Bata is the number one footwear brand in India that has been operating in the country for over 75 years. It started as a small operation in Kolkata in 1932 and has since expanded to over 1200 retail stores nationwide. Bata holds around 15% of the organized retail footwear market share in India. The company aims to provide high quality and fashionable footwear at affordable prices to customers of all ages across India.
Bata (also known as Bata Shoe Organization) is a family-owned global footwear and fashion accessory manufacturer and retailer with acting headquarters located in Lausanne, Switzerland. Organized into three business units: Bata Europe, based in Italy; Bata Emerging Market (Asia, Pacific, Africa and La tin America), based in Singapore, and Bata Protective (worldwide B2B operations), based in the Netherlands, the organization has a retail presence of over 5200 retail stores in more than 70 countries and production facilities in 18 countries.
The four bases for segmenting consumer market are as follows:
• Demographic Segmentation
• Geographic Segmentation
• Psychographic Segmentation
• Behavioral Segmentation
Bata (also known as Bata Shoe Organization) is a family-owned global footwear and fashion accessory manufacturer and retailer with acting headquarters located in Lausanne, Switzerland. Organized into three business units: Bata Europe, based in Italy; Bata Emerging Market (Asia, Pacific, Africa and La tin America), based in Singapore, and Bata Protective (worldwide B2B operations), based in the Netherlands, the organization has a retail presence of over 5200 retail stores in more than 70 countries and production facilities in 18 countries.
The four bases for segmenting consumer market are as follows:
• Demographic Segmentation
• Geographic Segmentation
• Psychographic Segmentation
• Behavioral Segmentation
In larger teams it's often common for a large percentage of reusable code to go overlooked, and code that is packaged by other teams is not always easy to find. One of the biggest hits to velocity is repetition of functionality.
Learn how to make code more discoverable to your teams and more friendly to use in this one-hour lightning talk.
Dar a conocer la cultura del agua en Frailes a través del trabajo colaborativo de "Conoce tus Fuentes" con su aplicación, y realidad aumentada; así como de los acuíferos existentes en la zona. Podremos saber: *¿cómo se llama esta fuente? ¿qué características tiene sus aguas? *planificar una ruta senderista a la hora de saber si va a encontrar puntos donde refrescarse o proveerse de agua.
Compliance of Corporate Social Responsibility of TATA (DharmjitSinh Jadeja (R...DharmjitSinhJadeja1
The presentation has the report and list of corporate social responsibility activities performed by TATA Group. TATA group has its separate CSR committee and operates in many businesses. It also shows the CSR activities done by these units.
B@ta offers you the opportunity to become a franchise partner and leverage itskurapatisridevi429
Unwavering Brand Recognition
2. Profitable Potential( enjoy 32% margin on net sales, )
3. Minimal Investment, Maximum Impact
4. Franchise fee of 2.50 lakhs plus GST, ₹22 lakhs for stock, and ₹12
lakhs for interior costs, totaling to ₹37 lakhs for a live store
5. Comprehensive Support System:From Standard Operating
Procedures (SOPs) to staff training, marketing campaigns, and
expert visual merchandising guidance
6. Tech-Enabled Success
7. Dedicated Partnership:
Don’t miss out on the opportunity to be part of the Bat@ success
story.
Eye-catching modern outlets attracting all ages, especially
teens.
internal and external analysis of BATA India Limited as well as reason for not performing good despite new positioning. strategy for better performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. Bata - India’s favorite footwear brand
Bata is the no. 1 footwear brand in India & has been holding a unique place in the heart
of Indians for more than 75 years. From contemporary to fashion shoes, sports to outdoors, Kids
to teens, Bata today stands for trendy, colorful & youthful footwear destination offering shoes &
accessories for the entire family. With more than 1500 designs to choose from, the design
inspirations are upscale international at affordable price.
History
In 1931 Bata India Limited the Company was incorporated at Calcutta. The Company
Manufacture and market of all types of footwear, footwear components, leather and products
allied to footwear trade Bata was originally promoted as Bata Shoe Co Pvt Ltd by Leader AG,
Switzerland, a member of the Toronto-based multinational, Bata Shoe Organisation (BSO). It
became a public limited company in 1973 and the name was changed to Bata India Ltd. The
company was set up initially as a small operation in Konnagar (near Calcutta) in 1932. In
January 1934, the foundation stone for the first building of Bata’s operation - now called the
Bata. In the years that followed, the overall site was doubled in area. This township is popularly
known as Batanagar. The Company went public in 1973 when it changed its name to Bata India
Limited. With the public issue of capital in June, Leader A.G. St. Moritz, Switzerland offered for
sale 5,00,000 shares out of their holdings at a premium of Rs.20 per share (2,00,000 shares each
to LIC and UTI and 1,00,000 shares to the public).
Vision and Mission :
Vision:- Bata India today wishes to reposition itself as a market driven, fashion conscious
lifestyle. Focus on a variety of customer groups.
Mission: - Bata will provide its products and services to all the age groups in the community.
Will also provide the finest quality through customer involvement.
Products Line
Leather Footwear
Rubber / Canvas Footwear
Plastic Footwear
Accessories, Garment & Others
Bags and Luggage’s
Belts
2. Board of Directors
Chairman Uday Khanna
Managing Director & CEO Rajeev Gopalakrishnan
Director (Finance) Ranjit Mathur
Director Jack G N Clemos
Jorge Carbajal
Atul Singh
Akshay Chudasama
Company Secretary Maloy Kumar Gupta
RegisteredOffice
Market scenario
The company enjoys the highest market share in India and this is evident from the fact
that the total retail presence of the company currently is more than thrice that of its closest
competitor (Liberty: 381 stores).
Bata has over 15% market share in Organized Retail market and around 6.5% share in
Unorganized retail.
Achievements
1. Awarded Amity Corporate Excellence Award – 2009.
2. Business Week lists Bata India in list of “The world’s 25 Unsung Innovative Companies”.
3. Awarded Outstanding Sales performance for Year 2008 for Hush Puppies.
4. Brand Equity recognized Bata in the TOP 50 Most Trusted Brands in June 2009.
5. Bata India awarded the Most Admired Footwear Brand by Images Fashion Forum in 2009.
Address 6A, S.N. Banerjee Road, N.A.
District Kolkata
State West Bengal
Pin Code 700013
Tel. No. 033-39829412,033-39829425
Fax No. 033-22895748,033-22895859
Email : amarbir.anand@bata.co.in Internet : http://www.bata.in
3. CSR initiatives :
Saving the Ganga is a project that has made a significant contribution in this direction.
Bata at a considerable cost has ensured that the effluents from the tanneries are
treated in a state-of-the-art effluent treatment plants so that they do not pollute
the river at Batanagar and Mokamehghat.
Bata was one of the first companies to come forward to preserve nature, when it joined
hands with World Wide Fund (WWF) to protect the natural environment and its wildlife.
Afforestation programme along with "Save the Ganga Project" brought many
laurels and kudos to our Mokamehghat Tannery. Planting of trees is routinely
carried out at all Bata Units.
SWOT Analysis
Strength:
Worldwide presence
Offers customer best value and greatpossible service
Manages retail presence in 50 countries
High demand in foreign market
Weakness
Losing competition because of the other bigplayers like adidas, nike, woodland etc.
Not too much stylist so it is losing theattraction of the customer, specially in theyouth
segment.
They don’t have any powerful brandambassador to promote their brand.
They haven’t promoted themselvesthoroughly, invested very less in their addcampaign.
Opportunities
Bata India Limited has undertaken initiatives to improvethe company's cost structure and
margins.
The company has initiated a financial restructuringexercise to down its interest cost.
Financial re-engineering.
The company has tightened controls on costs in all areasof and is looking at global
sourcing for raw materials andother inputs.
Bata India is also exploring third-party manufacturingunits in Assam and Jammu &
Kashmir as these enjoy taxholidays..
4. Threats
Introduction of new brands in the market.•
Lagging behind in terms of technological factors
Young generation is attracted tothe otherbranded shoes like adidas, nike, woodland etc.
New retail strategyin order to face the competition.
shopping malls
franchisee model
shop-in-shop
Marketing channels
Company operated retail outlet
Dealer network
Direct marketing to the customers
Competitors and their Market Share
Bata - Today
Sells over 45 million pairs of footwear every year
Serves over 120,000 customers every day
Sells through over 1200 retail stores
Operates 5 manufacturing facilities
Employs more than 6800 people
Current market scenario
BSE : 822.90
NSE : 822.15
Name Last Price Market Cap.
(Rs. cr.)
Sales
Turnover
Net Profit Total Assets
Bata India 822.15 5,283.45 1,842.45 171.60 700.33
Relaxo Footwear 708.20 849.92 1,009.83 44.81 419.32
Mirza Intl 21.20 196.54 634.13 43.44 405.69
Bhartiya Inter 170.00 188.09 247.30 8.30 233.82
Liberty Shoes 78.85 134.36 339.11 7.17 257.63
Crew B.O.S. 4.90 6.86 621.01 22.43 421.60
