Think Your Business is Hard to Market? Think Again!
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Some businesses may not have the most glamorous products or services, but that doesn’t mean email marketing won’t work out for you. Join us to learn how to create emails for businesses that are short on glitz but long on charm. We’ll cover ideas for different types of emails you can send to keep your customers coming back again and again. This is a webinar geared toward any level of attendee.
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Think Your Business is Hard to Market? Think Again!
- 1. Think Your Business is Hard to Market? Think Again! Jill Bastian Training and Education Manager VerticalResponse @VR4Smallbiz
- 2. Agenda • Email Myths • 5 Winning Email Types • Examples • Tools to Help • Resources • Q&A
- 3. Mighty myths about email marketing • It’s not worth it – no one wants another email in their inbox • It’ll take me a long time to learn how to get started • It only works for the big brands • It takes too much time and creativity • Who want’s to hear about my business?
- 4. Common reasons SMBs don’t try email marketing • I’ve started an email list, but it’s really small • I’m not sure what types of emails I should send to my audience • My products/service are too ‘boring’ for email marketing • I’m afraid I’ll eventually run out of things to say
- 5. ‘Boring’ industries that often shy away from email marketing • Insurance • Accounting (outside of the annual tax season) • File & Self-Storage • Oil & Gas • Regional real estate • Quirky/Niche retail • Trade services (Plumbing, roofing, etc).
- 6. Four Winning email marketing content types 1. The ‘Problem Solver’ email 2. The Promotional email 3. The Customer Segments 4. Newsletter
- 7. 1. The Problem Solver email Or the ‘We’re here to help you succeed’ email Help answer common questions about your industry Provide info or tools to make things easier Free guides or webinars
- 8. 2. The Promotional email The ‘You need this now’ – hard sell The ‘Persuasive’ - soft sell • Specials/Sales/Offers • Programs/Classes • What your business is about
- 9. 3. Specific customer segments email • Special deals/offers • Purchase history • Interests – car type, housing • Seasonal needs
- 10. 4. The Newsletter email • Recent updates/changes to your industry • Articles/blogs related to your business • Important notifications • Seasonal update • Something fun
- 11. ‘Boring’ Big Brands with impressive email marketing skills
- 12. Little Guys can do it too!
- 13. Terri Davis CPA
- 18. Tools that can maximize your email marketing efforts • Use social media platforms that fit your target audience • Personalization – Name, purchase info, car type • Infographics – Visual.ly, Pinterest • Blog posts – Yours or industry • Call To Action buttons – Buttons.verticalresponse.com
- 19. How do you get started? • Brainstorm – What can you share? – What do your customers need? – What would differentiate your business? • Start slowly • Test! • Check reporting
- 20. Resources • Verticalresponse Blog blog.verticalresponse.com • Buttons.VerticalResponse.com • http://contentmarketinginstitute.com/2013/01/exciting- content-marketing-boring-industry-case-study/ • http://contently.com/strategist/2014/04/25/3-brands-that- make-the-boring-absolutely-awesome/ • http://www.inboundmarketingagents.com/inbound- marketing-agents-blog/bid/292499/7-Boring-B2B-Brands- With-Amazing-Facebook-Content