Haldiram[1]
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Haldiram was started in 1937 as a small sweet shop in Bikaner, India. It was the first company to brand and package traditional Indian snack foods ("namkeen"), pioneering techniques that increased shelf life from less than a week to over six months. Over time, Haldiram grew from a small sweet shop to an international chain present in over 50 cities. It faces competition from other snack food brands but maintains strength in its brand, packaging innovation, and understanding of regional markets. Going forward, Haldiram aims to expand its export business, distribution network, and product lines.
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Haldirams Case Study
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
Haldiram ppt final
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Currently, Haldiram offers various Indian snacks and sweets and has a 20% share in the organized market. It envisions being a trendsetter in healthy eating and has a mission to reinvent trends in nourishing customers. Haldiram entered the international market in 2000 and has since increased its exports. It aims to provide customers with perfect taste and quality in packaging.
Haldirams
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
haldiram
This document provides an overview of Haldiram's, a major Indian snacks and sweets manufacturer. It discusses Haldiram's history, founding in 1937 in Nagpur, and product exports worldwide. Strengths include brand awareness, variety, quality, and taste. Weaknesses include less advertising compared to competitors and limited outlets in North India. Opportunities exist to expand reach in India and abroad, increase outlets, and innovate new products. Threats include customer preference for western snacks and increased competition.
Haldiram's case presentation..Getting 4 p's right
Haldiram's is an Indian snack food company established in 1937 in Bikaner, Rajasthan. It has expanded to multiple cities across India and internationally. To sustain growth and tackle competition, Haldiram's focuses on the four Ps of marketing - product, price, place, and promotion. It offers a wide range of traditional and new products. Pricing is competitive considering Indian consumers. Distribution and shelf availability are strong. Promotion emphasizes quality, taste, and shelf life through various advertising avenues. Packaging influences impulse purchases. The company continues innovating and expanding its offerings and locations.
Haldiram - Marketing PPT
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.
Haldiram's
Haldiram's is a major Indian snack manufacturer established in 1937 in Bikaner, India. It has plants in several major Indian cities as well as exports products to over 10 countries. Namkeen snacks contribute 60% of Haldiram's total revenue. The company has over 100 product offerings and uses high quality, traditional Indian ingredients sourced from across the country. Haldiram's has received several awards and recognition for its products and operations.
Haldirams
1. Haldiram's is an Indian snack food company established in 1937 in Bikaner that pioneered the packaging of traditional Indian snacks.
2. It has a first mover advantage and is known for quality and hygiene. It faces competition from both organized and unorganized players.
3. In the early 1990s, Haldiram's split into 3 units that later started operating independently and competing for market share. It has since expanded internationally.
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Haldirams Case Study
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
Haldiram ppt final
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Currently, Haldiram offers various Indian snacks and sweets and has a 20% share in the organized market. It envisions being a trendsetter in healthy eating and has a mission to reinvent trends in nourishing customers. Haldiram entered the international market in 2000 and has since increased its exports. It aims to provide customers with perfect taste and quality in packaging.
Haldirams
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
haldiram
This document provides an overview of Haldiram's, a major Indian snacks and sweets manufacturer. It discusses Haldiram's history, founding in 1937 in Nagpur, and product exports worldwide. Strengths include brand awareness, variety, quality, and taste. Weaknesses include less advertising compared to competitors and limited outlets in North India. Opportunities exist to expand reach in India and abroad, increase outlets, and innovate new products. Threats include customer preference for western snacks and increased competition.
Haldiram's case presentation..Getting 4 p's right
Haldiram's is an Indian snack food company established in 1937 in Bikaner, Rajasthan. It has expanded to multiple cities across India and internationally. To sustain growth and tackle competition, Haldiram's focuses on the four Ps of marketing - product, price, place, and promotion. It offers a wide range of traditional and new products. Pricing is competitive considering Indian consumers. Distribution and shelf availability are strong. Promotion emphasizes quality, taste, and shelf life through various advertising avenues. Packaging influences impulse purchases. The company continues innovating and expanding its offerings and locations.
Haldiram - Marketing PPT
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.
Haldiram's
Haldiram's is a major Indian snack manufacturer established in 1937 in Bikaner, India. It has plants in several major Indian cities as well as exports products to over 10 countries. Namkeen snacks contribute 60% of Haldiram's total revenue. The company has over 100 product offerings and uses high quality, traditional Indian ingredients sourced from across the country. Haldiram's has received several awards and recognition for its products and operations.
Haldirams
1. Haldiram's is an Indian snack food company established in 1937 in Bikaner that pioneered the packaging of traditional Indian snacks.
2. It has a first mover advantage and is known for quality and hygiene. It faces competition from both organized and unorganized players.
3. In the early 1990s, Haldiram's split into 3 units that later started operating independently and competing for market share. It has since expanded internationally.
Presentation On Haldiram
- Haldiram was established in 1941 in Rajasthan by Moolchand and expanded to Kolkata in 1958 and other parts of western India. It opened its first shop in Delhi's Chandni Chowk market in 1983, focusing on sweets and snacks.
- It is now run by Moolchand's sons and grandsons. The brand has a high quality image and wide product range. A survey found they have the largest market share in Delhi but provide lower margins to retailers than competitors.
- To increase market share, Haldiram could provide higher margins to retailers and better promote products to young consumers through advertising. The brand awareness for Haldiram remains high among consumers.
Haldiram
Haldiram is a family-run Indian snack food company founded in 1941. It has become one of the largest Indian food brands through a focus on quality products, attractive packaging, and competitive pricing. The business was originally split between family members running territories in different regions of India. Over time, as the business grew, it faced challenges from increasing western tastes and competition from other snack brands. However, Haldiram has continued to succeed by innovating its product range, focusing on point-of-purchase advertising, and maintaining multiple manufacturing facilities. Studying Haldiram's strategies provides lessons for surviving as a family business facing competitive pressures.
A study on Haldiram
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
Haldiram ppt final_main
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Haldiram offers various Indian snacks and sweets. It began as a small shop in Bikaner but now has a $4 million turnover and exports to countries like the US, UK, and Middle East. Haldiram aims to be a trendsetter in healthy eating through hard work and uncompromising quality.
Haldiram's Operation Research
Haldiram's is a major Indian snacks manufacturer based in Nagpur, India. It has manufacturing plants in several Indian cities. The company produces over 100 snack products including namkeens, sweets, papads, and frozen foods. Haldiram's has global distribution with exports to countries worldwide. It has a robust distribution network within India consisting of carrying and forwarding agents, distributors, and retailers. Haldiram's places emphasis on product quality and has received several certifications and awards for its food products.
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Marketing strategies of haldiram’s
Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has manufacturing plants in several Indian cities and exports products worldwide. The document discusses Haldiram's marketing strategies, with a focus on its marketing mix of product, price, place, and promotion. It also reviews Haldiram's history and objectives, including studying the company's products/services, marketing strategies, brand loyalty, consumer behavior, and competitors to develop recommendations.
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Parle Products was established in 1929 in Mumbai and began manufacturing biscuits in 1939. Parle-G biscuits were launched in 1947 and became India's largest selling biscuit. Parle-G maintains a 40% share of India's biscuit market and 15% of the confectionery market. It is affordable at Rs. 4 per pack and remains India's most popular biscuit brand due to its mass appeal, taste, and affordability. Parle faces competition from other big brands but maintains market leadership through effective low-cost marketing and quality products.
Haldiram
Haldiram is an Indian snack food company established in 1941 in Rajasthan. It is a leading manufacturer of Indian snacks, sweets, and savories. The company began as a small sweet shop in Rajasthan and has now expanded across India and internationally. Some of its popular products include Shahi Mixture, Cornflakes Mixture, Bhujia, and Khatta Meetha. Haldiram has a strong brand recognition in India due to its high quality products and variety of offerings. It has a large market share and wide availability in retail outlets across the country.
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The document discusses the history and expansion of Haldiram's, an Indian snack foods company established in 1937 in Bikaner, Rajasthan. It details how Haldiram's grew from a small sweet shop to establish manufacturing units across India and expand internationally, offering a wide range of traditional Indian snacks, sweets, and other products. The document also examines some of the challenges faced by Haldiram's, such as competition and maintaining quality standards as the company continues to grow.
Haldiram (supply chain)
The document describes Haldiram's supply chain and distribution network for delivering snacks from factories to customers. Key aspects include:
1) Haldiram uses a multi-tier distribution system with corporate offices, factories, distributors, C&F agents, retailers and customers. Orders flow from retailers to the corporate office to factories.
2) Products are packaged in various sizes for different store types from small retailers to modern trade stores.
3) Transportation of products involves vendors, warehouses and different vehicles like trucks, tempos and others, with associated costs that vary by vehicle type.
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The Haldiram story began in 1937 in Bikaner, India and introduced the brand name "Haldiram Bhujiawala" in 1941. It was led by three brothers and expanded operations by establishing manufacturing units for sweets and snacks in Kolkata in 1950 and Nagpur in 1970. Haldiram offers various Indian snacks and sweets and has become a staple brand in Indian households through uncompromising quality. It produces a wide range of products across multiple sections including ready-to-eat meals, snacks, and bakery items.
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Haldiram's began in 1941 in Rajasthan, India selling snacks and sweets. It has since expanded across India and offers a wide range of traditional Indian and western snacks. Some popular products include bhujia, cornflake mixtures, and moong dal. Haldiram's focuses on high quality ingredients and packaging to increase shelf life. It aims to strengthen its leadership in traditional Indian snacks while expanding its western snack offerings. The company uses competitive pricing and product customization to meet customer preferences in different regions of India. Its main competitors are Lays, Bikaneri, and Balaji, though it maintains a niche as the top brand for namkeen snacks.
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Presentation On Haldiram
- Haldiram was established in 1941 in Rajasthan by Moolchand and expanded to Kolkata in 1958 and other parts of western India. It opened its first shop in Delhi's Chandni Chowk market in 1983, focusing on sweets and snacks.
- It is now run by Moolchand's sons and grandsons. The brand has a high quality image and wide product range. A survey found they have the largest market share in Delhi but provide lower margins to retailers than competitors.
- To increase market share, Haldiram could provide higher margins to retailers and better promote products to young consumers through advertising. The brand awareness for Haldiram remains high among consumers.
Haldiram
Haldiram is a family-run Indian snack food company founded in 1941. It has become one of the largest Indian food brands through a focus on quality products, attractive packaging, and competitive pricing. The business was originally split between family members running territories in different regions of India. Over time, as the business grew, it faced challenges from increasing western tastes and competition from other snack brands. However, Haldiram has continued to succeed by innovating its product range, focusing on point-of-purchase advertising, and maintaining multiple manufacturing facilities. Studying Haldiram's strategies provides lessons for surviving as a family business facing competitive pressures.
A study on Haldiram
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
Haldiram ppt final_main
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Haldiram offers various Indian snacks and sweets. It began as a small shop in Bikaner but now has a $4 million turnover and exports to countries like the US, UK, and Middle East. Haldiram aims to be a trendsetter in healthy eating through hard work and uncompromising quality.
Haldiram's Operation Research
Haldiram's is a major Indian snacks manufacturer based in Nagpur, India. It has manufacturing plants in several Indian cities. The company produces over 100 snack products including namkeens, sweets, papads, and frozen foods. Haldiram's has global distribution with exports to countries worldwide. It has a robust distribution network within India consisting of carrying and forwarding agents, distributors, and retailers. Haldiram's places emphasis on product quality and has received several certifications and awards for its food products.
Parle product mix
Parle Products began in 1929 in Mumbai, India with 12 workers producing sweets and candies. A decade later, they expanded into biscuit production. Today, Parle has 7 manufacturing plants and 51 contract manufacturing facilities. Their most popular products include Parle-G biscuits, which enjoy a 70% market share in India, as well as sweets, snacks and other biscuits. Parle ensures high quality by exercising strict control over raw materials and manufacturing processes. They distribute products nationwide through a network of over 1,500 wholesalers and 425,000 retail outlets.
MARKETING STRATEGY OF MAGGI BEFORE AND AFTER CONTROVERSY
This document discusses the history and marketing strategies of Maggi noodles. It begins with the founding of Nestle in 1866 and Maggi in 1872. Maggi merged with Nestle in 1947 and was introduced to India in 1982. It faced competition from brands like Patanjali and Knorr. Maggi traditionally targeted kids, teens, women and youth. Its advertisements focused on family values. However, in 2015 it faced a ban in India due to excessive lead content. After the controversy, Nestle increased advertising spending. Currently, Maggi has regained over 60% market share through varied products and mass advertising campaigns. The document concludes that Maggi has established itself across India through effective marketing and advertising.
Parle-g marketing strategy
This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G prices steady, targeting rural and young consumers, and associating the brand with government initiatives.
Marketing strategies of haldiram’s
Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has manufacturing plants in several Indian cities and exports products worldwide. The document discusses Haldiram's marketing strategies, with a focus on its marketing mix of product, price, place, and promotion. It also reviews Haldiram's history and objectives, including studying the company's products/services, marketing strategies, brand loyalty, consumer behavior, and competitors to develop recommendations.
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Parle Products was established in 1929 in Mumbai and began manufacturing biscuits in 1939. Parle-G biscuits were launched in 1947 and became India's largest selling biscuit. Parle-G maintains a 40% share of India's biscuit market and 15% of the confectionery market. It is affordable at Rs. 4 per pack and remains India's most popular biscuit brand due to its mass appeal, taste, and affordability. Parle faces competition from other big brands but maintains market leadership through effective low-cost marketing and quality products.
Haldiram
Haldiram is an Indian snack food company established in 1941 in Rajasthan. It is a leading manufacturer of Indian snacks, sweets, and savories. The company began as a small sweet shop in Rajasthan and has now expanded across India and internationally. Some of its popular products include Shahi Mixture, Cornflakes Mixture, Bhujia, and Khatta Meetha. Haldiram has a strong brand recognition in India due to its high quality products and variety of offerings. It has a large market share and wide availability in retail outlets across the country.
Integrated marketing communications & distribution strategy of patanjali
Team members ranged in age from 14 to 43. Patanjali uses a personality-led brand strategy with Baba Ramdev as the face of the brand. It focuses on Indian beliefs in ayurveda and natural remedies. Patanjali promotes through YouTube, social media, Baba Ramdev's yoga sessions, and informative rather than commercial advertisements. It aims to educate consumers rather than bombard them with ads. Patanjali's low-cost distribution strategy includes products in ayurvedic pharmacies, franchisees, online shopping portals and their website.
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The document summarizes a retail management project submitted to a professor on D-Mart, a large discount retailer in India. It provides details on D-Mart's mission to be the lowest priced retailer, target middle-income customers, and continuously expand its product categories. It describes the store layout and categories carried, including issues like poor parking. It also discusses the store's pricing, promotions, and suggestions for improvements.
Dabur product mix
Dabur India Limited is India's leading FMCG company with interests in health care, personal care and foods. Founded in 1884, Dabur has a history of over 100 years and markets its products in over 50 countries worldwide. Dabur has two major business units - Consumer Care Division and Consumer Health Division. The company traces its origins back to 1884 when Dr. S.K. Burman started a health care products facility in Calcutta and over time expanded its Ayurvedic medicine offerings and established research laboratories to develop scientific processes.
Haldi-Ram (Case Study)
The document discusses the history and expansion of Haldiram's, an Indian snack foods company established in 1937 in Bikaner, Rajasthan. It details how Haldiram's grew from a small sweet shop to establish manufacturing units across India and expand internationally, offering a wide range of traditional Indian snacks, sweets, and other products. The document also examines some of the challenges faced by Haldiram's, such as competition and maintaining quality standards as the company continues to grow.
Haldiram (supply chain)
The document describes Haldiram's supply chain and distribution network for delivering snacks from factories to customers. Key aspects include:
1) Haldiram uses a multi-tier distribution system with corporate offices, factories, distributors, C&F agents, retailers and customers. Orders flow from retailers to the corporate office to factories.
2) Products are packaged in various sizes for different store types from small retailers to modern trade stores.
3) Transportation of products involves vendors, warehouses and different vehicles like trucks, tempos and others, with associated costs that vary by vehicle type.
NESTLE INDIA MARKETING MIX
Nestle India Ltd. has a diverse product portfolio consisting of milk products & nutrition, beverages, prepared dishes & cooking aids, and chocolates & confectioneries. The company has a wide range of products under each category, with some product lines like milk products having a greater depth than others like beverages. There is scope to increase depth for some product lines and trim lengths for others. The company also needs to address some brand issues like product confusion and duplication to improve further.
Parle product..ppt BY AMIT SINGH
Parle Products is a private company founded in 1929 in Mumbai, India. It is one of the largest biscuit manufacturers in India, with its flagship brand being Parle-G biscuits, which has a market share of over 30%. The company was originally founded to produce confectionery but began manufacturing biscuits in 1939. It has since expanded to 10 manufacturing plants across India and annual revenues of over Rs. 5,000 crores. Parle-G biscuits are the highest selling biscuit brand in the world.
Haldiram
The Haldiram story began in 1937 in Bikaner, India and introduced the brand name "Haldiram Bhujiawala" in 1941. It was led by three brothers and expanded operations by establishing manufacturing units for sweets and snacks in Kolkata in 1950 and Nagpur in 1970. Haldiram offers various Indian snacks and sweets and has become a staple brand in Indian households through uncompromising quality. It produces a wide range of products across multiple sections including ready-to-eat meals, snacks, and bakery items.
Haldiram's 2.0
Haldiram's began in 1941 in Rajasthan, India selling snacks and sweets. It has since expanded across India and offers a wide range of traditional Indian and western snacks. Some popular products include bhujia, cornflake mixtures, and moong dal. Haldiram's focuses on high quality ingredients and packaging to increase shelf life. It aims to strengthen its leadership in traditional Indian snacks while expanding its western snack offerings. The company uses competitive pricing and product customization to meet customer preferences in different regions of India. Its main competitors are Lays, Bikaneri, and Balaji, though it maintains a niche as the top brand for namkeen snacks.
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Haldirams 4p's analysis report
This document provides background information and analyzes the marketing mix (4Ps) of Haldiram's, an Indian snack food company. It discusses the company's history starting in 1937 as a small sweet shop. Over time, Haldiram's expanded operations and product portfolio. The marketing mix section focuses on the company's wide range of products, competitive pricing strategies, strong distribution network, and promotional activities like branding and new product launches. The document also notes challenges from competition and a split within the family-owned business.
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Haldiram's is a major Indian sweets and snacks manufacturer based in Nagpur, Maharashtra. It has manufacturing plants in multiple Indian cities and exports products worldwide. The company was founded in 1937 in Bikaner, Rajasthan as a small retail shop. Over time, it expanded manufacturing and opened retail stores and restaurants in major cities. Haldiram's offers a wide range of Indian snacks, sweets, beverages and other food products. Namkeens, or savory snacks, are a major focus and contributor to revenues. The company aims to provide traditional Indian flavors and high quality products.
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Britannia Industries Ltd. is a leading Indian food company that was founded 123 years ago in Kolkata by a British baker. It has since grown to become the largest biscuit and bakery company in India, with over Rs. 6000 crores in annual revenues. Britannia produces a wide range of bakery products including biscuits, bread, cakes, and dairy products. It has a strong brand and distribution network across India, reaching over half the population through 3.5 million retail outlets. The document provides details on Britannia's history, product portfolio, financial performance, business strategies, and SWOT analysis.
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Mr. Kishore Biyani founded Pantaloons in 1987 which was later renamed Future Retail. Future Retail operates various retail formats including Big Bazaar, Food Bazaar and owns brands across consumer products, lifestyle and fashion. It has a presence in over 400 cities with 1500 stores and 16 million square feet of retail space. In 2020, Reliance Industries acquired Future Retail's retail, wholesale and supply chain business for Rs. 27,513 crores.
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Pantaloon Retail (India) Limited is India's leading retailer operating multiple retail formats across value and lifestyle segments. It operates over 10 million square feet of retail space across over 1000 stores in 61 cities. The company's major retail chains include Pantaloons, Big Bazaar, Food Bazaar, and Central. Pantaloon Retail is part of the Future Group, which aims to deliver products and services to every Indian consumer. Future Group has expanded to include various retail formats and over 30,000 employees across India.
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Shoppers Stop is a leading Indian retail chain with over 50 stores across the country. It offers a wide range of branded apparel, accessories, and home products. The stores have a modern, stylish interior design spread over multiple floors. Shoppers Stop partners with brands and movies to offer exclusive merchandise like Zoozoo character products and film-inspired clothing lines. It targets young, trendy consumers and connects with them through social media marketing. Globus is another major Indian retailer with over 30 stores. Known for its youth fashion, Globus stores aim to provide an enjoyable shopping experience through diverse product categories and signature store designs. Target, an American retailer, operates around 1,800 stores across the US. Their stores carry a variety
Paper 09
This document discusses marketing strategies of global brands in Indian markets. It provides examples of several global brands that initially struggled in India, such as Kellogg's, McDonald's, and LG, but were later able to succeed by adapting their strategies to local needs and conditions. Kellogg's failed at first by not understanding Indian breakfast habits and tastes, but later saw success by launching affordable products tailored to India. McDonald's also faced challenges from its non-vegetarian offerings and high prices, but overcame this by introducing value meals and an Indianized menu. LG similarly struggled at first due to issues with local partners and competition, but was able to gain market share through innovative, India-specific marketing. The document examines how
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This document provides an overview of Pantaloon Retail (India) Limited, a leading retailer in India. It operates various retail formats including Pantaloons fashion stores, Big Bazaar hypermarkets, Food Bazaar supermarkets, and more. Some key points:
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Analysisoffastfoodindusrty 140307054656-phpapp01
This document provides information on the top five fast food industries in India - McDonald's, Domino's Pizza, Pizza Hut, KFC, and Subway. It discusses the history and structure of each company, their sales and production figures, number of employees, market share, and business segments. McDonald's is the largest with annual revenues of $27.5 billion, 217 restaurants in India, and 9,000 employees. Domino's delivers 1 million pizzas daily with $8.2 billion in sales. Subway, Pizza Hut, and KFC also have annual revenues in the billions of dollars and thousands of employees each. The document examines how each company segments their market in India.
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YUM Brands is investing heavily in India to make KFC and Taco Bell the number one restaurant companies. It plans to open over 1000 new locations by 2015 and 2000 total by 2020. While KFC and Pizza Hut previously struggled in India, YUM has improved menus and adapted to local tastes. It now uses strategies like opening company-owned stores and focusing on affordable options. YUM sees huge potential in India as the market grows to become the world's largest consumer market by 2030.
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its a ppt about hoe mcd adopted various techniques to survive in india.. what were the different challenges faced by mcd in india....
and what are the marketting strategies of mcd...
Similar to Haldiram[1] (20)
Haldiram[1]
- 1. BY; NISHA SONEJA
- 2. Introduction Started as small time sweet shop in Bikaner in 1937 First company in India to Brand “Namkeen” The first company to offer traditional Indian snack food First mover advantage-branded namkeen and technology in packaging in India present in more then 50 cities Has grown from a small sweet shop to international chain.
- 3. Evaluation Early 90s- split of 3 units 1992-manufacturing unit with retail 1995- restaurant in Delhi 1997- Separate unit for namkeen 1999- started operating as separate entity competing among themselves for market share 2000- international market Over a period of time the haldiram’s group has emerged as a household name for ready-to-eat snack in India.
- 4. TREND SETTER It was the first company to brand “Namkeen” was also one of the first companies in India to open a restaurant in New Delhi offering traditional Indian snack food items such as "panipuri," "chatpapri," and so on, which catered to the needs of hygiene conscious non-resident Indians and other foreign customers The group also pioneered new ways of packaging namkeens Its packaging techniques increased the shelf life of namkeens from less than a week to more than six months
- 5. Strength as a brand First mover advantage Product quality and hygiene Value for money product Rich culture heritage-exchange of gifts Hoardings for promotion For all age group
- 6. PRODUCTS OFFERED BY HALDIRAM NAMKEEN (60%) SWEETS SHARBAT BAKERY ITEMS DAIRY PRODUCTS PAPAD ICE-CREAM
- 7. PRODUCT PORTFOLIO OF Haldiram
- 8. PRICE RANGE OF NAMKEEN OFFERED BY HALDIRAM Price(in Rs) Pack weight 5 10 18-25 40-70 95-200 30 gm 85 gm 180-250gms 400-500gms 1kg
- 10. KURKURE
- 11. LAHER NAMKEEN
- 12. CHEETOS
- 14. CHEESLINGS
- 15. MUSST BITES
- 17. MARKET SHARE
- 18. PRICING STRATEGY OF HALDIRAM Haldiram's offered its products at competitive prices in order to penetratethe huge unorganized market of namkeens and sweets. The company's pricing strategy took into consideration the price conscious nature of consumers in India. Haldiram's launched namkeens in small packets of 30 grams, priced as low as Rs.5. The company also launched namkeens in five different packs with prices varying according to their weights .
- 19. STRATEGY OF THIER COMPETITORS As this market is drivin by high impulsive buyers of snack food,thete is a very little dichotomy in the pricing strategy of all major players. The pricing strategy of lays is consistent with other comprtingplayes Lays and Kurkure,the two popular choices comes in different SKU’s priced at Rs.5, Rs.10, Rs.20 similar to bingo and haldiram Recently fritolay launched a Rs.3 SKU for its Kurkure brand in bid to compete more aggressively. Initial pricing of ITC bingo is a direct frontal attack on Frito Lays with pricing of Rs 5, 10 and 20. •. Frito Lays has launched small packs of Rs 3 each. It needs to be seen whether ITC can leverage upon its huge distribution network to counter this
- 20. STREGNTH STRONG BRAND PACKAGING INNOVATIVE THINKING GEOGRAPHICAL UNDERSTANDING OF THE MARKET WEAKNESS: TOO MUCH STRESS ON TRADITIONAL INDIAN ITEMS PRODUCT PROMOTION INTERNAL RIVALRY LIMITED NO. OF OUTLETS SWOT THREATS UNORGANISED MARKET PLAYERS ORGANISED COMPETITORS FAMILY DISPUTES SPURIOUS PRODUCT OPPORTUNITIES S EXPANSION OF OUTLETS IN CLASS 2 CITIE HOME DELIVERY YOUTH ORIENTED PRODUCT PROMOTION FOREIGN MARKET
- 21. FUTURE EXPANSIONS To increase export To increase the existing strong distribution network. To come up with IPO to fund its diversification and expansion plan. To launch egg-less bakery items.
- 22. THANK YOU