Nirala was founded over 50 years ago in Lahore, Pakistan and has since grown to be a leading brand in ethnic foods. It began as a small breakfast shop and is now a global brand recognized for its unique, high quality products. Nirala offers a variety of foods including sweets, snacks, dairy, and beverages. While it started as a single store, it now has locations across Pakistan and internationally through subsidiaries and franchises. The core values that have led to Nirala's success include continuous improvement, innovation, integrity, teamwork, and social responsibility.
Haleeb product is of the ancient and historic product of Pakistan. It is still used by many of the residents of Pakistan. Now Haleeb has become among one of the competitors of milk producers.
Haleeb product is of the ancient and historic product of Pakistan. It is still used by many of the residents of Pakistan. Now Haleeb has become among one of the competitors of milk producers.
Pakola is a line of fruit flavored soft drinks, originally introduced in Pakistan in 1950 by Haji Ali Muhammad. It is produced by Mehran Bottlers (Pvt) Ltd. It is the first nationally branded soft drink of Pakistan. Hence its name Pakola meaning 'Cola of Pakistan.Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August, 1950. As per our slogan, “DIL BOLA …. Pakola”, we believe that Pakola is the heart beat of the nation and with its amazing taste holds the potential to ride the taste buds of the consumers at home and abroad.
Pakola is a line of fruit flavored soft drinks, originally introduced in Pakistan in 1950 by Haji Ali Muhammad. It is produced by Mehran Bottlers (Pvt) Ltd. It is the first nationally branded soft drink of Pakistan. Hence its name Pakola meaning 'Cola of Pakistan.Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August, 1950. As per our slogan, “DIL BOLA …. Pakola”, we believe that Pakola is the heart beat of the nation and with its amazing taste holds the potential to ride the taste buds of the consumers at home and abroad.
An presentation on Meezan bank Basic Information there products and services there history, Its board of directors it's PEST, SWOT and Financial Analysis of Year 2014 There Mission And Vision Statement there Core Values and there service Mission
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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2. PRESENTED BY:
Mr. Waleed Tayyab 102507
Mr. Muhammad Tayyab 111405
Mr. Muhammad Irfan 103125
Mr. Zohair Ahmad 091521
Mr. Ali Yazdani 113511
PRESENTED TO:
SIR ABDUL QAYYUM QURESHI
4. Over half a century ago, the foundation of Nirala was
laid in Lahore, Pakistan, with the commitment to
provide people with delectable quality delights.
The great journey started when Taj Din migrated
from Amritsar, India, to Lahore and started a small
breakfast shop in the inner city of Lahore in 1948.
The passion for quality, uniqueness and hard work set
by our founder is the spirit we seek as our guiding
principle.
5. The vision is to make Nirala a global brand, a
brand recognizable for its uniqueness and quality
in ethnic food market all around the world. In
this perspective it consider its self as an
innovative and a pioneer company, continuously
offering unique products and interesting service
concepts that others haven’t even dreamt of.
The Institute of Management Science
6. The core values of Nirala organization which they
consider the Spirit of Nirala have not changed over
the past half century. Those values and traditions
which have made the brand Nirala a market leader
for the past 60 years are:
Continuous Improvement
Innovation
Integrity
Team work and
Social Responsibility
The Institute of Management Science
7. Quality Assurance
Shop Operations
MIS
Value Added Services
Human Resource
Finance & Accounts
Administration
Design
Production
Stores & Procurement
The Institute of Management Science
13. Anmol Co.
N Design
N Restaurants
Nirala Canada Ltd.
Nirala Dairy (Pvt) Ltd.
Nirala Snacks (Pvt) Ltd.
Nirala (Pvt) Ltd.
Nirala (UK) Ltd.
Porshe Pakistan
Taj Trading LLC
VCS (Pvt) Ltd.
The Institute of Management Science
14. AREA WISE:
LAHORE
• Gourmet
• Fazal Sweets
ISLAMABAD-RAWALPINDI
• Jameel Sweets
• Fresco Sweets
KARACHI
• Qasr-e-Sheeren
The Institute of Management Science
15. Geographic
• LAHORE, ISLAMABAD. RAWALPINDI,
KARACHI,MULTAN, SIALKOT, GUJRANWALA,
PESHAWAR
INTERNATIONAL:
• DUBAI and SHARJAH
The Institute of Management Science
16. In Target Market of NIRALA, it has different
products in Different Markets e.g.
Sweets, Restaurants, Beverages, Dairy.
IT IS BASICALLY MULTIPLE SEGMENTATION.
The Institute of Management Science
18. Inbound Logistics:
Pure Desi Ghee, High Quality Dry Fruit, Milk,
Rice
Operations:
• More than 20% of Mithai Production is Carried out
at Automated Plants.
• Snacks are also prepared on modern machines.
• Milk production Plant is situated in Tandlianwala
near Faisalabad where more than 300,000 liters
of milk is Processed per day.
The Institute of Management Science
19. Outbound Logistics:
• N DESIGN is a Packaging Co. working under the
Umbrella of NIRALA which is offering 80 different types
of Packaging.
• It includes traditional paper and
cardboard, tin, wood, glass and handmade Paper.
• Customized Packaging
The Institute of Management Science
20. Marketing and Sales:
• Nirala Dairy and Snacks are sold at more than 30000 retail
shops across more than 50 cities of Pakistan.
• Supply and Distribution department of NIRALA ensures
timely and effective distribution of the products to the
chain of Nirala Sweets stores spread all across Pakistan.
• NIRALA is emphasizing more on Print Media and Outdoor
Advertisements.
Supporting Activities:
• MIS Department
• HR Department
• Store and Procurement Department.
The Institute of Management Science
22. Stars (=high growth, high market share)
Nirala UHT and SWEETS
Question Marks (= high growth, low market share)
Nirala SWEETS and Nirala SNACKS
Cash Cows (=low growth, high market share)
Nirala BEVERAGES are in the category of cash cows.
Dogs (=low growth, low market share)
Nirala RESTAURANTS are in the category of dogs.
The Institute of Management Science
23. The threat of entry:
The power of buyers:
The power of suppliers:
The threat of substitutes:
Competitive Rivalry
The Institute of Management Science
24. MARKET TARGETING AND STRATEGIC
POSITIONING
BRAND IMAGE
MARKETING RELATIONSHIP STRATEGY
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26. Strength
Strong Brand Name
Its brand is widely acceptable as a symbol of quality.
Independent decision making
Weakness
Heavily financed by financial institutions.
Cannot take small orders with reference to home
delivery.
They have not promoted their Restaurant
The Institute of Management Science
27. Opportunities
Being one of the best Mithai manufactures in Asia, the
company has great opportunity in the export market in
Middle East, Canada, UK and USA.
NIRALA is going into diversification by establishing
restaurants, café, diary business, snacks, etc
Threat
Primary Competitors in sweet business like Gourmet
bakers, Fazal Sweets, and secondary Shereen Mahal in
addition of their growing branches
Products of other bakeries and Mithai Shops are cheap.
The Institute of Management Science
28. NIRALA claims that “we don’t compromise on quality”, and
it is proved to be right, that is why it is growing day by
day.
Nirala Sweet is an excellent sweet mart with the a large
variety of sweets.
They are opening new branches internationally which no
other sweet mart is providing.
The Institute of Management Science
29. Lower income class can not purchase Nirala
Product due to high price.
By adopting reduce price strategy they can
make more and permanent customers. Not only
more customers will come there will be increase
in the number of loyal customers as well.
They have to acquire new technology for
production
Sales promotions like prizes, lucky draw
schemes should be introduced to attract more
customers.
The Institute of Management Science