2. Top Gear Interview with
Aaron Paulhttps://www.youtube.com/watch?v=4OjfH_LbyHY
This interview is with Aaron Paul on top gear, the worlds most watched motoring based show,
he appears on the show to promote his new film need for speed. This is the perfect way to
promote his film as the show is aired in over 100 country's and being a show all about cars
anyone that watches the show would be interested in his film. The main audience of TopGear
are males aswell and as males are generally perceived as being more into films about fast cars
and action it is the perfect show to promote the film.
In the interview he also shows a lot of knowledge about cars and his car history which helps get
the audiences attention as it shows he did not just do the film for the money but is passionate
about cars.
Aaron Paul is also a well known Hollywood actor through appearing in breaking bad and so has
a big fan base because of that and people will go to watch the film just because he is in it. This is
called star theory.
3. WWE Raw (Aaron Paul Appearance)
In this appearance on WWE Raw the show features Aaron Paul
and is different than the way most film stars promote there
films. Although it does have the same style of target audience as
need for speed (male kids, teenagers and young male adults).
The start of the show it shows the audience one of the cars used
in the film and Aaron is in the car along with a wrestler. Showing
one of the cars used in the film will help draw in big car fans that
may not always watch wrestling.
Appearing on WWE is a good way to promote the film in my
opinion because he will be being watched by 3 different
audiences, The normal WWE audience that regularly watch, The
big car fans that will watch due to the car being shown and
Aaron Paul fans that will be drawn in because he is just simply on
TV this is called star theory.
4. Comparison
As well as the 2 promotions I mentioned he also did various radio shows and video game
websites. I personally think the best way to promote the film is to go on a talk show like
TopGear as the show has the same identical audience that would be watching the film.
In my opinion Aaron Paul was the right star to promote this film as due to Breaking Bad being
so popular he attracted a much wider audience.
