This document provides an introduction to social media and its use for marketing purposes. It begins with an overview of the speaker and their background. The agenda then outlines topics to be covered including marketing plans, Twitter, Facebook, Pinterest, measurement and listening to social media. Definitions of social media are provided. Key questions and steps for using social media are listed, and examples of content planning and engagement are discussed for various social media platforms like Twitter and Facebook. Case studies are also presented. The document concludes with a discussion of digital integration and measuring outcomes.
How to use Twitter for Business: Twitter is a microblogging message service that allows you to send and receive short messages (called tweets) within your Twitter community. If you're new to Twitter check out our Twitter 101 guide.
How to use Twitter for Business: Twitter is a microblogging message service that allows you to send and receive short messages (called tweets) within your Twitter community. If you're new to Twitter check out our Twitter 101 guide.
Google juice comes from freshly squeezed blogs! A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Get your blog on!
Are you a small business owner who is looking to leverage social media for building your business? Have you heard about Twitter and want to decide if it is an appropriate channel to use? Are you new to Twitter and want to learn more? Then this presentation will introduce you to Twitter, give you helpful tips on getting started and using Twitter for you or your business. For more information, please email us at info@teamandadream.com.
A quick look at how brands are using Twitter for business purposes. Includes an introduction on Twitter, updated statistics, case studies and useful tools.
http://renegadebusinesssolutions.com/social-media-marketing
Use Twitter for more than fun. Learn how to generate leads and sales for your business by effectively using Twitter as a social media marketing channel.
Supernova Media presents Pinterest 101. Includes do's and don'ts for business! Pinterest is a social photo sharing website and app where users can create and manage theme-based image collections in the format of a virtual pinboard. Pinterest drove more referral traffic to retailers than Linked In, You Tube and Google+ combined in January 2012.
Join our guests Troy Rumfelt, President, and Mike Gingerich, Marketing Director for TabSite, a Facebook application by Digital Hill Multimedia, to learn how to build leads with Facebook.
How do you build leads using Facebook?
Below are just a few Facebook topics that will be discussed during the webinar.
Reviewed in the Webinar:
-Importance of a custom Facebook landing page for brand awareness
-Value of having a “Like” the page strategy
-Opportunities for lead capture call-outs that tie into e-mail marketing lists
-Strategies for wall posting to increase interaction and visibility in fan's news feeds
-How Kuno uses Facebook to build leads
After you finish writing your blog post, your work has only just begun. It is foolish to think that, even though your article might contain the worlds most compelling content, just posting it to your blog will gain readership. You need to actively promote new blog posts so that people have a chance to find and read them. It can take a while for you to build up your email and RSS subscribers, so in the meantime, you will need to be more proactive.
A presentation made to a Danish delegation comprising policy makers and practitioners. The theme for their visit was the "learning journey" and "be inspired by best practice" and it focused on Dorset's Jurassic Coast, traditional ports and resorts, and the New Forest National Park. The PI presented on how Digital Destinations contributed to destination development and marketing.
Julia’s House; at the start of the Digital Destinations project at a stage with our social media where we needed to look at what development needed to be undertaken. The programme made us allocate time to evaluate what we were doing and to how to move forward. Also, it provided the platform to share experiences and to learn from organisations that were ahead of us in this field which was a very valuable opportunity for us as we often felt we were working in isolation. So, a key benefit of this programme for us was the opportunity to learn from others and to test our ideas with a broad group of people. It was nice also, as a small charity, to share what we have learned and to see if commercial enterprises have experienced similar.
Google juice comes from freshly squeezed blogs! A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Get your blog on!
Are you a small business owner who is looking to leverage social media for building your business? Have you heard about Twitter and want to decide if it is an appropriate channel to use? Are you new to Twitter and want to learn more? Then this presentation will introduce you to Twitter, give you helpful tips on getting started and using Twitter for you or your business. For more information, please email us at info@teamandadream.com.
A quick look at how brands are using Twitter for business purposes. Includes an introduction on Twitter, updated statistics, case studies and useful tools.
http://renegadebusinesssolutions.com/social-media-marketing
Use Twitter for more than fun. Learn how to generate leads and sales for your business by effectively using Twitter as a social media marketing channel.
Supernova Media presents Pinterest 101. Includes do's and don'ts for business! Pinterest is a social photo sharing website and app where users can create and manage theme-based image collections in the format of a virtual pinboard. Pinterest drove more referral traffic to retailers than Linked In, You Tube and Google+ combined in January 2012.
Join our guests Troy Rumfelt, President, and Mike Gingerich, Marketing Director for TabSite, a Facebook application by Digital Hill Multimedia, to learn how to build leads with Facebook.
How do you build leads using Facebook?
Below are just a few Facebook topics that will be discussed during the webinar.
Reviewed in the Webinar:
-Importance of a custom Facebook landing page for brand awareness
-Value of having a “Like” the page strategy
-Opportunities for lead capture call-outs that tie into e-mail marketing lists
-Strategies for wall posting to increase interaction and visibility in fan's news feeds
-How Kuno uses Facebook to build leads
After you finish writing your blog post, your work has only just begun. It is foolish to think that, even though your article might contain the worlds most compelling content, just posting it to your blog will gain readership. You need to actively promote new blog posts so that people have a chance to find and read them. It can take a while for you to build up your email and RSS subscribers, so in the meantime, you will need to be more proactive.
A presentation made to a Danish delegation comprising policy makers and practitioners. The theme for their visit was the "learning journey" and "be inspired by best practice" and it focused on Dorset's Jurassic Coast, traditional ports and resorts, and the New Forest National Park. The PI presented on how Digital Destinations contributed to destination development and marketing.
Julia’s House; at the start of the Digital Destinations project at a stage with our social media where we needed to look at what development needed to be undertaken. The programme made us allocate time to evaluate what we were doing and to how to move forward. Also, it provided the platform to share experiences and to learn from organisations that were ahead of us in this field which was a very valuable opportunity for us as we often felt we were working in isolation. So, a key benefit of this programme for us was the opportunity to learn from others and to test our ideas with a broad group of people. It was nice also, as a small charity, to share what we have learned and to see if commercial enterprises have experienced similar.
Brochure to promote invited lecture at University of Ulster Business School on 18th November 2014. The lecture was given to MBA students and members of the Chartered Management Institute.
Invited lecture and workshop on the use of the Google Online Marketing Challenge for teaching online marketing. Audience consisted of teachers from all over Austria who teach courses on tourism-related subjects.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
This seminar is focused on giving you the tools and confidence to implement an every-day Social Media strategy aimed to create emotion and drive engagement from your customers, colleagues and influential peers. Jargon free and brimming with actionable goodies, this seminar is your blueprint to Social Media success.
Presenter: Anthony Trollope, Director, TheWholesaleForums.co.uk
Multichannel SEO - Social Media Optimization and Marketing PlanSEARZILLA
Searzilla offers multichannel SEO and eCommerce solution to the best value of social media marketing and other activities. See more on www.searzilla.co.uk
Intro to social media for nonprofits, focusing on benefits to using social media and 4 keys to success. Given at Google Cambridge as part of HandsOnTech Boston workshop series 3/6/13. Presented by David Crowley, Social Capital Inc. President & Founder
This training was delivered on Wednesday 3rd February 2016 to a wonderful group of Bayside City Council small business traders.
It is pat of a social media masterclass series and one on one mentoring program for selected businesses within the municipality developing their digital marketing skills as they discover the power and opportunities available to them through key social media platforms, including Facebook, Instagram, Twitter, Google Plus and the most effective ways to measure our results.
Connect with Despina Karatzias from Institute of Excellence on other social networks:
Twitter: www.twitter.com/desikaratzias
Facebook: www.facebook.com/despinakaratzias
Google+: https://plus.google.com/+DespinaKaratzias
Instagram: https://instagram.com/desikaratzias/
LinkedIn: https://au.linkedin.com/in/despinakaratzias
Pinterest: https://www.pinterest.com/desikaratzias/
YouTube: https://www.youtube.com/user/despinakaratzias
Are you a small tourism business or service visitors coming to Australia? Come over and join private group specifically tailored to small tourism business operators, 'Your Tourism Excellence' on Facebook:
https://www.facebook.com/groups/1421741554754291/
Social media marketing - Part 7 TwitterTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
Highcliffe Castle views social media as being critical to the future of business. We saw the Digital Destinations project as a way of providing an insight which could improve our marketing, assist in understanding the media and produce a manageable e-marketing strategy. As a result in our participation we have provided information and coaching sessions with other staff and volunteers, empowering and enabling them to learn, contribute and support the marketing of Highcliffe Castle
Index Communications Meeting Services: the motivation for committing to the Digital Destinations programme was to focus our Company’s development of web marketing and pre conference learning opportunities to the benefit of our Clients. Also, to increase a provide a positive profile within social media domains, securing further referrals which will result in repeat business. Through our involvement in this programme Index Communications has benefited in receiving a fresh input, away from Company day to day pressures, from the University Team and our co-horts which has assisted in identifying areas of development for our future sustainability.
Jurassic Jaunts: for us Digital Destinations has accommodated our wish to have a platform for shared experiences, best practice planning plus, enhanced communications and networking opportunities with local organisations. At the start of the project we were content with our web site. Our Twitter coverage was achieving a good number of followers and our Search Engine Optimisation was very positive but we realised that we needed to look further at Facebook and other options which have been discussed fully during the Seminars. We now feel in a more informed position to make decisions relating to the progression of our social media.
Kingston Mauward identified the need to improve data capture and to get to know who customers are; to engage through social media and to improve information on the website. The business used on-line and off-line techniques to increase customer engagement – from e-news updates to ‘feedback’ trees in the attraction – and made connections between each via social media. A clearer understanding of customers meant Kingston Mauward was better able to identify routes for communication.
Land and Wave’s key aims were to make it easy for customers to find and contact them; to present SIMPLE information; and to raise profile of activities and make it easy for customers to advocate/ talk about the operation. This included improved web presence, better branding, improved opportunities for customer engagement and user generated content, and links to review/referral sites.
The Langtry Manor was initially keen to explore the possibility of possessing a wider knowledge about digital engagement with stakeholders. Through participating in the Digital Destination programme other ways to manage an efficient Customer Relationship Management system through use of social media have been accessed and applied successfully.
Lulworth focused on improved website, analytics and SEO, linked to social media activity and customer relationship management. The project enabled Lulworth to review print requirements v on-line; to be more aware of their requirements when approached for on-line support and to gain control and give focus to their on going on-line activity.
New Forest Activities were active in all elements of on-line marketing, but felt that their approach was too general with no real targeting of certain demographics or groups. The main areas they wanted improvement were around the children's parties and team building sectors. They wanted to experiment with some story based testimonials, using social media and blogs to produce content and give depth to each area of the site. Alongside this it was important to ensure that potential clients were able to quickly find the information they needed, whilst develop trust in our brand. Measurement would be way of tracking our contact page conversions (leads) from the specific contact forms within these sections of the website.
PDSW were focused on including their digital marketing strategy as part of their overall marketing strategy. This meant that their on-line activity would be integrated with all marketing and communication activity, to create more impact and make for more effective measurement.
Pioneer Expeditions utilised many elements of online marketing but felt they were being left behind especially with regard to social media. Digital Destinations provided a great basis of the tools available to them, as well as some interesting insights and ideas for future improvements to both their website and engaging with their clients. They made some specific improvements to their email newsletter including giving more tips and useful information about travel in general and more opportunities for clients to interact with them.
Remedy Oak Golf Club is an exclusive golf club founded in 2006 with a membership ceiling of just 400. Since opening the club has adopted a subtle marketing strategy choosing primarily to advertise in lifestyle and golf related publications. In 2012 the directors commissioned a new website for the club, wanting to replace the current site (which was 6 years old and had become outdated and ineffective,) with a unique site that would stand out from the clubs competitors. They also wanted to create and develop a presence on selected social media sites to enable them to engage and inform both current and potential customers of goings on at Remedy Oak and use the platforms as a way of gaining feedback from customers regarding their experiences at the club.
SnowTrax were very clear that this project was to provide the impetus to build existing customer email database and to improve website traffic. This included a range of tactics from ‘book now’ buttons, to e-mail shots with voucher downloads and blogs – all underpinned by clear measurement and use of analytics.
Splashdown applied to the project to obtain a better understanding of the digital capital held and to work out how they could leverage this commodity better. The organisation felt that they had a digital presence but it was not strategic or focused. They were able to introduce more focused e-shots, connected offers and measurable activity.
Surf Steps key activity was to develop a more engaging and mobile friendly website, to make sure it was SEO optimised, and to ensure that social media activity focused in the right direction. The projected helped them to assess social media impact v awareness raising and highlight key next steps around customer engagement and user generated content.
Bournemouth Tourism focused on a viral marketing campaign, with their Bournemouth V California you tube video – the measurement and associated PR showed the need for careful planning, control and measurement of such activity in order to not miss any opportunity.
Longpuddle Bed and Breakfast wanted to increase occupancy and extend length of stay, via a revamped website, links to local suppliers and external forces such as Tripadvisor, improved Google Analytics and meta tags, and finally by developing and utilising a database of customers. The business has seen immediate results and has identified clear approaches for the next steps.
Blacksmiths House B&B had some elements of on-line marketing linked to their website, which were not being used. It was apparent that the basics were in place Twitter, Facebook Google Analytics all linked to the website. However, there was not enough time/money or capacity, to benefit the business, employing someone to use social media. An existing face to face offer was used as a focus for an email to existing customers, using Mail Chimp and this provided the student with the necessary data to complete her assignment.
BAHA (Bournemouth Accommodation and Hotel Association ) aims in joining the Digital Destination project were to understand the various ways of adapting marketing and communication strategies, by using varying social media techniques that would enable the association to increase membership and build better relationships with its members. Also, take advantage of the programme providing a platform to support local students in a working partnership.
More from The Digital Hub - Bournemouth University (20)
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. +
About me …
Senior Lecturer at Bournemouth University School of Tourism
Project lead on Digital Destinations project
Board member of VisitWiltshire
Chair of VisitWiltshire Online Marketing Group
Web design, social media, email marketing with
www.MapleCommunication.co.uk / www.TourismusTraining.at
Getting/keeping in touch
http://uk.linkedin.com/in/philipalford/
https://twitter.com/philipalford
palford@bournemouth.ac.uk
3. +
Agenda
Introduction
Marketing
plan
Twitter
Facebook
Pinterest
– how to get insights into your
followers and fans to identify your customers
Measurement
How
to „listen‟ to social media
4. +
What is ‘social media’?
•
Facebook
•
Twitter
•
LinkedIn
•
Pinterest
•
Blog
•
User reviews
•
Social bookmarking
•
AddThis
•
Flickr
•
YouTube
•
RSS
16. + Key questions / steps
1.
Who are your customers and why do they buy from you? USPs?
2.
Is the answer to Q1 reflected in your sites?
3.
Develop rich content (StoryTelling) and integrate channels intelligently
4.
Distribute that content – Listen, Watch, Visit, Stay, Experience, Share
5.
Establish benchmarks for present marketing – if possible by customer, product area and
channel
6.
Build hypotheses for how you ‘expect’ customers to engage with your content in the
future and review this as regularly as possible
7.
Test the outcomes against what you expected and ask review – not just on your own!
8.
Think in terms of engagement and conversations and not just sales – remember the
‘customer journey’
9.
Support plan with good customer database, thinking about retention and referral and
not just acquisition
10.
Identify skills gap and explore ways to fill it
17.
18. +
Introduction to Twitter
230
million active users on Twitter 500 million
Tweets a day
Fastest
(An
growing age demographic is 55 - 64
increase in active users of 79%)
Glossary
- https://business.twitter.com/glossary
https://business.twitter.com/success-stories
https://about.twitter.com/company
22. +
Drive traffic to website
Tweets that invite direct response – don‟t complicate the
tweet; don‟t include @mention
Have a landing page with engaging content
But have clear offer
24. +
Tweets that invite direct response
Direct response – don‟t complicate the tweet; don‟t include
@mention
Indirect lead – value for your audience which will involve sharing 3rd
party content; engage with audience – not broadcast
25. +
Uses of Twitter
Great
for telling short stories...
Building
buzz pre-launch
Offering
updates and news
Sharing
in conversations
Voicing
your brand personality
„Customer
service‟
27. +
Build your base
It‟s quality over quantity when it comes to followers
Create a page on your website that lists your employees‟ Twitter
handles.
Add Follow buttons to your site so people can easily find you
(https://about.twitter.com/resources/buttons#follow)
Put your Twitter handle and any hashtags on your marketing
material, other sites and email signature
Put Twitter timeline on website https://twitter.com/settings/widgets
Be a good listener
28. +
Attract more followers
Interact with those people you follow who don‟t yet follow you
back. Make sure to monitor your Twitter stream and comment
on what other people are saying. Give feedback; compliment
people. The key is to engage.
Are there any Twitter chats in your area – e.g. #Dorsethour
(every Monday evening 7.30-8.30pm)
Promoted tweets (https://business.twitter.com/ad-products)
Add question marks – 17% increase in clickthrough; are you
looking for places to visit during your stay?
29. +
Types of Tweets to Get You Started:
1.
An Observation: Tweet about something happening around the office. Include
photos to bring those scenes to life.
2.
Events You‟re Attending: Share a link to the next conference or webinar you
are hosting or plan to attend, and why you‟re excited about it.
3.
Your Content: Post a link to your company‟s most recent blog article or an
offer you think is particularly helpful, with a headline or description to
encourage readers to click through.
4.
Someone Else‟s Content: Post a link to someone else„s blog article as a
helpful resource, with a compliment for their good work.
5.
Chat With Someone: Direct tweets to other Twitter users using an @ sign.
6.
Retweet great content: Quickly share other people‟s tweets with your
followers, like forwarding an email, by clicking the retweet button.
32. +
Content plan - build engagement
What specialty knowledge do you have that you can share?
Curate content that your audience might find useful – use lists
Make use of events and activities in your area
Information about the wider destination experience
Use a # to promote a specific event
Create partnerships with local businesses that complement your
offering and use that for content on social media
Twitter is real time – e.g. bakery tweeting cookies as they come out
of the oven
34. +
Using the Twitter handle
To make your tweets as visible as possible, avoid putting
@USERNAME in the very beginning of your tweets. Adding the
@USERNAME to the very beginning will make your tweet
viewable only in the Twitter streams of people who follow you and
the user to whom you„re tweeting (see below examples).
Here is an example of how you would send a tweet to HubSpot:
Example: What‟s up @HubSpot? (viewable to everyone)
Not Recommended: @HubSpot What‟s up? (only viewable in
Twitter streams of users who follow you and also follow
@HubSpot)
35. + Twitter – detail
Respond to „mentions‟ and follow if appropriate
Ask and answer questions is a great way to get started
Keep tweets simple – if want someone to click a link just include the link
Instead of just retweeting copy tweet and paste into a tweet adding your
input and RT before you send
Post content which adds value to the community
Piggy back on local events
Use Favourites to store and curate tweets which your community might
find useful and interesting
36. +
How to get more clicks on Twitter?
http://www.pinterest.com/pin/468937379921535082/
Shorter tweets get better CTRs
Use bit.ly to create trackable links
37. +
- Etiquette on Twitter One Must
Be Interesting
Know One‟s Place
Use Hashtags & Tiny URLs
Be Genuine
Check Your Spelling
Offer your audience an incentive
Maintain a Consistent Tone
One Must Not
Cold Call (Digitally)
40. +
Objectives - example
Main
aim: Build a larger social media database to
maintain on-going relationships and
communications.
Objective
1: Increase Twitter followers for
@paultonspark and @peppapiguk by 5% (400 more
followers) 7th February 2013-14th February 2013
Objective
2: Increase Paultons parks Klout score by 2
between 7th February 2013-14th February 2013
Objective
3: Generate 500 tweets with the chosen # tag
between 7th February 2013-14th February 2013
41. +
Terms and conditions
5x
family passes to be won to Paultons Park|
Home of Peppa Pig World.
All
tweets with the hashtag #lovepeppa
@peppapiguk and @paultonspark will be
entered into the draw.
Closing
date 12 midnight on 14/12/2013
43. +
Feedback on campaign
“To add 400 new followers in 7 days is a great result for
us. When celebrities have mentioned us before we have
had added around 100-200 new followers depending on
their following. Naturally Paultons Park generate
around 20-30 new followers per week”
(Rob Lee, Digital Marketing Manager, Paultons)
44. +
Insights from campaign
campaign
length should be reduced to 3
days as Twitter is a direct response short
term channel.
consider
the use of promoted
accounts, tweets and trends in future
campaigns
For
a more interesting and creative
campaign in the future a video link could be
used
45.
46. +
Getting started
Encourage your existing customers to like your page
Build your audience tab – email contacts but think about who you
want to engage with
Boost successful posts
Respond and interact – be social and interested!
“Posts like 'caption the image' or 'finish the sentence' usually
generate tons of engagement, and reach three times more than a
regular post.
Monitor engagement through Insights
https://www.facebook.com/facebookforbusiness/news/pageinsights
48. +
OBJECTIVES
To
create more engaging content on
Facebook, increasing
awareness, interest, conversion and reach amongst
Bournemouth University students
To
create more informative content on the website
relating to Bournemouth University students, driving
the traffic to conversion
49. +
TACTICS - Facebook
Daily
plan of posts:
– News article
Tuesday – Photo of the week
Wednesday – Interesting Story
Thursday – Blog of the week
Friday – Weekend question
Monday
Increase
„tagging in‟ on posts to increase
virality of posts
51. MAGIC MOMENT
• Voluntary interaction on
Facebook by EDW staff
Helen Evans
posted very
positive &
useful
comment
Saw huge response
to number of views
(57 organic, 123
viral)
52. CHALLENGES - FACEBOOK
• Time
– Initial plan meant impact on ALL staff members time to
create content i.e. blogs, photo‟s, requesting comments from
students, monitoring, finding newsworthy articles
• Struggling to find five topics for five-day plan
– Not wanting to increase numbers to subscriber list just for
the sake of it (competitions aimed at students would get us
quantity but not quality?) as per Philip‟s Google Analytics
presentation – “think about quality of traffic, not just quantity”
– Monday – News article – time to research
– Tuesday – Photo of the week – difficult to maintain
– Wednesday – Interesting Story – too similar to Monday
– Thursday – Blog of the week – VERY time consuming
– Friday – Weekend question - worked
53. +
OUTCOME - Facebook
4th January – 5th February
8th May – 28th May
Total Likes - 126
People talking about this – 58
Weekly total reach - 108
Total Likes – 160
People talking about this - 10
Weekly total reach – 232
We are seeing more viral views to our posts
54. +
OUTCOME – Facebook - Website
• We paid to boost this post – yet during the
period of 8th –
29th May we
received just 6
referrals from
Facebook to our
website
55. +
OUTCOME – Facebook to Website
Saw
an increase in traffic directed from Facebook
to Website during peak of campaign, despite
sustaining regular content now tailed off
to Feb – 13 referred from Facebook
Feb to Mar – 28 referred from Facebook
Mar to Apr – 51 referred from Facebook
Apr to May – 15 referred from Facebook
May to Jun - 8 referred from Facebook
Jan
56. +
NEXT STEPS - Facebook
Working
Friday
out what works best
weekend question often gets a few
comments, and then receives a higher number
than usual views and viral views
Blog drives traffic to website – how do we increase
this?
Some posts very popular – why?
Utilise Facebook Insights to see which posts are
most popular
59. +
What did we achieve with Facebook?
Increased
Facebook likes by 45%
Grew
genuine „Likes‟ naturally rather than through
short-term incentives and fully adhered to FB rules
(i.e. no competitions).
Offered discounts using email, Facebook and
Twitter encouraging people to engage on
Facebook.
www.norburtonhall.com
info@norburtonhall.com
facebook.com/NorburtonHall
twitter.com/norburtonhall
61. +
Case study – Hotel Terravina
Hotel Terravina were active in all elements of on-line
marketing, but felt that their approach was too „scatter
gun‟ and required much more focus. The main areas
of improvement were around social media and
customer engagement and relationship management
– the business made sure that all activity fed back to
the website and that there was consistency and
relevance about each of their messages: „social media
provides us with more brand presence and means that
people don't forget about us!‟
62. +
Hotel Terravina case study
A recent Sommelier blog post reached a staggering 10'000 people!
Generally we get between 25 and about 70 click throughs on tweets, which
over a month probably sees something like 700 additional website visits.
Using the website to promote special offers
Tweeting offers, adding them to the hotel’s FB page
Encouraging followers to re-tweet and like our pages.
We are more pro-active about social media (TV opportunities are followed
up and actioned)
http://www.slideshare.net/DigitalHub/hotel-terravina
Customer service doesn’t stop at the door;50 things hashtag; 50 things to do before you’re 11 and three quarters; National Trust; not about the number of followers; 7.30-8.30 Dorset Hour on Monday #dorsethour – Twitter chat; Tweetups – Content marketing – effectively social media marketing;
Awareness: Linking: showfeatured products screenshot from a New Mind website
Look at Bennetts water gardens – Google Plus site which comes up in Google search,
Who are your customers and why do they buy from you? (USPs, personality, customer personas – student work on this)Is the answer to Q1 reflected in your sites? (navigation on www, Develop rich content and integrate channels intelligently (use customer reviews to get perspective, develop stories embedding UGC, use social media to develop up to date inspirational content- e.g. video on YouTube or FB, photo gallery on Flickr or Pinterest)Listen watch share content – Google HummingbirdEstablish some key benchmarks for current marketing – if possible by customer (e.g. via email promotion), product area (engagement on pages of your site) and channel (FB Insights, Blog analytics); build calls to action into the pages on your content hub;Build hypotheses for how you ‘expect’ customers to engage with your content and review this as regularly as possibleTest outcomes – use peer network; question if content is working on web pages, what tweets are working and why? Growth in number of followers after tweets? Think in terms of engagement and conversations and not just sales – remember the ‘customer journey’ – e.g. growing engagement on FB through increase number of Likes, fans, number of posts, content on posts and as this grows measure its impact on traffic to your content hub; e.g. increase in number of customers who write a review/story after their experience;
Chat With Someone: Direct tweets to other Twitter users using an @ sign – see page on not putting the @ sign first
Look at who is retweeting and favoriting content to identify where to find followers and build community
Curate – e.g. museums could curate content related to Lincoln – might be useful to teachers
Respond to ‘mentions’ and follow if appropriate – show mentions on my profile – in the @Connect sectionPost content which adds value to the community – e.g. of tweet favorited by ESRC.
Show the events tab
Since 3/2/1337 visits to website from Facebook34 visits from m Facebook46 visits from Twitter