The document discusses Aaron Paul's promotion of the 2014 film Need for Speed. It describes his appearances on shows like Graham Norton, Top Gear, and at the E3 gaming convention to promote the film and attract different audiences. These appearances allowed him to discuss the film's plot and his role, show trailers, and participate in car-related activities. His popularity from Breaking Bad was leveraged to gain interest from existing and new fans.

1. Chloe Whittle
Need For Speed

2. Need For Speed
In 2014 the new need for speed movie came out which starred Aaron Paul as the main character.
A lot of people recognised Aaron Paul for the TV show Breaking Bad which became very popular
due too different kinds of media outlets e.g., Netflix. The film was directed by Scott Waugh and
cost 66,000,00 to make. This was a huge Hollywood blockbuster and included all the codes and
conventions of a car theme from fast cars, women and lots of action scenes.
For the movie to gain popularity the production took Aaron Paul and some of the cast on a tour
around the world in order to promote the film and try and persuade people to go and watch the
film. Aaron Paul was featured on a lot of different programmes where he took park in different
activities from driving a car to playing the need for speed game. Aaron Paul was on Jimmy
Kimmel, Graham Norton, Top Gear, Radio 1, Radio1xtra, E3 and Absolute Radio. Each one
promotes the films in different aspects and captures a range of different audiences.

3. Graham Norton
Firstly I will look at when Aaron Paul starred on the Graham Norton
show which was aired in 2014. The Graham Norton show is a popular
chat show which airs on a Friday night when most family's sit down
and watch the TV. While on the show Aaron Paul talked about the film
and the general plot. A trailer was also show which gave the audience
a taste of the film if they hadn't yet seen the trailer. On the show
Aaron Paul also talks about what it was like starring in the successful
TV series Breaking Bad. By talking about Breaking Bad this attracts
people to the idea of watching Aaron Paul in a different role in Need
for Speed. It attracts Fans of his already and attracts new fans. It also
attracts people who have always been a fan of need for speed games.
Graham Norton's chat show is also very funny and shows of Aaron
Pauls fun side which shows him to be a nice guy.

4. Top Gear
Aaron Paul also appeared on Top Gear which is a very
popular and well known motor show throughout the
world. By appearing on Top Gear Aaron Paul knows full
well that car fanatics will be watching and therefore it
would be a great place to advertise the film. On the
shown Aaron Paul spoke about the film and tried to
promote it as much as he could. Top Gear also shared the
Need for speed trailer with the viewers. Aaron Paul also
took part in driving a car around a racing track which is
also another fun factor that fans of his would love to see.
I think Top Gear was one of the best shows to promote
the film on because it’s a great tie in.

5. E3 convention
• https://www.youtube.com/watch?v=yMgJbdly1_I
Aaron Paul appeared at the popular gaming convention E3
which is known all around the world. At the convention Aaron
Paul promoted his new film Need for speed which all the fans
know started off as a video game. By talking about the new
film Aaron Paul is also promoting the game and encouraging
people to start playing the game again. This gathers a bigger
audience for the new movie while securing Aaron Pauls
popularity. The video of him giving a speech went viral and
was seen by many from around the world attracting more of
an audience. The gaming audience would also be pleased
finding out that a popular and lovable actor also plays video
games.

6. Why was Aaron Paul used?
The production team of fast and furious choose
Aaron Paul as their main star, to attract a bigger
and wider audience. The production team knew
how well Breaking Bad did and thought that by
starring Aaron Paul more people are going to go
and see the film. This is a very good example of
how a production company has used star theory.
In my personal opinion I don’t think Aaron Paul
was the right choice due to him not fitting the
role very well.