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An
INSIGHT
To
MOTHER DAIRY
BY: ANANDKUMAR TIWARI
TABLE CONTENT
• Introduction
• Vision and Mission
• Process
• Product Specification
• Product
• Facts
 Revenue share
 Delhi-NCR Sharing structure
 Capacity
• Strategies
• Product Gallery
• CSR
• Famous Punch line
INTRODUCTION
• Set up in 1974 in Delhi under the Operation Flood
Programme.
• Subsidiary of NATIONAL DAIRY DEVLOPMENT BOARD
• Revenue:- 4000 cr
• Employee:- 3000
• Operational Regions:
 Delhi-NCR
 Uttar Pradesh
 Haryana
 Mumbai
 Saurashtra
 Andhra Pradesh
VISION AND MISSION
• Vision – “Provide quality food and beverages to
consumers at affordable prices while ensuring fair
returns to the producers.”
• Mission – “Mother Dairy’s heritage is intrinsically linked
to the cooperative movement in India. With
determination & pride we will continue to serve our
farmers, rural India & our consumers. Our values reflect
who we are & what we firmly believe in.”
MILK PROCESS
RAW MILK
RECEPTION
HOMOGENISATIONPASTEURIZATION
STANDRADIZATIONCLARIFICATION
PROCESSED MILK DEEP CHILLING DISPATCH
PRODUCT SPECFICATION
Full Cream Premium: Fat-7%
SNF-9.0% Cow Milk: Fat-3.5% SNF-8.5%
Standardised Milk: Fat-4.5%
SNF-8.5%
UTH Toned Milk: Fat-3%
SNF 8.5%
PRODUCT SPECFICATION
Double Toned: Fat-1.5%
SNF-9.0%
Toned Milk: Fat-3.0% SNF-8.5%
Full Cream: Fat-6.0% SNF-9.0% Skimmed Milk: Fat-<0.5% SNF-8.7%
• Milk
• Dairy Products
• Ice-Creams
• Edible Oils
• Fresh fruits and vegetables
• Frozen
• Fruits and Vegetables
• Processed Food
• Grocery
• Juice and fruit beverages
• Mineral Water
MOTHER DAIRY PRODUCT
REVENUE SHARES
Delhi-NCR SHARE STRUCTURE
• Mother dairy:-68%
• Amul:-8%
• Gopal jee:-4%
• DMS:-2%
• Others:-18%
CAPACITY
Indian Market Consumption
: 127.9 million ltrs
Mother Dairy production capacity
: 4.6 million ltrs
Market share in total: 3.59%
Unorganized Market Capacity: 48.36%
Total Population: 1.24 Billion
Growth Rate of Population is 17%/ Year
Growth Rate of Dairy Industry at 4%/Year
Conclusion : Mother dairy have huge scope for
Expansion.
STRATIGIES
• Focused Approach: Focused on MILK for 22 yrs, but
now concentrating on diverse product range from ice
cream, vegetable, oil, water etc
• Wider Spread: Mother Dairy started operations in Delhi-
NCR region and remained for longer period at same
region, but now exploring new horizons such as
Maharashtra, Kolkata, Saurashtra, Andhra
Pradesh, Bangalore etc
• Also Mother Dairy is going global, by selling its product
indirectly to more than 40 countries abroad such as
USA, Europe, Middle East, Russia and Far East Asia
• Product differentiation: Mother Dairy is focusing on
different products from oil, frozen veggies, dairy
products, fruits and mineral water.
• Smart Marketing: Mother Dairy is now focusing on
communication with consumers, to improve its market
share.
• Product enhancement : It is continuously trying to
upgrade its product according to taste and preferences
of consumers .
• Quality: Have stringent quality control system, to avoid
any adulteration in its product.
EXPANSION STRATEGIES
• Diversification :Mother Dairy is
diversifying itself with regards to product
and Region
Expansion in South India
• Offering coconut flavored milk and ice-
creams in south India.
• Offering safal’s frozen peas, Read to eat
allo tikki corn and mix veg in south india.
OTHER STRATEGIES
• Advertisement and promotion strategies by
mother dairy.”MAKHAN SINGH” was very
much successful in attracting children's.
• Attractive packaging of the products.
PRODUCT GALLERY
PRODUCT GALLERY
C S R
• Solar panels.
• Rain Water Harvesting.
• Effluent treatment Plant.
• COW Programme: For Poor people.
• Issuing Franchise to Retired Army Personals.
• Sells 11 lakh ltrs loose milk, reducing plastic usage.
FAMOUS QUOTES
• "The country needs you, grow faster”
• "Cheese khao superhero ban jao“
• "Cheese ke saath bees ke cheez,“
Insight Into Mother Dairy's Vision, Products and Strategies

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Insight Into Mother Dairy's Vision, Products and Strategies

  • 2. TABLE CONTENT • Introduction • Vision and Mission • Process • Product Specification • Product • Facts  Revenue share  Delhi-NCR Sharing structure  Capacity • Strategies • Product Gallery • CSR • Famous Punch line
  • 3. INTRODUCTION • Set up in 1974 in Delhi under the Operation Flood Programme. • Subsidiary of NATIONAL DAIRY DEVLOPMENT BOARD • Revenue:- 4000 cr • Employee:- 3000 • Operational Regions:  Delhi-NCR  Uttar Pradesh  Haryana  Mumbai  Saurashtra  Andhra Pradesh
  • 4. VISION AND MISSION • Vision – “Provide quality food and beverages to consumers at affordable prices while ensuring fair returns to the producers.” • Mission – “Mother Dairy’s heritage is intrinsically linked to the cooperative movement in India. With determination & pride we will continue to serve our farmers, rural India & our consumers. Our values reflect who we are & what we firmly believe in.”
  • 6. PRODUCT SPECFICATION Full Cream Premium: Fat-7% SNF-9.0% Cow Milk: Fat-3.5% SNF-8.5% Standardised Milk: Fat-4.5% SNF-8.5% UTH Toned Milk: Fat-3% SNF 8.5%
  • 7. PRODUCT SPECFICATION Double Toned: Fat-1.5% SNF-9.0% Toned Milk: Fat-3.0% SNF-8.5% Full Cream: Fat-6.0% SNF-9.0% Skimmed Milk: Fat-<0.5% SNF-8.7%
  • 8. • Milk • Dairy Products • Ice-Creams • Edible Oils • Fresh fruits and vegetables • Frozen • Fruits and Vegetables • Processed Food • Grocery • Juice and fruit beverages • Mineral Water MOTHER DAIRY PRODUCT
  • 9.
  • 11. Delhi-NCR SHARE STRUCTURE • Mother dairy:-68% • Amul:-8% • Gopal jee:-4% • DMS:-2% • Others:-18%
  • 12. CAPACITY Indian Market Consumption : 127.9 million ltrs Mother Dairy production capacity : 4.6 million ltrs Market share in total: 3.59% Unorganized Market Capacity: 48.36% Total Population: 1.24 Billion Growth Rate of Population is 17%/ Year Growth Rate of Dairy Industry at 4%/Year Conclusion : Mother dairy have huge scope for Expansion.
  • 13. STRATIGIES • Focused Approach: Focused on MILK for 22 yrs, but now concentrating on diverse product range from ice cream, vegetable, oil, water etc • Wider Spread: Mother Dairy started operations in Delhi- NCR region and remained for longer period at same region, but now exploring new horizons such as Maharashtra, Kolkata, Saurashtra, Andhra Pradesh, Bangalore etc • Also Mother Dairy is going global, by selling its product indirectly to more than 40 countries abroad such as USA, Europe, Middle East, Russia and Far East Asia
  • 14. • Product differentiation: Mother Dairy is focusing on different products from oil, frozen veggies, dairy products, fruits and mineral water. • Smart Marketing: Mother Dairy is now focusing on communication with consumers, to improve its market share. • Product enhancement : It is continuously trying to upgrade its product according to taste and preferences of consumers . • Quality: Have stringent quality control system, to avoid any adulteration in its product.
  • 15. EXPANSION STRATEGIES • Diversification :Mother Dairy is diversifying itself with regards to product and Region Expansion in South India • Offering coconut flavored milk and ice- creams in south India. • Offering safal’s frozen peas, Read to eat allo tikki corn and mix veg in south india.
  • 16. OTHER STRATEGIES • Advertisement and promotion strategies by mother dairy.”MAKHAN SINGH” was very much successful in attracting children's. • Attractive packaging of the products.
  • 19. C S R • Solar panels. • Rain Water Harvesting. • Effluent treatment Plant. • COW Programme: For Poor people. • Issuing Franchise to Retired Army Personals. • Sells 11 lakh ltrs loose milk, reducing plastic usage.
  • 20. FAMOUS QUOTES • "The country needs you, grow faster” • "Cheese khao superhero ban jao“ • "Cheese ke saath bees ke cheez,“