Rural development aims to improve the economic and social lives of rural communities through collective efforts between rural people and government authorities. It is a process of change that enables rural communities to fully contribute to national programs and improve their conditions. Rural development faces challenges including poor infrastructure, understanding diverse rural consumer mindsets, high promotion costs due to distance and dispersion, and lack of competence among urban-based marketing staff.
Dr. Katundu is a lecturer at the Moshi Co-operative University (MoCU). He works under the Department of Community and Rural Development specializing in the area of rural development. He holds a PhD and Master of Arts in Rural development from the Sokoine University of Agriculture (SUA), Morogoro Tanzania and a Bachelor of Arts (Hons) in Geography and Environmental Studies from the University of Dar-Es-Salaam, Tanzania. His research interests include: Agriculture and rural development, rural land reform, rural livelihoods and cooperatives, community driven development, environment and natural resource management, entrepreneurship development, impact evaluation. His PhD thesis is titled: Entrepreneurship Education and Business Start Up: Assessing Entrepreneurial Tendencies among University Graduates in Tanzania whereas; Master dissertation is titled: Evaluation of the Association of Tanzania Tobacco Traders’ Reforestation Programme: The Case of Urambo District.
Poverty Alleviation Programmes; Area Development Programmes; Women Development Programmes; Agricultural Development Programmes Implemented By State Department Of Agriculture
Dr. Katundu is a lecturer at the Moshi Co-operative University (MoCU). He works under the Department of Community and Rural Development specializing in the area of rural development. He holds a PhD and Master of Arts in Rural development from the Sokoine University of Agriculture (SUA), Morogoro Tanzania and a Bachelor of Arts (Hons) in Geography and Environmental Studies from the University of Dar-Es-Salaam, Tanzania. His research interests include: Agriculture and rural development, rural land reform, rural livelihoods and cooperatives, community driven development, environment and natural resource management, entrepreneurship development, impact evaluation. His PhD thesis is titled: Entrepreneurship Education and Business Start Up: Assessing Entrepreneurial Tendencies among University Graduates in Tanzania whereas; Master dissertation is titled: Evaluation of the Association of Tanzania Tobacco Traders’ Reforestation Programme: The Case of Urambo District.
Poverty Alleviation Programmes; Area Development Programmes; Women Development Programmes; Agricultural Development Programmes Implemented By State Department Of Agriculture
Rural economy of India (Rural Development - Principles, Policies, and Managem...Abhinav Saxena
Presented as a part of the "Management of Rural and Social Sector" course of "MBA - Public Service Management and e-Governance" program of "A.B.V. Indian Institute of Information Technology and Management, Gwalior".
1. “What we are doing to the forests of the world is but a mirror reflection of what we are doing to ourselves and to one another.” ― MAHATMA GANDHI ―
2. “Earth provides enough to satisfy every man's needs, but not every man's greed.” ― Mahatma Gandhi
3. The term “resource” means any thing that we use from our environment to achieve our objective. For example, we require bricks, cement, iron, wood etc. to construct a building. All these items are called the resources for construction of building. A resource can be defined as „any natural or artificial substance, energy or organism, which is used by human being for its welfare. These resources are of two types: Natural Resources Artificial Resources
4. “Nature is not a place to visit. It is home.” ― Gary Snyder
5. CONSERVATION OF NATURAL RESOURCES As the human population is continuously growing the consumption of natural resources is also increasing. With the increasing industrialization and urbanization of the modern human society, the use of all the resources is rising. If they are not properly used and well managed, a serious scarcity will result. Therefore we need to conserve the natural resources. This will also upset the ecological balance. Conservation is the proper management of a natural resource to prevent its exploitation, destruction or degradation. Conservation is the sum total of activities, which can derive benefits from natural resources but at the same time prevent excessive use leading to destruction or degradation.
6. Need for Conservation of Natural Resources We know that nature provides us all our basic needs but we tend to overexploit it. If we go on exploiting the nature, there will be no more resources available in future. There is an urgent need to conserve the nature. Some of the needs are : to maintain ecological balance for supporting life. to preserve different kinds of species (biodiversity). to make the resources available for present and future generation. to ensure the survival of human race.
7. Conservation of Natural Resources and Traditions of India The need for conservation of natural resources was felt by our predecessors and in India, there was a tradition of respecting and preserving the nature and natural resources. Natural resources were conserved in the form of sacred groves/forests, sacred pools and lakes, sacred species etc. In our country the conservation of natural forests is known from the time of Lord Asoka. Sacred forests are forest patches of different dimensions dedicated by the tribal to their deities and ancestral spirits. Cutting down trees, hunting and other human interferences were strictly prohibited in these forests.
8. This practice is wide spread particularly in peninsular, central and eastern India and has resulted in the protection of a large number of plants and animals. Similarly, several water bodies, e.g., Khecheopalri lake in Sikkim was declared sacred by people, thus, protecting aquati
PPT on the problem of food security in India and related issues such as hunger,famine,public distribution system in india based on the Economics textbook for class 9th from NCERT.
This slideshow talks about rural marketing status, opportunities and prospects in India. It discusses about the strategies for rural marketing and related topics.
By Rv Rajan
is an Advertising professional with over 45 Years experience, out of which he have been associated with Rural Marketing and Communication for over 35 years.Hes now the Chairman, Anugrah-Madison Advertising, Chennai
The presentation on rural marketing with which we won the national level paper presentation FUTECH 2012. and appreciated for being innovative, and thinking out of the box
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
New Explore Careers and College Majors 2024Dr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
2. Rural development is a strategy designed to
improve the economic and social life of rural poor.
It is a process, which aims at improving the well
being and self realization of people living outside
the urbanized areas through collective process.
Rural Development is all about bringing change
among rural community from the traditional way
of living to progressive way of living. It is also
expressed as a movement for progress.
3. The United Nations defines
Rural Development as:
“Rural Development is a process of change,
by which the efforts of the people
themselves are united, those of government
authorities to improve their economic,
social and cultural conditions of
communities in to the life of the nation and
to enable them to contribute fully to
national programme.”
4. Meaning of Rural
• Collin’s cobuild dictionary describes the
word rural as “places for away from
towns or cities”
• Sociology point of view rural is defined as
a group of people who are traditionalists
in out look, rooted in the land and who
resist change.
5. • The census of India defines rural as that what is
not urban and urban is
– locations with in a municipality/ corporation
– other location that satisfy the following criteria
• 1.minimum population of 5,000
• 2. at least 75% of male workforce engaged
in non- agricultural activities
• 3. a population density of over 400 person
per sq.km.
6. Factors differentiating rural marketing
from urban marketing
• Infrastructure availability :electricity supply,
finance facility, education level, roads
connectivity
• Income streams : in rural areas in is seasonal
and highly unreliable, consumption pattern is
quite different
• Life style: daily routine of consumers is
different
7. • Context : because of variation in infrastructure
and income , an individual exists in rural areas
is different
• Socio – cultural back ground :value system,
goods/services and consumption in general is
quite different
• Accessibility : the cost and logistics is high
• Media reach and habits: different types of
promotional strategy in these two markets.
8. • Nature of competition : the nature and
intensity of competition amongst the
brands is very different in the two
markets
• Consumer behaviour : the consumer’s
response to marketing stimulate differs
widely in two markets
9. Rural India : A Brief profile
• Adi Godrej, chairman, Godrej group .
“ the rural consumer is discerning
and the rural market is vibrant. At
the current rate of growth, it will
soon outstrip the urban market. The
rural market is no longer sleeping but
we are”
10. • Villages are the heart of India
• 75% of population lives in 6,38,365 villages
• 90% is concentrated in the village having
population less than 2000
• Rural segment comprises 13.5 crore
households which constitute 72% of total
households in India
• But the rural market is not homogeneous
across the country
• The consumer willingness to accept
innovation also varies among the rural market
11. Nature and characteristics of the rural
market
1) large and scattered market
• 75 crore rural consumers who live in
approximately – 6,38,365 villages
• 23% have population less than 200
• 21% have population between 200 and 500
• So widely scattered- raise transportation
costs, affects the viability of the distribution
system
12. • 2) Heterogeneous market
• Not a homogeneous
• 24 languages and 1642 dialects- varies every
100 km
• Difficult to develop uniform message – caste,
community, tradition values (from state to
state, region to region differ)
13. • Variations in economic development and
socio-cultural background influence
• Literacy rate in rural south India is higher than
rural north
• Rural consumers in the south are more brand
conscious
• So, variations in behaviour due to the
consumer environment – geographical,
occupational
14. 3) Income from agriculture
• 55% of rural income comes from the
agriculture sector
• Hence rural prosperity is tied with agricultural
prosperity
Recently- gradual reduction in the sole
dependence on agriculture( other sectors
plays significant role in the rural economy)
15. 4) Standard of living
• Lower standard of living
• 70% rural population is employed in small –
scale agricultural and related occupation
• Seasonality’
• As it is unreliability in income- rural consumers
are extremely conscious in their purchase
behaviour
• Low literacy, social backwardness, low savings
16. 5) infrastructural facilities
• Road, warehouse, communication system and
financial facilities are inadequate in rural area
• Roads do not connect nearly 50% villages in
the country
• Inadequate infrastructure is single most
important factor distinguishes urban and rural
• Promotion and physical distribution thus
becomes very difficult
17. Life style of rural consumer
• Haryana that had television(53%) sets
was more than the number of
households that had toilets(44.5)
1) rural consumer is very religious
• The promotional material built
around religious themes is not only
going to last longer, but will be kept
with care by the villager
18. 2) rural consumers prefer to work hard
themselves
• Would not like to be replaced by a
machine
• They are less likely to spend on
products making life a bit easier
19. • 3) strong family ties and respect for
family values
• More conservative in their approach
toward the different socio, economic
issues
• The loose, free flowing hair of a girl
in a shampoo or hair oil
advertisement may actually act as
barrier in the rural market.
20. • 4) likes to play cards and hangs out at choupal
• Whatever promotional message is delivered to
the opinion leaders in a village, gets
transmitted
• Love chatting with friends
• Word of mouth stories develop around easily
and fast
• ITC which has created an e-choupal- using the
internet to bring down any barrier with regard
to technology
21. Profile of rural consumer
• 1) traditional outlook
• Values old customs and tradition
• 2) perception and its influence
• In rural markets, colour, size and shapes are
interpreted differently
22. • The lower literacy levels in the rural markets
increase the importance of visual influence
• 3) less exposure to marketing stimuli
• Low exposure to branded product
• Advertisement
• Source of information and learning
• Low convenient buying
• 4)conscious of value for money
23. • 5) realistic aspiration : he can reach out and
stretch the budget but that is done with in
limits only
• Dual usage 15% of surf and 12% of ariel using
families also use nirma detergent
• 18% of pantene using households also used
clinic plus shampoo
• 6)concept of quality-values for long lasting
“solid), low – cost maintenance
24. • 7)attitude towards prestige products
• Yet they are interested in products adding to
his prestige but the price of a product justifies
the value equation
25. • Rural markets remain untapped because of
three D’s
• 1.distance
• 2.diversity
• 3.dispersion
Challenges in Rural Business
26. The challenges are..
• 1.Distribution: the problems of physical
distribution of channel mgt adversely affect
the service as well as the cost aspect- it is not
commensurate with the returns that the
marketers expect.(poor infrastructure)
• Greatest challenges is reaching out to the
remotest destinations and having a number of
vendors at the retailing end.
27. • 2.understanding the psyche of the rural
consumer
Very distinct from one another
Campaigns have to be tailor-made for each
product category, each region, custom in
region, language and dialects etc..
• 3.limited knowledge
Different research organisations are very
different from one another
28. • 4. communication: comm..barrier due to
language or icons used for advertising
Different interpretation in rural market
Dubbing – not a right solution for rural
audience
The context, story line, narration, idiom,
symbols, appeal need to be examined while
developing an advertisement
Explain directly and clearly
29. • 5. cost per contact
• Comparing the rural promotional cost with the
urban - is the biggest challenge
• Renting a van per day cost more than Rs 3500
and there are 6 lakhs villages spending 500
dialects to cover
• One exposure may not be sufficient
• By simple calculation – we can know that the
total cost will be much more to reach the
entire rural market.
30. • 6. sale of fakes and spurious product
• The retailer pushes imitation products – as
they get better margins (retailer)
• A research undertake by A.C. Neilsen reported
that the sales value of the fake of P&G’s vicks
brand were almost equal to the sale of the
brand
• Secondly , selling face goods in not a criminal
offense in India and it is under civil law
• The only practical way to deal with fake is to
improve the distribution and make the
products available in as many places
31. • Original products imitation
• 1.pond polons
• 2.rin run
• 3.501 bar 509 bar
• 4. brooke bond benson brand
• 5. lifebuoy lifejoy, liteboy
32.
33. • 7.budgetary allocation
• “Corporate sector loves the rural markets, but
when it comes to allocations, the amount of
investment in rural marketing is very limited”,
34. • 8.urban orientation and bias
• Rural people are just like urban ones
• They too have the same needs, desires and
aspirations
• Most of the marketer apply minor
modifications (of the Indian urban market)
• But, these paradigms (patterns) fail
35. • 9.lack of right competence and commitment
at frontline level
• Most of the frontline staff is from the urban
areas
• They are not very comfortable to travel and
interact with the villager
• Solution is recruiting frontline staff from the
rural parts of India