9 Purely Marketing Technology Trends That Will Shape Your Marketing Strategy for the year 2019!

1. But the goals
remain the same...
It’s time for...
• New Year
• New Experiences
• New Learnings
awesome user experience
create awesome user experience
how to create awesome ux
what is ux
Remove
Remove
Remove
Search I’m Feeling Lucky
• Grow Your Business
• Make your Marketing More Effective
• Increase Customer Engagement
• Track & Grow your ROI
• Grow Your Business
• Make your Marketing More Effective
• Increase Customer Engagement
• Track & Grow your ROI
• New Year
• New Experiences
• New Learnings
Marketers take note – the hero term for 2019 is
User Experience or UX
Unveiling The Bucket List:
AI (Artificial Intelligence) along with its subset
ML (Machine Learning) are becoming a general
purpose technology – that’s a very big deal.
Companies across industries are applying it in
innovative ways to improve their bottom lines.
Marketing is no different. Unfolding right before
you is this era of AI-first business.
Make sure your marketing stack has an AI layer.
Top features of the latter are:
Digital-led marketers are working with huge amounts of data
but it is still stored and managed in silos. It’s not actionable.
Customer Data Platforms will change that. These platforms
integrate customer data and ‘talk’ to various engagement
platforms such as web-based channels, apps, etc. It’s a marketer-
based platform, not requiring the marketer to have skills in data
warehousing, analytics.
Digital-led marketers are working with huge amounts of data
but it is still stored and managed in silos. It’s not actionable.
Customer Data Platforms will change that. These platforms
integrate customer data and ‘talk’ to various engagement
platforms such as web-based channels, apps, etc. It’s a marketer-
based platform, not requiring the marketer to have skills in data
warehousing, analytics.
APPWEB SOC
75%50% 85%
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Will identify, categorise, and segment your audiences after
organising the raw, unstructured data coming from your all digital
marketing activities. DMPs are bringing together marketers,
advertisers, and publishers, and are helping marketers to build &
define ‘audiences’ for precise targeting.
What to do once you have your customer engagement
platform, data management platform, and customer
data platform doing their jobs? How does all the
insight percolate to the UX? Dynamic website
personalisation is one such way: Your detailed
customer journeys help you tailor the view of your
website to suit particular user personas. Personalise
based on user profile, behaviour, and geolocation.
Keep the view seamlessly responsive.
Use emerging technology such as AR/VR to
provide immersive experience to your
consumers. Make branded come ‘alive’, let your
consumer participate virtually. From travel to
fashion, brands are using this tech to tailor
experiences to precisely fit the customer’s
expectations.
Use emerging technology such as AR/VR to
provide immersive experience to your
consumers. Make branded come ‘alive’, let your
consumer participate virtually. From travel to
fashion, brands are using this tech to tailor
experiences to precisely fit the customer’s
expectations.
Programmatic ad buying is becoming mainstream
digital advertising. Yes. It’s becoming the default
setting in digital advertising. And that’s great, as it
lets you track your ROI more precisely than ever
possible before. It’s now entirely possible for
marketers to analyse the purchase path and
attribute conversions accurately.
Video has truly stepped up as a
trend. This time, it’s video + quality
+ outreach. Today’s viewer doesn’t
much care about production values
as long as the content is a genuine
value-add. Marketers should be
looking at the video as a vehicle for
an emotional pitch of content.
PWAs are termed & understood as
‘a kind of user experience’
rather than a ‘thing’. Tell
you why: they’re a cross
between a web and app –
they’re like apps in terms of
functionality and like a website
in terms of reach and structure.
PWAs are progressive, which means:
device- & browser-agnostic; you can
use it online and offline; app-like in
UX, updates, use of push notifications,
installation; safe with HTTPS &
discoverable, and shareable as URL
links just like websites.
Top performing digital marketers are looking past
engagement, to Conversion Rate Optimisation. CRO
is the method of systematically improving the
performance of your website. It focuses on
optimising the website traffic for conversions and
is a true indicator of your UX. A good, sustained
CRO programme shows not only the way to higher
profits but also to discovering newer categories of
consumers.
Take a deep dive into Martech trends for 2019
and arm yourself with the right insights to stay ahead!
AI-FIRST
MARTECH
CUSTOMER
DATA PLATFORMS
02
01
DATA MANAGEMENT
PLATFORMS
03
DYNAMIC WEBSITE
PERSONALISATION
04
AR/VR IN
EXPERIENTIAL
MARKETING
05
PROGRAMMATIC
ADVERTISING
06
WITHIN CONTENT
MARKETING VIDEO IS
THE SHINING STAR
07
PROGRESSIVE
WEB APPS
09
CONVERSION
RATE OPTIMISATION
08
As we said,
everything about 2019 is about UX
Responsive
Paid Search Ads:
This is the end of
A/B Testing.
Dynamic Content
Predictive
Lead Scoring
Trigger-Based
Campaigns
85
Marketing
automation + AI is
helping trigger a
particular kind of
communication and
/ or content based
on behavioural
events.
This is the way
marketing will
interface with sales –
by adding AI to the
mix of Marketing
Automation & CRM.
Marketers are
optimising their
email marketing
content that
features or blocks
pieces of content
based on the
user’s preferences
and behaviour. In
real time.
Detailed Customer Journeys
Aggregate data from all customer touchpoints
(ranging from AI-led devices to traditional
channels such as email) onto one platform
and let AI take charge. Bye bye last-click
calculation attribution models
Conversation analytics
Voice tech is growing globally but Indians never lost their
‘voice’, thanks to inbound & outbound calls. Now use AI
to analyse customer conversations and attribute
conversions to sales performance.
A B
2018 is out
+91 22 6663 2111 | sales@netcoresmartech.com | www.netcoresmartech.com