Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
Baba ramdev: A corporate leader who revolutionized Nationalism Kamesh Dwivedi
Baba Ramdev being a yoga guru transformed a underdog company to the largest self owned FMCG brand of India. No corporate leader could have ever imagined that a person from a village of Haryana can shatter their monopoly in one of the largest market of world.
Baba ramdev: A corporate leader who revolutionized Nationalism Kamesh Dwivedi
Baba Ramdev being a yoga guru transformed a underdog company to the largest self owned FMCG brand of India. No corporate leader could have ever imagined that a person from a village of Haryana can shatter their monopoly in one of the largest market of world.
A descriptive presentation on Patanjali Ghee covering the Patanjali History, Current situation of ghee market, Marketing model, SWOT, Pestle analysis, Porter model, Market segment, Positioning, competitors analysis with consumer survey on ghee, Market strategy its gaps, recommendations and Growth
Patanjali (Change Management) Success and aboutAshis Kyal
Its all about the star performing company patanjali which is creating an storm in the market by its product and low price.
Main person behind it is baba ramdev!
After devoting my time and energy to the research about Patanjali Ayurved Limited, I have created this presentation under the guidance of Dr. Deepak R Gupta which includes the 4 Ps of Marketing along with the Segmentation, Targeting, and Positioning is done by the brand. It would be a pleasure if you give some time in watching this presentation and share your valuable feedback in the comment section below.
We have done research on FMCG industry in India. Main companies are Patanjali and Dabur. Cost leader and Revenue and Percentages all are calculated accordingly.
Dabur India Limited is India's largest Ayurvedic medicine manufacturer. Dabur was founded by Dr. SK Burman, a physician in West Bengal. He founded Dabur in 1884 to produce and dispense Ayurvedic medicines.
Company with interests in health care, personal care and foods. Dabur has a history of more than 100 years . The products of Dabur are marketed in more than 50 countries worldwide. The company has 2 major strategic business units (SBU) - Consumer Care Division (CCD) & Consumer Health Division (CHD).
Hotel management involves overseeing all aspects of a hotel's operations to ensure smooth functioning and exceptional guest experiences. This multifaceted role includes tasks such as managing staff, handling reservations, maintaining facilities, overseeing finances, and implementing marketing strategies to attract guests. Effective hotel management requires strong leadership, communication, organizational, and problem-solving skills to navigate the complexities of the hospitality industry and ensure guest satisfaction while maximizing profitability.
Hamdard Laboratories (India), is a Unani pharmaceutical company in India (following the independence of India from Britain, "Hamdard" Unani branches were established in Bangladesh (erstwhile East Pakistan) and Pakistan). It was established in 1906 by Hakeem Hafiz Abdul Majeed in Delhi, and became
a waqf (non-profitable trust) in 1948. It is associated with Hamdard Foundation, a charitable educational trust.
Hamdard' is a compound word derived from Persian, which combines the words 'hum' (used in the sense of 'companion') and 'dard' (meaning 'pain'). 'Hamdard' thus means 'a companion in pain' and 'sympathizer in suffering'.
The goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him.
They had always maintained that working in old, traditional ways would not be entirely fruitful. A broader outlook was essential for a continued and meaningful existence. their effective team at Hamdard helped the system gain its pride of place and thus they made an entry into an expansive world of discovery and research.
Hamdard Laboratories was founded in 1906 in Delhi by Hakeem Hafiz Abdul Majeed and Ansarullah Tabani, a Unani practitioner. The name Hamdard means "companion in suffering" in Urdu language.(itself borrowed from Persian) Hakim Hafiz Abdul Majeed was born in Pilibhit City UP, India in 1883 to Sheikh Rahim Bakhsh. He is said to have learnt the complete Quran Sharif by heart. He also studied the origin of Urdu and Persian languages. Subsequently, he acquired the highest degree in the unani system of medicine.
Hakim Hafiz Abdul Majeed got in touch with Hakim Zamal Khan, who had a keen interest in herbs and was famous for identifying medicinal plants. Having consulted with his wife, Abdul Majeed set up a herbal shop at Hauz Qazi in Delhi in 1906 and started to produce herbal medicine there. In 1920 the small herbal shop turned into a full-fledged production house.
Hamdard Foundation was created in 1964 to disburse the profits of the company to promote the interests of the society. All the profits of the company go to the foundation.
After Abdul Majeed's death, his son Hakeem Abdul Hameed took over the administration of Hamdard Laboratories at the age of fourteen.
Even with humble beginnings, the goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him. Unfortunately, he passed away quite early but his wife, Rabia Begum, with the support of her son, Hakeem Abdul Hameed, not only kept the institution in existence but also expanded it. As he grew up, Hakeem Abdul Hameed took on all responsibilities. After helping with his younger brother's upbringing and education, he included him in running the institution. Both brothers Hakeem Abdul Hameed and Hakim Mohammed
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The Vietnam mushroom market size is projected to exhibit a growth rate (CAGR) of 6.52% during 2024-2032.
More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
4. Promotion
Patanjali Ayurved goes with
the Slogan “Prakriti ka
Ashirwad”. Well, Patanjali
Ayurved has acquired
popularity among people
because of the globally
recognized Yoga Guru, Baba
Ramdev.
Marketing mix
Place
Patanjali Ayurved is now
in neighboring countries
like Nepal. Patanjali has a
manufacturing unit in
Nepal. Patanjali also
imports herbs from
Himalayas in Nepal
Pricing
a) Use of Natural
Ingredients and Ayurved
b)Pricing plays an
extremely important role
in putting Patanjali
Ayurved ahead of its
fierce competitors.
Products
Baba Ramdev is constantly
pushing Indian people to start
using Indian brands and save the
economical growth of the
company
6. Vision & Mission :
Vision
1. To be a top Ayurveda company among all MNC’s
2. To Re‐introduce the Indian Ayurveda
3. To work for the welfare of Humanity
4. To reinvent our traditional knowledge of Yoga and Ayurveda
Mission
1. To reach the great heights
2. To produce good quality products at cheaper rates
3. To introduce Indian Ayurveda to this modern world
4. To crack the maximum market share
10. ◼ McDonald’sisthe2nd
largest world’s
leading food service retailer with
morethan30,000restaurantsin119
countriesserving47millioncustomers each
day.
◼ Foundedintheunitedstatesin1940, the
companybeganasabarbecue restaurant
operatedbytwobrothers Richard and
Maurice McDonald.
◼ McDonald’sprimarilysellshamburgers,
cheeseburgers,chicken, Frenchfries, soft
drinks,milkshakes,salads, Desserts,coffee,
breakfast,wraps… andmanymore.
INTRODUCTION
11. LOGO:
➢ T h e Golden Arches are
the symbol of McDonald's, the
global fast-food restaurant chain.
➢ Originally, real arches were part of
the restaurant design.
➢ T h e y were incorporated into the
chain's logo in 1962,
➢ which resembled a stylized
restaurant, a n d in the current
Golden Arches logo, introduced
1968, resembling an "M" for
"McDonald's".
13. MARKETING MIX:
PRODUCT
InIndiaMcDonaldshas a
diversifiedproduct range
focusingmoreon the
vegeterianproducts as
mostconsumersin India
areprimarily vegeterian.
PRICE
InIndiaMcDonalds
classifiesitsproducts
into2catogories namely
thebranded affordability
(BA)and brandedcore
value products(BCV)
PLACE
McDonaldsoutletsare
veryevenlyspread
throughoutthecities
makingthemvery
accessible.
PROMOTION
At McDonaldsthe prime
focusison targeting
children.In happymeals
toowhich aretargetedat
children smalltoysare
given alongwiththemeal.