This document provides guidance on starting a blog. It recommends defining your target customer and composing initial posts before launch. Key steps include building an audience by engaging with other blogs, reaching out to influencers, and consistently publishing varied content using headlines and keywords to drive traffic. Metrics like visits, time on site and referrals should be monitored, and maintaining an editorial schedule helps build momentum. The overall goal is to funnel blog visitors towards other destinations and conversions.
Back in July, we had a client that was looking to get into business blogging, and asked the Bradford Group to lead a lunch-n-learn that covered the basics of BtoB blogs. We covered a lot of important stuff in that presentation that I thought would be useful to share here.
Game of buzz is a tech blog dedicated in providing support to bloggers and businesses by helping them to learn SEO, WordPress and digital marketing.
www.gameofbuzz.com
Back in July, we had a client that was looking to get into business blogging, and asked the Bradford Group to lead a lunch-n-learn that covered the basics of BtoB blogs. We covered a lot of important stuff in that presentation that I thought would be useful to share here.
Game of buzz is a tech blog dedicated in providing support to bloggers and businesses by helping them to learn SEO, WordPress and digital marketing.
www.gameofbuzz.com
At WordCamp Ottawa on April 27, 2013, I talked about how to write a blog post, which is a topic that often gets lost among all the discussions on design and functionality. The quality of content is really one of the core reasons people come to a website. A lot of us get stuck when writing posts, so I came up with some ways to generate ideas, decide how to package them into a blog-like format, and then finally write them. There are also some tips for streamlining your workflow in WordPress.
Presentation on Blogging by Madhav PadmakumarMadhavPKumar
ppt on blogging ,blogs, tips to start blogs ,advantages of blogs, sources to study and learn about blogs, TYPES OF BLOGS FEW BLOGGING TIPS, WHY BLOGGING IS SO POPULAR ????
HOW TO MAKE MONEY BLOGGING ON THE INTERNET,
BLOGGING SITES(FREE),
WHERE TO ADVERTISE YOUR BLOG,
A short ppt I prepared for showing at my IT club meeting in school to encourage children to adopt Blogging. This presentation introduces newcomers to some basic concepts in blogging.
Not sure if you want to start a blog? View this presentation on the advantages and the disadvantages of starting a free hosted blog or a nonhosted blog. Happy Blogging?
At WordCamp Ottawa on April 27, 2013, I talked about how to write a blog post, which is a topic that often gets lost among all the discussions on design and functionality. The quality of content is really one of the core reasons people come to a website. A lot of us get stuck when writing posts, so I came up with some ways to generate ideas, decide how to package them into a blog-like format, and then finally write them. There are also some tips for streamlining your workflow in WordPress.
Presentation on Blogging by Madhav PadmakumarMadhavPKumar
ppt on blogging ,blogs, tips to start blogs ,advantages of blogs, sources to study and learn about blogs, TYPES OF BLOGS FEW BLOGGING TIPS, WHY BLOGGING IS SO POPULAR ????
HOW TO MAKE MONEY BLOGGING ON THE INTERNET,
BLOGGING SITES(FREE),
WHERE TO ADVERTISE YOUR BLOG,
A short ppt I prepared for showing at my IT club meeting in school to encourage children to adopt Blogging. This presentation introduces newcomers to some basic concepts in blogging.
Not sure if you want to start a blog? View this presentation on the advantages and the disadvantages of starting a free hosted blog or a nonhosted blog. Happy Blogging?
SEC Copywriter & Social Media Consultant Gloria Rand shows you the Blogging Blueprint that will help you quickly and easily get more web traffic and sales.
This is an introductory presentation on blogging for business.
Learn what blogging is and how it can help grow your business. Discover what to blog about, how to craft a good blog post, and how to measure your success.
Presented by Drew Becker of Convey Media Group and Stephen Peacock of Peacock Creative Services to the Fuquay-Varina Chamber of Commerce June, 2012.
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Blogging 101 - Presentation on how to build and manage a successful content w...Robert Scales
Blogging 101 - From "what is a blog?" to "how to write original content" and user engagement, this presentation covers the basic information you'll need to start your own dynamic content publishing website (Blog).
Webinar: Should a blog be a part of your marketing plan?Sonnhalter
Sonnhalter drew from its blogging experiences and developed a list of questions to help manufacturers decide if a blog is the right choice for their organization and gives them advice on how to get started in the world of blogging. John Sonnhalter and Rachel Kerstetter present the questions that need answered before starting a blog and give advice for integrating a blog into your marketing plan.
A presentation for Social Media Club Gold Coast on making a website social. Looks at some general principles and an example of WordPress Multiuser with BuddyPress, which was used to run a course site in Semester Two, 2010.
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Quick & Slick: Blogging Tips for BeginnersThe URL Dr.
This Quick and Slick presentation explains why every web site should have a blog and how to start one. It goes over best practices, what to write about, blogging basics, how to promote it, and copywriting tips. Written with the small business owner in mind, it's short, sweet, and to the point. References and bibliography included.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
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In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
2. WHAT IS A BLOG?
A blog is a discussion or informational
site published on the Internet and
consists of entries ("posts"). A
majority are interactive, allowing
visitors to leave comments.
www.wiktionary.org
6. WHY BLOG?
• Showcase your knowledge
and expertise
• Build a community
• Low cost marketing
tool to promote products/services
• Helps you create trust & credibility
• Search engine friendly and drives traffic
7.
8. HOW TO WRITE A BLOG
BEFORE YOU GO PUBLIC
• Define your customer
– Where do they come from?
– What type of content should you
create that helps them?
– Where do your customers hang out online so you can
go and find them when you’re ready to launch
• Register your social media accounts
• Compose your posts in Word
• Write for several weeks before you tell anyone –
this takes a lot of practice
10. HOW TO WRITE A BLOG
BEFORE YOU GO PUBLIC
• Spend some time building an audience
– Search for at least 15 blogs & save them to
feedly
– Read and comment on a few of them
• This will get your website URL on other websites
• The blogger and their readers may take an interest
11. HOW TO WRITE A BLOG
BEFORE YOU GO PUBLIC
• Reach out to key influencers
– All small business niches have industry
leaders who are online and could potentially
assist you with getting the word out regarding
your blog
– Get to know them before you launch!
• Subscribe to their blog in feedly
• Comment frequently on their posts
• Engage with them via their social media outlets
12. HOW TO WRITE A BLOG
YOU’RE READY TO WRITE
• Variety
– Mix short posts with long posts (250-300 wds)
– Mix text with photos and video (blog/vlog)
– Mix personal with professional
• Include an image and eye rests
• Don’t just ramble – be helpful - educate
13. HOW TO WRITE A BLOG
YOU’RE READY TO WRITE
• Build a community by:
–Asking questions
–Mentioning others
–Answering questions
–Thanking others
–Asking for help
14. HOW TO WRITE A BLOG
YOU’RE READY TO WRITE
• Virality
–Write good headlines
with <120 characters
–Use numbers or lists
in the headline
–Use keywords and
unexpected words
15. HOW TO WRITE A BLOG
MAINTENANCE
• More blog posts equals more of everything
• Develop and stick to your editorial
schedule – consecutive days builds
traction
• Draft at least ten posts in advance and
have them loaded with preset publish
dates
16. HOW TO WRITE A BLOG
USING THE RIGHT METRICS
• Generate traffic with specific keywords
– Total visits
– Percentage of new visits
– Visits from search engines
• Want to convert a visitor? Funneling traffic from
the blog to some other destination to make a
purchase is the prime objective
– Average length of stay
– Number of pages viewed per visit
– Referrers from other sites
17. Blogging Homework
• Choose a WordPress theme that suits
you & your business
• Write blog posts in Word
• Find your industry’s key influencers
and begin creating a relationship
I’d like take a few minutes and have you turn to your neighbor and talk about what comes to your mind when you hear the words “social media” or “social networking”? What are your first thoughts? What comes to mind? How are you using it in your personal life? In your professional life?
Wordpress.com vs wordpress.org You also need to consider if your blog is going to be a part of your website since some of these platforms don't allow the user to build out additional pages, such as tumblr and blogger
I really love this graphic because it uses Google colors and the word is wearing a crown because “Content is King” When we talk about blogging, realize that a blog post may contain the written word, photos AND videos.
I like to show this slide because it is a great visual that brings everything together. Those who you engage with using social media need a place to “land”; typically is your website. The reason you want people coming to your website is because that’s where you’re going to house your content. You use the social media platforms to drive traffic to your website and to the other social media platforms. For example, your customers might not be aware of your business blog, but you can use Twitter Search to find an audience with shared interests and drive them to your blog by mentioning a post you just wrote. Use LinkedIn to post events and workshops to local groups that you're a member of, and drive the traffic to your website to register. One thing I haven’t mentioned yet which I think all organizations in your industry can benefit from is an e-newsletter. I write a newsletter 2/month and use MailChimp to deliver it electronically to those who have subscribed. MailChimp is a free service and it 's a great way for people to learn more about your business and to “drip” on them with your marketing message. Another social media platform I haven't mentioned is Foursquare. How many of you have heard of Foursquare? F oursquare is a location-based social networking website and also a game. Users "check-in" at locations using their mobile device. They are then awarded points and sometimes "badges." The person who checks in the most is the “Mayor” and may receive additional benefits from the merchant. As a business owner in your specific industry, I don't think you would get much out of creating a Foursquare location for your business; but you could participate on a personal level by checking in at various venues around your town that have FourSquare checkins. These check-ins can be shared on your Facebook and Twitter profiles which is just another way to mention yourselves online...again, the drip-marketing concept...
Google keyword tool
I like to show this slide because it is a great visual that brings everything together. Those who you engage with using social media need a place to “land”; typically is your website. The reason you want people coming to your website is because that’s where you’re going to house your content. You use the social media platforms to drive traffic to your website and to the other social media platforms. For example, your customers might not be aware of your business blog, but you can use Twitter Search to find an audience with shared interests and drive them to your blog by mentioning a post you just wrote. Use LinkedIn to post events and workshops to local groups that you're a member of, and drive the traffic to your website to register. One thing I haven’t mentioned yet which I think all organizations in your industry can benefit from is an e-newsletter. I write a newsletter 2/month and use MailChimp to deliver it electronically to those who have subscribed. MailChimp is a free service and it 's a great way for people to learn more about your business and to “drip” on them with your marketing message. Another social media platform I haven't mentioned is Foursquare. How many of you have heard of Foursquare? F oursquare is a location-based social networking website and also a game. Users "check-in" at locations using their mobile device. They are then awarded points and sometimes "badges." The person who checks in the most is the “Mayor” and may receive additional benefits from the merchant. As a business owner in your specific industry, I don't think you would get much out of creating a Foursquare location for your business; but you could participate on a personal level by checking in at various venues around your town that have FourSquare checkins. These check-ins can be shared on your Facebook and Twitter profiles which is just another way to mention yourselves online...again, the drip-marketing concept...