NACCAP 2013 presentation
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The document discusses improving efficiency in college admissions. It provides data showing that private institutions have higher inquiry to application and admission to yield rates compared to public institutions. It emphasizes that effective recruitment strategies are needed due to declines in student populations and economic challenges. These strategies include improving web pages, campus visits, open houses, and following up on incomplete applications. The right recruitment tools and focusing on the right people are also discussed as important for success. Roadblocks in the admissions process like application requirements are also addressed.
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Internal Engagement - Attracting, Managing and Delighting Your Team
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People Recruit People: How to Get Your Team to Use the CRM (Not Stress Out)
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The document discusses the rising costs of higher education in the United States and explores whether it is possible to provide a quality undergraduate education at a lower cost. It notes that university fees have increased five times faster than inflation over the past 30 years. It then describes a thought experiment by Vance Fried where he calculated that a first-class undergraduate education could be delivered for $6,700 per year rather than the $25,900 charged by public universities or $51,500 charged by private universities.
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NACCAP 2013 presentation
- 1. Efficiency In Admissions Derek Luther, Sales Executive
- 2. 12
- 5. Private Public Inq > App 35% 15% Admit 66% 66% Yield 41% 29% Incomplete 22% 17% Stealth 32% 35% Noel-Levitz 2011
- 8. The Perfect Storm Decline in Graduates Changing Parent Generation Economic Collapse
- 9. Effective
- 11. Web Pages Campus Visits Open Houses Incomplete App Calls Noel-Levitz 2012
- 12. 5 Thoughts
- 13. People
- 15. ...leaders of companies that go from good to great start not with “where” but with “who.” They start by getting the right people on the bus, the wrong people off the bus, and the right people in the right seats. And they stick with that discipline - no matter how dire the circumstances.
- 16. Includer | Harmony | Consistency | Positivity | Analytical
- 18. Tools
- 21. Student Information System Publications Email Broadcasts Online Application Document Imaging Event Management Campus Visit Registrations Open Houses Registrations Graduate Fairs Corporate Fairs & Visits Telemarketing Campaigns Live Web Chat FAQ/Online Help Online Virtual Tour Lead Generation Other Search Services
- 22. “Stop moving data and get back to recruiting students.” VP for Enrollment, 2008
- 23. Shameless Plug
- 24. Focus
- 25. Perceived as having higher quality Enjoy better profits and less competition In 1-2 words one can describe who they are Have employees who are more dedicated Have stable, effective managers AdAge, 2013
- 29. &
- 31. Listen
- 37. Roadblocks
- 41. Efficiency In Admissions Derek Luther, Sales Executive