1) Aaron Paul promoted the Need for Speed movie globally through appearances on shows like Jimmy Kimmel, Graham Norton, Top Gear, and gaming conventions to attract different audiences. 2) On Graham Norton, Aaron talked about his role in the film and Breaking Bad to attract existing and new fans. On Top Gear, he promoted the film's car racing elements. 3) At E3, Aaron appealed to gamers by discussing the film's connection to the original Need for Speed video game franchise.

1. Chloe Whittle
Need For Speed

2. Need For Speed
In 2014 the new need for speed movie came out which starred Aaron Paul as
the main character. A lot of people recognised Aaron Paul for the TV show
Breaking Bad which became very popular due too different kinds of media
outlets e.g., Netflix. The film was directed by Scott Waugh and cost 66,000,00
to make. This was a huge Hollywood blockbuster and included all the codes
and conventions of a car theme from fast cars, women and lots of action
scenes.
For the movie to gain popularity the production took Aaron Paul and some of
the cast on a tour around the world in order to promote the film and try and
persuade people to go and watch the film. Aaron Paul was featured on a lot of
different programmes where he took park in different activities from driving a
car to playing the need for speed game. Aaron Paul was on Jimmy Kimmel,
Graham Norton, Top Gear, Radio 1, Radio1xtra, E3 and Absolute Radio. Each
one promotes the films in different aspects and captures a range of different
audiences.

3. Graham Norton
Firstly I will look at when Aaron Paul starred on the Graham Norton
show which was aired in 2014. The Graham Norton show is a popular
chat show which airs on a Friday night when most family's sit down
and watch the TV. While on the show Aaron Paul talked about the film
and the general plot. A trailer was also show which gave the audience
a taste of the film if they hadn't yet seen the trailer. On the show
Aaron Paul also talks about what it was like starring in the successful
TV series Breaking Bad. By talking about Breaking Bad this attracts
people to the idea of watching Aaron Paul in a different role in Need
for Speed. It attracts Fans of his already and attracts new fans. It also
attracts people who have always been a fan of need for speed games.
Graham Norton's chat show is also very funny and shows of Aaron
Pauls fun side which shows him to be a nice guy.

4. Top Gear
Aaron Paul also appeared on Top Gear which is a very
popular and well known motor show throughout the
world. By appearing on Top Gear Aaron Paul knows full
well that car fanatics will be watching and therefore it
would be a great place to advertise the film. On the
shown Aaron Paul spoke about the film and tried to
promote it as much as he could. Top Gear also shared the
Need for speed trailer with the viewers. Aaron Paul also
took part in driving a car around a racing track which is
also another fun factor that fans of his would love to see.
I think Top Gear was one of the best shows to promote
the film on because it’s a great tie in.

5. E3 convention
• https://www.youtube.com/watch?v=yMgJbdly1_I
Aaron Paul appeared at the popular gaming convention E3
which is known all around the world. At the convention Aaron
Paul promoted his new film Need for speed which all the fans
know started off as a video game. By talking about the new
film Aaron Paul is also promoting the game and encouraging
people to start playing the game again. This gathers a bigger
audience for the new movie while securing Aaron Pauls
popularity. The video of him giving a speech went viral and
was seen by many from around the world attracting more of
an audience. The gaming audience would also be pleased
finding out that a popular and lovable actor also plays video
games.

6. Why was Aaron Paul used?
The production team of fast and furious choose
Aaron Paul as their main star, to attract a bigger
and wider audience. The production team knew
how well Breaking Bad did and thought that by
starring Aaron Paul more people are going to go
and see the film. This is a very good example of
how a production company has used star theory.
In my personal opinion I don’t think Aaron Paul
was the right choice due to him not fitting the
role very well.

7. Pre-pro production
• The popularity of a film relies heavily on marketing which can start with
pre production and end with post production. One thing that advertisers
need to know is who they're aiming their product at and with need for
speed that’s 15-35 year olds. In pre production advertisers need to know
what to include on the final poster for the film. Here is the finished poster
for the film which features Aaron Paul and a fast car which summarises
the film in one. The marketing campaigners know full well that Aaron Paul
will attract a big audience due to his role in breaking bad which explains
why he's one the main features on the poster. Need for speed first started
out as a video game and therefore it was vital for a fast car to be featured
on the poster which is why is in front of Aaron Paul.
• Screen testes are another vital process which the marketing campaigners
need to consider and take into account. A screen test allows the producers
to gather the audiences feedback to see what they can improve upon
before they release the film. One thing that the audience commented on
was the fact that the colour needed to e better in the film to suit the
mood the films trying to set.

8. Anchorage
Anchorage means the fixing of
meaning. It also means that the
producers have to know what's
going to attract their target
audience. When we look at both
promotional posters we can see
that fast cars and women's are
used. From this we can tell what
age they're aiming the film at but
also what gender which is male.
Males at 15-35 tend to be into
women and fast cars which is
why the producers know that the
posters will attract that target
audience. The posters have been
heavily photo shopped making
the characters look flawless and
perfect which is every boys
fantasy.

9. Synergy
• Need for speed uses a lot of synergy from
the DVD and the blue ray being released to
the game and mini toy cars being made.
Need for speed now have their own
merchandise which are toy cars for the
younger audience who like to collect cars
and for children to play with. The film tries
to cater for all ages finding different types
of media to promote need for speed. Need
for speed have also released its own
soundtrack for the movie which is another
type of synergy. This promotes the
product even more and allows the fans to
have collectables.