eastern condiments

1. WELCOME

2. Eastern Condiments Pvt.Ltd.
An ISO 22000 & HACCP Certified Company
Theni,Tamilnadu
www.eastern.in
Eastern Condiments pvt.Ltd
An ISO 22000 & HACCP Certified Company
Theni,Tamilnadu
SANDEEP SEKHAR
MBA
MG UNIVERSITY

3. Eastern Group was spearhead by M.E Meeran as a
whole sale provision business in 1969. He expanded it
to a trading business in 1975 as eastern agencies and set
up eastern condiments in 1983.

4. Eastern Group
• Employs 2500 People
• Enjoys a turnover of 650 Crores (2011-2012).
• A presence that spread over world.
• Supplies to 6 lakh stores
• 500 strong fleet of vehicles
• Eastern holding 75 % of total market share

5. THE MANAGEMENT OF THE COMPANY
The Eastern group is managed by termed professionals and
family members. From the very beginning,
Mr.M.E.Meeran has been the chairman and the Manager of
the Company.In addition, Mr.Navas Meeran, Mr Firoz
Meeran, Mr.S.M.Mohammed and Mrs. Nabeesa Meeran
hold the Board of Directors. Besides, there is an
administration office working at Ernakulam for its accurate
administration. As head of administration, there is a
Chairman and Below a vice chairman.

6. PRODUCT PROFILE
Eastern Condiments Pvt. Ltd. has varieties of spices,
curry powders and pickles in its product mix. . Eastern
condiments have different kinds of spices, curry
powders, blended masalas, pickle powders, pickles,
rice powders, etc. Now Eastern Condiments Pvt Ltd
has 144 products.

7. DIRECT POWDERS
♦TURMERIC POWDER
♦CHILLI POWDER
♦CORIANDER POWDER
♦BLACK PEPPER
DIRECT SEEDS
♦MUSTARD
♦CUMIN
♦BIG JEERA
♦MEETHI
BLENDED CURRY POWDER
• RASAM POWDER
• SAMBAR POWDER
• PICKLE POWDER
• FISH MASALA
• CHICKEN MASALA
• MEAT MASALA
• BIRIYANI MASALA

8.  GHARAM MASALA
 KABAB MASALA
PICKLES
♦MANGO
♦TENDER MANGO PICKLE
♦GINGER
♦GARLIC
♦LEMON
♦DATES
♦PRAWN
♦MIXED VEGETABLE

9. EASTERN RICE BASED PRODUCTS (FOR
BREAKFAST)
 EASTERN PUTTU POWDER
 EASTERN IDLI POWDER
 EASTERN DOSA POWDER
 EASTERN PATHIRI POWDER
 EASTERN APPAM POWDER
 EASTERN CHAMBA PUTTU POWDER
 EASTERN EASY PALAPPAM MIX
POWDER
 EASTERN APPAM POWDER
 EASTERN RAGI PUTTU POWDER

10. Outsourced product
Company outsource the manufacturingprocurement of the
following product
♦TAMARIND
♦RICE PALADA
♦COCONUT
♦GINGELLY OIL

11. COMPANY VISION
 To be the preferred supplier catering to the basic needs
of the mass market by providing products and services
of outstanding value through the adoption of global
standards and innovative practices.
 To be the preferred employees in the group they are in
by providing a challenging work environment and
adding value to our people through varied exposure
and continuous education or shared learning.
 To be preferred business partner to the entire
stakeholders by providing them exemplary benefits
and shared growth

12. COMPANY MISSION
 To provide good quality goods to the
present and prospective customer so
that company can prosper more.
 To have continuous availability of
product of Eastern so that there shall
not be any shortage of goods in the
market.
 To give the customers delight that is
giving more than what is expected by
the customer.

13. COMPANY POLICIES
The company’s most important policy is to produce pickles and
spices powder according to the specification of the customer.

14. FUTURE PLAN OF THE COMPANY
 The company has planned to set up one
more wind mill preferably in Andhra
Pradesh as a source of cheap power for
the proposed unit at Guntur.
 As a step towards Company’s vision to
make EASTERN a National Brand the
company plans to strengthen marketing
network in Maharashtra, Andhra
Pradesh, Gujarat and New Delhi.
• Company is now tries to get NABL
accreditation for their lab

15. EASTERN GROUP OF COMPANIES
Eastern Group of Companies is a group of companies with diverse
interests and a world leader in Indian spices. Eastern has ventured into
various areas like tyre rethreads, mattresses, garments, packaged foods,
mineral water and public school and has many more projects in its
dream.

16. EASTERN GROUP OF COMPANIES
Sunidra Mattresses
Eastern Aqua minerals
Eastern Newton
Public School
Eastern Treads Ltd
King Richard Shirts
Eastern Curry
powders

17. 1. Eastern Curry powders
The company has provided their consumers with consistently
high quality powders and blends.
2.Sunidra Mattresses
Sunidra mattresses Pvt.Ltd. was set up in 1999 to
manufacture rubberized coir mattresses with a state of the
art factory in Thodupuzha
3.Eastern Aqua minerals
Eastern Aqua Mineral, a recently launched company was set
up in the year 2002.Eastern Aqua Mineral entered the area of
packaged drinking water with the state of srt plant located at
Ernakulam district

18. 4.Eastern Public School
The Eastern group entered the area of education with the getting up of
the Eastern Public School. Mrs. Nabeeza Meeran has been the Principal
of Eastern Public School.
5.Eastern Treads Ltd
Eastern Treads Ltd. Is a public company engaged in the manufacturing of
quality procured tread, cushion, bonding gum and black vulcanizing
cement. Its branches all over India have been showing consistent high
performance and growth. The factory has annual turnover of 12 crore and
it is located at Oonnukal, Kothamangalam

19. 6.King Richard Shirts
King Richard a brand of men's wear from
Eastern Clothing Company was set up in 1999.
This brand was targeted at middle class. Top
quality fabrics are used in the manufacture of
King Richard brand shirts(utilizing 100% of
cotton from India and European brands like
Bergamo, Brembana, Italian fabric etc.).

20. MILESTONES OF EASTERN
1978-83: Birth of ETC &Eastern agencies
1986-1991: plant expansion
1991- 1992 :Birth of Eastern condiments pvt.ltd
1993: Export era started
1994: Birth of Eastern foods
1995 : Theni plant started
1996 :Best exporter award of spices board(cont. for 10
years)
1999: Birth of M&M distributions.
2000-2005 : ISO 9001 certification

21. 2005-2009 : sales expansion
ISO 22000 certification
24 lakh kg sale

22. COMPETITORS INFORMATION
The company has many competitors in the market because
the condiments industry it also small scale industry. So the
company faces competitors mainly from three different
states.
 Kerala - Melam, Priyam, Saras, Bramins, Ruchi,
DoubleHorse.
 Karnataka -M T R,
 Tamilnadu – Shakthi.

23. FOOD SAFETY POLICY
Eastern Condiment pvt ltd is committed to
supply safe and hygienic spice powder, masala
powders, pickles rice and coffee powder to
their customers through control of food safety
hazards in the raw materials using greatest
process technology maintaining hygiene and
sanitation conditions, practicing personal
hygiene system to the expectations of their
customers by complying with statutory and
regulatory requirements.

24. LEGAL FRAMEWORK OF THE ORGANISATION
Eastern Condiments Pvt Ltd is incorporated
under THE COMPANIES ACT 1956 on 26th
Feb 1991 having its registered office at P.B
no:15 Eastern Valley Adimali

25. ROLE OF ISO 22000 IN EASTERN CONDIMENTS PVT
LTD
Eastern is the first company in India and second in Asia to get
the ISO 22000 certification issued by Food Cert BV Netherlands
and accredited by RvA, the first body in the world for food
safety accreditation. Eastern got ISO 22000 for food safety in
September 2005.The organization shall ensure the following
basic requirements for the implementation of ISO 22000

26. AWARDS WON
 The eastern group has won many prestigious
awards for its outstanding performance by
Spices Board India for 8 consecutive years
from 1998 to 2004-’05.
 Mr.M.E.Meeran, Chairman of Eastern
Group was awarded as the “Best Business
Man Of The Year” by Business Deepika
(leading business journal in Kerala)
 in 2007-2008. He is also the award winner
of “Best Entrepreneur Of The Year” by
Mangalam Publications.
 The company has also won the FACT MKK
NAIR MEMORIAL PRODUCTIVITY
award for the year 1995-’96.
 The company has got ISO 22000 and the
HACCP certification. Eastern was the first
company in India to get ISO 22000
certificate.

27. PLANT MANAGER
HR purchsase packaging Q.C maintnce&eng PPC STORE FG
Asst.mgr
Senior
officer
HR
Associate
HR
Asst.mgr
Senr
offr
Stores asstnt
Senr suprvsr
supervisor
Q.C mgr
Asst mgr
Deputy mgr
suprvsr
Senr
suprvsr
officers
Lab asst.
officers Senior
officer
officer
Senior officer
supervsr
productition dept
Supervsrs
officer
workers
fitters
DISPATCH
Senr offcr pdtnPdtn asst mgr
Operations pdtn
Officer pdtn
workers
Dispatch in chrgr
Document writer supevisrs
IT
officers
FINANCE
Manager finance
Asst manager Senr finance ofcr
MARKETING
Manager marktng
Asst marketing
SR.SALES executv
SALES TEAM
DEPARTMENT
CHART

28. DEPARTMENT IN EASTERN
 HUMAN RESOURCE
 PRODUCTION
 PRODUCTION PLANNING AND CONTROL
 STORE
 QUALITY CONTROL LAB
 PACKAGING
 MAINTENANCE
 PURCHASE
 FINANCE
 DISPATCH
 FG
 IT
 MARKETING

29. The key factor in the growth of Eastern is mainly the good and healthy
employer-employee relationship. About 500 employees are working with
a mutual relationship in the organisation. In eastern maximum 80%
people are women workers.
HUMAN RESOURCE DEPARTMENT

30. ASSISTANT MANAGER
SENIOR OFFICER HR
ASSOCIATE HR
HOUSE KEEPING DRIVERS CANTEEN SECURITY
DEPARTMENT CHART

31. RECRUITMENT
In Eastern, direct recruitment method is used
frequently for recruitment .
SELECTION
In Eastern, the selection process is only through
direct interviews
TRANSFER
Employees are transferred to different departments
on the basis of their skills
PROMOTION
Those workers having required qualification and
eligibility are promoted to supervisory cadres

32. INDUCTION AND ORIENTATION
Planned introduction of employees to their
jobs, co-workers, and the organization
TYPES OF ORIENTATION
 Formal
 Informal
 Individual
 Collective
PERFORMANCE APPRAISAL SYSTEM
In Eastern the performance of individual
employees is evaluated by his immediate
superior officers

33. WAGES AND SALARY
The wage payments are made into two systems
 PIECE RATE SYSTEM
 SALARY SYSTEM
LABOUR WELFARE FACILITIES
1.Transportation
2.Canteen facilities
3.Personal Protective equipment’s
4.Medical Insurance.
5.Pension Scheme.
6. AnnuaL Medical Check-up
7.Tours and Picnics.

34. 8.Free uniforms
8.Free insurance
WOMEN EMPOWERMENT
Eastern Condiments gives preference for women as their
workers. Around 80% of workers is women.
WORK TIMINGS
 FIRST SHIFT- 8 AM TO 4 PM
 SECOND SHIFT-4 PM TO 12 AM
 THIRD SHIFT-12 AM TO 8 AM

35. PRODUCTION DEPARTMENT
The first step in the production takes place both at Theni where the
raw material (chilly, turmeric, coriander) needed are purchased in
bulk are cleared, roasted, crushed, powdered and packed and
dispatched to Adimali for further packing. The distribution is handled
by the company itself. Eastern Condiment deals with production and
packing of curry powders ,masalas, instant pickle powder and
processing of pickles. The company has a production capacity of 12
tons per day

36. QUALITY ASSURANCE
Eastern has also achieved the highest ranked approvals for
quality, the Hazard Analysis Critical Control Point
(HACCP), ISO 9002 certification and ISO 22000
certification.
DEPARTMENT CHART
SENIOR OFFICER
PRODUCTION
OFFICER PRODUCTION
OPERATIONS
PRODUCTION
WORKERS

37. RAW MATERIAL RECEIVING
STORE
STORAGE
CLEANING
DRYING
GRINDING
COOLING
BULK PACKING IN 25 KG
STORING
SKU PACKING
STORING
DESPATCH
QC CHECKING
QC CHECKING
QC CHECKING
QC CHECKING
QC CHECKING
QC CHECKING
QC CHECKING
PRODUCTION
PROCESS
CHART

38. MAJOR MACHINES USED FOR PRODUCTION
The production unit has 3 major machines for producing masala
powders named CONDEX, BR and IMPEX.
 CONDEX machine give 1300kg per hour,
 BR gives 350kg per hour and
 IMPEX gives 1ton.

39. PRODUCTION PLANNING AND CONTROL
DEPARTMENT
Production planning and control is the department which plans
everything regarding informs the purchase department about what
raw materials to be purchased for production.
The monthly production of Eastern is 240000 tons.
PLANT MANAGER
SENIOR SUPERVISOR
OFFICERS

40. MARKETING DEPARTMENT
PRODUCT DISTRIBUTION CHANNELS
 Factory fresh outlets
 Whole sellers
 Retailers
MARKETING STRATEGY
Company follows push and pull strategy in the case of
marketing
MARKETING PRODUCT LINE
 Spice powders
 Pickles & pickle powders
 Rice flower
 Tea & coffee

41. CUSTOMER BENEFICIAL & SATISFACTION IDENTIFICATIONMETHODS
 Yearly conducting dealers meet
 Customer satisfaction details collected from dealers
IDENTIFICATION OF CUSTOMER EXPECTATION
 Through SMRI – Professional survey team
 Through dealers
MARKETING TOOLS & TECHNIQUES
The various sales techniques consist of:-
1.Route Sales
2.Factory Fresh Outlet
3.Inter Company Sales
4.Export Sales

42. METHODS OF OVERCOMING COMPETITORS
There is no stiff competition faced by the
company, that’s 70%market share belongs to
companies product. The total number of
competitors of local market is 187
MARKET SEGMENTS
The company’s product mainly segmented on
the basis of geographical, cultural and
customer features.
ADVERTISEMENT & SALES
PROMOTION
 NEWS PAPER
 TELEVISION
 DISCOUNT

43. DIRECT SALES
This peculiar feature of Eastern curry powders helped it to vary
from order companies. The group directly distributes the products
to retailers in Kerala
By direct distribution the company has achieved a lot of benefits.
Some of them are as follows;
 They can deal with the wholesalers and retailers directly at their
door step.
 The company can contact the dealers and traders continuously
and evaluate the business.
 The company can avoid the role of intermediaries in the
distribution of the product. It helps to avoid unnecessary
commission, brokerage and other related expenses.
 The company can maintain a good relationship with the
wholesalers and retailers.

44. BOARD OF DIRECTORS
DGM MARKETING
MANAGER
MARKETING
ASSISTANT
MANAGER
SR.SALES
Executives
SALES
ADMNI.STAFFS
SALES TEAM

45. FINANCE AND ACCOUNTS DEPARTMENT
In the accounts department Eastern maintain all the cash, bank
receipts and payments. And also maintain sales and purchase
accounting
Eastern don’t provide credit sales.
Eastern maintain records of LTI and LTO (location transfer IN
and OUT).
Eastern make monthly financial statements and the due date is
5th of every month. As they have tied up with the McCormack
they hold 26% of shares from EASTERN MASALA. The
accounting software used in eastern is ORION-ERP.

46. The company has a daily working capital of Rs.3 crore and the
banking partners is FEDERAL BANK
The monthly profit of the company is around 20 crores and the last
year turnover of the company is RS: 630 crores. Their Audit works
are carried out by Deloitte Haskins& Sells International Auditors
SOURCE OF FINANCE
Federal Bank Loan, owner’s capital and also from sales. Funds
transfer from corporate office ernakulam is the main source of fund
used in eastern condiments theni plant.
TAX PAYMENT
A separate department working under finance department called Tax
Department. Tax payment through e-filling is in 15th day of every
month. There are 50-60 corers will pay for sales tax by the company

47. TAX PAYMENT
A separate department working under finance department called Tax
Department .Tax payment through e-filling in 15 th day of every month.
There are 50-60 crores will pay for sales tax by the company.
FRINGE BENEFITS GIVEN TO EMPLOYEES
 GRATUITY
 BONUS (11%)
 PROVIDENT FUND (12%)
MANAGER FINANCE
ASSISTANT MANAGER SENIOR FINANCE
OFFICER
OFFICERS OFFICERS

48. IT DEPARTMENT
The Eastern is full computerized and every operations on eastern is
effectively managed and controlled by the computer and computer
networks. LAN and fiber optic cable is used in eastern for the data
sharing. Microsoft For front client security is used for network
protection.

49. QUALITY CONTROL DEPARTMENT
Eastern has also achieved the highest ranked approvals for quality,
the Hazard Analysis Critical Control Point (HACCP), ISO 9002
certification and ISO 22000 certification
There are 3 process of checking:
 Incoming inspection (physical checking)
 In-process inspection (physical and chemical checking)
 Final goods checking (physical checking of weight of the
packet

50. TOOLS AND EQUIPMENTS USED IN QC DEPARTMENT
 SPECTRO PHOTOMETER
 CHEMICAL ANALYSIS

51. OFFICER
MANAGER
ASSISTANT MANAGER
SENIOR OFFICER
LAB ASSISTANTS
DEPARTMENT CHART

52. PURCHASE DEPARTMENT
For ISO 22000 the raw materials used for production should be free
from hazardous substances and chemicals. The raw materials must be
free from poisonous substances. For ensuring the quality raw materials
the purchase department makes purchase only from those known dealers
and farmers
PURCHASING PROCEDURE
1. Quality Rating
2. Supply Rating
3. Delivery Rating

53. DIVISION OF PURCHASE
1. Packing division
2. Raw material division
3. Mechanical purchase division
4. Electrical purchase division
5. Automotive purchase division

54. 80% of the chilly are purchased from Andhra
pradesh,varankal,hammam etc 15% are purchased from
Karnataka,Bangalore,kupli,bellari etc 5% are purchased locally
from Tamilnadu.the 35% of the coriander purchase are from
Rajasthan,35% from Madhya Pradesh,20% from Gujarat and
10% from Tamilnadu. The 15% of turmeric which are
purchased locally from Tamilnadu and 25 % of turmeric are
purchased from Karnataka. Additional raw materials such as
garlic, jeera, fenugreek,mustard and other spices are purchased
from Rajasthan,Bangalore,Gujarat,Kerala etc.

55. PURCHASE MANAGER
ASSISTANT MANAGER
SENIOR MANAGER
OFFICER
DEPARTMENT CHART

56. STORE
Eastern condiments pvt Ltd have a separate ware house to
store the purchased raw materials for the production
process. The raw materials like raw chilly, Kashmiri
chilly, coriander and other spices are purchased, loaded
and unloaded in the store
The ware house have a capacity to store 2850 tonnes of
chilly and other spices.
The eastern store has 16 chambers which is air
conditioned exclusively made for storing the raw chilly in
order to keep in a good condition and to protect it from
insects, dust etc
the temperature inside the air conditioned chamber is kept
70-90 Celsius to preserve the natural colour and pungency.
fumication is made to the coriander to protect against
from fungus attacks.

57. PLANT MANAGER
SUPERVISORS
WORKERS
DEPARTMENT CHART

58. PACKAGING DEPARTMENT
In eastern the packaging of different curry powders is made
systematically inorder to keep the quality and unique
standard of eastern. The packaging of the different powders
is made manually as well as with the help of computer
operated machines.
The packing department has both automatic and manual
packing. Manual packing is done for export goods and
automatic packing is done for local and ROI (rest of India)
sales.

59. PLANT MANAGER
SENIOR SUPERVISOR
SUPERVISOR
DEPARTMENT CHART

60. Packing Machines:
001 printing machine – Video jet
This is used to print out the batch no in the packing cover
roll.
002 Nichrome – packing
250g ofchilli, coriander, turmeric, Kashmir chilli
003, 004 Nichrome – packing
100g of chilli, coriander, turmeric
005 Impact – packing
10g, 25g, 50g of chilli, coriander, turmeric, Kashmir chilli
007, 008, 009 Impact – packing
50g, 10, 200g of chilli, turmeric, coriander, dry ginger,
crushed chilli, greem gram
011 Impact – packing

61. 250g, 500g, 1kg of chilli, turmeric, coriander, Kashmir chilli.
010 – packing
25g of seeds like Cumin, Mustard, Fennel, Methietc
FG DEPARTMENT
The eastern condiment Theni have a 250 tonnes
capacity godown. From production unit the finished
goods are stored and dispatched under good
conditions.
The stock depot is separated into 3 segments. 2 are
for stocking and the other one is for sales. Local
stocks are only for Kerala and ROI is for other
states.Many machines are used in the FG they are.,
 BELT CONVEYORS
 DF-HAND PALLET TRUCK
 FORK LIFT

62. DISPATCH DEPARTMENT
Dispatch is a handing over of finished goods to the customers
(Dealers) or the other plant of the company as per the developed
plan established by the planning and control department. It creates a
direct link between production and sales.
The dispatch department allocates the number of vehicles for the
dispatched goods transportation. The dispatch order is prepared for
every vehicles reached in the eastern for the finished masala
transportation. The order bill is hand overed to the loading
supervisor.

63. PRODUCTION ASSISTANT
MANAGER
DISPATCH IN CHARGE
SUPERVISOR
Officer
WORKERSDOCUMENT WRITER
DEPARTMENT
CHART

64. MAINTENANCE DEPARTMENT
Maintenance department of Eastern are responsible for keeping the plant
and equipment’s in good condition. The maintenance department has to
keep a check on the entire machine in the production process unit. To
reduce the break down and other stoppages due to technical error, and
every Sunday there is a maintenance check to reduce the break downs.
Maintenance Department of Eastern has four sections
1. Electrical
2. Mechanical
3. Technical
4. Automobile

65. AVOIDANCE OF ACCIDENTS
For safety conditions, the company sets a safety measure known us C C
P:Critical Control Point. The company pay more attention on most
dangerous zones which have a wide possibility of hazards.
SAFETY MEASURES
Workers should wear aprons, masks, caps, gloves while working in the
production department. The company takes necessary steps for preventing
fire and natural hazards. The first aid box is also placed in the each corner
of the department.

66. DEPUTY MANAGER
MECHANICAL ENGINEERS
MECHANICAL
SUPERVISORS
FITTERS
DEPARTMENT CHART

67. SWOT ANALYSIS

68. S STRENGTHS
 It is the largest exporter of spice powder in consumer pack from India
that export mainly to Middle East, USA, UK, Australia, and 60% of its
products and has presence in 10 countries.
 Award for outstanding export performance by spice board India for
8consecutive years(1997 98-2007 08)
 Direct sales company owns vehicles undergoing distributive aids to give
an important mode of advertisement.
 Fully computerized department so easy handling of transaction and
documents.
 Ensures high quality in all products through modern lab facility.
 Company has HACCP, ISO 9001 2000, and 220000.certification.
 Eastern was selected as second among most popular brands in Kerala by
the Dhanam Business Survey in 2008.
 In Kerala, Eastern is the market leader with more than 70% market to
almost all its products.
 First company in India and second company in Asia to get ISO22000.
 About 80% of the workers are women. The company make more

69. WEAKNESS
 Company doesn’t maintain public relation
department separately.
 Lack of research in marketing level.
 Location of factory is not suitable for easy
transportation.
 While bearing the name Eastern, the
consumers are having only the image of
curry powder and they are not aware of
other product.
 Consumers are not aware about the ISO
certificate.
Company not paying much attention making
consumers aware of ISO22000

70. OPPORTUNITIES
 Attract foreign investment for further development.
 Participation in International exhibitions and food fest.
 Possibility of getting listed as a public Ltd, company.
 Extend product line (instant gravy mix) like other rivals.
 Extent market to other countries also.
 Availability of pickles in local markets
 Starting of exclusive showrooms in different parts of state.
 Starting a spices garden it gives two opportunities :
 Can be used for research activities.
 Can be promoted as a tourist centre
 Vegetable marketing company is already well known among huge, so a b
vegetable shop is an opportunity.

71. THREATS
 High competition in local national export
market.
 Each year hundreds of new curry powder
companies are arising in whole market.
 Upcoming retailers and their product.
 Unexpected climate change.
 Appreciation in money value.
 Change in consumer attitudes and
preferences.

72. THANKYOU………
THANKYOU…………