The document provides information about a startup company called Captivate and their proposed mobile app called SimpleTabs. It introduces the founding team, describes the problem their app aims to solve such as splitting bills and tasks with roommates. It then outlines their target market as college students and those seeking simpler finances. The document details their proposed revenue streams, the core features and benefits of the SimpleTabs app, and provides a product life cycle plan and SWOT analysis. It concludes with presenting their current needs and contact information.

1. By Captivate
SimpleTabs

2. Team
 Lawrence Tagoe: Cognitive Science
 Sirena Chan: Business Management
 Caroline Chen: Business Management &
Economics
 Sonamtso Lama: Business Management
 Advisors
 Brian O’Bruba: Director – Career Services UC
Merced
 Rani Yadav-Ranjan: CEO and Managing Member
of Purple Leaf

3. Company Overview
 Vision Statement
 To be the premier developer of creative solutions
by redefining simplicity.
 Email: captivate.mobileapp@gmail.com

4. Why SimpleTabs?
 Living with people is difficult
 Roommates
 Chores
 Bills
 Splitting tabs is always a hassle
 Am I efficient?

5. Target Market
 Anyone living with people
 College students in the U.S. (21.6 million)
 Those seeking to simplify their finances

6. Target Market Cont’d
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Ages 18 - 24 Ages 25 - 34 Ages 35 - 44 Ages 45 - 54 Ages 55 - 64 Ages 65+
Source: Nielsen Mobile Insights, Q1 2012
Smartphone Penetration By Age And Income (U.S.)
< 50k
50k - 100k
100k+

7. Revenue
 Subscriptions
 Advertisements
 Sell collected data
 Consulting Firms
 Credit Card Companies
 Business Media Outlooks

8. Our Solution
 SimpleTabs
 A unique, interactive, and easy-to-use application
that allows efficient money management and
division of tasks.

9. Recent Reviews
 “This is so innovative and useful I love this
idea. MAKE THIS A THING PLEASE!!! It is
hard to know what to do with your money just
starting out and I feel like this would help
establish good habits.”
 Anonymous Voter

10. Brand DNA
SimpleTabs
Core
ValuesResponsibility
Accessibilit
y
Communicati
on
Knowledg
e
Consumer
Benefits
Task
Division
Track
Finances
Group
Chat
Statistics
Affiliates
Banks
Utilities

11. Product Life Cycle: Introduction
 1st Year
 Research & Development
 Creating basic interface
 Creating Demand
 Advertisement through social media
 Showcases
 Spread awareness of simple solutions

12. Product Life Cycle: Growth
 2nd & 3rd Year
 Reaching out to different banks, credit card
companies
 Constantly re-evaluating customer service

13. Product Life Cycle: Maturity
 4th Year
 Establish a stable customer base
 Donating to charities around the world

14. Product Life Cycle: Decline
 Continue to keep up with competitors
 Polishing components of the app to beat
competitors

15. SWOT Analysis
Strengths
• Understand youth demographics
• Responsibility meets social
• Relatable
Weaknesses
• Inexperienced
• Young
• No Knowledge of coding
• Currently conceptual
Opportunities
• Possibility to expand into
competitor territory
• Create dual platform
• Market outside of UC Merced
• App development
• Potential partnerships with large
companies
Threats
• Experienced competitors
• Conventional people
• Skeptics

16. Grey Areas
 How many people will it take to turn a profit?
 How long will it take for full adoption?

17. Budgeting
Staff
17%
Facilities
23%
Equipment
10%
Legal Fees
15%
Advertisement
35%

18. What We Need Today
 Advisory Board
 Professional Software Engineers
 Constructive Feedback

19. Contact Us:
captivate.mobileapp@gmail.com
Thank You!

20. References
 http://nces.ed.gov/fastfacts/display.asp?id=372
 http://www.census.gov/prod/cen2010/briefs/c2
010br-14.pdf