This document provides an overview of using social media to market a business. It discusses major platforms like Twitter, Facebook, and LinkedIn. For Twitter, it outlines strategies small businesses have used successfully, like Humphry Slocombe ice creamery announcing new flavors. For both platforms, it recommends engaging audiences, branding, and empowering influencers. It emphasizes using social media to build relationships, monitor conversations, and participate in discussions to shape perceptions of one's brand.
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.
A very top-level, introductory presentation to social media and why businesses and organizations need to be aware of how it could potential affect the way they and their markets communicate.
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.
A very top-level, introductory presentation to social media and why businesses and organizations need to be aware of how it could potential affect the way they and their markets communicate.
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
These are the slides from a presentation on Social Media by Betsy Kent of Be Visible Associates & Elizabeth Beskin of Fifth Avenue Digital (www.fifthavenuedigital.com). The Oak Room, Plaza Hotel
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
These are the slides from a presentation on Social Media by Betsy Kent of Be Visible Associates & Elizabeth Beskin of Fifth Avenue Digital (www.fifthavenuedigital.com). The Oak Room, Plaza Hotel
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Making Sense of Social Media for Pet Store RetailersLorri Ratzlaff
Here is a presentation I did for a specific group of pet store owners, offering information and advice to carry their social media marketing to the next level!
Week 3 - Illuminous Marketing's 30 Day Marketing PlanGwen Beren
The third installment of our 30 Day Online Marketing plan builds on the last two weeks of tasks and goes into using social media for your small business.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
Social Media for Business, October 2013: Twitter, Facebook, Pinterest, YouTube Resourceful Nonprofit
Everything you need to know to jump-start a social media strategy! Detailed information on how to use social media for business as of late 2013. Includes social media demographics, infographics, tutorials, a list of resources, social media trends, social media case studies, and social media examples for business. Dive deeper into the big ones: Facebook for business, Twitter for business, Pinterest for business, YouTube and video for business.
Learn 10 questions you should ask before starting a social media plan. See video clips that exemplify what social media means. Learn about the humanity of social media marketing for business, and how to be more engaging on social media. All social media statistics are updated for 2013, including social media usage statistics as of October, 2013.
Also mentioned are LinkedIn (great for B2B social media), Google Plus aka G+, Instagram for business, and why social media is important for SEO (Search Engine Optimization.)
Presented by Amy Neumann, Director SEO/SEM/SMO of the Northeast Ohio Media Group on October 25, 2013, for the COSE Small Business Convention in Cleveland, Ohio.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Mr. Worldwide Marketing: Lessons Learned from Pitbull to apply to our Busin...Elizabeth Quintanilla, MBA
After just six years in the spotlight, Pitbull sums up his rise to fame into categories: “2009 is freedom; 2010, invasion; 2011, build empire; 2012, grow wealth; 2013, put the puzzle together; 2014, buckle up; 2015, make history.”
One can describe Pitbull marketing as “Get Rich or Die Shilling”. A typical Pitbull Marketing meeting agenda would have topics like “Endorsement Deal Matters,” “Investments,” and, in capital letters, “DISRUPTION!”
Elizabeth, Austin’s Marketing Gunslinger, will break down Pitbull’s Marketing in a lively discussion and musical examples to show how all businesses can leverage Pitbull marketing!
Discussion Topics include: Branding, Go To Market, Joint Ventures, and DISRUPTION!
Grow Your Business with the Power of Email Marketing Featuring Social Media E...Elizabeth Quintanilla, MBA
Grow Your Business with the Power of Email Marketing Featuring Social Media Engagement - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides 60 proven ideas to grow your business with email marketing and social media.
Social Media 201: You're on Social Media now what? - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides the business owner with ideas to grow your business with email marketing and social media.
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Mill...Elizabeth Quintanilla, MBA
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and word-of-mouth marketing.
Want the next Coolest Marketing strategy to Engage Your Customers and their friends? This discussion will focus on the important elements in developing and launching a successful word-of-mouth campaign. This is a strategic tool for raising the awareness of your product, brand and PR in your marketing strategy. Our expert will provide 5 proven concepts for list building, increasing reads, conversions, and movement through the sales pipeline.
Marketing Success: Campaign and Content Insider Secrets Revealed! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and segmentation.
Don’t miss this session with an expert who has cracked the code on Marketing Success. Learn how to grow your business with secret demand-driving campaign and content strategies. Our experts will also share how they took their marketing strategies to break through the clutter and bring Marketing Success! Leverage your integrated marketing strategy with proper marketing segmentation.
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
Elizabeth Quintanilla, Marketing Gunslinger, presentation for SalesforStartup Event with Mexican.VC on 10/26. Covers the Marketing Tips and Strategies that all startups need in one hour. Event Info: Unless you have 100,000 dollars in Sales a month, you should be HERE! The event where Startup people gather - Startups are not familiar with what it takes to successfully sell and market their offering. Whether you're at the idea stage or have a well-funded startup with traction, this event will provide you with the knowledge and actionable items to hit the ground running.
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...Elizabeth Quintanilla, MBA
Social Media ROI - Presented at September's Austin Content Marketing Meetup by Marketing Gunslinger, Elizabeth Quintanilla
Overview of how to craft a message to justify your Social Media ROI in both context and application. Includes some quick tips to improve campaigns as well as a bulleted list that will help a social media marketing manager sell upper management and sales on the value of Social Media.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Here is my "ProductCamp Austin, PCATX, PCA8" presentation: "Are you a Pirate or a Patriot?Are you watching your Marketing Execution?" It was really fun to give this prezo to the Feb. 2012 ProductCamp Austin and facilitate a discussion about how various marketing tactics can be
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Have you ever wondered why both Jimmy Buffet is so successful and not a “one hit” wonder? Why are millions of people flocking to be a “little monster” and how can one singer be so wildly successful? Two different niches .. similar lessons to be learned and applied in your marketing or would you prefer to … #fail in your marketing execution. A strong brand and a targeted niche .. there is more to marketing than just social media. How can we best learn from two unlikely teachers to be better at what we do .. Marketing Execution! In this session, we will cover some pragmatic examples of how 2 media icons leverage their content and market niches to be widely successful well loved brands.
Elizabeth Quintanilla gave a well received presentation to a company off-site training about leveraging innovation and brought a lot of examples from different industries to share a diverse perspective. The presentation was given on May 24th in Austin, TX at the Driskill hotel. @equintanilla
Leveraging Social Media - to find each other in biz! Elizabeth Quintanilla gave this talk to Corporate Purchasers at Microsoft in Austin TX, on May 10th. Special Thanks to - John Moore and WOMMA for sharing their thoughts on the web and used some of their quotes as part of this prezo! ~Marketing Gunslingers at EQ Consultants Group, @equintanilla
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Tri-County Small Business Summit Social Media 101
1. www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
The Power of Social Media to
Market Your Business -
"Social Media 101”
Ricardo Guerrero
Founder & CEO, Stwittergy.com &
www.SocialMediaDynamo.com
Elizabeth Quintanilla
www.eqconsultantsgroup.com
http://SlideShare.net/Stwittergy
http://SlideShare.net/EQuintanilla
TM
4. www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Who?
Ricardo Guerrero (aka @ggroovin)
– Entrepreneur:
• SM strategy, implementation, &
coaching: Social Media Dynamo
• Founder: Stwittergy
– At Dell (10 years):
• Created most of Dell’s Twitter
accounts, incl. @DellOutlet
• > $6.5M revenue in 2.5 years
• See more at:
www.dell.com/twitter
5. www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Stwittergy & Social Media Dynamo
Social Media Dynamo:
Not a “consultant,” but a Partner for SMBs
to develop a measurable, sustainable,
and effective social media presence
Stwittergy:
Helping Businesses use Twitter more
effectively by identifying Influencers
with whom to build relationships
14. www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Facebook.com
• Most popular social network
– Generally closed (not accessible outside of
Facebook), but pages are open
– Pages allow interaction among fans/likes
• Examples: Dell Outlet y Coca-Cola
* Fuente: http://www.techcrunch.com/2008/06/12/facebook-no-longer-
the-second-largest-social-network/
23. www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Other Dell Twitter Accounts
• Multiple Blogs/Community Sites:
– @Direct2Dell (1st Twitter acct, several langs),
@IdeaStorm, @DellDigitalLife, @Edu4U
• Dozens of “offers” accounts:
– @DellHomeUS, @DellSmBizOffers (U.S.)
+ Canada, Europe, AP, many Latin America
• 100s individual employees & growing:
– Generally folks tweeting for Dell include
“atDell” in their acct – like “@RicardoatDell”
29. www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small Biz Is ABOUT Relationships
• You compete with big brands
• Customers know you
personally
• Close connection to your
customers
• Your business DEPENDS
on that relationship…
• Social media is all about relationships…
• So, YOU have an advantage in social media!
31. www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small Biz Use of Twitter: Case Study 1
• Humphry Slocombe (@humphryslocombe):
– Business type: Small Ice Creamery (SF, CA)
– Example of: Timely Announcements
100s of flavors; tweet when available
– Followers: >300K
– Quote:
“We started using Twitter just because
we have zero money for any kind of
dvertising or promotion whatsoever.
Our customers were asking, ‘How do
you keep us up to date on the different
flavors?’ Twitter was the perfect answer.”
-- Sean Vahey, co-owner
32. www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small Biz Use of Twitter: Case Study 2
• Palo Alto Software (@Timberry):
– Business type: Biz Software (Eugene, OR)
– Example: Promote Blog (thought leadership)
100s of flavors; tweet when available
– Followers: >6K
– Quote:
“The key thing is being interesting.
[pique interest and establish himself
as a trusted authority] If you’re just
selling, it doesn’t work. If somebody
starts selling, I stop following them.”
-- Tim Berry, president
33. www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small Biz Use of Twitter: Case Study 3
• Kiss My Bundt (@KissMyBundt):
– Business type: Bakery (Los Angeles, CA)
– Example of: Focus Group
Feedback on new recipe ideas & tastings
– Followers: >2.5K
– Quote:
“It’s great for getting input — they
become your sounding board. It’s
a way to break out of the business
owner’s bubble and get an
outsider’s perspective.”
-- Chrysta Wilson, owner
34. www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small Biz Use of Twitter: Sources
• NY Times Small Biz articles:
– Article on how Small Biz can use Twitter:
http://www.nytimes.com/2010/05/27/business/smallb
usiness/27sbiz.html?emc=eta1
– Some businesses using Twitter:
http://boss.blogs.nytimes.com/2010/05/26/11-
companies-to-follow-on-twitter/?ref=smallbusiness
• Radio Ink article:
– Twitter still growing & users better educated:
http://www.radioink.com/Article.asp?id=1788903&spi
d=24698
36. www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Comparison: Facebook & Twitter
• > 500M users
• Closed system:
– No exporting info
– No viewing info w/o
creating account &
becoming “friends"
– Good for direct
relationships
(friends/family)
• > 160M users
• Open system:
– Can export (RSS)
– Info visible to
anyone (or private)
– Good for getting to
know & keeping up
with new
people/info/news/tr
ends
37. www.SocialMediaDynamo.com
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Facebook & Twitter for Business
• For your current
customers:
– Create a FB “page”
– Allows you to
communicate w/ your
company’s “fans” who
know you & love you
– Fans can talk to each
other (but you must
watch for negative
comments!)
• For attracting
new customers:
– Can “listen” for people
mentioning your
brand, competitors, or
keywords that identify
them as prospects!
– Influencers (especially
bloggers) are more
likely to be on Twitter
38. www.SocialMediaDynamo.com
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Twitter Gives You “Social 6th Sense”
• Common Craft video:
“What happens between
blog posts & e-mails.”
• Hence, I describe it as:
– The most intimate of
Social Media applications
– Platform for connecting/building relationships
– Growing like the early days of the internet;
not a fad & companies jumping on it
– A huge, international “cocktail party”
• “cocktail party effect” = can hear mentions of you
39. www.SocialMediaDynamo.com
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How Market Your Company at Cocktail?
• DON’T be pushy salesman!
• DON’T be “card ninja”
• DO:
– Find the people who fit your target audience
– Join the conversation & add something
interesting & relevant when appropriate
– (Be authentic and helpful)
– Invite most promising new contact to coffee
– Let them ask YOU what you do (softest sell!)
40. www.SocialMediaDynamo.com
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Social Marketing = Cocktail Marketing!
• But you’re blind
– All you can do is listen to find target audience
• & must approach more carefully
– Some folks may not understand what they
said on Twitter is available publicly
• Otherwise very similar:
– Be authentic and helpful
– Be responsive and not pushy
– Be interesting & relevant to your audience!
43. www.SocialMediaDynamo.com
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Relationships & Buzz
• Twitter drives Buzz (& Rumors)
– Easy connectivity & sharing drives virality
– Transparency & engagement can either
defuse rumors or help fan the viral growth
• Establishing rapport with influencers
can drive the shift more quickly
– Friends > likely to help you or defend you
– Squash rumors before they get big
– Your message gets to more people faster
44. www.SocialMediaDynamo.com
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Not the Solution to Everything
• Content is still King
– Without good content, hard to get buzz
• Transparency & authenticity are key
– Participating in social media can help create
confidence, but still fragile
• “Lipstick on a pig”
– Product must be good & reputable,
or social media will hurt not help
45. www.SocialMediaDynamo.com
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Why Twitter? Why NOT?!
• You can start with a limited amount of
time… in fact, start by listening!
– Search for your keywords in Austin at:
search.twitter.com/advanced (see next slide)
– If you don’t get any results, try broader or
different keywords
– If you still don’t get any results, there may not
be many conversations about that topic yet
(Setting up automated e-mails when anyone mentions you or
your competitors or keywords is 1 of my products - Ricardo)
48. www.SocialMediaDynamo.com
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So, why use Twitter?
• It’s free
• It’s big & growing, and it’s open
– Open means you can listen to almost everyone
(like the “cocktail party effect”)
• It’s where the influencers are
• It doesn’t have to take a lot of time
& most importantly…
• Depending on your biz, you can find new /
connect with more customers more deeply
50. www.SocialMediaDynamo.com
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Facebook not just popular, sticky
• Twitter like the radio, FB = snail mail
– Twitter very timely, but fleeting
– People connect with fewer people on FB,
and review all connections’ updates when log
in
• Many applications, much time spent
– Facebook is most popular photo sharing site
– Social gaming, other apps very popular
64. www.SocialMediaDynamo.com
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TM
Write a Bio! Short and Sweet…..
Elizabeth is not just your average Austin girl. As a Business
Detective focused on determining why customers don't buy
products or services or finds waste through inefficient
operations. She focuses on understanding the customer
perspective and bringing that to businesses.
Additionally, she founded EQ Consultants Group, LLC. is a
City of Austin certified woman minority owned business.
Currently, she independently consults on a variety of topics,
which include social media, product management, marketing,
as well as government procurement.
She was the 2010 sponsors lead for ProductCamp and
actively volunteers as a Social Media Ambassador for the
Greater Austin Hispanic Chamber of Commerce (GAHCC),
and attends a variety of other Austin business and tech events.
Also, Elizabeth taught herself web development, SEO, and
Social Media. In her limited spare time, she also is an avid
glider pilot, scuba diver, and competes in local triathlons.