This document provides an overview of social media marketing for small businesses. It discusses how social media can help with community growth by turning fans into customers and customers into brand ambassadors. It also addresses using social media for crisis management and reputation monitoring. The document then covers specific platforms like Facebook, Twitter, LinkedIn and blogs, providing tips on using each effectively. It emphasizes staying organized across social media using tools like Hootsuite.
This week I had the pleasure of talking to an up and coming Twitter networker!
Interestingly, we connected through Twitter.
Midway through our conversation she mentioned that Twitter is a networkers dream come true.
I thought to myself, she is absolutely right.
Real Strategies to Organically Growing your Social Audience Real-Time OutSource
Two types of strategies will lead to authentically growing your social networks without having to pay a dollar on social advertising.
However I also believe in the power of social ads, so after you get your cross promotions and content down, then I would suggest testing social advertising to help take it to the next level with a little paid advertising to help each piece of content resonate with your target audience.
Let's face it: social media is here to stay. Successful businesses leverage social media to grow and connect to their ideal clients. Here are a few simple social media tips to help you leverage the platforms and maximize your chances of growth.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
In the past week, I’ve heard this question multiple times “What do I post on my pages?” so I thought I would share my insights on what’s worked for me & my clients.
I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception! Too often I see marketers turn their social media accounts into the traditional “old-school” advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
This week I had the pleasure of talking to an up and coming Twitter networker!
Interestingly, we connected through Twitter.
Midway through our conversation she mentioned that Twitter is a networkers dream come true.
I thought to myself, she is absolutely right.
Real Strategies to Organically Growing your Social Audience Real-Time OutSource
Two types of strategies will lead to authentically growing your social networks without having to pay a dollar on social advertising.
However I also believe in the power of social ads, so after you get your cross promotions and content down, then I would suggest testing social advertising to help take it to the next level with a little paid advertising to help each piece of content resonate with your target audience.
Let's face it: social media is here to stay. Successful businesses leverage social media to grow and connect to their ideal clients. Here are a few simple social media tips to help you leverage the platforms and maximize your chances of growth.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
In the past week, I’ve heard this question multiple times “What do I post on my pages?” so I thought I would share my insights on what’s worked for me & my clients.
I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception! Too often I see marketers turn their social media accounts into the traditional “old-school” advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
“Integrating Social Media With Paid Social” was presented by Melonie Gallegos, Chief Social Strategist of Fandom Marketing, in a partner webinar with Katana.
Turn your content marketing into engaging advertising with on social media. Advertising in social media improves reach in social networks to get more eyeballs on your content, in turn increasing sharing and engagement.
Social Media Template: Social Media Engagementsmartidealane
In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement.
* What are you currently doing?
* What are the styles of posting?
* What are the types of media in social?
* When is the best time to post on your social media platform?
* A Facebook Reach cast study
* How can you start social media testing for reach, engagement and timing?
For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed.
If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.
Up Your Twitter Engagement to Kickstart Holiday Salesdlvr.it
Boost your Twitter Engagement to Kickstart Holiday Sales. Ready to turn-up your Twitter engagement? Discover new and creative ways to improve your Tweets and up your social media engagement.
View original post at: https://blog.dlvrit.com/2014/11/boost-your-twitter-engagement/
In the past week, I’ve been ask multiple times ...“How do I convert sales from social?”. This question is at the heart of all social marketers - while I truly do believe that there's a lot more to social networking than driving sales, the bottom line is that without sales your business would go broke. Converting fans into customers is not something that's going to happen overnight, it’s a long process of providing value with amazing content, being a part of the community, and helping others. Here are a few elements to consider when seeking to convert your social communities into paying customers.
Practical tips for managing your facebook pageDavid Clayton
Why they should visit my page? (profit)
What is my page aim?
How can I reach my aims and objectives?
What content do I already have?
What content will I have to create?
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly! Your social media manager announces she’s taking a job overseas!
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
Show of hands, how many people remember when getting hired was all about putting your best foot forward during a face-to-face interview and hoping they liked you? Or when an interview was the first opportunity you had to make a good impression? These days, when the hiring manager says, “tell me about yourself” she probably already knows more about you than you think.
Social media and the employer
Today many organizations check out an applicant’s social media profiles before they even extend the first interview offer. Reading over a candidate’s Twitter, Instagram, or Facebook feed gives the human resources department insight into the behavior of potential employees to see if they’re a good initial fit.
What you post on your social media accounts can tell them everything from what your political views are to whether you keep your cool over life’s little frustrations. For instance, if you boast about getting mouthy with a barista who messed up your coffee order, you’re probably not a good match for that customer service job you’ve got your eye on.
It may seem unfair that companies sometimes pass over otherwise qualified candidates because of the content of their Vine account, but many managers are glad for the chance to spot potential problem employees before they’re brought on board.
Employment Lawyer Lisa Geurin says the practice is perfectly legal, however it does have it’s limitations. For instance, “an employer who looks at an applicant’s Facebook page or other social media posts could well learn information that it isn’t entitled to have – or to consider during the hiring process,” explains Geurin. “This can lead to discrimination claims. For example, your posts or page might reveal your ethnicity, disclose that you are pregnant, or espouse your political or religious views. This type of information is off limits in the hiring process, and an employer who discovers it online and uses it as a basis for hiring decisions could face a discrimination lawsuit.”
Applicant dos and don’ts
It’s possible to use and maintain social media accounts during your job search as long as you keep a few things in mind.
Don’t give a potential employer your passwords. Some companies may ask you to provide passwords to your social networking accounts during the application process but you are under no obligation to comply. It’s a needless invasion of your privacy and, in fact, dozens of states are in the process of legislating bans against the practice.
Don’t lie about having social media accounts. This one is kind of a no-brainer but important to remember. Even if your accounts aren’t under the name on your job application, there’s still a chance your profiles will be discovered. Hiring managers don’t simply Google your given name, they’ll check to see what services are associated with your email address or even track their way back through peers or colleagues to see if they can find you.
“Integrating Social Media With Paid Social” was presented by Melonie Gallegos, Chief Social Strategist of Fandom Marketing, in a partner webinar with Katana.
Turn your content marketing into engaging advertising with on social media. Advertising in social media improves reach in social networks to get more eyeballs on your content, in turn increasing sharing and engagement.
Social Media Template: Social Media Engagementsmartidealane
In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement.
* What are you currently doing?
* What are the styles of posting?
* What are the types of media in social?
* When is the best time to post on your social media platform?
* A Facebook Reach cast study
* How can you start social media testing for reach, engagement and timing?
For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed.
If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.
Up Your Twitter Engagement to Kickstart Holiday Salesdlvr.it
Boost your Twitter Engagement to Kickstart Holiday Sales. Ready to turn-up your Twitter engagement? Discover new and creative ways to improve your Tweets and up your social media engagement.
View original post at: https://blog.dlvrit.com/2014/11/boost-your-twitter-engagement/
In the past week, I’ve been ask multiple times ...“How do I convert sales from social?”. This question is at the heart of all social marketers - while I truly do believe that there's a lot more to social networking than driving sales, the bottom line is that without sales your business would go broke. Converting fans into customers is not something that's going to happen overnight, it’s a long process of providing value with amazing content, being a part of the community, and helping others. Here are a few elements to consider when seeking to convert your social communities into paying customers.
Practical tips for managing your facebook pageDavid Clayton
Why they should visit my page? (profit)
What is my page aim?
How can I reach my aims and objectives?
What content do I already have?
What content will I have to create?
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly! Your social media manager announces she’s taking a job overseas!
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
Show of hands, how many people remember when getting hired was all about putting your best foot forward during a face-to-face interview and hoping they liked you? Or when an interview was the first opportunity you had to make a good impression? These days, when the hiring manager says, “tell me about yourself” she probably already knows more about you than you think.
Social media and the employer
Today many organizations check out an applicant’s social media profiles before they even extend the first interview offer. Reading over a candidate’s Twitter, Instagram, or Facebook feed gives the human resources department insight into the behavior of potential employees to see if they’re a good initial fit.
What you post on your social media accounts can tell them everything from what your political views are to whether you keep your cool over life’s little frustrations. For instance, if you boast about getting mouthy with a barista who messed up your coffee order, you’re probably not a good match for that customer service job you’ve got your eye on.
It may seem unfair that companies sometimes pass over otherwise qualified candidates because of the content of their Vine account, but many managers are glad for the chance to spot potential problem employees before they’re brought on board.
Employment Lawyer Lisa Geurin says the practice is perfectly legal, however it does have it’s limitations. For instance, “an employer who looks at an applicant’s Facebook page or other social media posts could well learn information that it isn’t entitled to have – or to consider during the hiring process,” explains Geurin. “This can lead to discrimination claims. For example, your posts or page might reveal your ethnicity, disclose that you are pregnant, or espouse your political or religious views. This type of information is off limits in the hiring process, and an employer who discovers it online and uses it as a basis for hiring decisions could face a discrimination lawsuit.”
Applicant dos and don’ts
It’s possible to use and maintain social media accounts during your job search as long as you keep a few things in mind.
Don’t give a potential employer your passwords. Some companies may ask you to provide passwords to your social networking accounts during the application process but you are under no obligation to comply. It’s a needless invasion of your privacy and, in fact, dozens of states are in the process of legislating bans against the practice.
Don’t lie about having social media accounts. This one is kind of a no-brainer but important to remember. Even if your accounts aren’t under the name on your job application, there’s still a chance your profiles will be discovered. Hiring managers don’t simply Google your given name, they’ll check to see what services are associated with your email address or even track their way back through peers or colleagues to see if they can find you.
Dr. Suzanne Cook presented the U.S. Travel Trends Outlook for 2011/2012 at the Indiana Tourism Summit on September 15, 2011 at the Indianapolis Museum of Art
A presentation given at the Indiana Ag Hort Conference on January 17th, 2012 about Facebook, Twitter and Blogging and their use for agricultural and horticultural businesses in Indiana.
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
Oregon/Washington Association of Broadcasters PM PresentationIntegrate
Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
How to use Twitter for Business: Twitter is a microblogging message service that allows you to send and receive short messages (called tweets) within your Twitter community. If you're new to Twitter check out our Twitter 101 guide.
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
3. + Why is social media marketing
crucial to the small business
owner?
Community growth – Fans to customers to evangelists.
Crisis management – The new customer service.
Reputation monitoring – What you don’t know will hurt you.
6. +
Crisis Management
Don’t delete negative comments
Don’t leave negative comments on the blog
Bloggers are powerful voices in social media
Take the high road – whether you are right or wrong
Treat every fan like you would your customers
Do not escalate the problem
What did we learn?
11. +
Improve Your Page EdgeRank
Consider your timing. Posts tend to get more shares on
Tuesdays, Wednesdays and on the weekends. Also, post early
in the morning for better engagement.
Be consistent and post at least once per day.
Ask open-ended questions.
Use photos and videos
Avoid continual self-promotion.
Keep it short. 80 characters or less.
13. +
Twitter Terminology
Hashtag: When placing a pound sign before a word on Twitter,
it creates a clickable link that will index your tweet
Follow Friday: On Friday, it is customary to tweet the names of
some of your followers or those you follow as a way to tell
others about them. The hashtag #FF is used to denote this.
Retweet: A retweet is when a tweet from a user is used it
another user’s Twitter stream. Place RT before the user handle.
Mention: When another Twitter user mentions your handle in
another tweet
15. +
LinkedIn Etiquette
When connecting with someone you don’t know in real life,
make the note personal. Explain why you would like to connect
with them, describe any common connections and be polite.
More often than not, they will connect with you.
Join groups specific to your interests and your target
audience’s interest. Share your blog posts, but do not use
groups to sell. Start conversations and act as if you were in a
real life networking setting.
If you want people to participate in your discussions, you need
to participate in theirs.
No contests, giveaways or promotions.
16. +
Blog
Adding a blog to your website will not only help to convey your
company philosophy, but also improve SEO
New Google search looks for current and consistently changing
content to deem your website “relevant”
Blog 1-2 times per week
Wordpress is the most user-friendly and SEO capable
Create blog posts by using kephrases you would like to show
up for in search
What is your message?
17. +
Stay Organized
Use Hootsuite to link all of your social media platforms in one
dashboard
Link your social media accounts to your smartphone
Use the apps for LinkedIn, Facebook and Facebook Pages,
Twitter, and Hootsuite for social media on-the-go
Decide on an editorial calendar ahead of time, discussing
which blog topics and your focus for the month
Use bookmarklets in your navigation bar
Tools and methods to keep you organized
18. +
About Us
TwentyNine Thirty is a digital creative agency
specializing in social media strategy, graphic
design, web development and branding.
To learn more, contact me at carly@twentynine-
thirty.com
@2930Creative
facebook.com/twentyninethirty
linkedin.com/company/twentynine-thirty-
creative
19. +
About Us
Reach out!
carly@twentynine-thirty.com
Make the connection!
Twitter: @2930Creative
Facebook: TwentyNineThirty
Stay updated!
twentynine-thirty.com/blog
TwentyNine Thirty
Creative is a digital creative
agency specializing in
social media strategy,
graphic design, web
development and branding.
Our mission is to make your
small business stand out
from the rest. We go
beyond social media
strategy and web
development with a holistic
approach we like to call
creative strategy. The sky is
the limit for our clients.