Is my Minimum Viable Product (MVP) too minimal? Is it just a Proof of Concept (POC)? From the ProductCamp Vancouver 2015 session, this interactive session is a mix of presentation slides and whiteboard activity.

1. Is my MVP just a POC?
ProductCamp Vancouver 2015
Jan Carter
@janccarter
ca.linkedin.com/in/jancarter

2. http://paulkortman.com/2012/11/21/the-problem-with-a-lean-startup-the-minimum-viable-product/
Enter the Minimum Viable Product

3. http://www.thesups.com/news/build-measure-learn/
Iterate with clients to make it better

4. And Hockey stick growth is possible
(Marc Andreessen via Twitter)

5. ...but why doesn’t it always work?
Is my MVP too Minimal?
So easy!

6. www.lean-labs.com
I built my MVP… but is it really just a POC?

7. I’ve got SO much data… but what the hell?

8. “The MVP is that version of a new
product which allows a team to
collect the maximum amount of
validated learning about
customers with the least effort”
- Eric Reis
The ACTUAL definition of MVP

9. Know your assumption and how to measure it
Intercom on Product Management

10. http://www.stephengay.com/?p=737
Each release has to be usable

11. Each release has to be engaging

12. Think about the buyer too

13. Traction: A Startup Guide to Getting Customers co-authored by Justin Mares andGabriel Weinberg.
And how to get traction beyond having a product

14. 1. Usable product
2. Engaging
3. Easy to buy
4. Traction channels built at same time

15. 1. Can we create a checklist to ensure we build the
product so it can get traction and then build on that? (i.
e. building, designing, measuring, scaling?)
2. How do you create effective feedback loops? (i.e. how
scalable, how personal, 2-way, with whom)
10 min. for each question
20 min. total for breakout sessions
Come back and share with group: 10 min
Let’s break into teams

16. Q1. MVP checklist

17. Q1. MVP checklist

18. Q1. MVP checklist

19. Q1. MVP checklist

20. Working hard on a beautiful Vancouver Saturday

21. Q2. Feedback loops

22. Q2. Feedback loops

23. Q2. Feedback loops

24. Q2. Feedback loops

25. Q2. Feedback loops

26. What did you learn?
What will you do differently tomorrow?
Wrap-up

27. Thank You!
@janccarter