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Eastern Condiments Pvt. Ltd. is an ISO 22000 & HACCP certified company located in Theni, Tamil Nadu that produces a variety of spices, curry powders, blended masalas, pickles, and rice products. Founded in 1983, the company employs over 2,500 people and enjoys an annual turnover of 650 crores. It holds a 75% market share and supplies over 6 lakh stores across India with its 500 vehicles. The company aims to be a preferred supplier through adopting global standards and innovative practices.

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WELCOME
Eastern Condiments Pvt.Ltd. An ISO 22000 & HACCP Certified Company Theni,Tamilnadu www.eastern.in Eastern Condiments pvt.Ltd An ISO 22000 & HACCP Certified Company Theni,Tamilnadu SANDEEP SEKHAR MBA MG UNIVERSITY
Eastern Group was spearhead by M.E Meeran as a whole sale provision business in 1969. He expanded it to a trading business in 1975 as eastern agencies and set up eastern condiments in 1983.
Eastern Group • Employs 2500 People • Enjoys a turnover of 650 Crores (2011-2012). • A presence that spread over world. • Supplies to 6 lakh stores • 500 strong fleet of vehicles • Eastern holding 75 % of total market share
THE MANAGEMENT OF THE COMPANY The Eastern group is managed by termed professionals and family members. From the very beginning, Mr.M.E.Meeran has been the chairman and the Manager of the Company.In addition, Mr.Navas Meeran, Mr Firoz Meeran, Mr.S.M.Mohammed and Mrs. Nabeesa Meeran hold the Board of Directors. Besides, there is an administration office working at Ernakulam for its accurate administration. As head of administration, there is a Chairman and Below a vice chairman.
PRODUCT PROFILE Eastern Condiments Pvt. Ltd. has varieties of spices, curry powders and pickles in its product mix. . Eastern condiments have different kinds of spices, curry powders, blended masalas, pickle powders, pickles, rice powders, etc. Now Eastern Condiments Pvt Ltd has 144 products.
DIRECT POWDERS ♦TURMERIC POWDER ♦CHILLI POWDER ♦CORIANDER POWDER ♦BLACK PEPPER DIRECT SEEDS ♦MUSTARD ♦CUMIN ♦BIG JEERA ♦MEETHI BLENDED CURRY POWDER • RASAM POWDER • SAMBAR POWDER • PICKLE POWDER • FISH MASALA • CHICKEN MASALA • MEAT MASALA • BIRIYANI MASALA
 GHARAM MASALA  KABAB MASALA PICKLES ♦MANGO ♦TENDER MANGO PICKLE ♦GINGER ♦GARLIC ♦LEMON ♦DATES ♦PRAWN ♦MIXED VEGETABLE
EASTERN RICE BASED PRODUCTS (FOR BREAKFAST)  EASTERN PUTTU POWDER  EASTERN IDLI POWDER  EASTERN DOSA POWDER  EASTERN PATHIRI POWDER  EASTERN APPAM POWDER  EASTERN CHAMBA PUTTU POWDER  EASTERN EASY PALAPPAM MIX POWDER  EASTERN APPAM POWDER  EASTERN RAGI PUTTU POWDER
Outsourced product Company outsource the manufacturingprocurement of the following product ♦TAMARIND ♦RICE PALADA ♦COCONUT ♦GINGELLY OIL
COMPANY VISION  To be the preferred supplier catering to the basic needs of the mass market by providing products and services of outstanding value through the adoption of global standards and innovative practices.  To be the preferred employees in the group they are in by providing a challenging work environment and adding value to our people through varied exposure and continuous education or shared learning.  To be preferred business partner to the entire stakeholders by providing them exemplary benefits and shared growth
COMPANY MISSION  To provide good quality goods to the present and prospective customer so that company can prosper more.  To have continuous availability of product of Eastern so that there shall not be any shortage of goods in the market.  To give the customers delight that is giving more than what is expected by the customer.
COMPANY POLICIES The company’s most important policy is to produce pickles and spices powder according to the specification of the customer.
FUTURE PLAN OF THE COMPANY  The company has planned to set up one more wind mill preferably in Andhra Pradesh as a source of cheap power for the proposed unit at Guntur.  As a step towards Company’s vision to make EASTERN a National Brand the company plans to strengthen marketing network in Maharashtra, Andhra Pradesh, Gujarat and New Delhi. • Company is now tries to get NABL accreditation for their lab
EASTERN GROUP OF COMPANIES Eastern Group of Companies is a group of companies with diverse interests and a world leader in Indian spices. Eastern has ventured into various areas like tyre rethreads, mattresses, garments, packaged foods, mineral water and public school and has many more projects in its dream.
EASTERN GROUP OF COMPANIES Sunidra Mattresses Eastern Aqua minerals Eastern Newton Public School Eastern Treads Ltd King Richard Shirts Eastern Curry powders
1. Eastern Curry powders The company has provided their consumers with consistently high quality powders and blends. 2.Sunidra Mattresses Sunidra mattresses Pvt.Ltd. was set up in 1999 to manufacture rubberized coir mattresses with a state of the art factory in Thodupuzha 3.Eastern Aqua minerals Eastern Aqua Mineral, a recently launched company was set up in the year 2002.Eastern Aqua Mineral entered the area of packaged drinking water with the state of srt plant located at Ernakulam district
4.Eastern Public School The Eastern group entered the area of education with the getting up of the Eastern Public School. Mrs. Nabeeza Meeran has been the Principal of Eastern Public School. 5.Eastern Treads Ltd Eastern Treads Ltd. Is a public company engaged in the manufacturing of quality procured tread, cushion, bonding gum and black vulcanizing cement. Its branches all over India have been showing consistent high performance and growth. The factory has annual turnover of 12 crore and it is located at Oonnukal, Kothamangalam
6.King Richard Shirts King Richard a brand of men's wear from Eastern Clothing Company was set up in 1999. This brand was targeted at middle class. Top quality fabrics are used in the manufacture of King Richard brand shirts(utilizing 100% of cotton from India and European brands like Bergamo, Brembana, Italian fabric etc.).
MILESTONES OF EASTERN 1978-83: Birth of ETC &Eastern agencies 1986-1991: plant expansion 1991- 1992 :Birth of Eastern condiments pvt.ltd 1993: Export era started 1994: Birth of Eastern foods 1995 : Theni plant started 1996 :Best exporter award of spices board(cont. for 10 years) 1999: Birth of M&M distributions. 2000-2005 : ISO 9001 certification
2005-2009 : sales expansion ISO 22000 certification 24 lakh kg sale
COMPETITORS INFORMATION The company has many competitors in the market because the condiments industry it also small scale industry. So the company faces competitors mainly from three different states.  Kerala - Melam, Priyam, Saras, Bramins, Ruchi, DoubleHorse.  Karnataka -M T R,  Tamilnadu – Shakthi.
FOOD SAFETY POLICY Eastern Condiment pvt ltd is committed to supply safe and hygienic spice powder, masala powders, pickles rice and coffee powder to their customers through control of food safety hazards in the raw materials using greatest process technology maintaining hygiene and sanitation conditions, practicing personal hygiene system to the expectations of their customers by complying with statutory and regulatory requirements.
LEGAL FRAMEWORK OF THE ORGANISATION Eastern Condiments Pvt Ltd is incorporated under THE COMPANIES ACT 1956 on 26th Feb 1991 having its registered office at P.B no:15 Eastern Valley Adimali
ROLE OF ISO 22000 IN EASTERN CONDIMENTS PVT LTD Eastern is the first company in India and second in Asia to get the ISO 22000 certification issued by Food Cert BV Netherlands and accredited by RvA, the first body in the world for food safety accreditation. Eastern got ISO 22000 for food safety in September 2005.The organization shall ensure the following basic requirements for the implementation of ISO 22000
AWARDS WON  The eastern group has won many prestigious awards for its outstanding performance by Spices Board India for 8 consecutive years from 1998 to 2004-’05.  Mr.M.E.Meeran, Chairman of Eastern Group was awarded as the “Best Business Man Of The Year” by Business Deepika (leading business journal in Kerala)  in 2007-2008. He is also the award winner of “Best Entrepreneur Of The Year” by Mangalam Publications.  The company has also won the FACT MKK NAIR MEMORIAL PRODUCTIVITY award for the year 1995-’96.  The company has got ISO 22000 and the HACCP certification. Eastern was the first company in India to get ISO 22000 certificate.
PLANT MANAGER HR purchsase packaging Q.C maintnce&eng PPC STORE FG Asst.mgr Senior officer HR Associate HR Asst.mgr Senr offr Stores asstnt Senr suprvsr supervisor Q.C mgr Asst mgr Deputy mgr suprvsr Senr suprvsr officers Lab asst. officers Senior officer officer Senior officer supervsr productition dept Supervsrs officer workers fitters DISPATCH Senr offcr pdtnPdtn asst mgr Operations pdtn Officer pdtn workers Dispatch in chrgr Document writer supevisrs IT officers FINANCE Manager finance Asst manager Senr finance ofcr MARKETING Manager marktng Asst marketing SR.SALES executv SALES TEAM DEPARTMENT CHART
DEPARTMENT IN EASTERN  HUMAN RESOURCE  PRODUCTION  PRODUCTION PLANNING AND CONTROL  STORE  QUALITY CONTROL LAB  PACKAGING  MAINTENANCE  PURCHASE  FINANCE  DISPATCH  FG  IT  MARKETING
The key factor in the growth of Eastern is mainly the good and healthy employer-employee relationship. About 500 employees are working with a mutual relationship in the organisation. In eastern maximum 80% people are women workers. HUMAN RESOURCE DEPARTMENT
ASSISTANT MANAGER SENIOR OFFICER HR ASSOCIATE HR HOUSE KEEPING DRIVERS CANTEEN SECURITY DEPARTMENT CHART
RECRUITMENT In Eastern, direct recruitment method is used frequently for recruitment . SELECTION In Eastern, the selection process is only through direct interviews TRANSFER Employees are transferred to different departments on the basis of their skills PROMOTION Those workers having required qualification and eligibility are promoted to supervisory cadres
INDUCTION AND ORIENTATION Planned introduction of employees to their jobs, co-workers, and the organization TYPES OF ORIENTATION  Formal  Informal  Individual  Collective PERFORMANCE APPRAISAL SYSTEM In Eastern the performance of individual employees is evaluated by his immediate superior officers
WAGES AND SALARY The wage payments are made into two systems  PIECE RATE SYSTEM  SALARY SYSTEM LABOUR WELFARE FACILITIES 1.Transportation 2.Canteen facilities 3.Personal Protective equipment’s 4.Medical Insurance. 5.Pension Scheme. 6. AnnuaL Medical Check-up 7.Tours and Picnics.
8.Free uniforms 8.Free insurance WOMEN EMPOWERMENT Eastern Condiments gives preference for women as their workers. Around 80% of workers is women. WORK TIMINGS  FIRST SHIFT- 8 AM TO 4 PM  SECOND SHIFT-4 PM TO 12 AM  THIRD SHIFT-12 AM TO 8 AM
PRODUCTION DEPARTMENT The first step in the production takes place both at Theni where the raw material (chilly, turmeric, coriander) needed are purchased in bulk are cleared, roasted, crushed, powdered and packed and dispatched to Adimali for further packing. The distribution is handled by the company itself. Eastern Condiment deals with production and packing of curry powders ,masalas, instant pickle powder and processing of pickles. The company has a production capacity of 12 tons per day
QUALITY ASSURANCE Eastern has also achieved the highest ranked approvals for quality, the Hazard Analysis Critical Control Point (HACCP), ISO 9002 certification and ISO 22000 certification. DEPARTMENT CHART SENIOR OFFICER PRODUCTION OFFICER PRODUCTION OPERATIONS PRODUCTION WORKERS
RAW MATERIAL RECEIVING STORE STORAGE CLEANING DRYING GRINDING COOLING BULK PACKING IN 25 KG STORING SKU PACKING STORING DESPATCH QC CHECKING QC CHECKING QC CHECKING QC CHECKING QC CHECKING QC CHECKING QC CHECKING PRODUCTION PROCESS CHART
MAJOR MACHINES USED FOR PRODUCTION The production unit has 3 major machines for producing masala powders named CONDEX, BR and IMPEX.  CONDEX machine give 1300kg per hour,  BR gives 350kg per hour and  IMPEX gives 1ton.
PRODUCTION PLANNING AND CONTROL DEPARTMENT Production planning and control is the department which plans everything regarding informs the purchase department about what raw materials to be purchased for production. The monthly production of Eastern is 240000 tons. PLANT MANAGER SENIOR SUPERVISOR OFFICERS
MARKETING DEPARTMENT PRODUCT DISTRIBUTION CHANNELS  Factory fresh outlets  Whole sellers  Retailers MARKETING STRATEGY Company follows push and pull strategy in the case of marketing MARKETING PRODUCT LINE  Spice powders  Pickles & pickle powders  Rice flower  Tea & coffee
CUSTOMER BENEFICIAL & SATISFACTION IDENTIFICATIONMETHODS  Yearly conducting dealers meet  Customer satisfaction details collected from dealers IDENTIFICATION OF CUSTOMER EXPECTATION  Through SMRI – Professional survey team  Through dealers MARKETING TOOLS & TECHNIQUES The various sales techniques consist of:- 1.Route Sales 2.Factory Fresh Outlet 3.Inter Company Sales 4.Export Sales
METHODS OF OVERCOMING COMPETITORS There is no stiff competition faced by the company, that’s 70%market share belongs to companies product. The total number of competitors of local market is 187 MARKET SEGMENTS The company’s product mainly segmented on the basis of geographical, cultural and customer features. ADVERTISEMENT & SALES PROMOTION  NEWS PAPER  TELEVISION  DISCOUNT
DIRECT SALES This peculiar feature of Eastern curry powders helped it to vary from order companies. The group directly distributes the products to retailers in Kerala By direct distribution the company has achieved a lot of benefits. Some of them are as follows;  They can deal with the wholesalers and retailers directly at their door step.  The company can contact the dealers and traders continuously and evaluate the business.  The company can avoid the role of intermediaries in the distribution of the product. It helps to avoid unnecessary commission, brokerage and other related expenses.  The company can maintain a good relationship with the wholesalers and retailers.
BOARD OF DIRECTORS DGM MARKETING MANAGER MARKETING ASSISTANT MANAGER SR.SALES Executives SALES ADMNI.STAFFS SALES TEAM
FINANCE AND ACCOUNTS DEPARTMENT In the accounts department Eastern maintain all the cash, bank receipts and payments. And also maintain sales and purchase accounting Eastern don’t provide credit sales. Eastern maintain records of LTI and LTO (location transfer IN and OUT). Eastern make monthly financial statements and the due date is 5th of every month. As they have tied up with the McCormack they hold 26% of shares from EASTERN MASALA. The accounting software used in eastern is ORION-ERP.
The company has a daily working capital of Rs.3 crore and the banking partners is FEDERAL BANK The monthly profit of the company is around 20 crores and the last year turnover of the company is RS: 630 crores. Their Audit works are carried out by Deloitte Haskins& Sells International Auditors SOURCE OF FINANCE Federal Bank Loan, owner’s capital and also from sales. Funds transfer from corporate office ernakulam is the main source of fund used in eastern condiments theni plant. TAX PAYMENT A separate department working under finance department called Tax Department. Tax payment through e-filling is in 15th day of every month. There are 50-60 corers will pay for sales tax by the company
TAX PAYMENT A separate department working under finance department called Tax Department .Tax payment through e-filling in 15 th day of every month. There are 50-60 crores will pay for sales tax by the company. FRINGE BENEFITS GIVEN TO EMPLOYEES  GRATUITY  BONUS (11%)  PROVIDENT FUND (12%) MANAGER FINANCE ASSISTANT MANAGER SENIOR FINANCE OFFICER OFFICERS OFFICERS
IT DEPARTMENT The Eastern is full computerized and every operations on eastern is effectively managed and controlled by the computer and computer networks. LAN and fiber optic cable is used in eastern for the data sharing. Microsoft For front client security is used for network protection.
QUALITY CONTROL DEPARTMENT Eastern has also achieved the highest ranked approvals for quality, the Hazard Analysis Critical Control Point (HACCP), ISO 9002 certification and ISO 22000 certification There are 3 process of checking:  Incoming inspection (physical checking)  In-process inspection (physical and chemical checking)  Final goods checking (physical checking of weight of the packet
TOOLS AND EQUIPMENTS USED IN QC DEPARTMENT  SPECTRO PHOTOMETER  CHEMICAL ANALYSIS
OFFICER MANAGER ASSISTANT MANAGER SENIOR OFFICER LAB ASSISTANTS DEPARTMENT CHART
PURCHASE DEPARTMENT For ISO 22000 the raw materials used for production should be free from hazardous substances and chemicals. The raw materials must be free from poisonous substances. For ensuring the quality raw materials the purchase department makes purchase only from those known dealers and farmers PURCHASING PROCEDURE 1. Quality Rating 2. Supply Rating 3. Delivery Rating
DIVISION OF PURCHASE 1. Packing division 2. Raw material division 3. Mechanical purchase division 4. Electrical purchase division 5. Automotive purchase division
80% of the chilly are purchased from Andhra pradesh,varankal,hammam etc 15% are purchased from Karnataka,Bangalore,kupli,bellari etc 5% are purchased locally from Tamilnadu.the 35% of the coriander purchase are from Rajasthan,35% from Madhya Pradesh,20% from Gujarat and 10% from Tamilnadu. The 15% of turmeric which are purchased locally from Tamilnadu and 25 % of turmeric are purchased from Karnataka. Additional raw materials such as garlic, jeera, fenugreek,mustard and other spices are purchased from Rajasthan,Bangalore,Gujarat,Kerala etc.
PURCHASE MANAGER ASSISTANT MANAGER SENIOR MANAGER OFFICER DEPARTMENT CHART
STORE Eastern condiments pvt Ltd have a separate ware house to store the purchased raw materials for the production process. The raw materials like raw chilly, Kashmiri chilly, coriander and other spices are purchased, loaded and unloaded in the store The ware house have a capacity to store 2850 tonnes of chilly and other spices. The eastern store has 16 chambers which is air conditioned exclusively made for storing the raw chilly in order to keep in a good condition and to protect it from insects, dust etc the temperature inside the air conditioned chamber is kept 70-90 Celsius to preserve the natural colour and pungency. fumication is made to the coriander to protect against from fungus attacks.
PLANT MANAGER SUPERVISORS WORKERS DEPARTMENT CHART
PACKAGING DEPARTMENT In eastern the packaging of different curry powders is made systematically inorder to keep the quality and unique standard of eastern. The packaging of the different powders is made manually as well as with the help of computer operated machines. The packing department has both automatic and manual packing. Manual packing is done for export goods and automatic packing is done for local and ROI (rest of India) sales.
PLANT MANAGER SENIOR SUPERVISOR SUPERVISOR DEPARTMENT CHART
Packing Machines: 001 printing machine – Video jet This is used to print out the batch no in the packing cover roll. 002 Nichrome – packing 250g ofchilli, coriander, turmeric, Kashmir chilli 003, 004 Nichrome – packing 100g of chilli, coriander, turmeric 005 Impact – packing 10g, 25g, 50g of chilli, coriander, turmeric, Kashmir chilli 007, 008, 009 Impact – packing 50g, 10, 200g of chilli, turmeric, coriander, dry ginger, crushed chilli, greem gram 011 Impact – packing
250g, 500g, 1kg of chilli, turmeric, coriander, Kashmir chilli. 010 – packing 25g of seeds like Cumin, Mustard, Fennel, Methietc FG DEPARTMENT The eastern condiment Theni have a 250 tonnes capacity godown. From production unit the finished goods are stored and dispatched under good conditions. The stock depot is separated into 3 segments. 2 are for stocking and the other one is for sales. Local stocks are only for Kerala and ROI is for other states.Many machines are used in the FG they are.,  BELT CONVEYORS  DF-HAND PALLET TRUCK  FORK LIFT
DISPATCH DEPARTMENT Dispatch is a handing over of finished goods to the customers (Dealers) or the other plant of the company as per the developed plan established by the planning and control department. It creates a direct link between production and sales. The dispatch department allocates the number of vehicles for the dispatched goods transportation. The dispatch order is prepared for every vehicles reached in the eastern for the finished masala transportation. The order bill is hand overed to the loading supervisor.
PRODUCTION ASSISTANT MANAGER DISPATCH IN CHARGE SUPERVISOR Officer WORKERSDOCUMENT WRITER DEPARTMENT CHART
MAINTENANCE DEPARTMENT Maintenance department of Eastern are responsible for keeping the plant and equipment’s in good condition. The maintenance department has to keep a check on the entire machine in the production process unit. To reduce the break down and other stoppages due to technical error, and every Sunday there is a maintenance check to reduce the break downs. Maintenance Department of Eastern has four sections 1. Electrical 2. Mechanical 3. Technical 4. Automobile
AVOIDANCE OF ACCIDENTS For safety conditions, the company sets a safety measure known us C C P:Critical Control Point. The company pay more attention on most dangerous zones which have a wide possibility of hazards. SAFETY MEASURES Workers should wear aprons, masks, caps, gloves while working in the production department. The company takes necessary steps for preventing fire and natural hazards. The first aid box is also placed in the each corner of the department.
DEPUTY MANAGER MECHANICAL ENGINEERS MECHANICAL SUPERVISORS FITTERS DEPARTMENT CHART
SWOT ANALYSIS
S STRENGTHS  It is the largest exporter of spice powder in consumer pack from India that export mainly to Middle East, USA, UK, Australia, and 60% of its products and has presence in 10 countries.  Award for outstanding export performance by spice board India for 8consecutive years(1997 98-2007 08)  Direct sales company owns vehicles undergoing distributive aids to give an important mode of advertisement.  Fully computerized department so easy handling of transaction and documents.  Ensures high quality in all products through modern lab facility.  Company has HACCP, ISO 9001 2000, and 220000.certification.  Eastern was selected as second among most popular brands in Kerala by the Dhanam Business Survey in 2008.  In Kerala, Eastern is the market leader with more than 70% market to almost all its products.  First company in India and second company in Asia to get ISO22000.  About 80% of the workers are women. The company make more
WEAKNESS  Company doesn’t maintain public relation department separately.  Lack of research in marketing level.  Location of factory is not suitable for easy transportation.  While bearing the name Eastern, the consumers are having only the image of curry powder and they are not aware of other product.  Consumers are not aware about the ISO certificate. Company not paying much attention making consumers aware of ISO22000
OPPORTUNITIES  Attract foreign investment for further development.  Participation in International exhibitions and food fest.  Possibility of getting listed as a public Ltd, company.  Extend product line (instant gravy mix) like other rivals.  Extent market to other countries also.  Availability of pickles in local markets  Starting of exclusive showrooms in different parts of state.  Starting a spices garden it gives two opportunities :  Can be used for research activities.  Can be promoted as a tourist centre  Vegetable marketing company is already well known among huge, so a b vegetable shop is an opportunity.
THREATS  High competition in local national export market.  Each year hundreds of new curry powder companies are arising in whole market.  Upcoming retailers and their product.  Unexpected climate change.  Appreciation in money value.  Change in consumer attitudes and preferences.
THANKYOU……… THANKYOU…………

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A STUDY ON THE WORKING OF KEO FOOD PRODUCTS
byJaya Jagan
 

eastern condiments ppt

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    Eastern Condiments Pvt.Ltd. AnISO 22000 & HACCP Certified Company Theni,Tamilnadu www.eastern.in Eastern Condiments pvt.Ltd An ISO 22000 & HACCP Certified Company Theni,Tamilnadu SANDEEP SEKHAR MBA MG UNIVERSITY
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    Eastern Group wasspearhead by M.E Meeran as a whole sale provision business in 1969. He expanded it to a trading business in 1975 as eastern agencies and set up eastern condiments in 1983.
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    Eastern Group • Employs2500 People • Enjoys a turnover of 650 Crores (2011-2012). • A presence that spread over world. • Supplies to 6 lakh stores • 500 strong fleet of vehicles • Eastern holding 75 % of total market share
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    THE MANAGEMENT OFTHE COMPANY The Eastern group is managed by termed professionals and family members. From the very beginning, Mr.M.E.Meeran has been the chairman and the Manager of the Company.In addition, Mr.Navas Meeran, Mr Firoz Meeran, Mr.S.M.Mohammed and Mrs. Nabeesa Meeran hold the Board of Directors. Besides, there is an administration office working at Ernakulam for its accurate administration. As head of administration, there is a Chairman and Below a vice chairman.
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    PRODUCT PROFILE Eastern CondimentsPvt. Ltd. has varieties of spices, curry powders and pickles in its product mix. . Eastern condiments have different kinds of spices, curry powders, blended masalas, pickle powders, pickles, rice powders, etc. Now Eastern Condiments Pvt Ltd has 144 products.
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    DIRECT POWDERS ♦TURMERIC POWDER ♦CHILLIPOWDER ♦CORIANDER POWDER ♦BLACK PEPPER DIRECT SEEDS ♦MUSTARD ♦CUMIN ♦BIG JEERA ♦MEETHI BLENDED CURRY POWDER • RASAM POWDER • SAMBAR POWDER • PICKLE POWDER • FISH MASALA • CHICKEN MASALA • MEAT MASALA • BIRIYANI MASALA
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     GHARAM MASALA KABAB MASALA PICKLES ♦MANGO ♦TENDER MANGO PICKLE ♦GINGER ♦GARLIC ♦LEMON ♦DATES ♦PRAWN ♦MIXED VEGETABLE
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    EASTERN RICE BASEDPRODUCTS (FOR BREAKFAST)  EASTERN PUTTU POWDER  EASTERN IDLI POWDER  EASTERN DOSA POWDER  EASTERN PATHIRI POWDER  EASTERN APPAM POWDER  EASTERN CHAMBA PUTTU POWDER  EASTERN EASY PALAPPAM MIX POWDER  EASTERN APPAM POWDER  EASTERN RAGI PUTTU POWDER
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    Outsourced product Company outsourcethe manufacturingprocurement of the following product ♦TAMARIND ♦RICE PALADA ♦COCONUT ♦GINGELLY OIL
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    COMPANY VISION  Tobe the preferred supplier catering to the basic needs of the mass market by providing products and services of outstanding value through the adoption of global standards and innovative practices.  To be the preferred employees in the group they are in by providing a challenging work environment and adding value to our people through varied exposure and continuous education or shared learning.  To be preferred business partner to the entire stakeholders by providing them exemplary benefits and shared growth
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    COMPANY MISSION  Toprovide good quality goods to the present and prospective customer so that company can prosper more.  To have continuous availability of product of Eastern so that there shall not be any shortage of goods in the market.  To give the customers delight that is giving more than what is expected by the customer.
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    COMPANY POLICIES The company’smost important policy is to produce pickles and spices powder according to the specification of the customer.
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    FUTURE PLAN OFTHE COMPANY  The company has planned to set up one more wind mill preferably in Andhra Pradesh as a source of cheap power for the proposed unit at Guntur.  As a step towards Company’s vision to make EASTERN a National Brand the company plans to strengthen marketing network in Maharashtra, Andhra Pradesh, Gujarat and New Delhi. • Company is now tries to get NABL accreditation for their lab
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    EASTERN GROUP OFCOMPANIES Eastern Group of Companies is a group of companies with diverse interests and a world leader in Indian spices. Eastern has ventured into various areas like tyre rethreads, mattresses, garments, packaged foods, mineral water and public school and has many more projects in its dream.
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    EASTERN GROUP OFCOMPANIES Sunidra Mattresses Eastern Aqua minerals Eastern Newton Public School Eastern Treads Ltd King Richard Shirts Eastern Curry powders
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    1. Eastern Currypowders The company has provided their consumers with consistently high quality powders and blends. 2.Sunidra Mattresses Sunidra mattresses Pvt.Ltd. was set up in 1999 to manufacture rubberized coir mattresses with a state of the art factory in Thodupuzha 3.Eastern Aqua minerals Eastern Aqua Mineral, a recently launched company was set up in the year 2002.Eastern Aqua Mineral entered the area of packaged drinking water with the state of srt plant located at Ernakulam district
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    4.Eastern Public School TheEastern group entered the area of education with the getting up of the Eastern Public School. Mrs. Nabeeza Meeran has been the Principal of Eastern Public School. 5.Eastern Treads Ltd Eastern Treads Ltd. Is a public company engaged in the manufacturing of quality procured tread, cushion, bonding gum and black vulcanizing cement. Its branches all over India have been showing consistent high performance and growth. The factory has annual turnover of 12 crore and it is located at Oonnukal, Kothamangalam
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    6.King Richard Shirts KingRichard a brand of men's wear from Eastern Clothing Company was set up in 1999. This brand was targeted at middle class. Top quality fabrics are used in the manufacture of King Richard brand shirts(utilizing 100% of cotton from India and European brands like Bergamo, Brembana, Italian fabric etc.).
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    MILESTONES OF EASTERN 1978-83:Birth of ETC &Eastern agencies 1986-1991: plant expansion 1991- 1992 :Birth of Eastern condiments pvt.ltd 1993: Export era started 1994: Birth of Eastern foods 1995 : Theni plant started 1996 :Best exporter award of spices board(cont. for 10 years) 1999: Birth of M&M distributions. 2000-2005 : ISO 9001 certification
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    2005-2009 : salesexpansion ISO 22000 certification 24 lakh kg sale
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    COMPETITORS INFORMATION The companyhas many competitors in the market because the condiments industry it also small scale industry. So the company faces competitors mainly from three different states.  Kerala - Melam, Priyam, Saras, Bramins, Ruchi, DoubleHorse.  Karnataka -M T R,  Tamilnadu – Shakthi.
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    FOOD SAFETY POLICY EasternCondiment pvt ltd is committed to supply safe and hygienic spice powder, masala powders, pickles rice and coffee powder to their customers through control of food safety hazards in the raw materials using greatest process technology maintaining hygiene and sanitation conditions, practicing personal hygiene system to the expectations of their customers by complying with statutory and regulatory requirements.
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    LEGAL FRAMEWORK OFTHE ORGANISATION Eastern Condiments Pvt Ltd is incorporated under THE COMPANIES ACT 1956 on 26th Feb 1991 having its registered office at P.B no:15 Eastern Valley Adimali
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    ROLE OF ISO22000 IN EASTERN CONDIMENTS PVT LTD Eastern is the first company in India and second in Asia to get the ISO 22000 certification issued by Food Cert BV Netherlands and accredited by RvA, the first body in the world for food safety accreditation. Eastern got ISO 22000 for food safety in September 2005.The organization shall ensure the following basic requirements for the implementation of ISO 22000
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    AWARDS WON  Theeastern group has won many prestigious awards for its outstanding performance by Spices Board India for 8 consecutive years from 1998 to 2004-’05.  Mr.M.E.Meeran, Chairman of Eastern Group was awarded as the “Best Business Man Of The Year” by Business Deepika (leading business journal in Kerala)  in 2007-2008. He is also the award winner of “Best Entrepreneur Of The Year” by Mangalam Publications.  The company has also won the FACT MKK NAIR MEMORIAL PRODUCTIVITY award for the year 1995-’96.  The company has got ISO 22000 and the HACCP certification. Eastern was the first company in India to get ISO 22000 certificate.
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    PLANT MANAGER HR purchsasepackaging Q.C maintnce&eng PPC STORE FG Asst.mgr Senior officer HR Associate HR Asst.mgr Senr offr Stores asstnt Senr suprvsr supervisor Q.C mgr Asst mgr Deputy mgr suprvsr Senr suprvsr officers Lab asst. officers Senior officer officer Senior officer supervsr productition dept Supervsrs officer workers fitters DISPATCH Senr offcr pdtnPdtn asst mgr Operations pdtn Officer pdtn workers Dispatch in chrgr Document writer supevisrs IT officers FINANCE Manager finance Asst manager Senr finance ofcr MARKETING Manager marktng Asst marketing SR.SALES executv SALES TEAM DEPARTMENT CHART
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    DEPARTMENT IN EASTERN HUMAN RESOURCE  PRODUCTION  PRODUCTION PLANNING AND CONTROL  STORE  QUALITY CONTROL LAB  PACKAGING  MAINTENANCE  PURCHASE  FINANCE  DISPATCH  FG  IT  MARKETING
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    The key factorin the growth of Eastern is mainly the good and healthy employer-employee relationship. About 500 employees are working with a mutual relationship in the organisation. In eastern maximum 80% people are women workers. HUMAN RESOURCE DEPARTMENT
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    ASSISTANT MANAGER SENIOR OFFICERHR ASSOCIATE HR HOUSE KEEPING DRIVERS CANTEEN SECURITY DEPARTMENT CHART
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    RECRUITMENT In Eastern, directrecruitment method is used frequently for recruitment . SELECTION In Eastern, the selection process is only through direct interviews TRANSFER Employees are transferred to different departments on the basis of their skills PROMOTION Those workers having required qualification and eligibility are promoted to supervisory cadres
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    INDUCTION AND ORIENTATION Plannedintroduction of employees to their jobs, co-workers, and the organization TYPES OF ORIENTATION  Formal  Informal  Individual  Collective PERFORMANCE APPRAISAL SYSTEM In Eastern the performance of individual employees is evaluated by his immediate superior officers
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    WAGES AND SALARY Thewage payments are made into two systems  PIECE RATE SYSTEM  SALARY SYSTEM LABOUR WELFARE FACILITIES 1.Transportation 2.Canteen facilities 3.Personal Protective equipment’s 4.Medical Insurance. 5.Pension Scheme. 6. AnnuaL Medical Check-up 7.Tours and Picnics.
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    8.Free uniforms 8.Free insurance WOMENEMPOWERMENT Eastern Condiments gives preference for women as their workers. Around 80% of workers is women. WORK TIMINGS  FIRST SHIFT- 8 AM TO 4 PM  SECOND SHIFT-4 PM TO 12 AM  THIRD SHIFT-12 AM TO 8 AM
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    PRODUCTION DEPARTMENT The firststep in the production takes place both at Theni where the raw material (chilly, turmeric, coriander) needed are purchased in bulk are cleared, roasted, crushed, powdered and packed and dispatched to Adimali for further packing. The distribution is handled by the company itself. Eastern Condiment deals with production and packing of curry powders ,masalas, instant pickle powder and processing of pickles. The company has a production capacity of 12 tons per day
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    QUALITY ASSURANCE Eastern hasalso achieved the highest ranked approvals for quality, the Hazard Analysis Critical Control Point (HACCP), ISO 9002 certification and ISO 22000 certification. DEPARTMENT CHART SENIOR OFFICER PRODUCTION OFFICER PRODUCTION OPERATIONS PRODUCTION WORKERS
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    RAW MATERIAL RECEIVING STORE STORAGE CLEANING DRYING GRINDING COOLING BULKPACKING IN 25 KG STORING SKU PACKING STORING DESPATCH QC CHECKING QC CHECKING QC CHECKING QC CHECKING QC CHECKING QC CHECKING QC CHECKING PRODUCTION PROCESS CHART
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    MAJOR MACHINES USEDFOR PRODUCTION The production unit has 3 major machines for producing masala powders named CONDEX, BR and IMPEX.  CONDEX machine give 1300kg per hour,  BR gives 350kg per hour and  IMPEX gives 1ton.
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    PRODUCTION PLANNING ANDCONTROL DEPARTMENT Production planning and control is the department which plans everything regarding informs the purchase department about what raw materials to be purchased for production. The monthly production of Eastern is 240000 tons. PLANT MANAGER SENIOR SUPERVISOR OFFICERS
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    MARKETING DEPARTMENT PRODUCT DISTRIBUTIONCHANNELS  Factory fresh outlets  Whole sellers  Retailers MARKETING STRATEGY Company follows push and pull strategy in the case of marketing MARKETING PRODUCT LINE  Spice powders  Pickles & pickle powders  Rice flower  Tea & coffee
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    CUSTOMER BENEFICIAL &SATISFACTION IDENTIFICATIONMETHODS  Yearly conducting dealers meet  Customer satisfaction details collected from dealers IDENTIFICATION OF CUSTOMER EXPECTATION  Through SMRI – Professional survey team  Through dealers MARKETING TOOLS & TECHNIQUES The various sales techniques consist of:- 1.Route Sales 2.Factory Fresh Outlet 3.Inter Company Sales 4.Export Sales
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    METHODS OF OVERCOMINGCOMPETITORS There is no stiff competition faced by the company, that’s 70%market share belongs to companies product. The total number of competitors of local market is 187 MARKET SEGMENTS The company’s product mainly segmented on the basis of geographical, cultural and customer features. ADVERTISEMENT & SALES PROMOTION  NEWS PAPER  TELEVISION  DISCOUNT
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    DIRECT SALES This peculiarfeature of Eastern curry powders helped it to vary from order companies. The group directly distributes the products to retailers in Kerala By direct distribution the company has achieved a lot of benefits. Some of them are as follows;  They can deal with the wholesalers and retailers directly at their door step.  The company can contact the dealers and traders continuously and evaluate the business.  The company can avoid the role of intermediaries in the distribution of the product. It helps to avoid unnecessary commission, brokerage and other related expenses.  The company can maintain a good relationship with the wholesalers and retailers.
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    BOARD OF DIRECTORS DGMMARKETING MANAGER MARKETING ASSISTANT MANAGER SR.SALES Executives SALES ADMNI.STAFFS SALES TEAM
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    FINANCE AND ACCOUNTSDEPARTMENT In the accounts department Eastern maintain all the cash, bank receipts and payments. And also maintain sales and purchase accounting Eastern don’t provide credit sales. Eastern maintain records of LTI and LTO (location transfer IN and OUT). Eastern make monthly financial statements and the due date is 5th of every month. As they have tied up with the McCormack they hold 26% of shares from EASTERN MASALA. The accounting software used in eastern is ORION-ERP.
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    The company hasa daily working capital of Rs.3 crore and the banking partners is FEDERAL BANK The monthly profit of the company is around 20 crores and the last year turnover of the company is RS: 630 crores. Their Audit works are carried out by Deloitte Haskins& Sells International Auditors SOURCE OF FINANCE Federal Bank Loan, owner’s capital and also from sales. Funds transfer from corporate office ernakulam is the main source of fund used in eastern condiments theni plant. TAX PAYMENT A separate department working under finance department called Tax Department. Tax payment through e-filling is in 15th day of every month. There are 50-60 corers will pay for sales tax by the company
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    TAX PAYMENT A separatedepartment working under finance department called Tax Department .Tax payment through e-filling in 15 th day of every month. There are 50-60 crores will pay for sales tax by the company. FRINGE BENEFITS GIVEN TO EMPLOYEES  GRATUITY  BONUS (11%)  PROVIDENT FUND (12%) MANAGER FINANCE ASSISTANT MANAGER SENIOR FINANCE OFFICER OFFICERS OFFICERS
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    IT DEPARTMENT The Easternis full computerized and every operations on eastern is effectively managed and controlled by the computer and computer networks. LAN and fiber optic cable is used in eastern for the data sharing. Microsoft For front client security is used for network protection.
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    QUALITY CONTROL DEPARTMENT Easternhas also achieved the highest ranked approvals for quality, the Hazard Analysis Critical Control Point (HACCP), ISO 9002 certification and ISO 22000 certification There are 3 process of checking:  Incoming inspection (physical checking)  In-process inspection (physical and chemical checking)  Final goods checking (physical checking of weight of the packet
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    TOOLS AND EQUIPMENTSUSED IN QC DEPARTMENT  SPECTRO PHOTOMETER  CHEMICAL ANALYSIS
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    PURCHASE DEPARTMENT For ISO22000 the raw materials used for production should be free from hazardous substances and chemicals. The raw materials must be free from poisonous substances. For ensuring the quality raw materials the purchase department makes purchase only from those known dealers and farmers PURCHASING PROCEDURE 1. Quality Rating 2. Supply Rating 3. Delivery Rating
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    DIVISION OF PURCHASE 1.Packing division 2. Raw material division 3. Mechanical purchase division 4. Electrical purchase division 5. Automotive purchase division
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    80% of thechilly are purchased from Andhra pradesh,varankal,hammam etc 15% are purchased from Karnataka,Bangalore,kupli,bellari etc 5% are purchased locally from Tamilnadu.the 35% of the coriander purchase are from Rajasthan,35% from Madhya Pradesh,20% from Gujarat and 10% from Tamilnadu. The 15% of turmeric which are purchased locally from Tamilnadu and 25 % of turmeric are purchased from Karnataka. Additional raw materials such as garlic, jeera, fenugreek,mustard and other spices are purchased from Rajasthan,Bangalore,Gujarat,Kerala etc.
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    PURCHASE MANAGER ASSISTANT MANAGER SENIORMANAGER OFFICER DEPARTMENT CHART
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    STORE Eastern condiments pvtLtd have a separate ware house to store the purchased raw materials for the production process. The raw materials like raw chilly, Kashmiri chilly, coriander and other spices are purchased, loaded and unloaded in the store The ware house have a capacity to store 2850 tonnes of chilly and other spices. The eastern store has 16 chambers which is air conditioned exclusively made for storing the raw chilly in order to keep in a good condition and to protect it from insects, dust etc the temperature inside the air conditioned chamber is kept 70-90 Celsius to preserve the natural colour and pungency. fumication is made to the coriander to protect against from fungus attacks.
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    PACKAGING DEPARTMENT In easternthe packaging of different curry powders is made systematically inorder to keep the quality and unique standard of eastern. The packaging of the different powders is made manually as well as with the help of computer operated machines. The packing department has both automatic and manual packing. Manual packing is done for export goods and automatic packing is done for local and ROI (rest of India) sales.
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    Packing Machines: 001 printingmachine – Video jet This is used to print out the batch no in the packing cover roll. 002 Nichrome – packing 250g ofchilli, coriander, turmeric, Kashmir chilli 003, 004 Nichrome – packing 100g of chilli, coriander, turmeric 005 Impact – packing 10g, 25g, 50g of chilli, coriander, turmeric, Kashmir chilli 007, 008, 009 Impact – packing 50g, 10, 200g of chilli, turmeric, coriander, dry ginger, crushed chilli, greem gram 011 Impact – packing
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    250g, 500g, 1kgof chilli, turmeric, coriander, Kashmir chilli. 010 – packing 25g of seeds like Cumin, Mustard, Fennel, Methietc FG DEPARTMENT The eastern condiment Theni have a 250 tonnes capacity godown. From production unit the finished goods are stored and dispatched under good conditions. The stock depot is separated into 3 segments. 2 are for stocking and the other one is for sales. Local stocks are only for Kerala and ROI is for other states.Many machines are used in the FG they are.,  BELT CONVEYORS  DF-HAND PALLET TRUCK  FORK LIFT
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    DISPATCH DEPARTMENT Dispatch isa handing over of finished goods to the customers (Dealers) or the other plant of the company as per the developed plan established by the planning and control department. It creates a direct link between production and sales. The dispatch department allocates the number of vehicles for the dispatched goods transportation. The dispatch order is prepared for every vehicles reached in the eastern for the finished masala transportation. The order bill is hand overed to the loading supervisor.
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    PRODUCTION ASSISTANT MANAGER DISPATCH INCHARGE SUPERVISOR Officer WORKERSDOCUMENT WRITER DEPARTMENT CHART
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    MAINTENANCE DEPARTMENT Maintenance departmentof Eastern are responsible for keeping the plant and equipment’s in good condition. The maintenance department has to keep a check on the entire machine in the production process unit. To reduce the break down and other stoppages due to technical error, and every Sunday there is a maintenance check to reduce the break downs. Maintenance Department of Eastern has four sections 1. Electrical 2. Mechanical 3. Technical 4. Automobile
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    AVOIDANCE OF ACCIDENTS Forsafety conditions, the company sets a safety measure known us C C P:Critical Control Point. The company pay more attention on most dangerous zones which have a wide possibility of hazards. SAFETY MEASURES Workers should wear aprons, masks, caps, gloves while working in the production department. The company takes necessary steps for preventing fire and natural hazards. The first aid box is also placed in the each corner of the department.
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    S STRENGTHS  Itis the largest exporter of spice powder in consumer pack from India that export mainly to Middle East, USA, UK, Australia, and 60% of its products and has presence in 10 countries.  Award for outstanding export performance by spice board India for 8consecutive years(1997 98-2007 08)  Direct sales company owns vehicles undergoing distributive aids to give an important mode of advertisement.  Fully computerized department so easy handling of transaction and documents.  Ensures high quality in all products through modern lab facility.  Company has HACCP, ISO 9001 2000, and 220000.certification.  Eastern was selected as second among most popular brands in Kerala by the Dhanam Business Survey in 2008.  In Kerala, Eastern is the market leader with more than 70% market to almost all its products.  First company in India and second company in Asia to get ISO22000.  About 80% of the workers are women. The company make more
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    WEAKNESS  Company doesn’tmaintain public relation department separately.  Lack of research in marketing level.  Location of factory is not suitable for easy transportation.  While bearing the name Eastern, the consumers are having only the image of curry powder and they are not aware of other product.  Consumers are not aware about the ISO certificate. Company not paying much attention making consumers aware of ISO22000
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    OPPORTUNITIES  Attract foreigninvestment for further development.  Participation in International exhibitions and food fest.  Possibility of getting listed as a public Ltd, company.  Extend product line (instant gravy mix) like other rivals.  Extent market to other countries also.  Availability of pickles in local markets  Starting of exclusive showrooms in different parts of state.  Starting a spices garden it gives two opportunities :  Can be used for research activities.  Can be promoted as a tourist centre  Vegetable marketing company is already well known among huge, so a b vegetable shop is an opportunity.
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    THREATS  High competitionin local national export market.  Each year hundreds of new curry powder companies are arising in whole market.  Upcoming retailers and their product.  Unexpected climate change.  Appreciation in money value.  Change in consumer attitudes and preferences.
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