The document provides guidance on using email marketing and social media together effectively. It discusses email marketing basics like the from label, subject line, pre-header, links, images and content. It then overview social media platforms like Facebook, Twitter, Pinterest and LinkedIn and tips for using each effectively. It emphasizes promoting social media pages through email and making emails shareable on social media to expand reach. The key takeaway is to think about social media when managing email and vice versa to integrate the channels successfully.
Get Started with Email Marketing in the Social Age
As a small business you're busy, but you also know you need to do some marketing to keep your business growing. That's where email and social marketing and come in! If you're still trying to figure out how to get started with social AND somehow make it work with your email marketing, or just trying to get an email out the door, this is the session for you! Join Education & Training Manager Jill Bastian as she covers some basics on how to get your social media and email marketing working together.
• Email marketing best practices
• A basic overview of social media
• How to integrate email marking with social media
• Ideas to get started
Are you using social media for the good of your business?
There may be a few things you are missing such as:
1) Does you about section captivate your ideal client?
2) Are you overselling?
3) How do you use social media to build relationships? (This is super important)
4) Learn how to have fun with social media and stop dreading the "obligation" to post.
Make your social media work for the good of your business!
In an environment where customers across the board are rethinking relationships with brands, products and services, it has become even more important to deliver Wow! retail and customer experiences and develop community.
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
Tourism Tasmania Digital Coach Live Sessions - Digital Marketingscottywoodhouse
Here's the slides from my Digital Coach live sessions in Hobart, Launceston and Burnie - thanks to everyone that came! Be sure to get in touch with me on scottywoodhouse@gmail.com if you have any questions.
Get Started with Email Marketing in the Social Age
As a small business you're busy, but you also know you need to do some marketing to keep your business growing. That's where email and social marketing and come in! If you're still trying to figure out how to get started with social AND somehow make it work with your email marketing, or just trying to get an email out the door, this is the session for you! Join Education & Training Manager Jill Bastian as she covers some basics on how to get your social media and email marketing working together.
• Email marketing best practices
• A basic overview of social media
• How to integrate email marking with social media
• Ideas to get started
Are you using social media for the good of your business?
There may be a few things you are missing such as:
1) Does you about section captivate your ideal client?
2) Are you overselling?
3) How do you use social media to build relationships? (This is super important)
4) Learn how to have fun with social media and stop dreading the "obligation" to post.
Make your social media work for the good of your business!
In an environment where customers across the board are rethinking relationships with brands, products and services, it has become even more important to deliver Wow! retail and customer experiences and develop community.
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
Tourism Tasmania Digital Coach Live Sessions - Digital Marketingscottywoodhouse
Here's the slides from my Digital Coach live sessions in Hobart, Launceston and Burnie - thanks to everyone that came! Be sure to get in touch with me on scottywoodhouse@gmail.com if you have any questions.
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
Inbound hosted their first event in Leicester on November 9th 2012. 70 attendees were given a two hour seminar on how to develop their brand online through search, engagement and conversions.
Image credit: http://www.imagesource.com
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Introduction to Internet Marketing - Social Media MarketingCoryon Redd
Discover the fundamental strategies to effective and engaging social media marketing. Use social media to increase your Google rankings and gain trust among your fans.
Raleigh SEO Meetup content marketing presentationChris Sciulli
Content marketing presentation by Chris Sciulli of Smokehouse SEO and the International Society of Automation (ISA) on Content marketing for small teams on a budget
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
Inbound hosted their first event in Leicester on November 9th 2012. 70 attendees were given a two hour seminar on how to develop their brand online through search, engagement and conversions.
Image credit: http://www.imagesource.com
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Introduction to Internet Marketing - Social Media MarketingCoryon Redd
Discover the fundamental strategies to effective and engaging social media marketing. Use social media to increase your Google rankings and gain trust among your fans.
Raleigh SEO Meetup content marketing presentationChris Sciulli
Content marketing presentation by Chris Sciulli of Smokehouse SEO and the International Society of Automation (ISA) on Content marketing for small teams on a budget
Learn more about the anti-spam laws like CAN-SPAM and CASL. Find out how these laws impact your emails in this free 30-minute webinar. We’ll explain why opt-in lists are better for your email marketing and tips on how to create your email to avoid spam filters. This webinar is geared toward intermediate attendees.
There have been some major changes in the email delivery world recently that impact your email. Join us as we walk you through what has changed, why the changes were needed and what you need to know to keep your emails getting delivered to the inbox.
Mexico's Infrastructure Creation and Why it Matters for North American Compet...Omar Del Valle Colosio
It shows current levels of infrastructure investments, competitiveness, and it depicts where infrastructure is needed in Mexico. Finally, it discusses what would be the next steps to get programs and projects right.
Learn more about email delivery, including changes that the top 4 ISPs have implemented and how that will impact your emails. Join delivery and marketing team members to find out whats new in 2012.
The new year has barely begun, but it's never too early to predict the trends that will be shaping your email and social marketing in 2013. The nature of marketing can change at the drop of a hat, but keeping up with the changes can keep your business thriving through this year and beyond. Join our marketing team experts as we go over tips to keep your email and social marketing up-to-date.
Materi Pelatihan - How to Grow Your BusinessArry Rahmawan
Slide ini merupakan slide tugas kelompok mentoring bisnis TDA Kampus. Diambil dan diintisarikan dari materi workshop 'How to Grow Your Business' yang dibawakan oleh Pak Teguh Wibawanto, Vice President P TDA. Cocok bagi Anda yang ingin mengetahui prinsip-prinsip dasar dalam pengembangan bisnis.
Setting your Non-profit up for success with social media can be daunting, there are so many options out there. This presentation helps get you started with some tips and ideas to help your organization get up and running on social media.
This seminar is focused on giving you the tools and confidence to implement an every-day Social Media strategy aimed to create emotion and drive engagement from your customers, colleagues and influential peers. Jargon free and brimming with actionable goodies, this seminar is your blueprint to Social Media success.
Presenter: Anthony Trollope, Director, TheWholesaleForums.co.uk
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsCindy Kelly
Social media can be a very powerful marketing tool. Media Fusion shares some of our marketing agency secrets that can help you create a powerful social media marketing campaign.
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Target Marketing to Grow your Business sales by K Patrice Williams of 123 Target Marketing. www.123targetmarketing.com
123 Target Marketing is a Marketing Consulting, Logo & Website Development and Social Media Marketing Company.
The introduction of Twitter's 140-character limit marked a major change in how people interact on the internet. The constant flow of new information can be overwhelming, but when approached right, it offers a fantastic opportunity to grow your business.
Twitter is a high-speed network, and when used properly it can help spread your content faster and further than anything else. Learn how to best put Twitter to use for growing your business.
Similar to Boston Small Biz Expo and San Francisco Chamber Presentation Oct. 2013 (20)
Think Your Business is Hard to Market? Think Again!VerticalResponse
Some businesses may not have the most glamorous products or services, but that doesn’t mean email marketing won’t work out for you. Join us to learn how to create emails for businesses that are short on glitz but long on charm. We’ll cover ideas for different types of emails you can send to keep your customers coming back again and again.
This is a webinar geared toward any level of attendee.
Is your email list causing your email performance to suffer? If you’ve got a bad email list it can make it tough for your emails to get delivered.
Special guest, Dan Stevens, CEO/Founder of Kickbox, joins us to discuss how to grow and maintain a healthy email list and how it can help your email performance.
Join us and learn:
-How to separate the good, the bad and the ugly from your list
-Why buying or renting a list is not the right approach
-How to take your list from sick to healthy
-How a healthy list will increase your email effectiveness
And more!
Join us to learn how to using the right ingredients can help you create an email in 30 minutes or less. We’ll cover the basics on what you’ll need before you start – images, logo and text. You’ll learn what size images you should blend into the email, how to match your logo, and the best tools to write your text in. Plus we’ll talk about different types of emails, such as welcome email, event, or promotion and what to mix into them for success. This is a webinar is geared toward beginner or intermediate attendees.
Email Marketing 1-2-3: How to Get Started, Get Results and Get GrowingVerticalResponse
Your clients are checking their email accounts everywhere, all the time: on their PCs and on their smartphones; first thing in the morning and late at night. Are you in their inboxes, and are you standing out? This new workshop, packed with tips and real-world examples, will show you how to get started with email marketing, including best practices for designing an email, understanding metrics, building your subscriber list and leveraging social media to amplify your messages. You'll also learn how email marketing can enhance other marketing tactics to grow your company's or organization's presence, audience base and bottom line.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
One of the best ways to attract and acquire new customers is to understand who they are, what they want, and how your business can provide it.
Mastering the 4Cs of marketing (Communication, Convenience, Cost, and Consumer) and effectively implementing them into your business can prove invaluable.
This webinar will walk you through real-life examples of each of the Four Cs and offer tips for how you can tailor them to suit your business.
Roll out the Welcome Wagon for New Subscribers with a Welcome Email slideshareVerticalResponse
A welcome email is often the first contact you have with a new customer. It sets the tone for future communications and encourages new members to engage with your business.
Join our beginner-focused webinar to learn:
-What you should include in your welcome email
-How to write your welcome email in the right tone
-When you should send your email
-Welcome email subject line suggestions
Email Delivery 101 – How to Get Your Emails DeliveredVerticalResponse
Learn more about email delivery and what you can do to help get your emails to the inbox. Join VerticalResponse experts to get tips on how to create effective and engaging emails that get delivered.
This webinar is geared toward beginners and intermediate attendees.
Define Your WoW! Factor – Create an Unforgettable BrandVerticalResponse
A strong identity helps make your business memorable for customers and prospects and stand out amongst other competitors. But branding is more than just shiny logos and punchy mottos. It’s about developing an essence and helping customers see themselves as ‘belonging to’ your brand. Learn how to refresh your brand and how to keep it consistent across different sites.
This webinar will cover several different key elements of strong branding, including:
-The Brand Wheel
-Integrated messaging across platforms
-Creating solid logo identity
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
Secrets of Breaking the Glass Ceiling for Women EntrepreneursVerticalResponse
Special Guest: Geri Stengel, Ventureneer
The startup rate of women-owned businesses is soaring, but the percentage who break through the glass ceiling to more than a million dollar in revenue is flat. What’s blocking their upward momentum? Learn how women leaders of growth businesses kept growing, well beyond the million-dollar milestone
Drawn from interviews with leading women entrepreneurs and her work as a mentor and coach to start-up businesses, Geri Stengel will pinpoint what women need to break through the glass ceiling and keep their businesses on a high-growth track.
Have you thought of creating a blog for your business but aren't sure where to start? Join our Marketing team members as we cover: How to create a blog, how to get started, and content ideas. Plus, learn how to use your email marketing and blogs together! Our marketing experts will take you from start to finish for this fun and personal form of social media.
Special Guest: Marcy Massura, Director of Digital Engagement, Weber Shandwick
As an influencer engagement specialist at one of the global leaders in public relations, Marcy Massura knows a thing of two about getting on the right radar screens. She will share her unique perspective of developing content and strategies for some of the world's most recognized brands and how small businesses can leverage these tactics to help in their cause in this ever changing digital world.
How To Make Sure Your Brand Is Dressed To The NinesVerticalResponse
Special Guest: Jessica Berlin, Social Media Manager at American Eagle Outfitters
Managing the social presence for American Eagle Outfitters, Inc., a leading global specialty retailer with over 8 million Facebook fans, Jessica Berlin knows how to navigate the social retail space like few others do. She will share her insight into how to put your brand front and center and turn your customers into enthusiastic fans through engaging content.
How to Make Social Media and PR Work Together Like PB&JVerticalResponse
Special Guest: Sarah Evans, Professional Speaker at Sevans Strategy, Blogger at Sarah’s Faves and Chief Evangelist at Tracky
A self-described “social media freak,” Sarah Evans knows the power that social media can bring to the marketing table. Couple that with a hearty dose of public relations and you have a powerful one-two punch. Join us as we discuss various social media and PR strategies that can help take your business to the next level.
For more help and info with PR check out our free recorded webinar PR 101!
http://www.verticalresponse.com/marketing-resources/webinar/public-relations-101-covering-the-basics
Your email is a tool that helps you stay engaged with your customers and prospects as well as helping you grow your business. You can strengthen your relationships and customer loyalty with an effective email. Do you have an effective email? Do you have an email at all?
Join the VerticalResponse marketing experts as they discuss how to build a valuable newsletter.
• Learn ways to create quality open and click rates
• Find out tips on avoiding the spam folders
• Explore the content you should be sending in your newsletter
• Receive design tips to make your newsletter reader friendly
• Learn from other VerticalResponse customers as we show off some of our favorite emails
If you're hosting an event this season, or thinking of hosting one, this webinar is for you! Learn from event expert, Joe Fazio from Givezooks! why events can benefit your biz and how to use our tool to make them easy to create, manage and promote.
Public relations is an essential part of marketing, but if you've never approached or worked with a journalist before, it could be a little intimidating. Where do you start? Who do you reach out to? What should you say?
Thankfully, PR isn't rocket science. But it does take planning and commitment. Because PR coverage is earned, not paid, you have to be extra careful and strategic about who to pitch and how to work with the press.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Boston Small Biz Expo and San Francisco Chamber Presentation Oct. 2013
1. +
Get Started with Email
Marketing in the Social Age
Jill Bastian
@jillieb3
Training and Education Manager
#VR4SmallBiz
2. +
Today’s Lineup
Email Marketing Basics
Email Best Practices
Overview of Social Media
Email and Social Media together
Tools & Resources To Get You Started
4. +
Why Have an Email?
The purpose of an email:
Inform/educate
Get clicks... (which, with any luck, will lead to
a sale.)
Talk about your company
Stay in front of your audience
Establish yourself as an expert
It’s informative, educational & helpful!
Build relationships
And…
6. +
Email - Top to Tail
From label – Who are you?
Subject line – Why open?
Pre-header – Supports that open
Links – Get them to your site
Images – Eye candy, break up text
Content – Meat and potatoes
Social Media- Share
7. +
From label – Who are you?
Lets your audience know who is sending the
email
Be consistent with the from label
Get whitelisted!
8. +
Subject line – Why open?
Let people know what to expect
Don’t repeat your from label
Stick to 40-50 characters
Don’t use all caps
Avoid overusing punctuation
9. +
Pre-Header text
Pre-header text:
A message supplementary to your subject line
that gives more information, hopefully further
compelling your recipient to open your email.
The pre-header and subject line should be
different. Saying the same thing doesn’t add any
additional value.
11. +
Links
Give your recipients lots of opportunity
to get to your website
Allow your recipients to read long
articles easily
Make them social by including a link to
post on Twitter or Facebook
Use Call-to-Action buttons
(Buttons.Verticalresponse.com)
12. +Include Logos and Images
Engage your audience
Think about what your audience sees
Break up blocks of text
Brand with your logo - Email will look
more professional
Link your images!
Use Alt Text
Balance of text/images
– think 80/20
13. +
Content – Meat and potatoes
What’s Your Story?
Put your audience first
Your readers must desire your content
They must invite you into their circle of trust
The best marketers and sales people are story tellers.
14. +
Content is More than Words
Images
Video
Infographics - http://visual.ly
Charts
Live & recorded demos
User generated - quotes, testimonials
16. +
Facebook Google + Twitter LinkedIn Pinterest
MarketingProfs stats
Social Media Purchases
17. + Get Started with Social Media –
One step at a time
You don’t need to be everywhere!
Save time by getting the most out
of your social presence
Choose the Social Media networks
where your customers are
Pick 2-3 Social Platforms & focus
on building from there
Twitter, Facebook, Pinterest, Linke
dIn, Blogs, YouTube
18. +
Social Media– Use What You’ve Got!
•Promote your pages to current customers:
send an email, add links in emails &
blog, website etc.
•Content is King
•Post often, with relevant & useful material
that you already have:
•Hosted link of your emails
•Social messages
•Videos & photos
•Coupons
•Sales
19. +
Facebook – Gain Likes
• Use email to engage people to
like your page
• Share pictures and videos
• Coupons or specials
• Ask questions
• Post regularly
• Share Other Content
• Promote Your Best Stuff!
• https://www.facebook.com/busi
ness
Use social sharing
to expand the
reach of your
messages
20. + Tips to Increase Twitter Engagement
Tweet blog posts, company news,
contests, sales, etc…
Share media that you consume
Industry trends and studies
Relevant blog posts and articles
Follow people and brands you
like for good content, and retweet them
Thank people for mentioning your brand & RT
positive mentions!
Tweet regularly
https://business.twitter.com/
Photo courtesy of shutterstock
21. +
Pinterest
Share emails through hosted link
Include a Pin it! button in your emails
http://pinterest.com/about/goodies/
Post regularly
Pictures, pictures, pictures! Awesome and
engaging ones.
Create business and fun boards – mix it up!
http://business.pinterest.com/
22. +
Most Importantly…
Promote your social presence across all
your marketing channels
• Email, website, blog, traditional, cross-platform
• “Like Us” campaigns, display ads
• Your customers can’t find you if they don’t know you’re there
But…
Don’t just lead with the “ask,” give them a
reason why
• Exclusive content:
promotions, up-to-date news, giveaways, access to special
deals, free downloads, expert knowledge
23. Let’s put it all
together!
Let’s Put it All Together!
24. +
Use Social Media in Every Email
Increase Social Media presence
Give recipients an incentive to click through to
your Social Media pages
Grow list
25. +
Make Every Email Sharable
Forward to a friend
Share on Facebook and Twitter or any
Social Media platform you are using
31. +
Wrap Up
Keep your readers in mind – make sure your emails
are easy to read and work with or without images.
Use what you’ve got to engage your readers or
followers.
You don’t have to be everywhere, but be where your
customers are
Make sure you’re thinking about social when you’re
managing your email and vice versa.
32. +
VR Tools & Resources
Buttons - buttons.verticalresponse.com
Resources: https://www.verticalresponse.com/marketing-
resources
8 Email Marketing Basics to Remember
Simplify Social Media for your Biz
Email Marketing Reporting Basics
Email + Social Media = Success
VR Blog - Verticalresponse.com/blog
This has dropped slightly in the latest numbers, but it’s still a high performing marketing tool
From NameYour from name should be whomyour recipients expect to hear from;most likely your company name or yourfirst and last name. Make sure to keep yourFrom Name consistent so that your recipientswill continue to recognize the sender of eachemail you send them.
Once your recipients know who is sending the email, the subject line will be what makes them want to open it. You want to make sure its something that will make them want to open, maybe something like Spring Specials, up to 50% off or Don’t miss this special savings. You also need to make sure it has something to do with the content of the email, this is required by the CAN SPAM law.
Here we have the three main components that work together to get your email opened: From LineSubject LinePre-header textThis image is an example of what these parts look like when an email is opened.This is important to keep in mind when designing your email and writing your subject lines. You want to know what your recipient is going to see, and consider how it will compel them to open your email. From Line: Automatically populated from your account profile. You can change this, but we don’t recommend you do so because of consistency and recognition. This is where you build credibility, and how your recipients recognize the sender (you or your company) and think to themselves, “this is something I signed up for” or “I know this company.”Subject line: Primary message, offer, CTA that makes the reader decide “This is something I am interested in” or “I would like to know more about this” or “this is cool!”Pre-header text: A supplementary message that gives more information, hopefully further compelling your recipient to open your email.
Include a "social call to action" in every email newsletter. Don't rely solely on social media icons and buttons to get readers to visit your social media outposts. Entice readers with a link to a hot conversation you want to continue on Twitter (or another discussion destination), or to an exclusive contest or survey you're featuring on Facebook.
-80/20 rule of thumbAlt text!Using images in your email is a great idea, but sometimes yourrecipients email program may block them. Alt text is back-up text that willdisplay in place of the image when an email provider doesn’t immediately loadyour images. Instead of having them see a broken image, fi ll in your alt textbox and give them another opportunity to see your message or call to action!39% of all email users view emails with images turned off - default for gmail and some versions of OutlookWe track an email open based on whether or not an invisible tracking image within the email was loaded by the recipient. Since many email browsers turn images off by default (requiring end users to click a link to view images in the email they receive), only those people interested enough in the email to turn the images on – or those people who do not have this restriction on their own inbox – will be reported as an open if they open the email. The need for an image also means that opens for plain text emails cannot be tracked.
The best marketers and sales people are story tellers. Why are you sending this message?Why does your audience care?Have they asked for this information?Will they ask for it in the future?First thing to keep in mind: This is not about you. It’s all about your readers
You don’t have to create content from scratch to deliver value.Curating and pointing folks to content of interest, inviting others to contribute content, and putting a new spin on existing content are all ways to generate a fresh stream of content that keeps your audience coming back for more.
23% of facebook usersOn average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, making a purchase) after interacting with a social networking site, according to a survey from ACTIVE Network.Across the five social networks studied—Facebook, LinkedIn, Twitter, Google+, and Pinterest—Facebook drives the most offline actions overall: 87% of Facebook users have taken some type of action offline as a result of an interaction via the site.Pinterest (70%) ranks second in generating offline actions, followed by LinkedIn (60%), Twitter (56%), and Google+ (37%). Read more: http://www.marketingprofs.com/charts/2012/9671/facebook-pinterest-trigger-more-offline-actions-than-other-social-sites#ixzz2JOxSd3ys
Use search.twitter.comPay attention to the streamEngageBe interesting and interestedhttps://business.twitter.com/success-stories/industry/nonprofitTweet regularly
Share emails through hosted linkPost regularlyPictures, pictures, pictures! Awesome and engaging ones.Pin on popular boards – if they’re openRepinFollow relevant pinnershttp://business.pinterest.com/
Increase Social Media - Include a Like/Tweet button or a social share bar in every email newsletter. The "Forward to a Friend" feature lets subscribers share your newsletter with another person by email. But by adding social icons in your e-mail, those same people can now share it with their entire Facebook or Twitter networks. That extends your reach to a qualified audience of new customers.Incentive - Don't forget to provide reasons why subscribers should join you on social media destinations -- and how that experience will be different from your email communications. I have some examples of this coming up.
You’llwant to post the hosted version of your emails to twitter and Facebook. It helps extend the life and reach of each of your email campaigns – making sure you get what you put into each one. And don’t forget to include a link to your opt-in form in your email marketing campaigns as this will help you capture new fans. Include your Facebook links in your email marketing campaigns along with your Twitter handle. Some people just like Facebook more than Twitter or Twitter more than Facebook so you need to make sure you let everyone know where you. Keep conversations going with your recipients/followers by posting different ideas, articles, offers across social media channels. Even better, fan the discussion flames by sending out a separate email letting readers know about conversations happening on social media and inviting them to participate. We have Twitter chats where we discuss different aspects of email marketing with our followers on twitter.
Mix of text and images, plus great use of content from SM in EmailAwesome social buttons at the bottom