Downloaded 19 times
Uploaded byDan Kennedy
Blog Like a Journalist
The document discusses the importance of blogging in the digital age, emphasizing its role as a personal platform that contrasts with social media. It outlines essential elements of journalistic blog posts, strategies for maintaining a blog, and various platforms available for blogging. The author advocates for honing a journalistic voice and suggests that blogging can enhance one's career while being enjoyable.
More Related Content
![[Introduction] part 2](https://cdn.slidesharecdn.com/ss_thumbnails/introductionpart2-130325024334-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
![Official professional presentation [autosaved]](https://cdn.slidesharecdn.com/ss_thumbnails/officialprofessionalpresentationautosaved-111111153619-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
Blog Like a Journalist
- 1. Blog Like aJournalist Establishing Your Voice in the Digital Age
- 2. Blogging is so2005
- 3. In 2017, socialmedia rule
- 4. Even Andrew Sullivangot out
- 5. But there’s adownside to social
- 6. You can writefor yourself. Or you can serve someone else’s agenda without getting paid for it. (Or, like most of us, you can do a little of both.)
- 7. A blog isyour own digital homestead
- 8. What is ablog? Taking the most expansive definition possible, a blog consists of content, usually text or mostly text, that is published online in reverse chronological order.
- 9. Dave Winer “A blogis the unedited voiceof a person.”
- 10. Elements of ajournalistic blog post • Call your audience’s attention to something it doesn’t know
- 11. Elements of ajournalistic blog post • Call your audience’s attention to something it doesn’t know • Link to the source of your information; quote (but not too much) from your source
- 12. Elements of ajournalistic blog post • Call your audience’s attention to something it doesn’t know • Link to the source of your information; quote (but not too much) from your source • Add value by bringing in other sources of information
- 13. Elements of ajournalistic blog post • Call your audience’s attention to something it doesn’t know • Link to the source of your information; quote (but not too much) from your source • Add value by bringing in other sources of information • Offer your own perspective and analysis; strive for disciplined informality
- 14. How to keepit going • Choose a beat that’s narrow but not too narrow
- 15. How to keepit going • Choose a beat that’s narrow but not too narrow • Compile a wide-ranging reading list
- 16. How to keepit going • Choose a beat that’s narrow but not too narrow • Compile a wide-ranging reading list • Engage with “the former audience”
- 17. How to keepit going • Choose a beat that’s narrow but not too narrow • Compile a wide-ranging reading list • Engage with “the former audience” • If you’re not doing original reporting, stay away from talking about motives
- 18. How to keepit going • Choose a beat that’s narrow but not too narrow • Compile a wide-ranging reading list • Engage with “the former audience” • If you’re not doing original reporting, stay away from talking about motives • Learn to use photos within the limits of copyright law
- 19. Platforms • WordPress.com isfree, user-friendly and modest in its ambitions
- 20. Platforms • WordPress.com isfree, user-friendly and modest in its ambitions • Easy upgrade path to WordPress.org if you want more control
- 21. Platforms • WordPress.com isfree, user-friendly and modest in its ambitions • Easy upgrade path to WordPress.org if you want more control • Tumblr, Medium and Blogger all have their good and bad points
- 22. How often shouldyou blog? The old rule was as often as possible — once a day or more. Social media and WordPress’ email option have lessened the stress.
- 23. Blogging can helpyou stand out from the crowd
- 24. Blogging can helpyou stand out from the crowd • Be part of a larger conversation
- 25. Blogging can helpyou stand out from the crowd • Be part of a larger conversation • Hone your journalistic voice
- 26. Blogging can helpyou stand out from the crowd • Be part of a larger conversation • Hone your journalistic voice • Enhance your career
- 27.
- 28.
- 29.
- 30.
- 31.
- 32.
- 33.
- 34.
- 35. Photo credits • AndrewSullivan (cc) 2006 by Trey Ratcliff • Mark Zuckerberg (cc) 2008 by kris krüg • Blogger (cc) by Gregg Richards • Dave Winer (cc) by Josh Bancroft
- 36. (cc) 2015 and2017 by Dan Kennedy Creative Commons license online at www.dankennedy.net For more information, see “Blog Like a Journalist: The Revolutionary Gleam Has Faded. Yet Blogging Remains at the Center of the Digital Media Toolbox,” by Dan Kennedy. Medium, August 13, 2014. School of Journalism Northeastern University Boston, MA 02115