NEACAC 2012

558 views

Published on

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
558
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • NEACAC 2012

    1. 1. Through the Noise Toward More EffectiveCommunication Strategies Jill Duppler duppler@targetx.com
    2. 2. Through the Noise Toward More EffectiveCommunication Strategies Jill Duppler duppler@targetx.com
    3. 3. Manage Expectations Who We’re Recruiting The Best Messages Delivering the Best Messages
    4. 4. Did You Know? 4.0
    5. 5. Who are we recruiting? Let’s get on the same page.
    6. 6. 76 Million Millennials(vs. 72 million Boomers and 42 million Xers)
    7. 7. About Millenials 35% are non-white (and Latino).Millennials are more racially diverse than any generation before them 1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent. Largest separation in wealth in American history. U.S. Census Bureau 2011
    8. 8. About Millenials Celebrated, cherished and protected. Celebrated by Hollywood:Three Men and a Baby, Mr. Mom and Disney princesses. Empowered females. Bike helmets, car seats, nanny cams and more.
    9. 9. About Millenials Raised by attached parents.Freakishly close to their “Helicopter Parents” or “Blackhawks” transitioning to “Stealth.”Parents are “Best Friends” and co-purchasing. Conservative. Or Conventional?
    10. 10. About Millenials Team Oriented. Task Oriented. Civic Oriented. (not in march on D.C. way) Want to achieve high standards set for them. Feel that they have already “paid their dues.”
    11. 11. 5000Marketing messages we are assaulted by each day Consumers 18-65 years old. Ad Age 2010
    12. 12. 64%Believe advertising is “dishonest” or “unrealistic” Consumers 18-65 years old, Ad Age 2010
    13. 13. 90% Consumers who trust word of mouthover traditional advertising Consumers 18-65 years old, Ad Age 2010
    14. 14. AuthenticityThe fundamental problem with advertising: it’s a phoniness generating machine.
    15. 15. Authenticity The easiest way to beperceived as phony is to advertise things you are not.
    16. 16. Rendering Authenticity
    17. 17. Let’s take a Look
    18. 18. Choose 5 adjectives or adverbs to describe yourself
    19. 19. On your Best Day Your partner is happyYour checking account is full You’re at your ideal weight
    20. 20. Now about your campus...
    21. 21. Imagine your ideal male student andideal female student had a baby
    22. 22. 5 Words that aschool you competewith would NOT use
    23. 23. These are the words you should be using Every email Every postcard Every publication Every letter
    24. 24. Through the Noise:Toward More Effective Communication Strategies Jill Duppler duppler@targetx.com
    25. 25. Through the Noise:Toward More Effective Communication Strategies Jill Duppler duppler@targetx.com

    ×