How we inspire Collaboration and Knowledge Sharing in a large global organisation

1. How w e inspir e COL L A BOR A T ION
and K NOWL E DGE SHA R ING in a
lar ge global or ganisation

3. 25E 23" 55' 21S 6" 26'

4. Why do it?

Givers vs Takers

High performing teams

Limited skills availability/location

Speed and responsiveness

5. T he inter section
of necessity and
oppor tunity
Necessity
Time zones, urgency, profit pressure, resource
limitation, skills mismatches
Opportunity
Social tools, millennials, matrix management,
smart devices, ubiquitous network

6. Who needs to do it?

Benefactors vs
Benefitters

"Pay it forward" vs
"On demand"

Bottom line -
"Shared vested
interest in
outcome"

7. What does it r equir e?

Tools

Incentive

Walking the talk

Leading by
example

Breaking existing
habits

8. So, how DO w e collabor ate & k now ledge shar e in IBM?
IBM Connections

9. E scaping email jail

10. What Incentives do w e use?
Career growth rewards
Financial rewards
Peer recognition
Visibility (reverse mentoring)
Workload reduction
Disincentives for non-sharing
Lead by example

11. Communicating dir ection

12. E xecutive & Gener al E ducation

13. Social Computing Guidelines
T he R ight behaviour

14. How do w e measur e success?

15. Metr ics and value

16. R eal usage

Are people reading the content?

What regions/countries am I reaching?

What type of content is being created/consumed?

Who are the top contributors?

What organisational pillars aren't participating?

17. In conclusion

R ecognise the need for social collabor ation

Cr eate the oppor tunity by pr oviding

Integrated collaborative social tools

The training

The guidelines

Pr ovide the incentives by

Measuring the utilisation

Recognising the contributors

Rewarding the participants

R emember the objective is your business goals and that social collabor ation
is not the end goal but is simply the effective means to achieve it.

18. © 2011 IBM Corporation
IBM Internal Social Software
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ian.mcnairn@uk.ibm.comian.mcnairn@uk.ibm.com
+44 7980 445749+44 7980 445749
@mcnairn