Nathu Sweets has been operating for over 80 years, with 13 shops offering North Indian and Bengali sweets. Rising raw material costs and a need to maintain profits and growth margins pose problems. Alternatives discussed to cut costs without compromising quality include just-in-time production, postponing expansion, increasing employee hours, using new technologies, and bulk purchasing discounts. Recommendations include festive season discounts, rewarding loyal customers, special marketing, motivating employees, reducing waste, getting customer feedback, and improving distribution. Nathu Sweets aims to introduce efficiencies while maintaining quality despite economic challenges.

1. PRESENTATION ON NATHU SWEETS Submitted to: Mrs Nadira Chaturvedi Presented by: Bhawna Upadhyay Pujil Khanna