2. Introduction
• When creating a film one of the main factors is thinking
about the advertising you are going to do. There would
be no point in creating a film that nobody knew about,
therefore nobody was able to go and see. In this day
and age there are many ways that a production
company can advertise their film, a few ways being on
TV shows, internet and the radio. These methods help
a wider range of audience get to know about the film.
However as the film has a specific demographic, they
will obviously choose relevant networks to advertise
on, for Need for Speed, examples are BBC1 and E4 as it
is aimed at the younger male generation.
3. TV Shows
• TV shows are a huge way to get film promotions
across – more specifically, TV chat shows. This is
because the audience watching the show can see
for themselves what the film is going to be like,
usually with a verbal description given by one of
the stars too, giving their thoughts on the film. An
example of a TV chat show which Need For Speed
was advertised on is Top Gear. This is a good
choice as both film and show are about cars and
are also targeted at the male gender. Plus, this
gave Aaron Paul a great excuse to be on the show
as well.
4. Internet
• The internet is a great way to advertise as nearly
everybody uses it – especially the target audience
of young males that the production companies
want to see the adverts. So promoting the film
online is a good idea. Aaron Paul gave a celebrity
appearance at the E3 gaming convention. Clips
from this were shown all over the internet on
sites like YouTube, Facebook and Twitter which
can then be shared amongst a lot of people. Also
it means that fans of both Aaron Paul and the
Game Need for Speed are hit, and these factors
may make them go watch the film.
5. Aaron Paul
• When thinking about Need for Speed, Aaron Paul
may not be the most obvious of choices to play
the main role of Tobey Marshall, however after
his huge success in the TV show Breaking Bad the
producers knew that using him would be a great
way to bring in a wider audience. Even those who
don’t like the genre are more likely to go and
watch the film if their favourite actor is starring in
it. It is also great for advertising as other shows
would really want this star on theirs to boost
their own profits, whilst ultimately boosting the
films too.
