Aaron Paul starred in promotional appearances for the film Need for Speed on both Top Gear and WWE Raw to target relevant audiences. Top Gear, a car-focused British television show, was a natural fit given Need for Speed's subject matter and attracted a young adult, largely white male audience. Paul also appeared on WWE Raw, a wrestling TV series with a similar demographic to Top Gear, to further promote the new action film to teenagers and young adults. Both appearances effectively introduced Need for Speed to sizable viewing audiences interested in cars, action, and entertainment.

1. Aaron Paul
Analysing The Need For Speed Marketing Campaign

2. Aaron Paul staring on Top Gear
TopGear:http://www.youtube.com/watch?v=4OjfH_LbyHY
• The well known Actor Aaron Paul who stars in the TV sensation
Breaking Bad a world wide popular TV series has recently stared in
the New and latest Hollywood Blockbuster film Need for Speed.
Aaron Paul stared in The British television series Tope gear a car
fanatic show where they talk about nothing other than the latest
cars gadgets and the performance of them. As Need for speed is a
car fanatic film this was the perfect television programme to star on.
• The target audience for BBCs Top Gear is Young adults from the age
of 16 to 25 or any car fanatic person, the ethnicity for the
programme is white British id the target audience for the
programme.
Aaron Paul went on Top Gear because it is a very popular show with
lots of views every series and episodes, the programme is all about
cars and there gadgets very similar to the film need for speed
The programme Top gear shows the trailer to the New Nee3d for
speed and talk about the cars in the Film therefor getting an inside of
the film and the gadgets in the programme. This is why Aaron Paul was
stared on the programme Top Gear.

3. Aaron Paul staring on WWE
Raw https://www.youtube.com/watch?v=BrCvvtz4nZg
• Aaron Paul like Top gear stared on the programme WWE Raw
a wrestling TV series with the latest action and events just like
top gear, however this is not a Car Fanatic Show, this TV series
is about wrestling and fighting live for the entertainment for
the audience. The target audience for WWE RAW is mainly
Teenagers to young adults similar to the Top gear television
programme. The ethnicity for the WWE series is mainly white
however it is also mixed race again similar to the actual film
and Top Gear.
• WWE raw was the perfect opportunity for Aaron Paul to star
on and promo to his new film Need