Sales Navigator helps users quickly target relevant decision makers within accounts, engage with them effectively, and stay aware of key account changes. It provides real-time updates on decision maker changes and referral paths within accounts, helping users avoid missed opportunities and loss of existing business due to lack of the right relationships. Competitors using this approach have built 6 times more relationships in the last 6 months, so it is important to act now to close the gap between current relationships and needed relationships in order to drive growth and retain business.