Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
How to build a platform on and offline.
A platform is what you build to to help you rise above the din so that you can connect with your audience, your influencers and your peers.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
How to build a platform on and offline.
A platform is what you build to to help you rise above the din so that you can connect with your audience, your influencers and your peers.
This presentation is for business people who would like to integrate business blogging into their marketing arsenal. BRIEFLY covering:
Why you should have a blog
How to come up with content
How to optimize your blog posts
How to post your blog
Best Practices
How do you sustain content standards across an entire institution? How do you bridge the gap between high-level content guidelines and the day-to-day content we all create? How do you prioritize audiences, messaging, voice and tone, and on-page content for your homepage, academic program pages, student life pages, and social media?
Content templates enable content creators to support your content strategy by providing them with prescriptive guidelines for various content types — including new stories, event descriptions, brochures, admissions emails, academic program pages, marketing landing pages, and social media.
This webinar guides attendees through the process of planning for, creating, and using content templates for content creators.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
7 ways to get 1,000 facebook fans in 60 days. 7.30.15 webinarDavid Simons
These are the powerpoint slides from the "7 Ways to Get 1,000 Facebook Fans" Webinar with Facebook Marketing Expert David D. Simons. Click here to download the course at a special discount: https://www.udemy.com/1000-facebook-fans-in-60-days-without-paying-for-ads/?ccManual=&dtcode=MbkcV8G3od4m&couponCode=kingdombiz
This presentation is for business people who would like to integrate business blogging into their marketing arsenal. BRIEFLY covering:
Why you should have a blog
How to come up with content
How to optimize your blog posts
How to post your blog
Best Practices
How do you sustain content standards across an entire institution? How do you bridge the gap between high-level content guidelines and the day-to-day content we all create? How do you prioritize audiences, messaging, voice and tone, and on-page content for your homepage, academic program pages, student life pages, and social media?
Content templates enable content creators to support your content strategy by providing them with prescriptive guidelines for various content types — including new stories, event descriptions, brochures, admissions emails, academic program pages, marketing landing pages, and social media.
This webinar guides attendees through the process of planning for, creating, and using content templates for content creators.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
7 ways to get 1,000 facebook fans in 60 days. 7.30.15 webinarDavid Simons
These are the powerpoint slides from the "7 Ways to Get 1,000 Facebook Fans" Webinar with Facebook Marketing Expert David D. Simons. Click here to download the course at a special discount: https://www.udemy.com/1000-facebook-fans-in-60-days-without-paying-for-ads/?ccManual=&dtcode=MbkcV8G3od4m&couponCode=kingdombiz
For the last few years I have been designing and building an experimental aircraft from scratch. The plane will carry pilot and passenger at approximately 120 mph, traveling about 450 miles on less than 20 gallons of gas.
Portfolio Solardesign Professional Studio: extensive background experience in process and energy engineering, involving principally Solar energy and PV power plants, Building Envelope Integration (BIPV) , Building’s Energy Efficiency, Energy Modeling, Strategic Project Planning and Concept Development; Energy Efficient Planning for Municipalities.
Hegel enciclopedia filosófica para los ultimos cursos de bachilleratoAiCEi
"Lo que me he propuesto ha sido elevar la filosofía al plano de la ´ciencia´. Este es el único objetivo de mis trabajos que, en parte son imperfectos y, en parte, incompletos."
HEGEL, Georg Wilhelm Friedrich, Correspondencia.
De Hegel se podrían decir muchas cosas pero no sabríamos bien por dónde empezar. Podríamos empezar diciendo que es, sin ninguna duda, el filósofo más importante de la Modernidad por su vasta e inagotable influencia (recuérdese la ya clásica división entre hegelianos de derecha y hegelianos de izquierda, la inversión de Marx de su dialéctica, la adaptación de Kierkegaard de su estética, los seminarios de Kojève y las elucubraciones de Fukuyama...). Podríamos referirnos también a su crucial obra, la Fenomenología del espíritu, escrita en las noches de sangre de la batalla de Jena de aquella Revolución que Hegel siempre defendió, y de la que Ramon Valls ha dicho (de la primera y no de la segunda, se entiende): "aborda el problema del conocimiento pero es también una ´odisea del espíritu´, un camino de ascenso del saber con resonancias ascéticas, un ´itinerarium mentis in Deum´, una novela pedagógica y una interpretación de la historia como proceso educativo de la libertad humana". Podríamos también, pues, recorrer con Hegel ese camino de la esperanza hasta la conquista de la comunidad de hombres libres, ese devenir de la unidad fragmentada a la autoconciencia... No obstante y como pasa con los grandes autores, se pueden decir muchas cosas pero lo que les hace auténticamente justicia es el reclamo de ir a la letra, el de acudir al texto y dejar que esa fuente que mana incesantemente, nos aleccione en su continuo murmullo.
Presentation from blogging for business training day. Course covers the history of company blogs, content marketing, SEO, finding your blogging voice, writing for your target audience and blog strategy.
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
20 questions to ask before launching a content strategy King Content
Beginning a content marketing journey can be overwhelming – there’s so much to think about and so many questions that need answering. We all know the importance of having a content strategy before we get started, but what does that really mean?
If you can confidently answer each of the questions in this week’s SlideShare, you’ll be well on your way to having it all figured out.
This is class 9 from the campaign builder series. Thisone covers an overview of 1-8 and talk in depth on how to build a successful Social Media Campaign
How you can make Mossimo look as trendy as True ReligionShanna Smith
This session will provide insight into why social media should be part of your CVB communication strategy, suggested tools for specific audiences, ways to measure success and overall best practices of new technology. Our case study approach will cover QR codes, social check-in apps, mobile websites and more. Whether you're a large bureau or a small bureau, one (wo)man show or entire department, you'll soon see that social media has leveled the playing field for everyone - especially in the budget department. It's not out of reach and we'll show you why! Veronica Maldonaldo, Denton CVB & Shanna Smith Snyder, Abilene CVB. #TACVB
Similar to Making your mark on the blogosphere : An introduction to blogging (20)
Build your business uplevel your life with Chichi EruchaluGemma Went
My deck from Chichi's event: Build Your Business, Uplevel Your Life
FYI my Facebook Group has now changed to: https://www.facebook.com/groups/simplysmartbusiness/
An introduction to Social Media for CharitiesGemma Went
This is a 10 minute presentation I gave at the Henley Third Sector Network event on The Impact of Technology in the Third Sector on 17th October 2009. It's a bit of a whistle stop tour (it's hard to cram an intro to social media into 10 minutes) so please let me know if you have any questions.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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26. ! What are your goals? What
do you want to achieve from
the blog?
! Thought leadership?
! Better brand awareness?
! Improved SEO?
! New business generation?
28. ! Once you have your objectives, think about how you will
measure them. What does success look like for each?
Put a target on it:
29. ! Once you have your objectives, think about how you will
measure them. What does success look like for each?
Put a target on it:
! Thought leadership?
! 3 thought pieces published in traditional media by
July 2010
30. ! Once you have your objectives, think about how you will
measure them. What does success look like for each?
Put a target on it:
! Better brand awareness?
! Increase in online and offline mentions by 50% by
June 2010
31. ! Once you have your objectives, think about how you will
measure them. What does success look like for each?
Put a target on it:
! Improved SEO?
! Reach page 1 for 2 major keywords by August
2010
32. ! Once you have your objectives, think about how you will
measure them. What does success look like for each?
Put a target on it:
! New business generation?
! 4 business leads generated directly from the blog
within 4 months of launch
33. ! Once you’ve agreed the objectives and metrics, create a
system to measure this regularly
! A simple spreadsheet works well
! Metrics should be recorded and reported monthly,
alongside other marketing and pr measurement reports
(because you’re doing this already right?)
35. ! Who do you want to connect with?
! Segment these as much as possible
! Then think about what they need to hear. Remember,
you’re writing for them, not yourselves or your peers
36. ! What are the common questions you are asked by
clients?
! What are industry bloggers and journalists interested in
right now?
! This gives you an idea of what your audience will
genuinely be interested in
38. ! Once you know your goals and who you want
to target, you can think about your content
strategy
! Think about what your audience wants to hear
and use this insight
! If you already have a SEO strategy, list your
target keywords and ensure these are
included in your blog posts ... naturally "
though, nobody wants to read an "
obviously optimised blog post
39. ! Hold a mind mapping brainstorm with your
team
! Suggest the key topic areas you should write
about
! Then come up with a range of blog post ideas
for each topic
! Ask people to volunteer to write the
posts - but these should always be
posts they feel comfortable writing
40. ! Posts can be short or long, anything from
around 500 to 1500 words
! Ensure all posts are proofed before they go
live, however don’t get hung up on this. Posts
should be written and published quickly. Hang
around too long and it will soon be out of date
! Three rules of thumb:
! Be real
! Write how you speak
! Give credit where it’s due
42. ! Thankfully you only need a few tools to start your
blog
! If you don’t want to invest in full website integration,
there are plenty of other free platforms you can use
! Wordpress
! Blogger
! Type pad
43. ! My favourite is Wordpress
! They provide a range of templates that you can brand
to keep within your identity
! They provide a range of plugins to improve
performance and add features to the blog
! They also provide
great stats to check
traffic, links etc.
These are the
metrics should be
added to your
measurement
system
46. PR Website
Speaking
Twitter
Events
Newsletters
Blog Facebook
Emailers Linked In
You Tube Flickr
47. ! By integrating your blog with other activities, you
PR Website
strengthen the message and enhance the results
Speaking
Twitter
Events
! Naturally the blog should be linked with all online
activities to ensure traffic is driven there
Newsletters
Blog Facebook
! However, you can also use it to promote and support
other activities such as press pr, speaking events,
Emailers Linked In
emailers, newsletters, eg:
You Tube Flickr
48. ! Run an email campaign that drives recipients to the
PR Website
blog to either sign up or download something
Speaking
Twitter
Events
! Promote event attendance through a blog post
Newsletters
Blog Facebook
! Use the most popular blog content for newsletters
Emailers Linked In
! Increase reach of a press campaign by including the
story on the blog
You Tube Flickr
58. Rather than tell you
what results I ‘think’
you’ll get from
blogging
59. I made the most of
social media and
crowdsourced
through my blog,
twitter and linked in
60.
61. ! I asked:
! When did you launch your blog?
! Why did you launch it?
! What has the blog achieved for you?
! Why do you run the blog now?
! How often do you publish and who contributes?
! What advice would you give to new bloggers?
62. ! 39 people filled in the survey
! 44% architecture
! 23% construction
! 28% design
! 5% other
64. ! What has the blog achieved for you?
It enables us to show the breadth of what
we do to customers who may pigeon-hole
us, in an approachable way
65. ! What has the blog achieved for you?
Improved visitors to the site, people often
have a better understanding of the
company, engaged with new people,
improved online presence
66. ! What has the blog achieved for you?
It has generated some interesting feedback
privately and strangely generated a fair
number of unsolicited job applicants
67. ! What has the blog achieved for you?
Helped to raise our profile, increase traffic
to our website, increase SEO, and share
insight into our personality. It's also
helping to raise the profile and improve
understanding of Architecture in the
region and beyond
68. ! What has the blog achieved for you?
More exposure in media, higher Google
ranking. More calls.
69. ! What has the blog achieved for you?
We get phone calls every week and many
of them turn into real projects
70. ! What has the blog achieved for you?
Publicity, wide readership, work leads and
contracts, speaking and facilitation
engagements in the UK and overseas.
Community of blogging friends
71. ! What has the blog achieved for you?
Increased site traffic and No 1 position on
search engines for selected keywords
72. ! What has the blog achieved for you?
Some clients read it and I am
complimented on it. I have also received
some writing assignments for articles
73. ! What has the blog achieved for you?
Credibility with my target market ... a
deciding in factor in many of clients
deciding to work with me
74. ! What has the blog achieved for you?
Increased web traffic and exposure. A
more engaging website. Stronger
connection to the architecture,
construction and real state community
75. ! If you could give advice to companies about to launch a
blog, what would it be?
76. ! If you could give advice to companies about to launch a
blog, what would it be?
Having a blog for a business is crucial
nowadays. It's more exposure for the
business, but also integrity, response from
the market, easy communication with
clients
77. ! If you could give advice to companies about to launch a
blog, what would it be?
make it a mix of stuff & keep it up!
78. ! If you could give advice to companies about to launch a
blog, what would it be?
1. Find out who would like to write first, don't
force people if they don't want to do it.
2. Set it up and run it internally first so it launches
with interesting content to the general public
3. Decide on the focus, i.e 'the blog is where X
happens'
79. ! If you could give advice to companies about to launch a
blog, what would it be?
Have a plan about what you want your
"voice" to be, stay on message and build
up a pipeline of articles for routine
publishing
80. ! If you could give advice to companies about to launch a
blog, what would it be?
Appoint one person interested in writing
and has a modicum of technical
knowledge to act as the editor and take
responsibility for the blog, but ensure that
posts are written by others as well (and
not ghost-written)
81. ! If you could give advice to companies about to launch a
blog, what would it be?
Don't feel under pressure to write lots,
even a paragraph and a couple of links will
suffice as a post, so long as it makes its
point clearly. Don't be afraid to share
information, people will thank you for it
82. ! If you could give advice to companies about to launch a
blog, what would it be?
Have a clear idea of what you want to
achieve from the blog, tailor your posts
toward that end. Don't be demoralised by
low visitors, keep promoting the blog
83. ! If you could give advice to companies about to launch a
blog, what would it be?
Make sure you understand why you are
doing it - not just to be trendy. It needs to
be intentional, purposeful and distinctive. I
might say that with staff changes we have
struggled to maintain the impetus, but it's
still worth keeping in motion.
84. ! If you could give advice to companies about to launch a
blog, what would it be?
Go on ... you might even enjoy it!
85. The full results of the survey and list of blogs
will be published on my blog soon
Subscribe by email or rss here:
www.redcubemarketing-blog.com
86. To sum up then ...
Blogging is a great way to engage
with your community, raise awareness
and create opportunities
87. To sum up then ...
Be sure you’re equipped. Do you have
the time and resources to keep it
going?
88. To sum up then ...
Develop a blogging strategy with
clear, measurable goals, audience
segmentation and content plan
89. To sum up then ...
Develop a blogging team of people
who are genuinely interested in it
90. To sum up then ...
Keep at it. It’s a marathon not a sprint
so it may be a little while before you
see the results you want
91. This presentation ...
! If you would like a pdf copy of this presentation, drop
me an email to gemma@redcubemarketing.com
92. Resources …
Here are a few resources that will help you with your blog set up/strategy
How to Brainstorm Brilliant Ideas for Your Blog
52 Blog Tips to Kick Start Your Blog in 2010
13 Ideas to Inspire Your Blog Content
How Outposts Improve Your Ecosystem
10 Places To Get Great Wordpress Themes
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Building a successful business blog
93. Gemma Went
Red Cube Marketing
+44 (0)20 7993 4998
gemma@redcubemarketing.com
redcubemarketing.com
redcubemarketing-blog.com
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