1. The document discusses how email marketing has evolved for college admissions. While email is no longer a new technology, it remains an important communication tool when used properly. 2. It provides 10 tips for effective admissions email marketing, such as segmenting audiences, personalizing messages, using clear calls to action, and testing subject lines and timing. 3. Overall, the document advocates treating email as a conversation rather than a broadcast by focusing on building relationships and sending relevant, targeted messages to prospective students and their parents.