The document discusses the marketing campaign for the movie Need For Speed. It describes how Aaron Paul, an actor in the movie, promoted it through interviews on the TV shows Top Gear and WWE Raw to appeal to different audiences interested in cars and sports entertainment. The campaign targeted male car enthusiasts aged 15-30 by featuring fast cars, women, and Aaron Paul across TV, posters, and related video games and toys. Test screenings with the target audience also provided feedback to improve the movie before its release.