The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012 Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about: • The current state of blogging – why 2012 is different from 2011 • How to establish your blog's purpose, voice and schedule • Integrating your blog with social networks like Facebook, Twitter and Pinterest • Marketing your blog to new readers and keeping them engaged • Design tips for an effective blog • And more