The document analyzes the marketing campaign for the film "Need for Speed" which starred Aaron Paul. Paul starred in the TV show "Top Gear" to promote the film, as "Top Gear" is a popular car enthusiast show that aligns well with the theme of "Need for Speed". Paul also appeared on "WWE Raw" to reach its target teenage to young adult audience, similar to "Top Gear" and the film. Both shows provided opportunities for Paul to promote the new film to audiences interested in cars, action, and live entertainment.