The document discusses advertising strategies for the film Need for Speed starring Aaron Paul. It describes how the film was promoted on relevant TV networks like BBC1 and E4 given its target demographic of young males. Promotions also included Aaron Paul appearing on the TV chat show Top Gear to describe the film given the show's similar audience. Additionally, clips of Aaron Paul's appearance at the E3 gaming convention were shared widely online through YouTube, Facebook, and Twitter to reach more potential viewers. Casting Aaron Paul, known for his role in Breaking Bad, was a good choice to attract a wider audience and boost advertising by having him make appearances on other popular shows.

1. Need For Speed – Aaron Paul
By Joe Hayes

2. When creating a film one of the main factors is
thinking about the advertising you are going to do.
There would be no point in creating a film tat nobody
knew about, therefore nobody was able to o and see.
In this day and age there are many ways that a
production company can advertise their film, a few
ways being on TV sows, internet and the radio. These
methods help a wider range of audience get o know
about the film. However as the film has a specific
demographic, they will obviously coose relevant
networks o advertise on, for Need for Speed,
examples are BBC1 and E4 as it is aimed at the
younger male generation

3. TV shows are a huge way to get film promotions
across – more specifically, TV chat shows. Tis is
because the audience watching the show can see
for themselves what the film is going to be like,
usually with a verbal description even by one of
the stars too, giving their thoughts on the film. An
example of a TV chat show which Need for Speed
was advertised on is Top Gear. This is a good
choice as both film and show are about cars and
are also targeted at the male gender. Plus, this
gave Aaron Paul a great excuse to be on the show
as well.

4. The internet is a great way to advertise as nearly
everybody uses it nowadays, especially the target
audience of young males that the production
companies wan to see in the advert, so promoting he
film online is a great idea. Aaron Paul gave a celebrity
appearance at te E3 gaming convention. Clips from
this were shown all over the internet on sies like
Youtube, Facebook and Twitter which can then be
shared amonst a massive group of people rapidly, I
also means tha fans of both Aaron Paul and the game
Need for Speed are a hit and these factors may make
them go watch the film.

5. When thinking about Need for Speed, Aaron Paul
may not be the most obvious choice to play the
main role of Toby Marshall, however after the
huge success in the TV show Breaking Bad the
producers knew that using him would be a great
way to bring a wider audience. Even those who
don’ like the genre are more likely to go and
watch the film if their favourite actor is starring in
it. It is also great for advertising as other shows
would really want this star on theirs to boost their
own profits, whilst ultimately boosting the films
too.