2. To promote a new movie there are many different elements that can
be used. Elements such as TV shows, Websites and radio shows.
These promotions are used to inform a wide variety of people for the
new film. However the promotions aren't shown on every channel,
only certain channels such as BBC1and E4, they have done this to
appeal to the correct target audience.
3. Appearing on a TV show is the most effective way of gaining an
audience because the viewers can not only hear what is being said
but they can visually be seen as well. With Aaron Paul appearing on
Top Gear, a huge car program would help promote the movie
greatly, this is because everyone who watches the show is obviously
a huge car enthusiast and basically both TV show and Movie have
the same target audience, furthermoreWhen appearing on Top Gear
he did a small interview about the film where they also showed a
short trailer of the film. After doing this he did a challenge where he
had to drive a car around a track in the quickest time. This is
something that the target audience would be interested in and it
also relates back to the film as he is a race car driver in it.
Aaron also appeared on the Graham Norton show on a Friday night.
Because of the show gaining a different target audience to Top Gear
it helped the marketing of the film reach out further.
https://www.youtube.com/watch?v=4OjfH_LbyHY
4. Another way the film makers promoted Need For Speed was for
Aaron Paul to give a speech at the E3 convention where the new
Need For Speed game was released. This will appeal to the gamers
who play the game. The speech was filmed at the convention so
people who didn’t even go to it can still watch it online, this is
creating an even bigger target audience for the movie whilst
promoting the game aswell.
https://www.youtube.com/watch?v=yMgJbdly1_I
5. Aaron Paul was chosen to play the lead protagonist in the movie
because of star theory at the moment. Aaron Pau;l is very popular at
the moment because of his role on the hit TV show Breaking Bad.
Whilst the gaming side of the movie will bring in people, using
Aaron will bring in loads of people who watch Breaking Bad and
don’t nessasarly like cars will watch Need For Speed just to see him
star in something else.
