Baker land Biscuit Manufacturers (Private) Limited was established in 1965 as a joint venture company. It is Pakistan's leading manufacturer of biscuits and cookies, with annual sales over 90,000 tons. The company has achieved several quality, environmental, and human resource certifications.
The report analyzes Baker land's supply chain management over six weeks. It describes the company's governance structure, marketing mix, SWOT analysis, and five-year financial performance. The student learned about different departments, production processes, and supply chain challenges over the internship period. Recommendations are provided to improve operations based on lessons learned.
This document provides an overview of Parle Products and their Parle-G biscuit brand. Some key points:
- Parle Products was founded in 1929 in Mumbai and began biscuit production in 1939, introducing popular brands like Parle-G and Monaco.
- Parle-G became the undisputed leader in the Indian biscuit category due to its great taste, high nutrition, and quality. It is now the world's largest selling biscuit brand.
- Over the decades, Parle-G has evolved its packaging and launched advertising campaigns to increase brand awareness and affinity with consumers of all ages across India. It is now an iconic Indian brand.
Haldiram's is a leading Indian snack food company established in 1941 in Bikaner, Rajasthan. It offers a wide range of Indian snacks, sweets, and other food products. Namkeens contribute close to 60% of Haldiram's total revenues and are its main product focus. The company sources high quality raw materials from across India and customizes its products to suit different regional tastes. Haldiram's holds various quality certifications and has received several awards for its food products.
Haldiram was started in 1937 as a small sweet shop in Bikaner, India. It was the first company to brand and package traditional Indian snack foods ("namkeen"), pioneering techniques that increased shelf life from less than a week to over six months. Over time, Haldiram grew from a small sweet shop to an international chain present in over 50 cities. It faces competition from other snack food brands but maintains strength in its brand, packaging innovation, and understanding of regional markets. Going forward, Haldiram aims to expand its export business, distribution network, and product lines.
1. Naman's Foods Pvt. Ltd. is a 100-year-old ghee manufacturing company based in Jaipur, Rajasthan that produces and distributes ghee and other food products.
2. The company has expanded significantly over the generations and now distributes products across Rajasthan with over 100 employees.
3. Naman's aims to provide high quality and nutritious products through research and quality control processes from production to delivery to customers.
Shezan is a Pakistani food and beverage company established in 1964. It produces a variety of products including juices, jams, pickles, sauces and squashes. The General Manager is the sole head of the company and is responsible for overseeing all operations other than financial matters. Shezan has faced some threats including extremist calls for boycotts and terrorist attacks targeting its factories due to the religious beliefs of its owners. However, the company remains successful due to its wide product range, international operations, and superior quality compared to competitors.
Scope and Application of E-commerce in B2C - Haldiram'sAbhishek Kumar
This document analyzes how e-commerce activity can contribute to the enhancement of Haldiram, a large Indian sweet and snack shop. It begins with an overview of Haldiram's history and current business model. It then performs a market analysis including a 4P marketing mix, SWOT analysis, and Porter's Five Forces analysis. Some of Haldiram's strengths identified include its brand awareness, product variety, quality, and supply chain. Opportunities for growth include expanding reach in India and abroad. The document recommends implementing an e-commerce solution in three phases: identifying opportunities, selecting infrastructure, and implementing the solution. It provides suggestions for how Haldiram can build trust and add value through its e-commerce platform
The document discusses a study conducted on Haldiram's vermicelli. It includes an introduction to vermicelli as a type of pasta and details about Haldiram as a leading Indian snacks brand. The study was conducted by Rohit Chordia, a student at the Institute of Innovation in Technology & Management, as part of their degree requirements. It provides information on Haldiram's history, products, expansion, quality standards and vision to be a trendsetter in healthy eating. The study aims to analyze Haldiram's vermicelli brand and its image compared to competitors through retailer surveys and consumer research.
K&N's is opening a new restaurant branch in Lahore to provide safe, healthy and hygienic food options. The restaurant will offer a variety of starters, burgers/sandwiches, pizzas, steaks and desserts made with fresh ingredients. K&N's aims to differentiate itself by ensuring food safety and providing a relaxing environment for customers. The target market includes students and professionals who want convenient yet nutritious meals in a soothing atmosphere.
This document provides an overview of Parle Products and their Parle-G biscuit brand. Some key points:
- Parle Products was founded in 1929 in Mumbai and began biscuit production in 1939, introducing popular brands like Parle-G and Monaco.
- Parle-G became the undisputed leader in the Indian biscuit category due to its great taste, high nutrition, and quality. It is now the world's largest selling biscuit brand.
- Over the decades, Parle-G has evolved its packaging and launched advertising campaigns to increase brand awareness and affinity with consumers of all ages across India. It is now an iconic Indian brand.
Haldiram's is a leading Indian snack food company established in 1941 in Bikaner, Rajasthan. It offers a wide range of Indian snacks, sweets, and other food products. Namkeens contribute close to 60% of Haldiram's total revenues and are its main product focus. The company sources high quality raw materials from across India and customizes its products to suit different regional tastes. Haldiram's holds various quality certifications and has received several awards for its food products.
Haldiram was started in 1937 as a small sweet shop in Bikaner, India. It was the first company to brand and package traditional Indian snack foods ("namkeen"), pioneering techniques that increased shelf life from less than a week to over six months. Over time, Haldiram grew from a small sweet shop to an international chain present in over 50 cities. It faces competition from other snack food brands but maintains strength in its brand, packaging innovation, and understanding of regional markets. Going forward, Haldiram aims to expand its export business, distribution network, and product lines.
1. Naman's Foods Pvt. Ltd. is a 100-year-old ghee manufacturing company based in Jaipur, Rajasthan that produces and distributes ghee and other food products.
2. The company has expanded significantly over the generations and now distributes products across Rajasthan with over 100 employees.
3. Naman's aims to provide high quality and nutritious products through research and quality control processes from production to delivery to customers.
Shezan is a Pakistani food and beverage company established in 1964. It produces a variety of products including juices, jams, pickles, sauces and squashes. The General Manager is the sole head of the company and is responsible for overseeing all operations other than financial matters. Shezan has faced some threats including extremist calls for boycotts and terrorist attacks targeting its factories due to the religious beliefs of its owners. However, the company remains successful due to its wide product range, international operations, and superior quality compared to competitors.
Scope and Application of E-commerce in B2C - Haldiram'sAbhishek Kumar
This document analyzes how e-commerce activity can contribute to the enhancement of Haldiram, a large Indian sweet and snack shop. It begins with an overview of Haldiram's history and current business model. It then performs a market analysis including a 4P marketing mix, SWOT analysis, and Porter's Five Forces analysis. Some of Haldiram's strengths identified include its brand awareness, product variety, quality, and supply chain. Opportunities for growth include expanding reach in India and abroad. The document recommends implementing an e-commerce solution in three phases: identifying opportunities, selecting infrastructure, and implementing the solution. It provides suggestions for how Haldiram can build trust and add value through its e-commerce platform
The document discusses a study conducted on Haldiram's vermicelli. It includes an introduction to vermicelli as a type of pasta and details about Haldiram as a leading Indian snacks brand. The study was conducted by Rohit Chordia, a student at the Institute of Innovation in Technology & Management, as part of their degree requirements. It provides information on Haldiram's history, products, expansion, quality standards and vision to be a trendsetter in healthy eating. The study aims to analyze Haldiram's vermicelli brand and its image compared to competitors through retailer surveys and consumer research.
K&N's is opening a new restaurant branch in Lahore to provide safe, healthy and hygienic food options. The restaurant will offer a variety of starters, burgers/sandwiches, pizzas, steaks and desserts made with fresh ingredients. K&N's aims to differentiate itself by ensuring food safety and providing a relaxing environment for customers. The target market includes students and professionals who want convenient yet nutritious meals in a soothing atmosphere.
This document is a project report submitted by Sonu Kumar for their MBA program. The report focuses on the distribution strategy of Pepsi in Hajipur, Bihar. It includes an introduction to PepsiCo and its business segments. The report also provides profiles of Pepsi's bottling partners in India - Varun Beverages Ltd and Jaipuria Group. It then covers the research methodology used, data analysis from retailers and distributors, a SWOT analysis, conclusions and recommendations. The overall aim of the report is to analyze Pepsi's distribution strategy and identify opportunities to increase their market share in the region.
The document outlines the objectives, mission, vision, and human resource policies of a company that produces fruit juices and food products. The company aims to provide high quality products and become a leader in the beverage industry. Its mission is to offer quality fruit and vegetable products while maintaining pride in products, innovation, integrity, and commitment to quality. The vision is to be known as a regional quality leader. The document then describes the company's human resource management practices around recruitment and selection, training and development, and manpower planning.
Eastern Condiments Pvt. Ltd. is an ISO 22000 & HACCP certified company located in Theni, Tamil Nadu that produces a variety of spices, curry powders, blended masalas, pickles, and rice products. Founded in 1983, the company employs over 2,500 people and enjoys an annual turnover of 650 crores. It holds a 75% market share and supplies over 6 lakh stores across India with its 500 vehicles. The company aims to be a preferred supplier through adopting global standards and innovative practices.
This document provides a report on the organizational study of Eastern Condiments Private Limited. It outlines the company's history, vision, mission, products, departments, strengths, weaknesses, and recommendations. The company was founded in 1969 and is a leading manufacturer of spice powders, masala powders, and coffee in Kerala. It has 65-70% market share in the state and exports products internationally. Suggestions include increasing advertising, improving employee compensation, and reducing production costs.
Final report of square toiletries limitedkamrul_ict
Square Toiletries Limited is the leading Bangladeshi manufacturer of toiletries and cosmetics, operating with over 50 international quality products under 16 brands. It is part of the large Square Group conglomerate and has an annual turnover of $75 million. The company markets products in health & hygiene and toiletries categories under various brands such as Jui coconut oil, Meril baby products, Chaka washing powder, and Sepnil hand wash. Square Toiletries differentiates its products through features, performance, quality formulations, brand positioning, pricing, distribution channels, and extensive promotion strategies. It also differentiates through well-trained employees with strong competencies, courtesy, credibility, reliability, responsiveness, and communication skills.
This document provides details of a case study for the launch of soft drink brands Canada Dry and Canada Crush by ABC Bottlers in the Indian market. It includes market research findings for Pune, the business and distribution plans for ABC Bottlers covering their sales targets, product pricing, promotion strategy, and distribution network. It also outlines alternatives for launching the brands, focusing on modifying consumer habits, discounted pricing, distribution strategies involving different dealers and retailers, and promotion plans targeting youth for Crush and adults for Canada Dry using advertising, celebrity endorsements, and tie-ups.
PepsiCo uses a 180-degree performance appraisal cycle with a graphical rating scale method supported by an ERP system. The appraisal, called a PDR, evaluates employees on qualifications, performance, integrity, leadership, and succession planning. It aims to provide feedback, determine compensation and promotions, and identify training needs to improve performance. While widely used, rating scales can be ambiguous and biased depending on the supervisor, so behavior-based scales are better for objective assessments.
This document provides background information and analyzes the marketing mix (4Ps) of Haldiram's, an Indian snack food company. It discusses the company's history starting in 1937 as a small sweet shop. Over time, Haldiram's expanded operations and product portfolio. The marketing mix section focuses on the company's wide range of products, competitive pricing strategies, strong distribution network, and promotional activities like branding and new product launches. The document also notes challenges from competition and a split within the family-owned business.
job analysis of product development manager in KFCsreedharsree07
The document provides a job description for a Product Development Manager at KFC. The role involves designing and managing research and development projects to create new menu items. Key responsibilities include developing 4-5 new products per year, conducting consumer research and market testing, overseeing product launches, and interacting with suppliers, teams, and leadership. Successful candidates require a science background, 7-9 years of food industry experience, strong project management and interpersonal skills, and the ability to execute projects on time and budget while anticipating challenges.
Study of consumer satisfaction a survey of nestle products in baroda cityDignesh Panchasara
Dr. Purvi Derashri
Dean & Professor, Faculty of Commerce, Parul Institute of Commerce, Parul University, Vadodara, Gujarat (India)
Mr. Dignesh S. Panchasara
Assistant Professor, Faculty of Commerce, Parul Institute of Commerce, Parul University, Vadodara, Gujarat (India)
Summer Internship Project on Haldiram's milk (Nagpur)Tarang Agarwal
This document appears to be a project report submitted by Tarang Agarwal to MAEER's MIT School of Business in partial fulfillment of a Post Graduate Diploma in Management. The report focuses on studying the retail network survey of Haldiram's milk in the western region of Nagpur city.
The introduction provides background on Haldiram Foods International Private Limited, including its establishment in 1937 and expansion into milk and milk products in 1997. The objectives of the study are outlined as analyzing Haldiram's milk distributorship, size of retail network, major competitors, and perception of retailers.
The research methodology section discusses the descriptive research design and non-probabilistic sampling using purposive
Nathu Sweets is a well-known sweet shop in Delhi with 13 branches. However, rising costs have negatively impacted profits. An analysis found issues with production processes and inefficiencies. Recommendations included cost-cutting methods like just-in-time production, discounts in festive seasons, and motivating employees. A SWOT analysis showed strengths in quality, heritage and distribution but challenges from competition, changing tastes, and addressing new customer segments. With changes to production and marketing, Nathu Sweets aims to maintain quality while increasing profits.
The document summarizes Shakarganj Foods' marketing plan for their Good Milk brand. It discusses their marketing objectives of gaining market share and increasing availability. It outlines their strategies of improving distribution, adding new products and flavors. It discusses how they target all groups and position as convenient and premium. Their core competencies are identified as their milk collection system and packaging. Key success factors are slow steady progress and strong relationships.
Shezan is a private limited company established in 1964 as a joint venture between Shah Nawaz Group of Pakistan and Alliance Industrial Development of USA. It produces a variety of juices, squashes, jams, pickles and preserves. The company aims to provide quality fruit products and become a leading company in the beverages industry. It analyzes its external environment including competitors, suppliers, and customers. Internally, it focuses on job satisfaction, laws and regulations, and uses strategies like SWOT analysis and PESTLE analysis to plan accordingly.
The DS Group started in 1929 as a manufacturer of fragrances and diversified into tobacco products in the 1930s-1950s, becoming a leader in India with brands like Baba and Rajnigandha. In the 1980s they expanded into food and beverages by acquiring Hi-Tech Foods and launching products like Catch salt. The DS Group uses a customer-driven strategy of closely meeting customer needs through new product innovations, obtaining feedback, and building loyalty programs to gain customer referrals.
This document summarizes Dabur's sales management practices in Pakistan. It outlines Dabur's product lines, vision, sales channels, processes, and strategies. Key points include Dabur's 7 step sales process, compensation structure for sales teams, focus on training and development, and recruitment emphasizing traits like ethics and persistence. It concludes with recommendations like increasing product SKUs in small stores and promoting through malls and social media campaigns.
- Parle Products emerged in 1929 as a small company in Mumbai manufacturing sweets and confectioneries. It later expanded into biscuit production, with its flagship brand Parle-G being produced for over 70 years.
- Parle-G has a market share of 60% in the glucose biscuits category in India. It sells over 25 crore packets per month. Parle has retained its market leadership through brand evolution that follows consumption trends.
- The brand's simple packaging and avoidance of celebrity endorsements have contributed to its success despite competitive threats over the years. Parle-G is now available internationally and recognized as an iconic Indian brand.
The document is a project report on the organization culture of SportzInteractive, an Indian sports content company. It includes an acknowledgement, table of contents, synopsis of the project which aims to understand SportzInteractive's culture, objectives, methodology involving a questionnaire, company information on SportzInteractive, and the 20 question questionnaire used in the study.
Sherona organiations study at moolans international exim pvt ltdLibu Thomas
This document summarizes an organizational study of Moolans International Exim Pvt, Ltd. The study aimed to understand the company's structure, departments, products, and SWOT analysis. Key findings include that the company has a good reputation and loyal customer base due to its quality products and careful selection of raw materials. However, the study also found there is a lack of space for expansion and generational gaps between employees. Suggestions provided include improving employee benefits and introducing new product lines and marketing strategies to address competition.
Report on hrm function related to pepsicoAniba Munir
The document provides background information on PepsiCo, including its history starting in 1893, current products like Pepsi cola and Frito-Lay snacks, operations in Pakistan, mission/vision statements, and facts about the company having annual revenues of $43.3 billion globally as the second largest food and beverage business in the world. It also briefly discusses PepsiCo's primary competitor, The Coca-Cola Company, and provides a profit table and market share information for Pepsi.
The document summarizes the vision, mission, objectives, and organizational structure of Lever Brothers Pakistan Limited. The key points are:
1. The vision is to excel in all fields and provide customer delight through quality products. The mission is to be the leading consumer company in Pakistan with dominant market positions across various product categories.
2. The objectives include 15% annual growth, understanding consumer needs, delivering superior value through innovation, improving efficiency, and developing new markets.
3. The organizational structure has a chairman who leads a management committee responsible for strategy and policy. Department heads oversee functions and ensure targets are met.
developing own product- face wash- history- investors- logo and design- mission and vision- departments- distribution channels- product description- competitors- SWOT analysis- conclusion
This document is a project report submitted by Sonu Kumar for their MBA program. The report focuses on the distribution strategy of Pepsi in Hajipur, Bihar. It includes an introduction to PepsiCo and its business segments. The report also provides profiles of Pepsi's bottling partners in India - Varun Beverages Ltd and Jaipuria Group. It then covers the research methodology used, data analysis from retailers and distributors, a SWOT analysis, conclusions and recommendations. The overall aim of the report is to analyze Pepsi's distribution strategy and identify opportunities to increase their market share in the region.
The document outlines the objectives, mission, vision, and human resource policies of a company that produces fruit juices and food products. The company aims to provide high quality products and become a leader in the beverage industry. Its mission is to offer quality fruit and vegetable products while maintaining pride in products, innovation, integrity, and commitment to quality. The vision is to be known as a regional quality leader. The document then describes the company's human resource management practices around recruitment and selection, training and development, and manpower planning.
Eastern Condiments Pvt. Ltd. is an ISO 22000 & HACCP certified company located in Theni, Tamil Nadu that produces a variety of spices, curry powders, blended masalas, pickles, and rice products. Founded in 1983, the company employs over 2,500 people and enjoys an annual turnover of 650 crores. It holds a 75% market share and supplies over 6 lakh stores across India with its 500 vehicles. The company aims to be a preferred supplier through adopting global standards and innovative practices.
This document provides a report on the organizational study of Eastern Condiments Private Limited. It outlines the company's history, vision, mission, products, departments, strengths, weaknesses, and recommendations. The company was founded in 1969 and is a leading manufacturer of spice powders, masala powders, and coffee in Kerala. It has 65-70% market share in the state and exports products internationally. Suggestions include increasing advertising, improving employee compensation, and reducing production costs.
Final report of square toiletries limitedkamrul_ict
Square Toiletries Limited is the leading Bangladeshi manufacturer of toiletries and cosmetics, operating with over 50 international quality products under 16 brands. It is part of the large Square Group conglomerate and has an annual turnover of $75 million. The company markets products in health & hygiene and toiletries categories under various brands such as Jui coconut oil, Meril baby products, Chaka washing powder, and Sepnil hand wash. Square Toiletries differentiates its products through features, performance, quality formulations, brand positioning, pricing, distribution channels, and extensive promotion strategies. It also differentiates through well-trained employees with strong competencies, courtesy, credibility, reliability, responsiveness, and communication skills.
This document provides details of a case study for the launch of soft drink brands Canada Dry and Canada Crush by ABC Bottlers in the Indian market. It includes market research findings for Pune, the business and distribution plans for ABC Bottlers covering their sales targets, product pricing, promotion strategy, and distribution network. It also outlines alternatives for launching the brands, focusing on modifying consumer habits, discounted pricing, distribution strategies involving different dealers and retailers, and promotion plans targeting youth for Crush and adults for Canada Dry using advertising, celebrity endorsements, and tie-ups.
PepsiCo uses a 180-degree performance appraisal cycle with a graphical rating scale method supported by an ERP system. The appraisal, called a PDR, evaluates employees on qualifications, performance, integrity, leadership, and succession planning. It aims to provide feedback, determine compensation and promotions, and identify training needs to improve performance. While widely used, rating scales can be ambiguous and biased depending on the supervisor, so behavior-based scales are better for objective assessments.
This document provides background information and analyzes the marketing mix (4Ps) of Haldiram's, an Indian snack food company. It discusses the company's history starting in 1937 as a small sweet shop. Over time, Haldiram's expanded operations and product portfolio. The marketing mix section focuses on the company's wide range of products, competitive pricing strategies, strong distribution network, and promotional activities like branding and new product launches. The document also notes challenges from competition and a split within the family-owned business.
job analysis of product development manager in KFCsreedharsree07
The document provides a job description for a Product Development Manager at KFC. The role involves designing and managing research and development projects to create new menu items. Key responsibilities include developing 4-5 new products per year, conducting consumer research and market testing, overseeing product launches, and interacting with suppliers, teams, and leadership. Successful candidates require a science background, 7-9 years of food industry experience, strong project management and interpersonal skills, and the ability to execute projects on time and budget while anticipating challenges.
Study of consumer satisfaction a survey of nestle products in baroda cityDignesh Panchasara
Dr. Purvi Derashri
Dean & Professor, Faculty of Commerce, Parul Institute of Commerce, Parul University, Vadodara, Gujarat (India)
Mr. Dignesh S. Panchasara
Assistant Professor, Faculty of Commerce, Parul Institute of Commerce, Parul University, Vadodara, Gujarat (India)
Summer Internship Project on Haldiram's milk (Nagpur)Tarang Agarwal
This document appears to be a project report submitted by Tarang Agarwal to MAEER's MIT School of Business in partial fulfillment of a Post Graduate Diploma in Management. The report focuses on studying the retail network survey of Haldiram's milk in the western region of Nagpur city.
The introduction provides background on Haldiram Foods International Private Limited, including its establishment in 1937 and expansion into milk and milk products in 1997. The objectives of the study are outlined as analyzing Haldiram's milk distributorship, size of retail network, major competitors, and perception of retailers.
The research methodology section discusses the descriptive research design and non-probabilistic sampling using purposive
Nathu Sweets is a well-known sweet shop in Delhi with 13 branches. However, rising costs have negatively impacted profits. An analysis found issues with production processes and inefficiencies. Recommendations included cost-cutting methods like just-in-time production, discounts in festive seasons, and motivating employees. A SWOT analysis showed strengths in quality, heritage and distribution but challenges from competition, changing tastes, and addressing new customer segments. With changes to production and marketing, Nathu Sweets aims to maintain quality while increasing profits.
The document summarizes Shakarganj Foods' marketing plan for their Good Milk brand. It discusses their marketing objectives of gaining market share and increasing availability. It outlines their strategies of improving distribution, adding new products and flavors. It discusses how they target all groups and position as convenient and premium. Their core competencies are identified as their milk collection system and packaging. Key success factors are slow steady progress and strong relationships.
Shezan is a private limited company established in 1964 as a joint venture between Shah Nawaz Group of Pakistan and Alliance Industrial Development of USA. It produces a variety of juices, squashes, jams, pickles and preserves. The company aims to provide quality fruit products and become a leading company in the beverages industry. It analyzes its external environment including competitors, suppliers, and customers. Internally, it focuses on job satisfaction, laws and regulations, and uses strategies like SWOT analysis and PESTLE analysis to plan accordingly.
The DS Group started in 1929 as a manufacturer of fragrances and diversified into tobacco products in the 1930s-1950s, becoming a leader in India with brands like Baba and Rajnigandha. In the 1980s they expanded into food and beverages by acquiring Hi-Tech Foods and launching products like Catch salt. The DS Group uses a customer-driven strategy of closely meeting customer needs through new product innovations, obtaining feedback, and building loyalty programs to gain customer referrals.
This document summarizes Dabur's sales management practices in Pakistan. It outlines Dabur's product lines, vision, sales channels, processes, and strategies. Key points include Dabur's 7 step sales process, compensation structure for sales teams, focus on training and development, and recruitment emphasizing traits like ethics and persistence. It concludes with recommendations like increasing product SKUs in small stores and promoting through malls and social media campaigns.
- Parle Products emerged in 1929 as a small company in Mumbai manufacturing sweets and confectioneries. It later expanded into biscuit production, with its flagship brand Parle-G being produced for over 70 years.
- Parle-G has a market share of 60% in the glucose biscuits category in India. It sells over 25 crore packets per month. Parle has retained its market leadership through brand evolution that follows consumption trends.
- The brand's simple packaging and avoidance of celebrity endorsements have contributed to its success despite competitive threats over the years. Parle-G is now available internationally and recognized as an iconic Indian brand.
The document is a project report on the organization culture of SportzInteractive, an Indian sports content company. It includes an acknowledgement, table of contents, synopsis of the project which aims to understand SportzInteractive's culture, objectives, methodology involving a questionnaire, company information on SportzInteractive, and the 20 question questionnaire used in the study.
Sherona organiations study at moolans international exim pvt ltdLibu Thomas
This document summarizes an organizational study of Moolans International Exim Pvt, Ltd. The study aimed to understand the company's structure, departments, products, and SWOT analysis. Key findings include that the company has a good reputation and loyal customer base due to its quality products and careful selection of raw materials. However, the study also found there is a lack of space for expansion and generational gaps between employees. Suggestions provided include improving employee benefits and introducing new product lines and marketing strategies to address competition.
Report on hrm function related to pepsicoAniba Munir
The document provides background information on PepsiCo, including its history starting in 1893, current products like Pepsi cola and Frito-Lay snacks, operations in Pakistan, mission/vision statements, and facts about the company having annual revenues of $43.3 billion globally as the second largest food and beverage business in the world. It also briefly discusses PepsiCo's primary competitor, The Coca-Cola Company, and provides a profit table and market share information for Pepsi.
The document summarizes the vision, mission, objectives, and organizational structure of Lever Brothers Pakistan Limited. The key points are:
1. The vision is to excel in all fields and provide customer delight through quality products. The mission is to be the leading consumer company in Pakistan with dominant market positions across various product categories.
2. The objectives include 15% annual growth, understanding consumer needs, delivering superior value through innovation, improving efficiency, and developing new markets.
3. The organizational structure has a chairman who leads a management committee responsible for strategy and policy. Department heads oversee functions and ensure targets are met.
developing own product- face wash- history- investors- logo and design- mission and vision- departments- distribution channels- product description- competitors- SWOT analysis- conclusion
This report summarizes the marketing activities of English Biscuit Manufacturers (EBM), a leading biscuit manufacturing company in Pakistan. It discusses EBM's vision, mission, goals and organizational structure. EBM has over 2,500 employees across various departments like marketing, sales, supply chain etc. The report outlines EBM's product segmentation strategy, identifying 10 major brands that target different consumer segments. It also analyzes EBM's brand-wise targeting strategies, positioning, pricing, perception, competitors and provides recommendations to further improve performance.
This document provides an overview of key concepts from Chapter 2 of the textbook "Strategic Marketing Management" including company-wide strategic planning, designing business portfolios, developing growth strategies, partnering with other departments, developing a customer value-driven marketing strategy, and using tools like SWOT analysis, segmentation, targeting, and positioning. The learning objectives, steps in strategic planning, components of a mission statement, and analyzing business portfolios are described over several pages.
A STUDY OF SOCIAL MEDIA MARKETING akhil report (1).pdfPrinceVerma938105
This document is a research project report submitted for a Master's degree. It analyzes the marketing strategies and brand loyalty of Haldiram, an Indian snack foods company. The 70-page report includes sections on introducing the topic, research methodology, Haldiram's company profile, an analysis of data on Haldiram's performance and strategies, and conclusions and recommendations. The student conducted the research under the guidance of a professor to fulfill requirements for an MBA degree.
This document is a marketing project presentation for a new product called Crush. It includes sections summarizing the company and product, vision/mission/goals, segmentation/target market, product lifecycle, growth strategy, new product development plans, competitor analysis, competitive advantages, SWOT analysis, pricing recommendations, distribution channels, and a budget allocation. The presentation was created for a marketing class and provides an overview plan to launch Crush, a nutritional snack product, in Pakistan.
The objective was to visit any well reputable, large scale organization and Analyze the HRM functions on these lines; Recruitment, Selection, Training, Appraisal, and Compensation. For the purpose, we have chosen National Foods.
Nisidin Company Ltd is a social business that will produce handicraft products from recycled materials like cloth to provide jobs for unemployed people and reduce poverty. It will have 5 initial employees selected from the local unemployed and will produce products like mats, bags, and kitchen items to sell in upscale neighborhoods. The business aims to eventually expand operations and create more jobs while selling products at lower prices than competitors to fulfill its social mission.
Culinary marketing involves using food memories and experiences to evoke passion in customers similarly to sports, music, or other entertainment. Marketing aims to draw in and maintain customer relationships through various actions and networking. A marketing plan outlines a company's advertising and marketing efforts for a period, including target markets, marketing mix, budgets, goals, and performance monitoring. It identifies customer needs and how the company will satisfy them profitably. A product mix refers to all product lines offered and involves considerations of width, length, depth, consistency, and linkages between products. The product life cycle model outlines four stages - introduction, growth, maturity, and decline - that products typically progress through over time. Product advertisement promotes products through various communication channels
The Student Bhavesh Sharma is a Final Year Student of Dezyne E' cole college doing his BBA. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Brand Development.
This document provides an overview of a marketing research project conducted by Kishan Gopal for Amul to study the market penetration of Amul's fresh products. It includes an introduction to Amul's history and products. The main steps of marketing research are defined, including defining the problem, identifying information needs, determining data sources, deciding research methods, analyzing data, and creating a report. The document discusses Amul's plants, product profile, and marketing strategies. It provides context and details about the scope and process of Kishan Gopal's marketing research project for Amul.
The document is a marketing report submitted by a group of students to their professor. It includes the following sections:
1. An introduction and vision statement for National Foods, a food company aiming to reach Rs. 50 billion by 2020.
2. Details about the group submitting the report and an outline of the report's contents.
3. A company profile providing background on National Foods, including its product range, market coverage, and focus on developing products aligned with changing lifestyles.
4. Sections on planning strategy and goals, product development, SWOT analysis, product mix, brand identity, selection of brand, promotional strategies, distribution, and analysis/critical review.
This document contains an agenda for a presentation. The primary goals section lists annual revenue growth. There are four quarters of data shown for areas of growth. The timeline shows the five steps in the plan for product launch from September to May. The areas of focus are B2B market scenarios and cloud-based opportunities. The summary restates the company's beliefs and goals.
The document summarizes the mission, vision, and recent changes at ABC Enterprise, a soft drink manufacturer and distributor. The mission is to refresh people in body, spirit, and mind through soft drinks. The vision is to provide high quality products to stakeholders while maximizing profits sustainably. Recently, ABC focused manufacturing on zero waste and 100% recycling to ensure environmental sustainability aligned with its vision. It is recommended that ABC adopt decentralized operations to better engage stakeholders and sustain business in line with its mission and vision.
This document is a project report submitted by Akash Rana for his M.Com marketing course. The report analyzes the marketing mix strategies of PepsiCo in India. It includes an introduction, objectives, scope of study, company overview, literature review, research methodology, data analysis including a SWOT analysis, findings and suggestions, limitations, analysis of competition between Pepsi and Coke, and conclusion. The report provides an overview of PepsiCo's business divisions in India, history, products, and mission. It aims to evaluate PepsiCo's marketing strategies and positioning relative to competitors.
VISION&MISSION AND VALUES OF TEN SUCCEFUL COMPANYratun sheikh
This document provides summaries of the visions, missions, and values of 10 successful companies in Bangladesh. It summarizes Unilever Bangladesh's vision as growing its business while reducing environmental impact and increasing social impact. For Nestle Bangladesh, it summarizes the vision as being a leading food company and the mission as providing nutrition, health and wellness. It summarizes PRAN Company's mission as generating employment and dignity for Bangladeshis through profitable enterprises.
Big Bazaar is India's number one retailer with 25 years of experience in retail. It has built strong emotional relationships with customers. The organization has a young workforce between ages 20-35 who are creative and help the company grow. Big Bazaar aims to be affordable and accessible to all sections of society through its hypermarket format.
EFFECTS OF MOTIVATION ON EMPLOYEE PERFORMANCE: A CASE STUDY OF PAKISTAN COMM...azhar901
The introduction of universal banking law has brought changes over the years, with it stiff competition in the banking industry. Commercial banks are no exception to the modern changes in ensuring staff motivation towards their organizational goals. The study seeks to assess the motivational packages available at Pakistan Commercial Bank and how it affects employee performance towards the Bank’s corporate objectives. The survey research design was used for the study. The study revealed that, management can make use of different strategies and policies to motivate employees in the banking environment. Employees are interested in enhanced salaries, fringed benefits, promotion, and car loans as motivating elements sufficient to push employees of the bank to give out their best. The research also revealed that the core duty of the bank is normally carried out by clericals who are more than the supervisors and as such motivational packages should be geared towards the clerical workers to ensure that they delight the customers. Promotion has been a worry to most staff; measures should be put in place by management to ensure that there is continuity in the promotion of staff to avoid low productivity in terms of deposit mobilization. The study revealed that if management withdrew motivational packages it will have serious repercussions on employees‟ performance. There was a positive relation between employee performance and corporate performance since employees were able to achieve the bank‟s performance indicators in terms of deposits, loan recovery, profitability and also ensuring the liquidity of the banks. The conduciveness of the office environment has first time impression on the customers and the welfare of the employees. Management can develop new theories such as equity, macllend theory, Abraham Maslow and Hertzberg two factors to ensure employees achieve work targets.
EFFECTS OF MOTIVATION ON EMPLOYEE PERFORMANCE: A CASE STUDY OF PAKISTAN COMM...azhar901
The introduction of universal banking law has brought changes over the years, with it stiff competition in the banking industry. Commercial banks are no exception to the modern changes in ensuring staff motivation towards their organizational goals. The study seeks to assess the motivational packages available at Pakistan Commercial Bank and how it affects employee performance towards the Bank’s corporate objectives. The survey research design was used for the study. The study revealed that, management can make use of different strategies and policies to motivate employees in the banking environment. Employees are interested in enhanced salaries, fringed benefits, promotion, and car loans as motivating elements sufficient to push employees of the bank to give out their best. The research also revealed that the core duty of the bank is normally carried out by clericals who are more than the supervisors and as such motivational packages should be geared towards the clerical workers to ensure that they delight the customers. Promotion has been a worry to most staff; measures should be put in place by management to ensure that there is continuity in the promotion of staff to avoid low productivity in terms of deposit mobilization. The study revealed that if management withdrew motivational packages it will have serious repercussions on employees‟ performance. There was a positive relation between employee performance and corporate performance since employees were able to achieve the bank‟s performance indicators in terms of deposits, loan recovery, profitability and also ensuring the liquidity of the banks. The conduciveness of the office environment has first time impression on the customers and the welfare of the employees. Management can develop new theories such as equity, macllend theory, Abraham Maslow and Hertzberg two factors to ensure employees achieve work targets
Personal loan and credit risk management at NBPazhar901
Banks today is highly complex organization offering multiple services through various departments, each staffed by specialists in making different kind of financial decisions. Banks today realize that all these management decisions are intimately linked to each other. In a well managed bank all of these management decisions must be coordinated across the whole bank to ensure that they do not clash with each other.
For the project I have selected topic “Personal loan and credit risk management” because of my personal interest in doing something in financial sector especially in the banking sector because banks today focus heavily on the managing risk, attempting to control the exposure to loss due to changes in the interest rate the inability or unwillingness of borrowers to repay their loans, changing currency prices and other risk laden factors. But effective management of risk requires careful coordination of decisions made on the asset side of a bank with the decision made on liabilities side. Thus bankers use different techniques of risk management that can be marshaled in a coordinative fashion to handle many risks.
In the project NBP was taken to make the focused area of the project clear. During the study the operations and activities to see how the guidelines are implemented and what its impacts are on the performance of the respective bank. In the end of project I found out some important findings for the readers and also have given some recommendation for the bank to improvement and betterment in the business.
In the new deregulation and liberal financial initiative is quite obvious that bank will have to be for more creative in responding to the challenges of a dynamic and competitive market place .it will have to develop skills and expertise to strike a balance between the prudent lending and a rapid portfolio which will be crucial in the new environment fund’s management equity, foreign currency and interest rate hedging, venture capital investment and mergers and acquisition technique.
It is highly encouraging to mention that due cognizance is being taken by the regulatory authority that is state bank of Pakistan and the financial institutions to improve the existing scenarios of the banking industry and individual bank, besides it is about time that the National Bank should perform outstanding through taking efficient and effective decisions about their business using different policies, techniques and methods for mitigating the risk and providing the highly derived services to the customers through this it will help the government for improving the performance of financial sector as well as economy of the country.
It is real need of economy of our country that each sector understanding their responsibilities and performs well through adopting attractive policies according to the needs of time
IMPACT OF ADVERTISING ON CUSTOMER PURCHASE BEHAVIOUR IN PHARMACEUTICALSazhar901
This study was conducted to develop a simple framework for finding out the impact of the different kinds of advertisement and promotional tools offered by pharmaceutical industry on the Consumer Purchase behavior and prescribing behavior of doctors. The trend towards self-medication is likely to grow as consumers are becoming familiar with OTC drugs, due to extensive advertising by companies. The present study intends to explore advertising effectiveness of OTC drugs and Prescription drugs amongst consumers and Doctors. Although there are different means of providing the consumers with drug information, advertising seems to be one of the best way and a powerful method of broadcasting information. The customer purchase behavior study in Pharmaceutical advertisement is based on the consumer purchase behavior because buying the medicine lies in the hand of customer (doctor) rather than final consumer (patient). So the customer (doctor) acts as an indirect consumer. Due to this there are two types of customers ear-marked in this study; one is doctor who is indirect consumer and the other one is patient who is direct consumer. The advertisement of Pharmaceutical was found to be persuasive. The study has given good insights for marketers and advertisers of drugs and suggests including elements in the advertisement that increase believability and trust of the advertisement. Results of factor analysis revealed the view that the overall mean score of all the 27 items of attitude towards prescription behavior was 2.96 and standard deviation 0.9091.This indicates that pharmaceutical advertisement makes an impact on doctor prescription behavior. Moreover the study also focused on whether the perception of physicians towards variouspromotional tools is different with respect to demographic variables. This research based on descriptive research or quantitative research. In this descriptive research Cross-Sectional study used to compare demographical variables with attitude of the respondent. Well-structured Questionnaires was developed for direct consumer and doctors to identify important variables influencing Pharmaceutical advertising effectiveness and purchase behavior towards medicine
The document outlines a business plan for a drive-through restaurant called Luvabite. It includes sections on the company profile, industry and market analysis, management structure, and financial projections. The restaurant will provide Pakistani fast food in Sahiwal and aims to develop long-term customer relationships through high quality products and services. It will be owned by five partners and target middle-income customers aged 6-50 through affordable pricing and time-saving convenience.
History, advantage,disadvantage and type of print media azhar901
: Advertising holds a significant part in total revenue pie chart and continues to be the growth driver of the industry. Advertising industry is expected to exhibit higher growth rate owing to the macroeconomic environment. The print sectors share in the overall advertisement pie remains the higher than other forms of media. Having grown by 8.5 per cent in 2014, the print advertising revenue crossed INR176 billion. The advertising revenue have grown at CAGR of 8.8 percent. The advertisement revenues have continued to be the main source of revenues for the print industry, contributing 67 per cent to the industries revenue.
We are going to open our first farm in Pakistan so, first and foremost thing is that we will have to have good marketing because good marketing attracts good market
International business comprises all commercial transactions (private and governmental, sales, investments, logistics, and transportation) that take place between two or more regions, countries and nations beyond their political boundaries.
As companies are spending large amount of investment on the advertisement because they want to keep their product at the top of the customer’s mind. Advertisement has proven to be a successful tool for the communication but companies are still in the confusion that what kind of ingredients should be there and how do these advertisements will help to change the consumer buying behavior
The document discusses ethical dilemmas that may face professional accountants working in public practice. It provides an overview of the accountant's responsibilities to act with integrity and in the public interest, while also serving clients. When resolving ethical issues, the accountant should consider threats to fundamental principles like objectivity and confidentiality, and seek advice if needed. Case studies then illustrate how an accountant can apply a conceptual framework to identify, evaluate, and manage threats to determine an appropriate response. Overall, the document aims to help accountants navigate competing demands and resolve ethical conflicts in line with their professional codes of conduct.
Corporate social responsibility (CSR) promotes business accountability to stakeholders beyond shareholders. Key CSR areas include environmental protection and employee/community well-being. Drivers of CSR include shrinking government roles, increased stakeholder disclosure demands, growing investor/customer interest in ethics, and competitive labor markets. Benefits of CSR include improved company performance, community benefits, and environmental benefits. Challenges to implementing CSR include the need for reliable indicators and strategy dissemination.
Evaluation method for strategic investmentsazhar901
1) The document discusses challenges with existing real options analysis valuation methods for strategic investments, such as constraints based on assumptions from stock market option pricing models.
2) It aims to develop a new valuation model that is unconstrained by stock market assumptions, robustly represents the underlying asset, and is easy for users to adopt.
3) The objectives are to create and test a new model, compare it to an existing method, and apply it in a case study to demonstrate its usefulness for valuing strategic investments in industry.
A human resources department manages a company's employees by performing six essential functions: recruitment, safety, employee relations, compensation and benefits, compliance, and training and development. Recruitment involves finding and hiring candidates, safety ensures a safe work environment, employee relations addresses issues between employees and management, compensation and benefits sets pay and rewards, compliance follows employment laws, and training develops employee skills. In small businesses, HR functions may be outsourced or handled by a professional employer organization.
Consumer Rights Commission of Pakistan (CRCP) is a rights-based civil initiative registered under the Trust Act, 1882. Established in 1998, CRCP is an independent, non-profit, and non-governmental organization. It largely works through local fund-raising and engaging volunteers. It is not supported by any industry or commercial sector. It is the first nationalconsumer organization in the country, which approaches the issue of consumer protection in comprehensive and holistic terms. Its vision and strategies have significant cross linkages with both market practices and issues of governance. CRPC is led by a highly qualified team of professionals and they have worked on the core issues of the consumers' community. The Commission plans to establish its chapters in all provinces to achieve its objectives and members of all walks of life will be included.
In State Bank of Pakistan, the head is called “Chairman” or “President” of the Bank. And after President there is Five Broad of Directors. SBP has Seven Departments which control the working of the Divisions, Wing, Section and Regional of the state bank of Pakistan.
Azhar Hussain is seeking an Administrative Assistant position at PepsiCo. He has over 1 year of experience in administration and marketing. He currently works as a salesman for Saner sales and previously interned at Baker land as an assistant. Azhar completed his BBA in Marketing and has skills in Microsoft Office, communication, organization, teamwork, creativity, and social skills. He is a hardworking, positive individual who strives for excellence and has strong customer service abilities.
ZhiFeng Leather CO. LTD is a sole proprietorship factory in China that designs, manufactures, and sells bags and luggage. Some advantages of operating as a sole proprietorship include easy formation with minimal paperwork, full ownership and control by the sole owner to make decisions, and favorable tax treatment by the IRS where business income is taxed as personal income. However, disadvantages include unlimited liability for the sole owner, difficulty raising finance to fund business growth, and inability to benefit from economies of scale.
The document analyzes the marketing mix of the Apple iPhone through a SWOT analysis. It discusses the iPhone's strengths such as its brand equity, reputation for innovation, and loyal customer base. Weaknesses include its high price, lack of customization options, and lack of variety in designs. Opportunities lie in continued technological advancement and expanding into new markets. Main threats are from competitors like Android and Samsung. The marketing mix (4Ps) of the iPhone - product, price, place and promotion - is also examined in detail.
Customer is the most important player of market. All the efforts of companies are directed towards customers. Customer can either remain loyal with a particular brand or switch to another one. This particular study is going to evaluate the factors influencing customers to switch brands. This chapter presents work of previous researchers regarding brand switching. Factors influencing brand switching have been critically analyzed in the light of previous researches on brand switching
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
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With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
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6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
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• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
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Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
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AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
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- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
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1. Baker land
Azhar Hussain 1
ACKNOWLEDGEMENT
All thanks to Allah the Almighty who is our best friend and knows us more than ourselves. He is
always with us in our difficulties and problems.
After completing my Final Repot, I would take this chance to express my views nwhen I meet
some logical problem or design problem, Sir Asif the one who always gave me some useful and
logical answer.
I would like to thank Sir Asif one more time because he share his experience with me so that I
can get more logical understanding on how to develop the Repot . He is a constant source of
knowledge, guidance and provided valuable comments, positive criticism and encouragement
throughout my work. Without his support it would have been difficult to complete the work.
2. Baker land
Azhar Hussain 2
EXECTIVE SUMARY
This Report “Supply chain management of Baker land Biscuit Manufacturers Limited”
(BLBML) is a project of our supply chain management course in 6th semester at Govt. Collage
university Faisalabad sub campus of Sahiwal. We conducted this report under the guidance of
our teacher Miss Nida
Baker land Biscuit Manufacturers (Private) Limited was established as a joint venture company
in 1965 with the name of Peek F Pakistan Limited. EBM has been in the business of
manufacturing and marketing branded biscuits in Pakistan for over 40 years. EBM is also the
first biscuit company in Pakistan to have achieved ISO - 9001 Certification in correspondence
with its institutional slogan 'The Legend Leads' .English Biscuit Manufacturers (Pvt) Ltd., or
(EBM), is the country's leading manufacturer of biscuits and cookies since 1967
We also highlight our commitment to Best Practice, not just within our company, but
encouraging other companies and individuals on to being the very best that they can be.
Presenting our commitment to a healthy environment through our own initiatives, to manage the
impact of our activities and by encouraging that commitment in others. EBM has a vision for a
brighter future and we believe that this report demonstrates our commitment to realizing that
future, through our actions, through our own plans for the future, and through everything that we
are.
3. Baker land
Azhar Hussain 3
TABLE OF CONTENT
Pg No.
Acknowledgement
Executive summary
Introduction 01
Organization vision& mission 02
Governance saturation 03
Describe marketing Mix 04
Analysis of organization pestle 10
SWOT analysis 12
Five year financial analysis 14
Learning 23
First week learning 23
Second week learning 24
Third week learning 25
Fourth week learning 28
Fifth week learning 30
Sixth week learning 32
Recommendation 33
References 35
Internship certif. for organization 36
4. Baker land
Azhar Hussain 4
INTRODUCTION
Baker land Biscuit Manufacturers (Private) Limited was established as a joint venture company
in 1965 with the name of M A FOOD Pakistan Limited. In 1966, the UK sponsor company was
renamed Associated Biscuits International Limited (ABIL), while the venture was renamed
Baker Land Biscuit Manufacturers (Private) Limited (BLM), which stands to date. BLM started
manufacturing and marketing the world famous wafer range in 1967 in order to provide Pakistani
consumers with nutritious and hygienically packed biscuits of the highest quality.
BLM has been in the business of manufacturing and marketing branded biscuits in Pakistan for
over 40 years. The brand name 'Baker land' is a household name, and people trust and believe in
the quality of the products produced under this brand. BLM is also the first biscuit company in
Pakistan to have achieved ISO - 9001 Certification in correspondence with its institutional
slogan 'The Legend Leads'. The achievement also endorses the company's firm commitment to
high standards of quality.
Baker land Biscuit Manufacturers (Pvt) Ltd., or (BLM), is the country's leading manufacturer of
biscuits and cookies since 1967, with an annual sales volume and production capacity of more
than 90,000 tons and a turnover of more than Rs. 12 billion. BLM is the only Company in the
industry to have achieved recognized international certifications pertaining to quality control,
environmental management system and human resources management, including ISO
9001:2000, ISO 14001:2004, HACCP certifications and IIP (Investors in People) Recognition.
BLM is also the only food company to have been awarded Environmental Excellence Award for
seven successive years 2004, 2005, 2006, 2007, 2008, 2009 & 2010.
5. Baker land
Azhar Hussain 5
VISION:
To provide high quality value-added food to contemporary and future generations.
To constantly endeavor for the acquisition of knowledge and excellence in developing human
skills, product innovations and state-of-the-art technologies.
To be a good corporate citizen by giving back to the community and improving the lives of
the underprivileged.
To dispense equitably, fairly, and with compassion, the
fruits of success among our “partners in business”.
To become a partner with the Government in sharing the
responsibility of economic and social uplift and
development of Pakistan.
MISSION:
Strive for highly responsible management.
Highest standards of hygiene.
Protect and preserve the environment.
VALUES:
We believe that no individual is bigger than the institution.
We believe in integrity, transparency and commitment as our cultural ethos.
We continually adhere to the highest standards of hygiene and ecology.
We believe in governance in human face.
6. Baker land
Azhar Hussain 6
We protect and promote the cause of the environment.
We emphasize on employee welfare.
We believe in leading and innovating in all aspects of business.
Governance saturation
Director
Operation
Finance
Manger
Purches
Dept.
Account
Dept.
Human
Rescous
Cash Dept.
Discount
Dept.
Makreting
manager
National sale
manager
Regins sale
manager
Area sale
manager
sale officer
Oder boker
Factary
Manger
Admin Dept.
Store
Repair
producation
manger
mixing head
cutting hear
oven incharg
packing head
7. Baker land
Azhar Hussain 7
Marketing mix
The easiest way to understand the main aspects of marketing is through its more famous
synonym of "4Ps of Marketing". The classification of four Ps of marketing was first introduced
and suggested by McCarthy (1960), and includes marketing strategies of product, price,
placement and promotion. The following diagram is helpful in determining the main
ingredients of the four Ps in a marketing mix.
8. Baker land
Azhar Hussain 8
Product
The first of the Four Ps of marketing is product. A product can be either a tangible good or an
intangible service that fulfills a need or want of consumers. Whether you sell custom pallets
and wood products or provide luxury accommodations, it’s imperative that you have a clear
grasp of exactly what your product is and what makes it unique before you can successfully
market it.
What exactly is your product?
A seasoned professional and highly efficient production manager for more than a few big ad
agencies in her time told me, "I get lots of calls from freelancers who want to show portfolios
and I'm always glad to give them a few tips when I have time. But sometimes, I am absolutely
baffled when they show up with no idea what they're selling. They aren't sure what their
specialty is; they like doing one thing but have no samples. They want logo work, but they
design silly little detailed logos that no one would be able to reproduce. Didn't anybody tell them
that a corporate identity has to work in print as well as on the web?"
Before you go out marketing your services, make sure you know what you want to sell.
The marketer must also consider the product mix. Marketers can expand the current product
mix by increasing a certain product line's depth or by increasing the number of product lines.
Marketers should consider how to position the product, how to exploit the brand, how to
exploit the company's resources and how to configure the product mix so that each product
complements the other. The marketer must also consider product development strategies
Pricing
Pricing is basically setting a specific price for a product or service offered. In a simplistic way,
Kotler and Armstrong (2004) refer to the concept of price as the amount of money that
customers have to pay to obtain the product. Setting a price is not something simple. Normally
it has been taken as a general law that a low price will attract more customers. It is not a valid
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argument as customers do not respond to price alone; they respond to value so a lower price
does not necessarily mean expanded sales if the product is not fulfilling the expectation of the
customers
Generally pricing strategy under marketing mix analysis is divided into two parts:
Price determination and price administration.
Price determination is referred to as the processes and activities employed to arrive at a price
for a product including consideration of relative prices of products within the same line, and
differences in price for similar products of differing grades and qualities.
Price administration is referred to as the activities involved in fitting basic prices to particular
sales situations such as geographic locale, functions performed by customers, position of
distribution channel members, or special sales situations. An example of this is special
discounted prices at, for instance, Baker land, GAP, NEXT etc or Coca Cola and Pepsi where
different prices are set in different geographical areas considering the difference in patterns of
usage as well as varying advertisement costs.
Placement
Placement under marketing mix involves all company activities that make the product available
to the targeted customer (Kotler and Armstrong, 2004). Based on various factors such as sales,
communications and contractual considerations, various ways of making products available to
customers can be used. Companies such as Ford,Ferrari, Toyota, and Nissan use specific
dealers to make their products available, whereas companies such as Nestle involve a whole
chain of wholesaler retailers to reach its customers
Promotion
Promotional strategies include all means through which a company communicates the benefits
and values of its products and persuades targeted customers to buy them (Kotler and
Armstrong, 2004).
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The best way to understand promotion is through the concept of the marketing communication
process. Promotion is the company strategy to cater for themarketing communication process
that requires interaction between two or more people or groups, encompassing senders,
messages, media and receivers. Taking the example of Nokia, the sender of the communication
in this case is Nokia, the advertising agency, or both; the media used in the process can be
salesmen, newspapers, magazines, radio, billboards, television and the like. The actual message
is the advertisement or sales presentation and the destination is the potential consumer or
customer, in this case mobile phone users.
PESTLE Analysis
PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing
principles. Moreover, this concept is used as a tool by companies to track the environment
they’re operating in or are planning to launch a new project/product/service etc.
PESTLE is a mnemonic which in its expanded form denotes
P Political
E Economic
S Social
T Technological
L Legal
E Environmental
It gives a bird’s eye view of the whole environment from many different angles that one wants
to check and keep a track of while contemplating on a certain idea/plan.
The framework has undergone certain alterations, as gurus of Marketing have added certain
things like an E for Ethics to instill the element of demographics while utilizing the framework
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while researching the market.
All the aspects of this technique are crucial for any industry a business might be in.
More than just understanding the market, this framework represents one of the
vertebras of the backbone of strategic management that not only defines what a
company should do, but also accounts for an organization’s goals and the strategies
stringed to them.
It is very critical for one to understand the complete depth of each of the letters of
thePESTLE. It is as below:
Political: These factors determine the extent to which a government may influence the
economy or a certain industry. Pakistan government imposes a new tax or duty due to
which entire revenue generating structures of organizations might change. Political
factors include tax policies, Fiscal policy, trade tariffs etc. that a government may levy
around the fiscal year and it may affect the business environment (economic
environment) to a great extent.
1. Economic: These factors are determinants of an economy’s performance that
directly impacts a company and have resonating long term effects. rise in the
inflation rate of any economy would affect the way companies’ price their
products and services. Adding to that, it would affect the purchasing power of a
consumer and change demand/supply models for that economy. Economic
factors include inflation rate, interest rates, foreign exchange rates, economic
growth patterns etc. It also accounts for the FDI (foreign direct investment)
depending on certain specific industries who’re undergoing this analysis.
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2. Social: These factors scrutinize the social environment of the market, and gauge
determinants like cultural trends, demographics, population analytics etc. Baker land can
be buying trends for Western countries like the US where there is high demand during the
Holiday season.
3. Technological: These factors pertain to innovations in technology that may affect the
operations of the industry and the market favorably or unfavorably. This refers to
automation, research and development and the amount of technological awareness that a
marketpossesses.
4. Legal: These factors have both external and internal sides. There are certain
laws that affect the business environment in a certain country while there are
certain policies that companies maintain for themselves. Legal analysis takes
into account both of these angles and then charts out the strategies in light of
these legislations. For example, consumer laws, safety standards, labor laws etc.
5. Environmental: These factors include all those that influence or are determined by the
surrounding environment. This aspect of the PESTLE is crucial for certain industries
particularly for example tourism, farming, agriculture etc. Factors of abusiness
environmental analysis include but are not limited to climate, weather, geographical
location, global changes in climate, environmental offsets etc.
SWOT Analysis
This analysis is used to list down favorable and unfavorable factors that go against a
particular situation.
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SWOT analyzes
Strengths
Weaknesses
Opportunities
Threats
That is associated with a situation by considering all the internal and external aspects
of the business and market. This way, business managers can understand whether a
situation has enough aspects in its favor and ultimately worth being pursued.
This assessment technique has a remarkable track record of success, providing almost
accurate and extremely helpful insights to a business’ resources. To help you
understand better how it works, it may be a good idea to look at some SWOT
Analysis.
SWOT Analysis that was actually carried out by Baekeland in the mid 90’s to
analyze its market position:
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Strengths: Weaknesses:
Selling products directly to the customers
Keeping costs below that of competitors
Higher responsiveness to customer demands
No partnerships or strong relationships
with computer retailers
Opportunities: Threats:
Desire of customers for one-stop shopping
Customers’ increasing knowledge about what
they want
Internet as a marketing tool
Stronger brand name of competitors like
LU and Kit kat
Strong relationship of competitors with
retailers
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Profitability Analysis
Baker land .profitability ratios
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
Return on Sales
Gross profit margin 60.53% 61.11% 60.68% 60.32% 60.86%
Operating profit margin 19.70% 21.11% 21.83% 22.45% 21.82%
Net profit margin 16.60% 15.43% 18.32% 18.78% 18.42%
Return on Investment
Return on equity (ROE) 28.77% 23.41% 25.88% 27.51% 27.10%
Return on assets (ROA) 8.16% 7.71% 9.53% 10.47% 10.72%
Profit Margins
Different profit margins are used to measure a company's profitability at various cost levels,
including gross margin, operating margin, pretax margin and net profit margin. The margins
shrink as layers of additional costs are taken into consideration, such as cost of goods sold
(COGS), operating and non-operating expenses, and taxes paid. Gross margin measures how
much a company can mark up sales above COGS. Operating margin is the percentage of sales
left after covering additional operating expense. The pretax margin shows a company's
profitability after further accounting for non-operating expense. Net profit margin concerns a
company's ability to generate earnings after taxes.
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Return on Assets
Profitability is assessed relative to costs and expenses, and it is analyzed in comparison to assets
to see how effective a company is in deploying assets to generate sales and eventually profits.
The term return in the ROA ratio customarily refers to net profit or net income, the amount of
earnings from sales after all costs, expenses and taxes. The more assets a company has amassed,
the more sales and potentially more profits the company may generate. As economies of scale
help lower costs and improve margins, return may grow at a faster rate than assets, ultimately
increasing return on assets
Return on Equity
ROE is a ratio that concerns a company's equity holders the most, since it measures their ability
of earning return on their equity investments. ROE may increase dramatically without any equity
addition when it can simply benefit from a higher return helped by a larger asset base. As a
company increases its asset size and generates better return with higher margins, equity holders
can retain much of the return growth when additional assets are the result of debt use.
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Gross Profit Margin
Baker land.gross profit margin calculation
Dec 31, 2015 Dec 31,
2014
Dec 31,
2013
Dec 31,
2012
Dec 31,
2011
Selected Financial Data (USD $ in millions)
Gross profit 26,812 28,109 28,433 28,964 28,326
Net operating revenues 44,294 45,998 46,854 48,017 46,542
Ratio
Gross profit margin1
60.53% 61.11% 60.68% 60.32% 60.86%
Benchmarks
Gross Profit Margin, Competitors
Kit Kat Inc. 54.99% 53.69% 52.96% 52.22% 52.49%
2015 Calculations
1
Gross profit margin = 100 × Gross profit ÷ Net operating revenues
= 100 × 26,812 ÷ 44,294
= 60.53%
Gross Profit Margin
Without an adequate gross margin, a company is unable to pay for its operating expenses. In
general, a company's gross profit margin should be stable unless there have been changes to the
company's business model. For example, when companies automate certain supply chain
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functions, the initial investment may be high; however, the cost of goods sold is much lower due
to lower labor costs.
Gross margin changes may also be driven by industry changes in regulation or even changes in a
company's pricing strategy. If a company sells its products at a premium in the market, all other
things equal, it has a higher gross margin. The conundrum is if the price is too high, customers
may not buy the product.
Suppose ABC company earns $20 million in revenue from producing widgets and incurs $10
million in COGS-related expenses. ABC's gross profit is $20 million minus $10 million. The
gross margin is calculated as gross profit divided by $20 million, which is 0.50, or 50%. This
means ABC earns 50 cents on the dollar in gross margin.
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Operating Profit Margin
Baker land operating profit margin calculation, comparison to benchmarks
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
Selected Financial Data (USD $ in millions)
Operating income 8,728 9,708 10,228 10,779 10,154
Net operating revenues 44,294 45,998 46,854 48,017 46,542
Ratio
Operating profit
margin1
19.70% 21.11% 21.83% 22.45% 21.82%
Benchmarks
Operating Profit Margin, Competitors
PepsiCo Inc. 13.25% 14.37% 14.61% 13.91% 14.48%
Operating Profit Margin, Sector
Wafer 15.91% 17.12% 17.60% 17.52% 17.50%
Operating Profit Margin, Industry
Consumer Goods 12.73% 10.99% 12.13% 6.93% 12.55%
2015 Calculations
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1
Operating profit margin = 100 × Operating income ÷ Net operating revenues
= 100 × 8,728 ÷ 44,294
= 19.70%
The operating profit margin ratio is a key indicator for investors and creditors to see how
businesses are supporting their operations. If companies can make enough money from their
operations to support the business, the company is usually considered more stable. On the other
hand, if a company requires both operating and non-operating income to cover the operation
expenses, it shows that the business' operating activities are not sustainable.
A higher operating margin is more favorable compared with a lower ratio because this shows
that the company is making enough money from its ongoing operations to pay for its variable
costs as well as its fixed costs.
For instance, a company with an operating margin ratio of 20 percent means that for every
dollar of income, only 20 cents remains after the operating expenses have been paid. This
also means that only 20 cents is left over to cover the non-operating expenses.
Example
financial statements:
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Net Sales: $1,000,000
Cost of Goods Sold: $500,000
Rent: $15,000
Wages: $100,000
Other Operating Expenses: $25,000
Here is how Christie would calculate her operating margin.
As you can see, Christie's operating income is $360,000 (Net sales – all operating expenses).
According to our formula, Christie's operating margin .36. This means that 64 cents on every dollar
of sales is used to pay for variable costs. Only 36 cents remains to cover all non-operating expenses
or fixed costs.
It is important to compare this ratio with other companies in the same industry. The gross margin
ratio is a helpful comparison
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Net Profit Margin
Baker land net profit margin calculation, comparison to benchmarks
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31,
2011
Selected Financial Data (USD $ in millions)
Net income attributable to
shareowners of The Coca-
Cola Company
7,351 7,098 8,584 9,019 8,572
Net operating revenues 44,294 45,998 46,854 48,017 46,542
Ratio
Net profit margin1
16.60% 15.43% 18.32% 18.78% 18.42%
Benchmarks
Net Profit Margin, Competitors
Kit kat Inc. 8.65% 9.77% 10.15% 9.43% 9.69%
Net Profit Margin, Sector
Wafer 11.93% 12.08% 13.53% 13.39% 13.28%
Net Profit Margin, Industry
Consumer Goods 9.73% 8.08% 9.35% 9.09% 11.39%
2015 Calculations
1
Net profit margin = 100 × Net income attributable to shareowners of Thebaker land Company ÷ Net
operating revenues
= 100 × 7,351 ÷ 44,294
= 16.60%
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To calculate net profit margin, find the company's revenue, which consists of all the sales, fees or
other money the business has collected through the period. To ascertain profits, subtract operating
expenses, cost of goods sold (COGS), interest and tax from revenue. If the business pays stock
dividends, also subtract those payments from revenue when calculating profit, but do not take
common stock dividends into account. Then, simply divide net profit by revenue, and to convert that
number into a percent, multiply it by 100.
To illustrate, imagine a business has $100,000 in revenue, but it also has $20,000 in operating costs,
$10,000 in COGS and $14,000 in tax liability. Its net profits are $56,000. Profits divided by revenue
equals .56 or 56%. A 56% profit margin indicates the company earns 56 cents in profit for every
dollar it collects.
The Importance of Net Profit Margins
Net profit margin is one of the most important indicators of a business's financial health. It can
give a more accurate view of how profitable a business is than its cash flow, and by tracking
increases and decreases in its net profit margin, a business can assess whether or not current
practices are working. Additionally, because net profit margin is expressed as a percentage rather
than a dollar amount, as net profit is, it makes it possible to compare the profitability of two or
more businesses regardless of their differences in size. Finally, a business can use its net profit
margin to forecast profits based on revenues.
Limitations of 'Profit Margin'
Though profit margin is a helpful and popular ratio for gauging a company’s profitability, like
any financial metric or ratio it comes with certain accompanying limitations that any investor
should consider when considering a company’s profit margin.
While profit margin can be very useful for comparing companies with one another, one should
only use profit margin to compare companies within the same industry and ideally with
similar business models and revenue numbers as well. Companies in different industries may
often have wildly different business models, such that they may also have very different profit
24. Baker land
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margins, thereby rendering a comparison of their profit margins relatively meaningless
Return on Equity (ROE)
Baker land ROE calculation, comparison to benchmarks
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
Selected Financial Data (USD $ in millions)
Net income attributable to
shareowners of The Baker
land Company
7,351 7,098 8,584 9,019 8,572
Equity attributable to
shareowners of The Baker
land Company
25,554 30,320 33,173 32,790 31,635
Ratio
ROE1
28.77% 23.41% 25.88% 27.51% 27.10%
Benchmarks
ROE, Competitors
Kit Kat Inc. 45.73% 37.35% 27.76% 27.71% 31.29%
ROE, Sector
Wafer 34.16% 28.50% 26.67% 27.59% 28.75%
ROE, Industry
Consumer Goods 30.20% 26.19% 25.93% 26.80% 32.70%
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2015 Calculations
1
ROE = 100 × Net income attributable to shareowners of The Company ÷ Equity attributable to
shareowners of The Company
= 100 × 7,351 ÷ 25,554
= 28.77%
Return on Equity
ROE is a ratio that concerns a company's equity holders the most, since it measures their ability
of earning return on their equity investments. ROE may increase dramatically without any equity
addition when it can simply benefit from a higher return helped by a larger asset base. As a
company increases its asset size and generates better return with higher margins, equity holders
can retain much of the return growth when additional assets are the result of debt use.
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Return on Assets (ROA)
Baker land ROA calculation, comparison to benchmarks
Dec 31,
2015
Dec 31,
2014
Dec 31,
2013
Dec 31,
2012
Dec 31,
2011
Selected Financial Data (USD $ in millions)
Net income attributable to
shareowners of The Baker
land Company
7,351 7,098 8,584 9,019 8,572
Total assets 90,093 92,023 90,055 86,174 79,974
Ratio
ROA1
8.16% 7.71% 9.53% 10.47% 10.72%
Benchmarks
ROA, Competitors
Baker land pvt. 7.83% 9.24% 8.70% 8.28% 8.84%
ROA, Sector
Wafer 8.01% 8.37% 9.15% 9.45% 9.82%
ROA, Industry
Consumer Goods 7.00% 6.30% 7.40% 7.32% 9.36%
2015 Calculations
1
ROA = 100 × Net income attributable to shareowners of the baker land Company ÷ Total assets
= 100 × 7,351 ÷ 90,093
= 8.16%
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Return on Assets
Profitability is assessed relative to costs and expenses, and it is analyzed in comparison to assets
to see how effective a company is in deploying assets to generate sales and eventually profits.
The term return in the ROA ratio customarily refers to net profit or net income, the amount of
earnings from sales after all costs, expenses and taxes. The more assets a company has amassed,
the more sales and potentially more profits the company may generate. As economies of scale
help lower costs and improve margins, return may grow at a faster rate than assets, ultimately
increasing return on assets
Learning
Store in charge (1st week of learning)
I stared in as storekeeper in that I learned how to maintain the inventory it’s not easy to do the
job speciallyfor me because I learned in university very much but which I understand in Baker
land it’s very difficult for me.
Store in chargein Baker land
In baker land is the first organization which get iso900 that about sortedrelatedcertification in
which every organization work on same way they are the 5diferant store where they stored the
martial in which I control off all stored at almost one whole day spend within and learned how
to save inventory and how to store the raw material and how to use the best way without any
wastage in all stored they have 2 or 5 worker which care the store the and maintain the stored
further we discuss about that
28. Baker land
Azhar Hussain 28
1. Electrical store
2. Mechanical store
3. Raw Materialstore
4. Packing store
5. Finished goods store
Electrical store
Thereis the national company which is maintaining the good will of organization. That a recon
the get certification .because they never want to stop work in any electrical issue that a recon
they make on electrical store .they have one store in charge and one is person which know the
electrical work that solved the every geranial problem and fixed it .if plant is not work properly
then he find the problem and fixed it if he not do they call the personalengineer of electrical then
he come and solved.
Mechanical Store
They also have the mechanical store and worker which solved the mechanicalwork on office block and
if plan need to mechanical work they do that.
Rawmaterial store
This is main store off the bakerlandand in which they save own material which is use the
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further process they deal with bucket and wafer so they need more raw mater for other
organization but they store is two week processmaterial because if some suddenlyoccur the
duster then they work with two week then the supply chain manger provide the raw material at
any cost in this store work many person they save the material and use the best material off best
for use tofurther process
Packaging store
In baker land that is one extra store which is using the packing for storing the
product till they not giving the distribution network banker land work in 3 counter and tread in
many different counter they need biggest store for other company but it’s very tuff to stay the
taste or flavor in same fresh and healthy that way its make the one extern store for raping of box
of wafer and cake
Finishedgoods store
in which they store over finished good tell sent the distribution and other ware house and there
product is wait to eat for customer
Admin department (2nd
week of learning)
In 2nd week Mr.ziaulhaq transfer to admindepartment to control the staff I’m fully responded
for any mistake for my worker in organization Ilearned how to control the person and help to get
the work I’ll control that person
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My duties which I do in 2nd week of my internship I’ll do attendance and cheek the behaver of
employ to make sure as temperatures rise across the country, employers must ensure the safety of
their workers and Workers have the right to be safe on the job and to speak up if they are
concerned about hazardous conditions. Cheek the time of coming on the duties and said the
house keeping staff to do the work and make sure the office block is neat and clean.
In short I work for management I do all Work in that internship
Marketingmanager (3rd
week learning)
Mr. Zia ul huq transfer me on sale dept. to understand the batter sale work .in which I do work
under the Azam saqib where is NSM (national sale manager) of Pakistan first I tell you the level
of sale Governance in which the
company
secuarity
house
kaping
gardener
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National Sale manger Mr. Saqib is the head of sale the control the all sale in Pakistan also tread
in Pakistan or other country. Developing the marketing strategy for the company in line with
company objectives .Co-coordinating marketing campaigns with sales activities .Overseeing the
company's marketing budget.
Marketing planning should be at the core to any business and is usually presented in the form of
a written marketing plan. A consultant called Paul Smith first developed a process known as
SOSTAC® which is a useful model used to structure a marketing plan. SOSTAC is an acronym
for the following elements of the plan:
Situation Analysis – where are we now?
Objectives – what do you want to achieve?
Strategy – how are you going to get there?
Tactics - what are the details of the strategy?
Actions – who is going to do what, and by when?
Controls – how are you going to measure success?
In that week I do many work and task which I fulfill on my job
Nationalsale manger
Regionalsale manger
Area Sale manger
Sale officer
Sale Rap-or-Order booker
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Accomplishes marketing and sales human resource objectives by recruiting, selecting,
orienting, training, assigning, scheduling, coaching, counseling, and disciplining
employees; communicating job expectations; planning, monitoring, appraising, and
reviewing job contributions; planning and reviewing compensation actions; enforcing
policies and procedures.
Achieves marketing and sales operational objectives by contributing marketing and sales
information and recommendations to strategic plans and reviews; preparing and
completing action plans; implementing production, productivity, quality, and customer-
service standards; resolving problems; completing audits; identifying trends; determining
system improvements; implementing change.
Meets marketing and sales financial objectives by forecasting requirements; preparing an
annual budget; scheduling expenditures; analyzing variances; initiating corrective
actions.
Determines annual and gross-profit plans by forecasting and developing annual sales
quotas for regions; projecting expected sales volume and profit for existing and new
products; analyzing trends and results; establishing pricing strategies; recommending
selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing,
and evaluating advertising, merchandising, and trade promotion programs; developing
field sales action plans
Advertising department (4th
week learning)
. Advertising is a form of marketing communication used to promote or sell something, usually a
business's product or service. Advertising by a government in favor of its own policies is often
called propaganda. Television advertising is one of the most expensive types of advertising; networks charge
large amounts for commercial airtime during popular events. The annual Super Bowl football game in the
United States is known as the most prominent advertising event on television - with an audience of over 108
million and studies showing that 50% of those only tuned in to see the advertisements.
In baker land make add every social event like Eid and new year they at best way to permuted in
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super bowl they run the ads on TV it’s seen 108 million people and after that they stared the
tread in US
They use many other way to promoted the product like
Radio advertising
Online advertising
Billboard advertising
Street advertising
After that doing the advertising they have increased the 8.4% share of over company and also
increased the sale of product they make more storing brand.
Finance department (5th
or 6th
week learning)
Almost every firm, government agency, and other type of organization employs one or more
financial managers. Financial managers oversee the preparation of financial reports, direct
investment activities, and implement cash management strategies. Managers also develop
strategies and implement the long-term goals of their organization.
The duties of financial managers vary with their specific titles, which include controller,
treasurer or finance officer, credit manager, cash manager, risk and insurance manager, and
manager of international banking. Controllers direct the preparation of financial reports, such as
income statements, balance sheets, and analyses of future earnings or expenses, that summarize
and forecast the organization's financial position. Controllers also are in charge of preparing
special reports required by regulatory authorities and often use an expense report software to
assist them. Often, controllers oversee the accounting, audit, and budget departments. Treasurers
and finance officers direct their organization's budgets to meet its financial goals. They oversee
the investment of funds, manage associated risks, look for financial management solutions,
34. Baker land
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supervise cash management activities, execute capital-raising strategies to support the firm's
expansion, and deal with mergers and acquisitions. Credit managers oversee the firm's issuance
of credit, establishing credit-rating criteria, determining credit ceilings, and monitoring the
collections of past-due accounts.
Financial managers play an important role in mergers and consolidations and in global expansion
and related financing. These areas require extensive, specialized knowledge to reduce risks and
maximize profit. Financial managers increasingly are hired on a temporary basis to advise senior
managers on these and other matters. In fact, some small firms contract out all their accounting
and financial functions to companies that provide such services
The role of the financial manager, particularly in business, is changing in response to
technological advances that have significantly reduced the amount of time it takes to produce
financial reports. Technological improvements have made it easier to produce financial reports,
and, as a consequence, financial managers now perform more data analysis that allows them to
offer senior managers profit-maximizing ideas. They often work on teams, acting as business
advisors to top management.
This is very tuff to understand to me what they exactly do Mr.Shaid because they don’t have to
much time and its tell about duties which I discuss in stared but I tried to understand but in one
week is not leaned what he do .they control the all department
Punches Dept.
Account Dept.
Human Rescues
Cash Dept.
In addition to the preceding duties, financial managers perform tasks unique to their
organization or industry. For example, government financial managers must be experts on the
government appropriations and budgeting processes, whereas healthcare financial managers
must be knowledgeable about issues surrounding healthcare financing. Moreover, financial
35. Baker land
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managers must be aware of special tax laws and regulations that affect their industry
Finance manager control other department which I show in governances of Baker Land in first I
discuss the Cash Department.
Cash Department
Cash managers monitor and control the flow of cash receipts and disbursements to meet the
business and investment needs of their firm. For example, cash flow projections are needed to
determine whether loans must be obtained to meet cash requirements or whether surplus cash can
be invested. Risk and insurance managers oversee programs to minimize risks and losses that
might arise from financial transactions and business operations. Insurance managers decide how
best to limit a company’s losses by obtaining insurance against risks such as the need to make
disability payments for an employee who gets hurt on the job or costs imposed by a lawsuit
against the company. Risk managers control financial risk by using hedging and other techniques
to limit a company’s exposure to currency or commodity price changes. Managers specializing in
international finance develop financial and accounting systems for the banking transactions of
multinational organizations. Risk managers are also responsible for calculating and limiting
potential operations risk. Operations risk includes a wide range of risks, such as a rogue
employee damaging the company’s finances or a hurricane damaging an important factory
Account Department
An accounting manager has many more responsibilities today than ever before. They still
oversee the financial aspect of a business but they do much more than that. They have many
other roles to play that help to set the company up for success. It takes someone with leadership
qualities and excellent communication skills to handle this job. The average salary for an
accounting manager is around $84,000 per year but it can go much higher.
Accounting manager responsibilities start with overseeing the financial statements and ledger
accounts along with processing transactions. They’ll assist accounting supervisors with daily
tasks to keep the business flowing smoothly. They will also compile documents and sort invoices
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and bills while keeping up with important dates such as when invoices are due. Writing checks is
a big responsibility of the accounting manager that needs to be done with extreme care to keep
all of the company’s financial information secure.
It requires the worker to be creative in order to come up with new, innovated ways to enhance
the company. They’re expected to have the ability to view and evaluate the needs of the
company on a regular basis. They will suggest and implement improvements that can enhance
the company as a whole. It responsibilities involve communication with others both inside and
outside of the company. They will deal with clients and work closely with upper management.
When dealing with clients they must always be professional and respectful while providing the
information requested by the client. Their responsibility includes having the skills to act as a
consultant for upper management and to represent the company in a professional way.
Punches Department
Most major companies and even some government organizations have a purchasing or
procurement department as part of everyday operations. These departments provide a service that
is the backbone of many manufacturing, retail, military and other industrial organizations. Many
individuals, even some who work for these companies, are unaware of what the purchasing
department does, why it exists or what purposes it serves. To understand better what the role of
the purchasing department is, consider some functions it performs.
Procuring Materials
One role of the purchasing department is to procure all necessary materials needed for
production or daily operation of the company or government organization. For a manufacturing
company, this might include raw materials such as iron, steel, aluminum or plastics, but it also
might include tools, machinery, delivery trucks or even the office supplies needed for the
secretaries and sales team. In a retail environment, the purchasing department makes sure there is
always sufficient product on the shelves or in the warehouses to keep the customers happy and
keep the store well-stocked. With a small business, it is especially important to keep inventory
ordering at a reasonable level; investing large amounts of capital in excess stock could result in
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storage problems and in a shortage of capital for other expenditures such as advertising or
research and development. Purchasing also oversees all of the vendors that supply a company
with the items it needs to operate properly.
Evaluating Price
A purchasing department also is charged with continuously evaluating whether it is receiving
these materials at the best possible price in order to maximize profitability. This can be
challenging for a small business that may purchase in lesser quantities than a larger vendor and
which thus may not receive the same type of bulk discounts. A purchasing department in a small
business needs to shop around to find the best vendors at the most reasonable prices for the
company's particular size orders. Purchasing department staff may communicate with alternate
vendors, negotiate better pricing for bulk orders or investigate the possibility of procuring
cheaper materials from alternative sources as part of their daily activities.
Paperwork and Accounting
Purchasing departments handle all of the paperwork involved with purchasing and delivery of
supplies and materials. Purchasing ensures timely delivery of materials from vendors, generates
and tracks purchase orders and works alongside the receiving department and the accounts
payable department to ensure that promised deliveries were received in full and are being paid
for on time. In a small business, this means working closely with the accounting department to
ensure that there is sufficient capital to buy the items purchased and that cash is flowing
smoothly and all payments are made on time.
Policy Compliance
The purchasing department also must ensure that it is complying with all company policies. For
example, in a small business, individual staff members may communicate with the purchasing
department about purchasing needs for things such as office supplies or computers. Before
making a purchase, the purchasing department must ensure that it heeds the proper protocols for
purchase and budget approval and must ensure that any items are purchased in accordance with
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the overall purchasing policy of the organization.
Human rescues management (6th
week)
This is the last department which in work under in finance department. The human resources
management team suggests to the management team how to strategically manage people as
business resources. This includes managing recruiting and hiring employees, coordinating
employee benefits and suggesting employee training and development strategies. In this way, HR
professionals are consultants, not workers in an isolated business function; they advise managers
on many issues related to employees and how they help the organization achieve its goals. At all
levels of the organization, managers and HR professionals work together to develop employees'
skills. For example, HR professionals advise managers and supervisors how to assign employees
to different roles in the organization, thereby helping the organization adapt successfully to its
environment. In a flexible organization, employees are shifted around to different business
functions based on business priorities and employee preferences. It’s the people in an
organization that carry out many important work activities.
Managers and HR professionals have the important job of organizing people so that they can
effectively perform these activities. This requires viewing people as human assets, not costs to
the organization. Looking at people as assets is part of contemporary human resource
management and human capital management.
An HRM team helps a business develop a competitive advantage, which involves building the
capacity of the company so it can offer a unique set of goods or services to its customers. To
build the effective human resources, private companies compete with each other in a "war for
talent." It's not just about hiring talent; this game is about keeping people and helping them grow
and stay committed over the long term.
RECOMMENDATIONS
t regular interval to know about the unique needs and
requirements of the customer.
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Company should make hindrance free arrangement for its customers/retailers to make any
feedback or suggestions as and when they feel.
Company should focus to bring some more flavors and variety of schemes rather then
bring second and repeat same old one. It is always better to be first than being better.
Company must be aware of and keep at least the latest knowledge of its primary
competitors in market and try to make perfect anticipated efforts to meet the same
Company should also use time to time some more and new attractive system of word of
mouth advertisement to keep alive the general awareness in the whole market as a whole.
Company should be always in a position to receive continuous feedback and suggestions
from its customers/ consumers.
Company should undertake promotional activities to increase awareness and brand
preference and also to gain market share.
The customer focus needs the following four stages:
Stage 1-Build the shared vision: This stage emphasizes on communicating and promoting
the framework. It also defines new business opportunities, set performance goals and
drive business expansion.
Stage 2-Design to achieve high performance: This stage provides customer focus
education for all associates and empower them to promote team work. This set a
prominent stage for excellent customer service recovery.
Stage 3-Implement change: This stage facilitates executions and actions on customer
feedback and use customer driven quality measurements. Innovation in the products and
services based on customer needs and improvement in internal process to serve customer
needs better is the key aspect.
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Stage 4-Drive continuous improvement: This stage set a benchmark for competitors and
best in class organization. The final objective is to set and achieve higher level
performances.
References
BOOKS:
Kotler Philip, “Marketing Management”. The eleventh edition published by Pearson
Education Singapore, Pvt. Ltd, 2009
JOURNALS:
Journal of Marketing, Vol. 73, No. 6, 184-197 (2009)
Journal of Marketing Management, Vol. IX, No. 4, 6-28 (2010)
WEBSITES:
http://www.itcportal.com
http://www.nowsell.com/marketing-guide/evolution-of-marketing.html
http://www.google.com
http://www.scribd.com