This document analyzes and compares three popular luxury brands: Emporio Armani, Louis Vuitton, and Calvin Klein. It discusses the reasons for their success, including their innovative marketing strategies, creative elements, and management approaches. Some common factors that have helped build their brands include effective advertising campaigns featuring celebrities and the strategic use of new technologies. The document also provides financial data and performs SWOT analyses for each brand.
COMPLETE IN DEPTH STUDY ABOUT THE BRAND ARMANIPOOJA
The presentation covers all the aspects of the brand from the strategy followed by it example umbrella branding strategy,brand presence in various fields,noticeable collection etc.
COMPLETE IN DEPTH STUDY ABOUT THE BRAND ARMANIPOOJA
The presentation covers all the aspects of the brand from the strategy followed by it example umbrella branding strategy,brand presence in various fields,noticeable collection etc.
This presentation is on all the branding as well as marketing aspects of Global Apparel Brand Levi's. It covers all the theories of branding and can be helpful to understand branding apart from subject. The content inside the presentation was added after a lot of research and handwork.
Burberry group PLC is one of the leading manufacturers of high-end luxury goods. They specialize in selling outwear, accessories, fragrance, clothing for women, men and children. The iconic checkered or tartan pattern of Burberry is a distinctive style adopted by the company. Originally founded in 1856 and was bought by Great Universal stores PLC in 1955 (Phan, Thomas and Heine, 2011). Company has managed to sustain and thrive. In 2006, Angela Ahrendts took over the company from Rose Bravo. She brought in a number of innovative marketing strategies of the company. During Angela Ahrendts a “Multi Dimensional strategy” was adopted in order to make sales. According to a 2013 report net asset value of Burberry was estimated to be 4.34 Billion (Johansson, 2014). In 2014 Christopher Bailey Took over the company and has been presiding over the company as CEO (Ward, and Dahl, 2014). The thorough marketing and brand strategy made by Burberry is explained in detail in the following.
FAB INDIA , PLANOGRAM OF FAB INDIA, VISUAL MERCHANDISINGRashikaSinha
About visual merchandising, floor design, planogram, mood board , theme board, color board,. You can find detail information about fab India. Retail technology management. Fab india marketing strtegy . Detailed information about planogram design as well.
Critical and in-depth analysis of the brand and its characteristics with particular emphasis on the strategy adopted by the new Artistic Director Alessandro Michele.
Key points:
- Why is Gucci a disruptive brand? (3 main pillars)
- Why is Gucci a luxury brand?
- Analysis of the narrative and of the brand contract;
- Further recommendations.
This presentation is on all the branding as well as marketing aspects of Global Apparel Brand Levi's. It covers all the theories of branding and can be helpful to understand branding apart from subject. The content inside the presentation was added after a lot of research and handwork.
Burberry group PLC is one of the leading manufacturers of high-end luxury goods. They specialize in selling outwear, accessories, fragrance, clothing for women, men and children. The iconic checkered or tartan pattern of Burberry is a distinctive style adopted by the company. Originally founded in 1856 and was bought by Great Universal stores PLC in 1955 (Phan, Thomas and Heine, 2011). Company has managed to sustain and thrive. In 2006, Angela Ahrendts took over the company from Rose Bravo. She brought in a number of innovative marketing strategies of the company. During Angela Ahrendts a “Multi Dimensional strategy” was adopted in order to make sales. According to a 2013 report net asset value of Burberry was estimated to be 4.34 Billion (Johansson, 2014). In 2014 Christopher Bailey Took over the company and has been presiding over the company as CEO (Ward, and Dahl, 2014). The thorough marketing and brand strategy made by Burberry is explained in detail in the following.
FAB INDIA , PLANOGRAM OF FAB INDIA, VISUAL MERCHANDISINGRashikaSinha
About visual merchandising, floor design, planogram, mood board , theme board, color board,. You can find detail information about fab India. Retail technology management. Fab india marketing strtegy . Detailed information about planogram design as well.
Critical and in-depth analysis of the brand and its characteristics with particular emphasis on the strategy adopted by the new Artistic Director Alessandro Michele.
Key points:
- Why is Gucci a disruptive brand? (3 main pillars)
- Why is Gucci a luxury brand?
- Analysis of the narrative and of the brand contract;
- Further recommendations.
The Ultimate Fashion Career Guide: Discover how your skills and interests ali...Yellowbrick1
The fashion industry is the business around apparel: fashion design, manufacturing, marketing, and retail. With the fashion industry expanding as quickly as it has, career possibilities in fashion are growing. What are those positions and how do you get started?
Since the turn of the century, designer fashion brands have ceded ground to sportswear, lingerie, and denim companies, as well as brand retailers. These brands, retailers, and e-commerce brands offer more affordable products manufactured on a mass scale, providing more accessibility to a broader demographic of consumers, known as fast fashion.
Nike has solidified itself as a significant force in the global sports apparel market that generated around $191 billion in 2022. In 2021, the global denim fabric market was valued at approximately $18.1 billion. The global lingerie retail market was valued at $43.2 billion in 2020, and is forecast to reach a value of $84.2 billion in 2028. In its entirety, the global apparel market was worth more than $1.5 trillion in 2022.
To help you determine and achieve your fashion industry career goals, we have created this comprehensive guide. Yellowbrick’s Ultimate Fashion Career Guide is your source to discover job opportunities and learn entry points into the fashion industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options within the industry that you might pursue. Then implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of the fashion industry
• Future of the fashion market
• Fashion Career Library
• Career Planning Strategy to get into the fashion industry
You’ll also find simple exercises that help you:
• Form a career planning strategy to get into the fashion industry
• Find your passion in fashion and identify an area of interest to pursue
• Learn the fashion industry through top studios and its key players
• Identify your skills and match them to a fashion area of interest
Looking to learn more about the fashion industry as a whole, the opportunities in fashion, or build the skills you need? Explore our Fashion Industry Essentials course featuring Parsons School of Design and Teen Vogue to learn the ins and outs of the fashion industry while building your expertise in visual style, portfolio design, fashion production, and fashion marketing and public relations.
The Ultimate Fashion Career Guide: Discover your skills and interests to help...Rob Kingyens
The Ultimate Film Career Guide
Discover your skills and interests to help you determine and achieve your film career goals.
The United States box office revenue grew from $10 billion dollars in 2012 to $11.3 billion in 2021. China was the largest box office market in the world in 2020. The U.S. and Canada ranked second with Sony Pictures leading the way behind a domestic box office gross of $500 million dollars. With that type of economic growth, the business side of film has had to change drastically to keep pace. There are more people involved in making a film, with jobs delegated between pre-production, production, and post-production. What are those film careers and how do you get started?
To help you determine and achieve your career goals, we have created this comprehensive career guide. Yellowbrick’s Ultimate Film Career Guide is your source to discover jobs in film and learn entry points into the film industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify film career options within the industry that you might pursue. Then, implement a successful strategy to attain your desired outcomes.
In this guide you’ll find the following information:
• Overview of the film industry
• Future of the film market
• Film Career Library
• Career Planning Strategy to get into the film industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the film industry
• find your passion in film and identify an area of interest to pursue
• learn the film industry through top studios and its key players
• identify your skills and match them to a film area of interest
Whether you’re a novice, a student, or a professional, you can further your career path through this guide that will help you begin understanding opportunities available in the film industry, as well as the skills and qualifications you need to succeed.
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
Former Donna Karan and Calvin Klein Executive Sal Khokhar will discuss strategies and processes for International Designers looking to enter the North American Market. As a 20-year veteran leading market entry strategies for both designer and contemporary brands such as Yohji Yamamoto Adidas, Emmanuel Ungaro, Van Heusen, and US Polo – Khokhar will discuss some of the biggest opportunities that lie ahead for the next generation.
Be part of a discussion on how retailers, designers, licensors, manufacturers, editors, publicists, and private equity can collaborate to NAVIGATE the business of fashion towards an exciting future. The discussion primarily will focus on the NEXT 10 YEARS. Trends towards non-traditional collaborations, celebrities, and retailers, mobile and movies, athletes and sponsors, luxury and mass, factories and creatives.
The role of e.commerce and real-time access to product design through vertical manufacturing partnerships, online shopping, and experiential marketing. The value of manufacturing partnerships, knowing your customers and going back to the fundamentals of building locally before growing globally.
Management of Fashion and Luxury Companieskgvsanthosh
What is Fashion?, What is Luxury?, Luxury Segments in Retail, Fashion market segmentation, Business models, Business model framework, communication of brands, Global Retail Trends, Retail Distribution channel and its types.
Reference link:- https://www.coursera.org/learn/mafash#syllabus
Similar to Brand Analysis of EMPORIO ARMANI ,Louis Vuitton CALVIN KLEIN (20)
Business model interrogation and developmentiWant tutor
The company of Thomas Cook is the parent organization of Thomas Cook Ireland and United Kingdom, Condor Airlines along with other such related subsidiaries until the year 2007, when there had been a merger with MyTravel Group PLC. The combination of this new organization had been known as Thomas Cook Group PLC. This had also been listed under the London Stock Exchange(Calder2013). In the current era, it has been identified as one of the leading travel groups across the globe, with an appropriately focused strategy, a portfolio of brands leading the market, a flexible model of business, and a team of approximately 31,000 individuals(Ahwere 2012). The entire group shows commitment towards the achievement of vision. The vision is to go further for making the dreams of others come true(Ingle, 2008). The organization gives huge importance to the customers and is focused on delivering sustainability in valuing the shareholders
The neuroprotective role of glp1 receptor aganist in people with mood disorderiWant tutor
The human body consists of a number of hormones. Each and every hormone has a different function. Like many others group of hormones, ‘Incretins’ is a group of gastrointestinal hormone which exists both in the periphery and also in the central nervous system of the human body. In the recent times it has been found that this hormonal group has varies number of functions in the human body which effects the structure and the functioning of the brain. The situations which are related to mood disorders are associated with the brain and have similar alterations and functions. The conditions which are related to mood disorders are as a result of the defects which may reflect in the form of memory, learning and other execution function (Hlscher, 2011). Such kind of defects are observed in a number of humans mainly who are having some or the other kind of metabolic disorder. Also those patients who are suffering from the mood disorders have a co-morbid metabolic conditions. This reports examines the role of GLP-1 receptor for the treatment of people who are suffering from mood disorders.
With increasing competition and globalization, companies around the world are trying to find effective strategies to reduce costs, increase sales and maintain their profitability. While some companies are successful in doing so, others seem to have fade away and become obsolete. The once big power houses like General Motors have found it difficult to compete with the emergence of innovative Japanese car manufacturers such as Toyota Motor Corp.
What needs to be done across these organizations is the employment of better and innovative management techniques. One such option is using a Sustainable Supply Chain Management
Is it true that today's society is impacted with the cultural values for example dance, movements and expressions from the pasts? According to Vaughan, D. and Cunningham, M. (2002), the expression and gesture of an artist worth more than action, in today’s culture Artistic expression pays a civilly prevalent. In today’s society dance plays a very important role, to communicate their ideas through various medium. The variety form of dance use the oldest expressions from the culture, and experiment it in a new style. For many in the society dance are entertainment, education, stress release, and a form of worship. Beyond everything in life the thoughts of dance and art serves a greater purpose, artist believes that dance denotes the meaning of tradition and the results of its expression depicts the reaction of culture on society. Dance is an initiation of culture and tradition to the human torso in its most raw form, whether one is bringing up their hand or performing in ballet, in whatever way the artist is holding out and holding back the tradition and style alive (Vaughan, D. and Cunningham, M. 2002).
How michael hakene can be considered to be an auteuriWant tutor
There are a number of film directors which comes up with new stories, concept and movies every year. Some of those gain popularity on national level, while other throughout the world. Filmmakers implement different ideas and strategies for the success of the films. They try different situations and scenarios and implement the same in order to product the best film. There are a large number of theories which are popular and are widely used by the filmmakers. One such theory, among various others which has been devised out for the betterment of the movies is the Auteur theory. In this research we will study about Auteur theory in detail and will research on its implementation by the directors. On a particular basis we will be analysing that how ‘Michael Hanekar’ who is a very popular Austrian director, can be considered as in auteur. The detailed discussion would be done on the theory of auteurs with the complete explanation of the implementation of this theory on in the movies by the directors. In the study will be performed on how ‘Michael Hanekar’ was truly an auteur. We will be understanding the differences in the movies of Haneke and other directors and will find the reasons why he is actually called as an auteur.
Management is one of the key requirements for an organization. It forms one of the most important paradigm for the organization and it is something which determines the success of an organization. In an organization there are a large number of different management related operations such as operations management, human resource management, Research & Development, Leadership development, finance management and a number of other departments. It is the management which formulates the strategies for the organization to function in a proper manner. Thus, management forms to be a key feature for an organization. In this research paper, we have identified the management culture in Google, which is one of the largest software company in the world. In order to identify the same, we have studied their management culture which is followed there along with the management strategies which are formulated in operations department, human resource management and their organizational culture.
Eastern and western photography differencesiWant tutor
According to Michel de Certeau, the western culture of photographic influences has remained limited to mediating a message through what can be observed that is evoking the essence of natural beauty(Nisbett et al, 2003). The perspective of people in the west with regard to the above mentioned figures will be limited to an art work based on photographic elements to enhance tourist aspects of the place and attract them to its natural beauty(Paine et al, 1955). There is no approach made to conquer the viewer with respect to understanding of the culture from the west. The conception holds to focus more on elaborating the photographic element of the overall photo rather than its parts(Nisbett et al, 2001).
Many times, our life sticks around the crossroad, something which leads us in such a situation, where one has to leave one important element and choose the other. It is such a stage of skepticism which decides our entire future. Yuefei was left in a similar situation. On one hand, it was his mother, Charlotte and his entire family and on the other hand, it was his motherland, which was seeking his requirement. He mulled over the two deciphering situations, but could not come to a conclusion (Juel, 1988). He told about his vision and confusion to me. He told that he wanted to join the army but can’t leave his mother and family.
Business module innovation management and forecastingiWant tutor
This a two-part report carrying out an analysis of innovation development in Google Inc USA, and the evaluation of the forecasting method at Ford. In the innovation development and analysis, the creativity and innovation of the firm is analyzed along with the implications introduced by means of organization structure, culture, and change management. As with any impediments to processes, the innovation management of company would also have faced some challenges and these challenges are then discussed in context.
A primary research analysis is conducted with Simply Energy. The purpose of the research is to identify and assess how the company provides its consumers with needed services and also to find out satisfaction levels of the customers. Recommendations are made for increasing sustainability initiatives in order for the company to face current competitive situations.
Investigate the impact of csr on brand perception. a case study of mtn in nig...iWant tutor
Every organization gets involved in one or the other activities so as to promote their company and its product. As discussed earlier, the MTN requires striving for contribution towards the society’s wellbeing to try and present a favorable business image. The consumers, no more, tend to be examining the corporate feedback to the society seriously. The CSR initiatives by the MTN include the categories of economic empowerment, education and health. Finding out the extent of consumer’s positive perception towards the MTN brand can be enhanced by the CSR initiatives. Even the marketing managers would be benefited by this research as it will be help them preparing marketing plan and strategies based on the results.
Critical analysis of the strategic and tactical approaches of coca colaiWant tutor
The following essay shall discuss the importance of brand management and brand campaigning. The company chosen for the essay is “Coca-Cola”. In the first part of the essay we shall see how Coca Cola has retained itself as a top most brand in the beverage industry globally. Also a very important part of this essay is the brand proposal for Coca Cola- launching a new product, per se, snacks and how the company can add to its product lines and product mixes. How important is brand reputation and brand campaigning, has been explained in depth throughout the essay.
Located in Casablanca, Morocco, Argan Oil Company is the Moroccan leader in the production of argan oil. The company has been in the culinary and cosmetic argan oil extraction for 10 years and is now looking to expand to the international market under the brand name Argoco. The plan is to position Argoco as a luxury argan-based cosmetic brand and first introduce a range of seven cosmetic products to the Saudi market: anti-inflammatory massage argan oil, relaxing massage argan oil, anti-cellulite massage argan oil, argan based soap bar, argan based shampoo, argan based shower gel, and finally pure argan oil. Since the company manages the whole production process, Argoco guarantees the purest argan oil that can be found worldwide and the rest of the products are all made from natural ingredients.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
2. Introduction
Brand Management is the strategy which involves the processes which involves the
analysis and planning of the ways in which a brand can be perceived in the market.
It is a process which involves the development of an efficient relationship with the
target market.
A number of tangible elements helps in the escalation of a brand such as the
innovative and creative elements in the brand, the marketing strategy, proper
handling and management of the product.
In the presentation, Emporio Armani, Louis Vuitton and Calvin Klien. Which are the
three most popular brands in the world are analyzed, the reasons behind the success
of these three leading brands are studied, the innovative and creative elements of
these brands are studied upon, the differences in their management style will be
discussed and the marketing strategies of the brands will be studied along with the
analysis of the common factors involved in the analysis of the brands.
3. Reasons behind the Success of
EMPORIO ARMANI
EMPORIO ARMANI has an overall revenue of over $1.5 per annum was initiated by
Armani, president and CEO thirty years ago. But, how did a very small company
started by a poor boy led to the successful fashion companies in the world? The
following factors will illustrate the reason behind the success of Armani.
Philosophy: Armani, over the last thirty years has continued to stay classic and
current which are the prerequisites for the success of a fashion company. He has
been consistent for the last 30 years which has made him different. It has been his
consistency which been the reason behind the success of Armani.
4. Marketing : Armani initiated the trend of celebrity marketing. The located their
press in Hollywood so as to have easy access to the best and the hottest starts of
the industry. From popular actors to reputed athletes, Armani used each and
every opportunity to build up his brand. This boosted the reputation of his
clothing and it became luxurious and elite fashion.
Branding: Armani provide varied options which can solve each of your problems
related to fashion. If you look for a great outfit for night out, Armani is the stop for
you. If you wish to wear a simple, elegant dress, Armani has options for you while
if you want to wear an appealing swim wear at a beach. Armani has the best
options. So they fulfilled each and every option of the customers.
Control: Armani has single handedly managed the entire control of the company
in a successful manner. He does the things in his way. He says that it is hard for
him to follow someone else’s way.
Responsibility : Armani as a company has always been responsible for the
environment creating environment friendly materials and supporting a number of
issues.
6. Reasons behind the Success of
Louis Vuitton
Louis Vuitton is a luxury brand and has been immensely successful in the recent years. It
has been due to the proper execution of the marketing principles in terms of
production, distribution, promotion and price. Let us study the reasons for the success of
Louis Vuitton:
Marketing Principles: Louis Vuitton has implemented a strategy and marketing
principles which are different from other brand.
Launched during the time of change: Louis Vuitton rose in the markets during 1970’s.
when there was an enhancement in the passion of Japanese people towards luxury
brands. Vuitton also focused on luxury segment, hence was immensely accepted by
the people.
Great Designs: Louis Vuitton are known for their designs, which are not only popular,
but has been appreciated at a number of fashion shows.
Individuality Factor: Louis Vuitton Brand is known for its individuality. Though, other
brands believed in discounts, Louis Vuitton always believed on quality and sold its
products only on the branded stores.
8. Reasons behind the Success of
CALVIN KLEIN
Calvin Klein, is known for its classical fashion and has become an international celebrity
design company. Started in the year 1960 with women’s clothing, Klien build an empire in a
short time. Here are the reasons for its success:
Consistency: Calvin Klien has continued to be a successful fashion brand which is known for
its simplicity, loved for its elegance and admired for its iconic style. Continuous
maintenance of this image of accessible luxury has led it to success.
Uniqueness in Designs: Calvin Klein is known for its unique designs in all forms of fashion
involving clothing, fragrances, jewelry and accessories.
Provocative Advertisements: The design of provocative advertisements led to the
continuous attention of the people. They were the first brands to push the boundaries of
sex in the advertisements. It was known for its sexy and controversial advertisements.
Models and Celebrities: Calvin Klien has been the favorite brand amongst the celebrities.
The company has ensured that they have right models for the ads involving the famous
celebrities such as Brooke Shield, Kate Moss, Mark Walberg, Eva Mendes.
10. Innovative and Creative Elements
of Georgio Armani
Armani has been successful for a number of innovations and creative
elements:
It was the very first brand to ban the models having the BMI under
18 due to the death of Anorexia Nervosa, a model who died due to
starvation.
Armani was the very first company to broadcast its collections live
on the internet.
Armani further entered into mobile market by designing the Giorgio
Armani Phone.
Armani has designed innovative outfits which gain popularity.
Armani has designed a number of high profile award shows.
11. Armani has brought in Models such as Daria Werbowy for the shoots
which is known for her nude shots. This has attracted a number of
people all round the world.
Armani has created a number of romantic and classical designs
and advertisements.
The designs of Armani are eternal. Armani has been dedicated to
excellence and continuous innovation without any boundary
between men and women and led to the stage where no gap
exists between men and women.
13. Innovative and Creative Elements
by Louis Vuitton
Louis Vuitton has a long tradition of innovation and creations and is
associated with a brand image of luxury. Here are some of the
innovative and creative elements of the company:
The first company to create a digital publishing sphere. The
publishing strategy included extended digital publishing which can
be available through applications.
Another innovation introduced ready to wear clothes for kids, shoes
for kids, school bags and briefcases and leather covers for the kindle
e books.
Launched limited edition designs.
They developed the cooperation with Amazon.
14.
15. Performance Chart of Louis Vuitton
Performance During Recession Comparison of sales of Louis Vuitton, French CAC40
and FTSE Europe
16. Innovations and Creations by Kelvin
Clien
Calvin Klien has become a successful brand name in the present times,
due to innovation. From the designs to the promotional techniques
each and every thing by Kelvin represents originality and creativity.
Here are some of the innovative strategies by Kelvin Clien:
Email Strategy: Thid included the strategy to launch the campaigns
related to new brands through E Mails. The E Mail campaigns did not
only lasted long, but they added thousands of followers, enhancing its
success.
Innovative Marketing and Advertising campaigns through the use of
social media platforms was an innovative marketing strategy.
Harness the use of technology for creating designs and the promotions.
17. Differences to handle a Luxury Brands
Luxury Brand Management is a very tedious and a complicated task. This is because it is
easier to create a brand but the difficult thing is to manage its brand name. A very small
thing may turn down the entire reputation, something which can be gained again. Thus, the
management of the luxury brands is a completely different process involving a number of
complexities. In order to have a successful handling of a luxury brand, the following things
needed to be implemented:
Exceptionally creative thinking capability, innovative ability and out of the box thought
process are highly required for the management of a luxury brand. The luxury brand,
can't continue to ponder on the same style and traditional processes.
Luxury Brands needs to have a proficient PR and web management teams and they must
be adaptable to each and every web solutions. A normal organization can be sustained
with only an android app, but, a luxury brand needs to model itself with all the latest
technologies such as Ios, Blackberry, android, windows etc. Example of the same is
branding strategy of Calvin Klien.
18. Luxury brand needs to have a different kind of brand building methods.
This is because they have a classy customers and clients who reflect the
fashions of the entire world. For example, the fashion clothes and
accessories of Armani. A number of special events, fashion shows and
others are required to be conducted by these brands so as to make the
people connected to the brands.
Continuous development and maintenance of friendly relations with the
clients is a must. If the luxury brands does not have a cordial relations
with the clients, it may hurt their reputation.
The overall process of promotion for the products of luxury brands has to
be done in a different manner. An example of the same includes the
selection of exclusive magazines for advertisement and involving the
celebrities for the same.
Luxury Branding is different as it needs to have a mix of artistic creations
and technical knowledge.
19. Specificities of a Luxury Brand
A luxury brand would reflect differences in level.
It is much more selective in distribution. This is because luxury brand items are
not made to be sold anywhere but they have limited stores.
It is much more image driven.
It is extremely specific in its product quality.
It will provide best services for the market.
Another important specificity, is that it would be costlier. A luxury brand can
never be cheap and is specifically made for the rich class of people.
Considering to the brand value and the quality, high costs are acceptable. For
example: The price of Louis Vuitton handbag is between $600 to $2000 which is
much higher than the market price.
Luxury Brand Management involves the management of the allocation of
resources in an specific manner.
Luxury items may also be characterized by scarcity. This is because these items
are not produced in masses.
20. Marketing Strategy for Georgio
Armani
Armani group is one of the leading fashion brands. The primary
strength is the ability to create a diverse market in product lines,
designs and the overall business.
The marketing strategy for Armani is dedicated to the good class of
people and includes classy designs which replicates energy and
modernity.
The brands of Armani are defined by their elegance, style and
luxury.
Armani sells its clothes in the same locations where it has its own
stores.
It has a total of 92 stores which are located in 23 different nations.
Armani's accessories can be found in luxury stores of the world.
22. SWOT Analysis of Georgio Armani
Strength: Diversification in the market from the product lines to the
designs leading to the development of the new businesses.
Weakness: Armani has only one weakness that it does not has any
successor after the death of its CEO and Founder Giorgio Armani.
He is the only shareholder of the company and following him, the
company may be vulnerable.
Threats: Some of the famous brands such as Gucci may be a threat
to Armani as they are a potential competitor.
Opportunity: In the present time, fashion is gaining a higher
prevalence than the previous times. Therefore, it provides great
opportunities to Armani group.
23. Marketing Strategy of Louis Vuitton
Louis Vuitton is established as one of the most successful brands in fashion industry.
The marketing strategy of Louis Vuitton can be explained with the help of the
following marketing mix:
Product: Louis Vuitton has successfully established its unique identity where it is
known as a luxury brand. It is known for its adequate product quality. For example,
the customers says that the handbags of Louis Vuitton are quite easier to carry. It
has established itself as a unique brand.
Price: It is the part of marketing strategy of Louis Vuitton to select the price in terms
of value. Louis Vuitton selects the price in terms of value and marks its products at a
very high level. By implementing high prices, the customers feels that they are the
users of a great brand and feel proud to carry a Louis Vuitton tag with them.
24. Place: Louis Vuitton has a very selective marketing strategy. It has a
very limited shops for the product distribution. The products of Louis
Vuitton are specially sold at its dedicated stores. This further helps to
enhance its value.
Promotion: The promotion strategies involves advertisements, fashion
shows and by the use of internet and social media.
27. Marketing Strategy of Calvin Klien
To create powerful iconic brands by efficient marketing.
To maximize the marketing potential of the company and to be
within the reach of the customers.
Excellent product design, proper brand management, sourcing and
providing of the required logistics along with continuous expansion
are the parts of marketing strategy of Calvin Klein.
To have a proper Brand Positioning and concentration on the
uniqueness of the brand.
The focus of the marketing strategy is to build consumer support.
28. SWOT Analysis of Calvin Klien
Strengths: Calvin Klien is a strong brand which is popular worldwide
for its high quality products for men and women. Also, it has a global
distribution network for good distribution of the products.
Weakness: One of the possible weakness of Calvin Klein is the
expensive product range which is limited to a smaller section. But,
this is not a weakness as the company has limited itself to limited
target audience.
Opportunities: Rapid development and economic integration has
led to enhancement of its market. In addition to this, the growth of
the population provides higher opportunities to them
Threat: The possible threats may include the high rate of inflation.
29. Role of Creative Industries in
Marketing
Marketing and creativity is an interrelated process. A successful marketing
requires creativity and without marketing creativity is of no use. Similarly,
Creativity in the present world is of no use unless it gets the support of efficient
marketing. In order to ensure the continuous running of the businesses and
management of the brand it is important that there should be creative
elements in marketing. At each and every instance of marketing, creativity
plays an important role.
For example, the creative and innovative advertisements on social
networking websites. The promotion and marketing by using provocative ads
during the 1980's were the strategy was a creative and unique thing which
was then not implemented by the companies.
30. Each and every true brand in the market, incorporates the characteristics of
uncertainty and complexity within them and deem for innovation. Thus the
goals of the brands is to cultivate and promote creativity and to implement
the same into the process of buying, selling and using the value.
The success of Armani clearly illustrates the fact. Broadcasting the
collections live on the internet for the very first time was a creative decision
tried for the very first time by any brand. It was due to creativity that Armani
was successful in making a new phenomenon of marketing. Something
which was going to be used by all small and large organizations for years to
come. Thus, it is creativity which gives wings to marketing and inculcate the
elements of color and success into a brand.
In order to ensure that the creative companies and marketing companies
works with each other in order to manage brands. The creative industry
needs to come up with new ideas which can be implemented in the
market. Anything which is new is loved by the people, only if it appears
amongst the people. The creative and the marketing teams needed to
inculcate proper strategies.
31. Examples how creative industry and marketing
industry can work together for brand
The marketing team of Louis Vuitton decided to open dedicated
stores for the sale of its branded products. In such a case, it is the
responsibility of the creative team to decide, how to make the
stores appealing, how can the customers have a comfortable stay
at the stores and how can they lead to a successful store.
The marketing company has decided to involve actors for the
advertisement. But, the advertisement can be a success only if it has
something innovative, something unseen and something which has
not been witnessed previously.
32. Common Factors for Building a
Brand
Advertisement: All the three brands gave importance to advertisement. More
and more innovative advertisements were designed by all the three brands.
The involvement of the celebrities were an important step taken by all these
brands.
Use of Technology: In the present world, social media and internet has
revolutionized the world. This was understood by all the brands. All these
brands, used social media, internet effectively in order to build there brand
names.
Innovative Strategies : As it is said that innovation and creativity builds a brand.
Armani, Kalvin and Louis Vouttin, all the brands have largely focused on
innovations.
33. Common Factors for Building a
Brand
Limited Distribution: The limited distribution of the products adds value to the
brand. All the three brands have focused on limited distribution in selective
stores so as to build value.
Value: The three brands have consistently given importance to value. They
have been involved in providing excellent quality products winning the trust
of the customers.
Customer Engagement: All the brands have been in constant connection
with the customers. They have been trying new ways to connect to the
customers have invited their feeds and suggestions.
Distinctiveness: Each of these brands have tried to do something different
which was never done. The innovative advertisements involving celebrities by
Armani, the digital marketing strategy by Louis Vouttin and the provocative
advertisements by Kalvin Clien, all involve something that was distinctive.
35. ADIDAS: A Successful Fashion Brand in
world but struggling in U.K.
One of the most popular brand in the world which has gained
immense popularity in the sector of sports fashion is Adidas. It is a
multinational clothing brand founded in Germany. It was founded in
the beginning of the 19th century. By 1949, Adidas consisted of a small
team of 47 employees. The success of the brand enhanced with the
German National Team who wore Adidas shoes, won the World cup in
1954. Slowly the brand won the trust of the Athletes, football players,
cricketers and the sportsperson all over the world. In the mid 1960s,
Adidas started to manufacture apparels and clothes. At present,
Adidas is known for its innovative fashion accessories. They shoes and
clothing, ensure elegance and comfort and has a class which is loved
by people all over the world.
37. Relative Branding Issues Faced by
Adidas
Competition: Adidas has to face stiff competition from the brands such as Nike
and Reebok and there were certain times when Nike was successful in out
casting Adidas in some countries.
Decrease in Revenue: In the year 2013, Adidas faced a decrease of 2 % in the
revenues which was 3.75 billion euros. In the year 2014, Adidas had less revenue
which was 1/5th of the expected.
Decrease in the investors trust: One of the major part for the organizational
success is the investors. In the recent years, the global problem of Adidas led to
decrease in the trust of the investors. In August 2001, the stock price of Adidas
fell to 55.5 euros per share.
38. Relative Branding Issues Faced by
Adidas
Soft Trading Challenges in Europe: In Europe the sales declined by 9
% in the year 2015. A major challenge was faced by Adidas due to
currency headwinds. They had to face difficult trading conditions.
Distribution Related Challenges: Adidas is the world leader in
sporting goods and it produces the products in over 70 countries.
The company is working in multi layers with the supply chain and
have effective supply chain managers, still it faces severe issues in
the distribution. It becomes difficult for the company to have
effective distribution of the products.
39. Best Ways to Strengthen the Brand
Adidas is one of the most successful brands in the world. It has to face stiff
challenges in the recent times and it can overcome the challenges and
strengthen its brand by following initiatives:
Adidas has to overcome the competitors such as Nike and Puma. In order to
ensure that it emerges as the best brand, it has to look into its market segment.
They have to formulate better strategies so as to outcast its competitors. Adidas
has acquired reebok so as to overcome the competition given by Nike. Adidas
needs to target the premium customers so as to built up a luxury brand and
enhance their brand value.
Adidas needs to develop more and more technologically oriented products
such as the development of the smart shoes, something which is innovative and
can outcast its competitors.
40. Best Ways to Strengthen the Brand
A large portion of Asia and Africa has not been conquered by a
single brand and is untapped. Adidas needs to concentrate on
enhancing themselves in these areas so as to increase the market
share in these continents.
To overcome the distribution related challenges. This can be done
by establishing the partnership with the local companies in order to
increase their share in the market and to have a better distribution in
the market.
41. Steps for Brand Building
Brand building is a process which includes a number of elements such as
promotion, marketing, advertisements, PR, Sales etc. In order to build a
successful brand, the following things are needed to be implemented;
Stand out of the crowd: It is required to set up the target audience. In order to
build a luxury brand, the primary requirement is to concentrate on the needs
of the rich class of people. Develop an innovative strategy which can be
better than the rest. Identify the ways by which you can differentiate your
brands with the others which are already in the market.
Creation of a company culture: It is important that there should be a proper
corporate culture in the organization and the people who can destroy the
company's culture should be eliminated.
Get Investors: In order to create a brand , more and more amount is required
to be invested. Thus, it is important to get more and more investors so as to
have a feasible promotion and marketing.