retail engagement and gives practical advice on how to meet them, based on thousands of hours of focus groups. This presentation was delivered live April 17, 2015.
Whether you are looking to optimize your CMS or Re-platform to a new one, attend this webinar to walk away with actionable best practices. This webinar will also help you understand the latest cutting edge features available today in best of breed CMS systems and how to use these features to its maximum potential to drive real results.
In this presentation to the Argyle CMO Forum, Dr Volker G. Hildebrand, SAP Hybris talks "Rethinking Personlization" into the core capabilities in developing an individualized personalization strategy in which customers are identified and treated as individuals.
In this webinar you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including insights on:
- Generate reports and extrapolate insights
- Identify typical actions associated with common insights
- Leverage optimization to improve cross-channel performance
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...Lattice Engines
At the Forrester Sales and Marketing Forum, Lattice customer Akamai talks about how they structured their marketing technology and data stack to drive personalized buyer journeys and transform their marketing and sales.
A presentation on the latest concepts and trends and how the affect consumer behavior and marketing strategy. References to interesting examples and sources.
Presentation from NRF 2019 Retail's Big Show
Ian Hutchinson, Head of Business Development B2B Mobile for Retail
John Soricelli, Director, Technology Analytics, The Home Depot
Uzma Rauf, Senior Director, Consumer, Shopper and Market Insights, Samsung
George Lawrie, Vice President & Principal Analyst, Forrester
Social Commerce opens new opportunities. But the social, local and mobile (SoLoMO) consumer opens a new way of responding to the customer and the context they are in.
In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking with ad servers, validate your data to make sure tracking is working properly and incorporate data from offline channels like TV, Direct Mail, and Call Centers.
Customer Experience Strategy: Bad News is Good News & Doing the Whole JobClearAction
Customer experience management requires embracing of customers' constructive feedback. It is more systematic and broad than typical customer advocacy efforts.
See http://ClearActionCX.com
This deck reveals trends in omnichannel commerce such as customer experience, customer insights, and digital transformation. It brings to light the best practices for omnichannel commerce in bringing a positive brand experience by leveraging data to meet customer expectations.
2016 Retail Pro Americas Summit in Las Vegas. Presentations by Mike Montrose of UniteU and Jenna Flateman-Posner of Clutch.
With advances in retail technology, omnichannel is no longer just talk, and retailers everywhere are building their strategy to capitalize on higher spending and lifetime values of consumers who shop across multiple channels. While the terms of omnichannel offerings will vary between companies, successful omnichannel strategies all include 5 fundamental pieces. See the 5 critical components to omnichannel and hear from the tech experts on how you can:
Unify data across channels for a complete view of your customer
Automate your operations for smarter, more efficient fulfillment
Recognize your shoppers and help them buy from you at any touchpoint.
The 4 pillars of retail engagement and gives practical advice on how to meet them, based on thousands of hours of focus groups. This presentation was delivered live April 17, 2015.
Presentation on the future of retail which I gave at InRetail.
Talking about:
The third industrial revolution:
World of DIY/P2P
World of the Makers
World of Personal Technology
How Macy's does Mobile: Deepening Retail Engagement with SalesforceDreamforce
Customer apps are the sharp tip of the spear when it comes to customer engagement. Learn how one of the world's leading retailers, Macy's, provides a personalized and relevant brand experience for consumers across every channel for both Macy's and Bloomingdales' brands. Hear how Salesforce allows Retailers to build engaging customer apps 50% faster with Heroku Enterprise.
Watch the video: http://bit.ly/1KmAgkS
The New Age for SEO: Mapping the Digital Consumer JourneyForestView
Nikos Stagakis, ForestView's SEO Manager & a true SEO aficionado, took the stage at the AllThingsPerformance conference to discuss "The New Age for SEO", offer tips and share a scoring case study.
Customer Engagement & Retail Collaboration: Applicazioni Mobile a Supporto de...Francesca Ferrari
Da tempo l’industria di marca ha compreso che per difendere le proprie posizioni deve avere un dialogo diretto con il consumatore. Dall’altro lato i retailer negli anni hanno invece consolidato rapporti quotidiani con i propri clienti, assumendosi spesso anche il ruolo di canale distributivo di informazioni.
Le potenzialità derivanti da Data Analysis & Mobile Computing, se opportunamente applicate, possono sostenere quei livelli di interazione e controllo tanto ambiti dal segmento CPG per ridisegnare i valori del triangolo Industria-Distribuzione-Consumatore.
Alex Gordon presents The future of retail engagement @ Canvas8Canvas8
Canvas8 Thought Leader and founder of SighSalad, Dr Alex Gordon, presents his thoughts on the future of retail consumer engagement. Alex looks at the increasing popularity of the heterogeneous high street, the opportunity for physical engagement and the importance of fun experiences.
Wave Division - THE Consumer Engagement Agency Wave Division
We Inspire, Connect and Engage since 2000
Wave Division is the leading consumer engagement agency in Romania with over 13 years of activity and a network developed in 72 cities. Through the six areas of expertise (in-store marketing, shopper marketing, retail merchandising, events management, digital couponing and youth marketing), Wave Division generated annually over 18 million interactions with consumers, demonstrating its expertise for a significant portfolio of clients, that includes: Coca Cola, Covalact, Danone, Heineken, Hochland, Indesit, Interstar, Intersnack, L’Oreal, Macromex, McDonald’s, Mega Image, Procter&Gamble, Prodal, Real, Reckitt Benckiser, Royal Canin, Samsung, Strauss, Tetrapak
Please use the below URL to view recording of this webinar:
http://wso2.com/library/webinars/2015/02/connected-retail-reference-architecture/
The key focus areas of this session are
An overview of the retail IT landscape
What is a connected retail IT architecture
How the WSO2 middleware platform enables a connected retail business
Connected retail L0 architecture
Connected retail L1 architecture with WSO2
CX16 Leading Retailers Optimize The Customer JourneyMaria Humphrey
From acquisition to post-conversion, retail customers have come to expect relevant, individualized promotional content for each step of their shopping journey. Our panel of leading retail brands – Cabela’s, Crocs, and Hallmark Baby – will demonstrate their strategies for personalizing digital marketing content, and how these messages strengthen customer engagement.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
- Generate better leads
- Nurture and qualify leads for sales
- Increase close rates
- Provide marketing insight for your go-to-market team
CNX16 - Concept to Creation: Taking Your Customer Journeys from the Whiteboar...Cloud_Services
In this hands on workshop, you will learn how to optimize customer journeys within your organization. We will also provide guidance on how to design customer journeys for your organization and bring your ideas to reality using Marketing Cloud Journey Builder.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
Fliptop presentation at Dreamforce 2014, learn how InsideView improved conversion and win rates leveraging marketing data intelligence and predictive lead scoring
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
Being a High Performing Sales Organization Requires a Hard Reset on Conventio...Dennis Stoutjesdijk
Regardless of what has worked in the past, the unintended consequences of both technology advancement and buyer behavior is wreaking havoc on sales organizations. Whether you have a small sales force or a highly complex go to market strategy, there is no avoiding the reality that how we sell has forever changed. Tiffani will challenge conventional thinking, pushing sales to a more customer driven mindset and away from an internal productivity and performance based management style and outline what she thinks the modern sales force will look like in the future.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
Increase close rates
Provide marketing insight for your go-to-market team
SERIES RECAP: As you start planning for 2015, it’s more important than ever to develop real relationships with your customers—creating customer journeys like never before. Over the past 5 months, we hope you were inspired to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! On December 4th, join Joel Book as he recaps the webinar series and delivers the top 5 things you need to keep in mind when planning for a successful new year.
Speakers: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
Are you a B2B marketer that struggles to keep the pipeline fully stocked with a steady flow of high-quality leads? Have no fear! Regardless of your company’s size or industry, you can generate better leads, nurture them through the pipeline, and close deals faster.
Join us to learn how adding marketing automation to your CRM strategy will change the way you do business—and keep your sales funnel forever flowing.
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthCognizant
Revenue growth requires more than IT cost-cutting and increased efficiencies. Across industries, top-line growth requires a focus on customer relevance and on sales, marketing and service effectiveness.
CX2016: Transform Retail Customer Engagement Across Every Channel
1. #CNX16
Transform Retail Customer
Engagement Across Every Channel
Featuring:
Dwight Moore
Sr. Director, Retail Industry Go To Market
dwight.moore@salesforce.com
@dwightpmoore
2. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or
if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies
or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology
developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed
and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand,
retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly
report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC
Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. Goals for this session
Review shopper
engagement expectations
from 2015 Connected
Shopper Report
Discuss how Land of Nod is
improving engagement
through personalization and
shopper journeys
Demonstrate how the
Marketing Cloud within the
Shopper Success Platform
can improve engagement
1 2 3
4. From B2C to Me2B
Shoppers are in Control and Expect Unified, Relevant Experiences
Buy online & pick up in-store
49% of shoppers
Research online prior to in-store purchase
81% of shoppers
Product
Marketing
App
Online
Events
Catalog
Care
REtail
Expect store associates to know purchase history across channels
31% of shoppers 61%of millennials
The sum of those
experiences is the
customer journey.
2015 Salesforce Connected Shopper Report
5. Retailers Have Invested in Systems of Record
Focused on internal operations, not engagement
Systems of
Record Supply Chain Merchandising HRInventoryeCommercePOSSystems of
Record
?
6. ?
Retailers Need a System of Engagement
#1
Customer experience has
overtaken price and product
as the key brand differentiator.
Walker Information, Customers2020 Report
Systems of
Engagement MobileCloud Social Data Science
Systems of
Record
Supply Chain Merchandising HRInventoryeCommercePOS
Internet of Things
7. The Salesforce Shopper Success Platform
Re-personalizing Retail in the Age of the Shopper
Connected
Shoppers
Personalization
Everywhere
Connected
Stores
Supercharged
Associates
Connected
Service
Supercharged
Agents
Retail
Agility
Rapid
Innovation
Multitenant Cloud
World’s most trusted
Customer Success Platform
World’s #1 CRM
Retail Solutions
Reimagine Engagement
9. Personalized, data-driven marketing
will become more refined.
There is a difference between data-driven marketing and intrusive marketing.
Marketers who focus on relationship building will be rewarded, while intruders will be shut out.
*Forbes Top Trends Driving The Future of Marketing
11. Creating Relevant Journeys Grows Relationships and Sales
Know Your Customer1 2 Use Predictive Intelligence
12. • Storage Bin
• Baskets
• Shelves
• Toy Box
This person is trying to get organizedThis person is ALSO organizing
Some customers purchase everything for
their project at once while some purchase
over time, but regardless their current
purchase is an indicator of future needs
Same trends and patterns show up in visit
and cart activity
Know Your Customer:
Good customer data is the key to relevant messaging
18. Connected Shoppers
1:1 everywhere to drive acquisition and loyalty
Increased digital engagement across opens, click-thrus and
registry
Predictive Intelligence delivers personalized messaging – via
email and on the web
Lean marketing team created >20 unique journeys in 18 months
20. What we learned
Personalized shopper
experience is the new
measure of success
Customer Journey success
requires:
1. Know your
customers’ needs
intimately
2. Relevant content
Retailers like Land of Nod
are are realizing amazing
results from Customer
Journey strategies
1 2 3
21. Connect with Us!
Wed, 6:30 – 8:30 pm
Sponsored by Slalom
Join our Store Tour at Experience the
Shopper Success Platform
Tues, 8:00 – 7:30
Wed, 8:00 – 6:00
Thurs, 8:00 – 12:00
Learn from Retail
Thought Leaders
Wed, 2:00 – 2:40 pm
Keynote Room
22. Join Us For Dreamforce 2016
October 4-7, 2016 | San Francisco, CA
23. Take the after-session survey!
Take the Survey in the
Connections 2016
Mobile App
Join the
conversation!
#CNX16