Haldiram
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Haldiram is a family-run Indian snack food company founded in 1941. It has become one of the largest Indian food brands through a focus on quality products, attractive packaging, and competitive pricing. The business was originally split between family members running territories in different regions of India. Over time, as the business grew, it faced challenges from increasing western tastes and competition from other snack brands. However, Haldiram has continued to succeed by innovating its product range, focusing on point-of-purchase advertising, and maintaining multiple manufacturing facilities. Studying Haldiram's strategies provides lessons for surviving as a family business facing competitive pressures.
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Haldiram ppt final
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Currently, Haldiram offers various Indian snacks and sweets and has a 20% share in the organized market. It envisions being a trendsetter in healthy eating and has a mission to reinvent trends in nourishing customers. Haldiram entered the international market in 2000 and has since increased its exports. It aims to provide customers with perfect taste and quality in packaging.
Haldirams
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
Haldiram's case presentation..Getting 4 p's right
Haldiram's is an Indian snack food company established in 1937 in Bikaner, Rajasthan. It has expanded to multiple cities across India and internationally. To sustain growth and tackle competition, Haldiram's focuses on the four Ps of marketing - product, price, place, and promotion. It offers a wide range of traditional and new products. Pricing is competitive considering Indian consumers. Distribution and shelf availability are strong. Promotion emphasizes quality, taste, and shelf life through various advertising avenues. Packaging influences impulse purchases. The company continues innovating and expanding its offerings and locations.
haldirams getting four ps right case study
Haldiram's is an Indian snack food company founded in 1937 in Bikaner, India. It has since expanded to include manufacturing units, retail shops, and restaurants across India. To tackle competition from small unorganized players, Haldiram's focuses on getting the four Ps - product, price, place, and promotion - right. It offers a wide range of traditional Indian sweets and snacks at competitive prices and through a robust distribution network. Haldiram's promotes its products through catchy slogans, print media, hoardings, and attractive packaging designed to increase shelf life. This strategy of prioritizing the four Ps has contributed to Haldiram's continued growth and expansion over several decades.
haldiram
This document provides an overview of Haldiram's, a major Indian snacks and sweets manufacturer. It discusses Haldiram's history, founding in 1937 in Nagpur, and product exports worldwide. Strengths include brand awareness, variety, quality, and taste. Weaknesses include less advertising compared to competitors and limited outlets in North India. Opportunities exist to expand reach in India and abroad, increase outlets, and innovate new products. Threats include customer preference for western snacks and increased competition.
Haldiram's
Haldiram's is a major Indian snack manufacturer established in 1937 in Bikaner, India. It has plants in several major Indian cities as well as exports products to over 10 countries. Namkeen snacks contribute 60% of Haldiram's total revenue. The company has over 100 product offerings and uses high quality, traditional Indian ingredients sourced from across the country. Haldiram's has received several awards and recognition for its products and operations.
Haldiram - Marketing PPT
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.
Haldiram races past MNCs and regional rivals
The presentation is based on the succes of Haldiram, without aggressive advertisement and is referred from Economic Times.
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Haldiram ppt final
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Currently, Haldiram offers various Indian snacks and sweets and has a 20% share in the organized market. It envisions being a trendsetter in healthy eating and has a mission to reinvent trends in nourishing customers. Haldiram entered the international market in 2000 and has since increased its exports. It aims to provide customers with perfect taste and quality in packaging.
Haldirams
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
Haldiram's case presentation..Getting 4 p's right
Haldiram's is an Indian snack food company established in 1937 in Bikaner, Rajasthan. It has expanded to multiple cities across India and internationally. To sustain growth and tackle competition, Haldiram's focuses on the four Ps of marketing - product, price, place, and promotion. It offers a wide range of traditional and new products. Pricing is competitive considering Indian consumers. Distribution and shelf availability are strong. Promotion emphasizes quality, taste, and shelf life through various advertising avenues. Packaging influences impulse purchases. The company continues innovating and expanding its offerings and locations.
haldirams getting four ps right case study
Haldiram's is an Indian snack food company founded in 1937 in Bikaner, India. It has since expanded to include manufacturing units, retail shops, and restaurants across India. To tackle competition from small unorganized players, Haldiram's focuses on getting the four Ps - product, price, place, and promotion - right. It offers a wide range of traditional Indian sweets and snacks at competitive prices and through a robust distribution network. Haldiram's promotes its products through catchy slogans, print media, hoardings, and attractive packaging designed to increase shelf life. This strategy of prioritizing the four Ps has contributed to Haldiram's continued growth and expansion over several decades.
haldiram
This document provides an overview of Haldiram's, a major Indian snacks and sweets manufacturer. It discusses Haldiram's history, founding in 1937 in Nagpur, and product exports worldwide. Strengths include brand awareness, variety, quality, and taste. Weaknesses include less advertising compared to competitors and limited outlets in North India. Opportunities exist to expand reach in India and abroad, increase outlets, and innovate new products. Threats include customer preference for western snacks and increased competition.
Haldiram's
Haldiram's is a major Indian snack manufacturer established in 1937 in Bikaner, India. It has plants in several major Indian cities as well as exports products to over 10 countries. Namkeen snacks contribute 60% of Haldiram's total revenue. The company has over 100 product offerings and uses high quality, traditional Indian ingredients sourced from across the country. Haldiram's has received several awards and recognition for its products and operations.
Haldiram - Marketing PPT
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.
Haldiram races past MNCs and regional rivals
The presentation is based on the succes of Haldiram, without aggressive advertisement and is referred from Economic Times.
Haldirams Case Study
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
Haldira ms (2)
The document summarizes Haldiram's, a major Indian snacks company. It discusses Haldiram's history beginning as a small shop in Bikaner, India. It now has a $4 million brand with products in stores across countries like the USA, UK, and Middle East. The document also analyzes Haldiram's SWOT, products (focusing on savory snacks), distribution network, target markets, production capacity, and processes like claim settlements.
Haldirams
1. Haldiram's is an Indian snack food company established in 1937 in Bikaner that pioneered the packaging of traditional Indian snacks.
2. It has a first mover advantage and is known for quality and hygiene. It faces competition from both organized and unorganized players.
3. In the early 1990s, Haldiram's split into 3 units that later started operating independently and competing for market share. It has since expanded internationally.
Haldiram[1]
Haldiram was started in 1937 as a small sweet shop in Bikaner, India. It was the first company to brand and package traditional Indian snack foods ("namkeen"), pioneering techniques that increased shelf life from less than a week to over six months. Over time, Haldiram grew from a small sweet shop to an international chain present in over 50 cities. It faces competition from other snack food brands but maintains strength in its brand, packaging innovation, and understanding of regional markets. Going forward, Haldiram aims to expand its export business, distribution network, and product lines.
Presentation On Haldiram
- Haldiram was established in 1941 in Rajasthan by Moolchand and expanded to Kolkata in 1958 and other parts of western India. It opened its first shop in Delhi's Chandni Chowk market in 1983, focusing on sweets and snacks.
- It is now run by Moolchand's sons and grandsons. The brand has a high quality image and wide product range. A survey found they have the largest market share in Delhi but provide lower margins to retailers than competitors.
- To increase market share, Haldiram could provide higher margins to retailers and better promote products to young consumers through advertising. The brand awareness for Haldiram remains high among consumers.
A study on Haldiram
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
Haldiram (supply chain)
The document describes Haldiram's supply chain and distribution network for delivering snacks from factories to customers. Key aspects include:
1) Haldiram uses a multi-tier distribution system with corporate offices, factories, distributors, C&F agents, retailers and customers. Orders flow from retailers to the corporate office to factories.
2) Products are packaged in various sizes for different store types from small retailers to modern trade stores.
3) Transportation of products involves vendors, warehouses and different vehicles like trucks, tempos and others, with associated costs that vary by vehicle type.
Parle g............................SWOT analysis
The whole mechanism and the methodology, process, quality measures, marketing tactics, swot analysis and every aspect regarding the company is discussed in detail.
64273610 marketing-strategies-haldiram
Haldiram's is a leading Indian snack food company established in 1941 in Bikaner, Rajasthan. It offers a wide range of Indian snacks, sweets, and other food products. Namkeens contribute close to 60% of Haldiram's total revenues and are its main product focus. The company sources high quality raw materials from across India and customizes its products to suit different regional tastes. Haldiram's holds various quality certifications and has received several awards for its food products.
Haldiram
The Haldiram story began in 1937 in Bikaner, India and introduced the brand name "Haldiram Bhujiawala" in 1941. It was led by three brothers and expanded operations by establishing manufacturing units for sweets and snacks in Kolkata in 1950 and Nagpur in 1970. Haldiram offers various Indian snacks and sweets and has become a staple brand in Indian households through uncompromising quality. It produces a wide range of products across multiple sections including ready-to-eat meals, snacks, and bakery items.
Haldiram ppt final_main
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Haldiram offers various Indian snacks and sweets. It began as a small shop in Bikaner but now has a $4 million turnover and exports to countries like the US, UK, and Middle East. Haldiram aims to be a trendsetter in healthy eating through hard work and uncompromising quality.
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Marketing strategies of haldiram’s
Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has manufacturing plants in several Indian cities and exports products worldwide. The document discusses Haldiram's marketing strategies, with a focus on its marketing mix of product, price, place, and promotion. It also reviews Haldiram's history and objectives, including studying the company's products/services, marketing strategies, brand loyalty, consumer behavior, and competitors to develop recommendations.
Presentation on haldiram
Haldiram's is a leading Indian snack food company known for sweets and savory snacks. The internship provided exposure to Haldiram's quality assurance processes, including chemical and microbiological testing of ingredients and products. Tests were conducted for milk, oils, moisture and more to ensure quality. The intern also observed the manufacturing process for popular items like mathri and rasgulla, involving steps from receiving ingredients to packaging. Regular audits were performed to maintain standards from the British Retail Consortium. The six month training gave valuable insight into a major food producer's operations.
Haldiram's 2.0
Haldiram's began in 1941 in Rajasthan, India selling snacks and sweets. It has since expanded across India and offers a wide range of traditional Indian and western snacks. Some popular products include bhujia, cornflake mixtures, and moong dal. Haldiram's focuses on high quality ingredients and packaging to increase shelf life. It aims to strengthen its leadership in traditional Indian snacks while expanding its western snack offerings. The company uses competitive pricing and product customization to meet customer preferences in different regions of India. Its main competitors are Lays, Bikaneri, and Balaji, though it maintains a niche as the top brand for namkeen snacks.
Haldiram company profile, history, swot analysis, suggestions
This document appears to be a product listing from a company called NAMKEENS that sells various Indian snacks and sweets such as aloo bhujia, khasta, moong dal, different types of papads, pickles, petha, gulab jamun, and flavored syrups. It was presented by CH. Devadatta Sai.
Segmentation
Segmentation involves dividing the market into subgroups of customers with similar needs or characteristics so that a company can target specific products or messages to specific segments. Common bases for segmentation include geography, demographics, psychographics, and behavior. For example, a company may segment the market by age, gender, income level, lifestyle, benefits sought, or occasion in order to design effective marketing strategies for different customer segments. Proper segmentation allows companies to focus their resources on the most relevant customers for their products.
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Haldiram's Operation Research
Haldiram's is a major Indian snacks manufacturer based in Nagpur, India. It has manufacturing plants in several Indian cities. The company produces over 100 snack products including namkeens, sweets, papads, and frozen foods. Haldiram's has global distribution with exports to countries worldwide. It has a robust distribution network within India consisting of carrying and forwarding agents, distributors, and retailers. Haldiram's places emphasis on product quality and has received several certifications and awards for its food products.
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Haldirams Case Study
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
Haldira ms (2)
The document summarizes Haldiram's, a major Indian snacks company. It discusses Haldiram's history beginning as a small shop in Bikaner, India. It now has a $4 million brand with products in stores across countries like the USA, UK, and Middle East. The document also analyzes Haldiram's SWOT, products (focusing on savory snacks), distribution network, target markets, production capacity, and processes like claim settlements.
Haldirams
1. Haldiram's is an Indian snack food company established in 1937 in Bikaner that pioneered the packaging of traditional Indian snacks.
2. It has a first mover advantage and is known for quality and hygiene. It faces competition from both organized and unorganized players.
3. In the early 1990s, Haldiram's split into 3 units that later started operating independently and competing for market share. It has since expanded internationally.
Haldiram[1]
Haldiram was started in 1937 as a small sweet shop in Bikaner, India. It was the first company to brand and package traditional Indian snack foods ("namkeen"), pioneering techniques that increased shelf life from less than a week to over six months. Over time, Haldiram grew from a small sweet shop to an international chain present in over 50 cities. It faces competition from other snack food brands but maintains strength in its brand, packaging innovation, and understanding of regional markets. Going forward, Haldiram aims to expand its export business, distribution network, and product lines.
Presentation On Haldiram
- Haldiram was established in 1941 in Rajasthan by Moolchand and expanded to Kolkata in 1958 and other parts of western India. It opened its first shop in Delhi's Chandni Chowk market in 1983, focusing on sweets and snacks.
- It is now run by Moolchand's sons and grandsons. The brand has a high quality image and wide product range. A survey found they have the largest market share in Delhi but provide lower margins to retailers than competitors.
- To increase market share, Haldiram could provide higher margins to retailers and better promote products to young consumers through advertising. The brand awareness for Haldiram remains high among consumers.
A study on Haldiram
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
Haldiram (supply chain)
The document describes Haldiram's supply chain and distribution network for delivering snacks from factories to customers. Key aspects include:
1) Haldiram uses a multi-tier distribution system with corporate offices, factories, distributors, C&F agents, retailers and customers. Orders flow from retailers to the corporate office to factories.
2) Products are packaged in various sizes for different store types from small retailers to modern trade stores.
3) Transportation of products involves vendors, warehouses and different vehicles like trucks, tempos and others, with associated costs that vary by vehicle type.
Parle g............................SWOT analysis
The whole mechanism and the methodology, process, quality measures, marketing tactics, swot analysis and every aspect regarding the company is discussed in detail.
64273610 marketing-strategies-haldiram
Haldiram's is a leading Indian snack food company established in 1941 in Bikaner, Rajasthan. It offers a wide range of Indian snacks, sweets, and other food products. Namkeens contribute close to 60% of Haldiram's total revenues and are its main product focus. The company sources high quality raw materials from across India and customizes its products to suit different regional tastes. Haldiram's holds various quality certifications and has received several awards for its food products.
Haldiram
The Haldiram story began in 1937 in Bikaner, India and introduced the brand name "Haldiram Bhujiawala" in 1941. It was led by three brothers and expanded operations by establishing manufacturing units for sweets and snacks in Kolkata in 1950 and Nagpur in 1970. Haldiram offers various Indian snacks and sweets and has become a staple brand in Indian households through uncompromising quality. It produces a wide range of products across multiple sections including ready-to-eat meals, snacks, and bakery items.
Haldiram ppt final_main
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Haldiram offers various Indian snacks and sweets. It began as a small shop in Bikaner but now has a $4 million turnover and exports to countries like the US, UK, and Middle East. Haldiram aims to be a trendsetter in healthy eating through hard work and uncompromising quality.
Marketing ppt on MDH Pvt. Ltd.
It is a marketing presentation on the FMCG sector company MDH PVT. LTD. which tells about the company profile, its market, CSR activities, and its future scope.
Marketing strategies of haldiram’s
Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has manufacturing plants in several Indian cities and exports products worldwide. The document discusses Haldiram's marketing strategies, with a focus on its marketing mix of product, price, place, and promotion. It also reviews Haldiram's history and objectives, including studying the company's products/services, marketing strategies, brand loyalty, consumer behavior, and competitors to develop recommendations.
Presentation on haldiram
Haldiram's is a leading Indian snack food company known for sweets and savory snacks. The internship provided exposure to Haldiram's quality assurance processes, including chemical and microbiological testing of ingredients and products. Tests were conducted for milk, oils, moisture and more to ensure quality. The intern also observed the manufacturing process for popular items like mathri and rasgulla, involving steps from receiving ingredients to packaging. Regular audits were performed to maintain standards from the British Retail Consortium. The six month training gave valuable insight into a major food producer's operations.
Haldiram's 2.0
Haldiram's began in 1941 in Rajasthan, India selling snacks and sweets. It has since expanded across India and offers a wide range of traditional Indian and western snacks. Some popular products include bhujia, cornflake mixtures, and moong dal. Haldiram's focuses on high quality ingredients and packaging to increase shelf life. It aims to strengthen its leadership in traditional Indian snacks while expanding its western snack offerings. The company uses competitive pricing and product customization to meet customer preferences in different regions of India. Its main competitors are Lays, Bikaneri, and Balaji, though it maintains a niche as the top brand for namkeen snacks.
Haldiram company profile, history, swot analysis, suggestions
This document appears to be a product listing from a company called NAMKEENS that sells various Indian snacks and sweets such as aloo bhujia, khasta, moong dal, different types of papads, pickles, petha, gulab jamun, and flavored syrups. It was presented by CH. Devadatta Sai.
Segmentation
Segmentation involves dividing the market into subgroups of customers with similar needs or characteristics so that a company can target specific products or messages to specific segments. Common bases for segmentation include geography, demographics, psychographics, and behavior. For example, a company may segment the market by age, gender, income level, lifestyle, benefits sought, or occasion in order to design effective marketing strategies for different customer segments. Proper segmentation allows companies to focus their resources on the most relevant customers for their products.
FAILURE OF NIRMA
Nirma is an Indian conglomerate founded in 1969 that manufactures fast-moving consumer goods. It produces products like detergents, soaps, cosmetics, salt, soda ash and medical supplies. Started as a one-man operation by entrepreneur Karsanbhai Patel, Nirma now employs over 14,000 people and generates annual revenue of over $1 billion. Some of Nirma's most successful products include its flagship Nirma detergent, which sells over 800,000 tonnes annually, as well as its soap and salt. The company's vision is to provide better quality products and services that maximize customer value.
Parle product..ppt BY AMIT SINGH
Parle Products is a private company founded in 1929 in Mumbai, India. It is one of the largest biscuit manufacturers in India, with its flagship brand being Parle-G biscuits, which has a market share of over 30%. The company was originally founded to produce confectionery but began manufacturing biscuits in 1939. It has since expanded to 10 manufacturing plants across India and annual revenues of over Rs. 5,000 crores. Parle-G biscuits are the highest selling biscuit brand in the world.
Haldiram's Operation Research
Haldiram's is a major Indian snacks manufacturer based in Nagpur, India. It has manufacturing plants in several Indian cities. The company produces over 100 snack products including namkeens, sweets, papads, and frozen foods. Haldiram's has global distribution with exports to countries worldwide. It has a robust distribution network within India consisting of carrying and forwarding agents, distributors, and retailers. Haldiram's places emphasis on product quality and has received several certifications and awards for its food products.
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Haldiram company profile, history, swot analysis, suggestions
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This document provides an overview of Haldiram's business including its history, products, distribution network, profit margins, growth plans, mission, competitors and marketing strategy. It began in 1941 in Rajasthan and has since expanded across India and internationally. Key points covered include Haldiram's distribution chain and focus on quality products. Competitors include both Indian brands and MNCs, with strategies around pricing, packaging and targeting different customer segments.
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Haldiram is an Indian snack food company established in 1941 in Rajasthan. It is a leading manufacturer of Indian snacks, sweets, and savories. The company began as a small sweet shop in Rajasthan and has now expanded across India and internationally. Some of its popular products include Shahi Mixture, Cornflakes Mixture, Bhujia, and Khatta Meetha. Haldiram has a strong brand recognition in India due to its high quality products and variety of offerings. It has a large market share and wide availability in retail outlets across the country.
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Amul was founded in 1946 in Anand, Gujarat with a mission to stop exploitation of farmers. It is managed by GCMMF which is jointly owned by 3.6 million milk producers. Amul has made India the largest producer of milk in the world through the white revolution. Today it is the largest dairy brand in Asia. Dr. Verghese Kurien is known as the father of the white revolution in India and founded Amul dairy. Amul has a diverse product portfolio and a strong rural distribution network across India. It uses innovative advertising campaigns featuring the Amul girl mascot to promote its products.
SIP.PPT
The document provides a summary of an internship at Hindustan Unilever Limited (HUL) focusing on their vending machine project. HUL introduced beverage vending machines to provide tea and coffee in offices. The objectives were to study the market and promote awareness. The intern learned about effective presentations and order fulfillment. A SWOT analysis found strengths in convenience but weaknesses in price and variety. Suggestions included strengthening distribution, services, and product variety to improve customer retention.
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Dabur India Limited is India's leading FMCG company that was founded in 1884. It has grown to have a turnover of Rs. 7,073 crore in FY 2013-14. The company's vision is dedicated to the health and well-being of every household. It has a strong presence in India with over 5000 distributors and 2.8 million retail outlets, and also operates in over 60 countries worldwide with key international markets being Africa, the Middle East, and Asia. The presentation provides an overview of Dabur's business units, product categories, market share, sales performance and recommendations for future growth.
Mc donalds
This document provides an overview of McDonald's operations in India. It discusses McDonald's objectives in India of getting customers in, trading them up to core products, and getting them to return. It outlines McDonald's products, target segments, types of restaurants including drive-thrus and cafes. The document also summarizes McDonald's marketing mix of product, price, place and promotion strategies in India as well as some of its most famous marketing campaigns and achievements. It concludes with some criticism of McDonald's business practices.
AMUL
The document discusses Amul, an Indian dairy cooperative. It begins with the names of the presenters and then discusses Amul's mission and vision, SWOT analysis, and BCG matrix. It analyzes Amul's industry using Porter's 5 forces model. The document states that Amul is expanding globally by partnering with Walmart to sell products in the US and entering markets in countries like Mauritius, UAE, and Australia. It provides examples of new product lines and marketing strategies Amul could pursue to further grow its business.
Haldira ms
The document provides information about Haldiram, an Indian snacks company. It discusses Haldiram's history beginning as a small shop in Bikaner, India. It now has a $4 million brand with products in stores across countries like the USA, UK, and Middle East. The document also analyzes Haldiram's SWOT, products (focusing on savory snacks), target markets, distribution channels, and issues like shelf placement, transit losses, and claim settlements.
Business Strategy-Arun Ice cream case
This document summarizes an analysis of the Arun Ice Cream case. It discusses the industry analysis including the bargaining power of suppliers and buyers and threats from new entrants and substitutes. It then lists available options for Arun Ice Cream such as broadening their product line, expanding their franchise model, taking over local companies, merging with an international brand, and backward integration. It recommends expanding the current franchise system aggressively with advertising to increase brand awareness in new states.
Skin care industry ppt
FMCG products are those that get replaced within a year and include household care, personal care, and food and beverages. India's FMCG sector is the fourth largest sector in the economy. Key factors driving the FMCG sector include concerns about hygiene and personal grooming, discounts boosting growth in times of economic uncertainty, and domestic players expanding their presence across modern and traditional retail channels through various promotional activities. Hindustan Unilever has the largest market share, followed by CavinKare. Both multinational and local brands are focusing on R&D, brand awareness, and innovative strategies to gain market share.
Amul marketing strategy
1. Amul was established in 1946 as a cooperative in response to exploitation of milk producers. It is now India's largest food brand and the world's largest pouched milk brand.
2. Amul has a vision to provide satisfaction to farmers, customers, employees and distributors. Their mission is to produce wholesome, safe and high quality foods through innovation and eco-friendly operations.
3. Amul has high brand equity, a large network of milk producers, and markets affordable products across India. It is credited with India's white revolution and successful advertising campaigns featuring the iconic Amul girl.
Company prestation on hul
This document provides an overview of Hindustan Unilever Limited (HUL) as presented to the Indian Institute of Planning & Management. It discusses HUL's history in India dating back to 1888, its current position as India's largest fast-moving consumer goods company with products reaching 2/3 of Indians daily. Key financial details are presented showing 16% sales growth and 28% profit growth for FY2012-13. HUL continues to focus on innovation, best-in-class recruitment practices, and maintaining its position as a top employer in Asia.
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- 1. Credit seminar on Haldiram-A success story in Family business DEPARTMENT OF AGRICULTURAL ECONOMICSAND FARM MANAGEMENT SEMINAR INCHARGE: PRESENTED BY: Dr. A. Shrivastava Anu Sarah Daniel College of Agriculture, M.B.A. (Ag.) Final year Jabalpur 3rd Semester(2009)
- 2. Introduction • Family businesses are prevalent all over the world. • Impact on economy vary depending on the strategies. • Between 65 and 80 per cent of the businesses in the world are estimated to be family firms (Flören, 1998). • Since liberalization in 1991, Family businesses started facing competition from Global Giants. • Thus, studying the strategies of Family business like Halidram (Since 1941) which have survived , will provide a good premise for future studies
- 3. History • Haldiram Bhujiawala’ was adopted in 1941 by Bishan • Under a family arrangement, Moolchand, one of Bishan’s sons, was carrying on business in all the territories, except West Bengal, while the family of another son, Rameshwar Lal, was allowed to do their business only in West Bengal. • After Lal’s death , due to family feud , registration made in1980 was cancelled • West & South India territory is under Mr. Shiv Kishan Agarwal who created the brand Haldirams Nagpur • North India territory was under Mr. Manohar Agarwal and Madhusudan Agarwal who created the brand name Haldirams. • East India territory was given to Mr Prabhu Shankar Agarwal and Ashok Agarwal who now have renamed their brand as Prabhuji : From House of Haldirams.
- 4. History
- 5. SWOT Strengths • Brand awareness and recall • Product Line- namkeens, papads, chips, cookies, sweets, dry fruits, sherbets • Trusted for quality and hygiene • Attractive packaging • Supply chain • Appropriately priced for the customers • Taste • Global Presence
- 6. SWOT Weakness • Branding and Advertising • Outlets are confined mainly to north India
- 7. SWOT Opportunities • Reaching more people • Enlarging the hotel business • Introducing people with healthy, fat-free, low calories snakes that are baked
- 8. SWOT Threats • Increasing Western Taste • Bad Reputation • Increased challenges from other brands
- 9. Marketing strategies • Haldirams focuses more on the point of purchase advertising and uses special racks for its products in the retail shops. • The manufacturing was split between three manufacturing facilities at Delhi, Kolkata and Nagpur. • They keep prices slightly lower than other branded competitors like Bikaji, Lehar, Bikano • Haldirams has come up with small one-time consumption packages priced at Rs 10 (40gms) to Rs 210 (1kg)
- 10. Conclusion • Keep the lines of communication open • Assign clear roles and responsibilities • Keep good financial data • Avoid overpaying family members • Don’t hire relatives if they’re unqualified • Keep up with market and innovate the product range
- 11. Appreciations • Haldirams is the second largest Indian food brand after Parle • India's Most Trusted Brand (2003)Increased challenges from other brands • Recognized as a Star Export House by the Directorate General of Foreign Trade, a department of Government of India. • It is a member of various international food associations like Snack Food Association, Virginia(USA), European Snack Association, London (UK) and International Association Of Amusement Park Attractions in Alexandria (USA).
- 12. References • Flören, R. H. (1998). The significance of family business in the Netherlands. Family Business Review, 11(2), 121–134. • https://www.drnishikantjha.com/papersCollection/Bhujia%20Barons_%20The%20Untold %20Story%20.pdf • https://www.haldirams.com/ • https://en.wikipedia.org/wiki/Haldiram%27s