The document discusses elements used to promote the Need for Speed film, focusing on Aaron Paul's involvement. TV shows like Top Gear were used to promote the film by having Aaron Paul appear and discuss his role, aiming to attract car enthusiasts. Aaron Paul also appeared at the E3 convention to promote the Need for Speed video game, helping spread awareness of the film online to gaming fans. Aaron Paul was chosen for the lead role specifically because of his popularity from Breaking Bad, which the promoters believed would help maximize profits by drawing his existing fan base to the film.

1. Aaron Paul
By Christian Owens

2. Introduction
 There are many different elements that can be used in the
promotion for the new Need for Speed film. Elements such
as TV shows, Websites, radio shows etc. These promotions
are used to inform a wide variety of people about the up and
coming film and gain and audience for the film. However the
film is only promoted on certain channels e.g. BBC1, E4 etc.
This is to appeal the film to a specific demographic, in this
case the film is aimed at teens and young adults.

3. The Elements – TV Shows
 The first element I have chosen is TV shows. I feel as
though this has the most effect on gaining an audience
because they can visually and aurally see what is being
talked about. So there are two ways that they can promote
the film. The TV show being Top Gear helps greatly with the
promotion of the film because Top Gear is a show about cars
and Need for Speed is a film about cars so both media
outlets intertwine together really well. Aaron Paul being in this
show means the producers want to aim their film more
towards a car loving audience.
http://www.youtube.com/watch?v=4OjfH_LbyHY

4. The Elements – E3 (Internet)
 Another amazing way the film advertisers promoted the Need
for Speed film was for Aaron Paul to give a celebrity appearance
at the E3 convention where the new Need for Speed game. This
appeals to the gaming franchise and fans of the Need for Speed
franchise. On top of this these sort f videos are plastered
around the internet creating a viral video for people to watch
even if they were not at the convention. This creates a bigger
audience for the film while continuing to spread constantly
around the internet. This also appeals to the gaming audience
as they find out their favourite actor plays the games they play.
This makes the film aimed at a broader audience not truly hitting
a specific demographic.
http://www.youtube.com/watch?v=yMgJbdly1_I

5. Why Aaron Was Chosen?
 Aaron Paul was the chosen the main role of Tobey Marshall
over other esteemed actors such as Dominic Cooper and
Michael Keaton. This is solely because the main target
audience who will watch Need For Speed. Will be for Aaron
Paul because of his tremendous performance in the hit TV
show Breaking Bad. While the film will bring an audience
from fans of the gaming franchise. Having this big celebrity
headlining the film allows the company to maximise its profits
and be able to market the film idea from the actors fame on
shows like Top Gear and Graham Norton.