1. Naman's Foods Pvt. Ltd. is a 100-year-old ghee manufacturing company based in Jaipur, Rajasthan that produces and distributes ghee and other food products. 2. The company has expanded significantly over the generations and now distributes products across Rajasthan with over 100 employees. 3. Naman's aims to provide high quality and nutritious products through research and quality control processes from production to delivery to customers.

1. SUBMITTED BY:-
HIMANSHU PRIYADARSHI
HEMANT KUMAR
SAHIBA AGGARWAL
ASHWANI KUMAR
SUMMITED TO:-
Prof. RAJESH MEHROTRA
DIRECTOR OF SBM
REPORT
ON
FIELD ASSIGNMENT & FIELD
REPORT

2. Company profile
o which is 100 years old firm was promoted by Late Shri Hari Narayanji .
o He started with the very small retail outlet at Shop No: 35, Johari
Bazaar, Jaipur.
o After 2002 it become a brand in Rajasthan.
o Coverage of Rajasthan.
o Today Mr. Koolwal's 4th generation has expanded their Empire in
various places of Rajasthan.
o Mr. Rakesh B. Koolwal , the present Managing Director.

3. COMPANY OVERVIEW
NAME – NAMAN’S FOODS PVT. LTD.
YEAR OF ISTABLISHMENT – 2002
NATURE OF BUSINESS – SUPPLY
MANUFACTURER
EXPORTER
TURNOVER – 600-700 cr. Per Annual
TOTAL NO. OF EMPLOYEES – 100-120
APPROVED BY – ISO 2200:2005

4. OBJECTIVE OF COMPANY
 We are doing continuous research in innovative manner for
maintaining good quality of Naman's Ghee.
 Due to this, delivery of good quality of Naman's ghee is ensured from
source of production to customer.
 That's why, we are introducing new pack with many useful
information about Naman's Ghee & Nutri Flakes.

5. VISION
The company's vision is to food the national market with good quality
products. The aim lies, to be an industry's excellent products with a
commitment of best quality, upgrading technology with a holistic concern
for hygienic life & assurance of good health.
MISSION
The company mission is to offer the best product, best ambience, and best
resources. Mission lies in providing superior products & services to
consumers.

6. OBJECTIVE OF STUDY
o Practical observation of industry.
o Analyze the structure and functional areas.
o knowledge about cooperatives societies.

7. FINANCIAL DEPARTMENT
o All the requirement of finance is fulfilled either by issue equality shares
or by taking loan from “national dairy development board”.
o The repayment of the loan is done equal installments,the amount is
pre-decided. Generally 7-8% intrest is charged on the amount of loan.

8. MARKETING DEPARTMENT
 Also Naman’s have introduce various innovative distribution format
such as:-
150 distributers in jaipur.
20 distributers in Jodhpur.
3rd no. brand in Rajasthan after Saras and Krishna .

9. HUMAN RESOURCE DEPARTMENT
 The HR planning in Naman’s is very smooth and transparent .
 It made Naman’s a huge big family of approximately 120 employees.
 Naman’s major attention is giving on the welfare and safety of
employees.

10. CSR activity by Naman’s
 Naman’s food pvt . Ltd. their commitment to ethical conduct and social
responsibility is core value of doing business and is strongly aligned
with their vision to create and increase value for farmers and to provide
affordable, safe, healthy and tasty product to consumer.

11. PRODUCT PRODUCED
PACKED GHEE
• Pure desi ghee
• Cow desi ghee
• Gold desi ghee
 OTHER PRODUCT
• Kesar
• Poha
• Soan Papdi

12. GHEE PRODUCTION PROCESS
RAW MILK
TRANSPORTING
FACTORY
LAB TESTING
GHEE FILLING
COLD STORAGE
DEPARTURE

13. DATA ANALYSIS
AWARENESS ABOUT NAMAN GHEE
70
30

14. CONSUMER RATIO
consumer
60
40

15. ADVERTISMENT
HOARDING
20%
BANNER
45%
NEWSPAPER
30%
T.V.
0%

16. SWOT ANALYSIS
 Strength:-
Different variety of Ghee.
Recognized brand name.
33% of jaipur market share
Trust of customer.
 Weakness:-
No of outlets are less.
Pays less of farmers as compared to Saras.

17. Opportunity:-
As the ghee industry is rising with rate of 5%, whereas population is rising
by 17% making vast scope for expansion.
As the rise in index of wholesale price of ghee roused by 11%, thus there is
huge potential in ghee industry.
Threats:-
Facing tough competition from competitors like Saras, Krishna.
Supply chain management of competitors are much better.

18. SUGGESTION
 A company should try to improve the relation with the dealers.
 Should try to provide a good quality of ghee to the consumers.
 Easy availability of the to ghee the consumer’s .
 A company should try to find the new consumer’s attractive schemes in
every two months.
 Advertisements should be cheap and attractive.

19. CONCLUSION
 According to analysis it has been assessed that the people have more
faith in Naman’s.
 At present not a tough competition between all these.
 Attract the consumer’s through there quality service and there supply
services or some new attractive schemes etc.

20. CASE STUDY
 Jhandewalas Foods Private Limited with its sister concern Hari Narayan
Gyarsilal which is 100 years old firm was promoted by Late Shri Hari
Narayan ji followed by his son Late Shri Gyarsilal ji. Later Shri
Bhanwarlal kulwal took the responsibility of carrying the business
forward.
 With the very small beginning from Johari Bazaar, today Mr. Kulwal's
4th generation has expanded their Empire in various places of
Rajasthan . We are an fssai approved ISO 22000:2005 certified company
committed to international standards of product quality.
 Late shri Hari Narayan faced many problems related to manufacture,
competitors, and distribution channel.

21. Cont…
 Late shri Hari Narayan try to solve their problem in a very efficient way.
Late Shri Hari Narayan improve their product quality and relations
with outsiders (retailer and wholesaler). He try to attract more and
more customers to increase his goodwill.
 Now Jhandewala food pvt ltd is now famous in jaipur, for ghee, poha,
saffron. Now they try to cover the Delhi & Gujarat and some more area
of Rajasthan.
 FINDING
Late shri Hari Narayan faced very tough competition.
Less no. of worker create difficulties.