The document provides a summary and evaluation of the student's music video production project. Some key points: - Research on existing music video genres and techniques helped inform the student's video concept and style. - Planning was thorough but backup locations could have been planned better. - Time management was good but more time could have improved the finished product. - Technical qualities like camerawork and editing were generally professional but some shots could have been steadier. - Aesthetics and creativity were strengths but some locations weren't fully showcased. - Peer feedback suggested slowing the intro editing pace and better establishing the main character.

1. EVALUATIO
N
Stephen Royle

2. PRODUCTION
PROCESS
EVALUATION

3. RESEARCH
Overall my research went well. Some of the strengths were
that it gave me a good insight on how music videos are
made. This meant that I could get a better idea of the
different types of music video genres and how they
correspond to the different types of song and artist. By
researching these different types of music videos and genres
it helped to give me an idea of what genre my music video
was going to be. Researching existing music videos also
helped to give me some of the techniques I used. For
example when the actor is walking through the different
terrains I cut the shot on the same leg each time. This gives
the effect that. The actor is walking seamlessly through the
different terrains and places. I got this seamless transition
effect from Stormzy’s music video, Vossi Bop as all the
transitions are seamless and very smooth. On the other hand
there were some weaknesses of my research. For example I
could’ve maybe gone deeper into the analysis of shot type
and how it effected the audience and how it could
correspond to the genre. If I had gone into further detail with
this it could have had a more positive effect on my product

4. PLANNING
Whilst planning for my music video I encountered
strengths and weaknesses. Planning helped me to gather
all of my ideas together in one place. Due to this I could
execute a detailed mind map, with all my ideas gathered
in one, a detailed techniques and conventions plan, a
summary and a final idea. I also planned a location list, a
detailed shot list and equipment I needed. Planning all of
these elements helped me to be more time efficient and
helped to gather my ideas better and in a more effective
way. Planning the shot list especially helped me when
shooting as I new exactly what I needed to shoot and
where. This saved me a lot of time and was overall a lot
easier to film. This was because I could get straight into
filming what I needed to film for each location and it
meant that I new what I had filmed and what I had left to
film. On the other hand I could have put more planning
into backup locations. For example one of the locations I
wanted to use was inaccessible for me. I had to think
about another location on the spot to use. Luckily the

5. TIME MANAGEMENT
Personally I believe I managed my time well. I got all of
my projects in on time and my music video finished in
time. I wouldn’t have needed anymore time however my
product could have improved slightly if I had any
additional time. If I had more time to produce my work I
would have done some extra planning on locations and
maybe on a backup shot list in case I don’t have enough
footage or if I couldn’t get the footage I wanted. I would
also spend some more time on editing my music video
and trying to find extra ways I could refine it and add to
it. Finally I would probably do some more filming of
locations and more shots of the actor in case I had to fill
in any gaps or if I didn’t have good enough footage.

6. TECHNICAL QUALITIES -
CAMERA
My
Product
Harry Styles sign of the
times
I think that my technical camera
quality of my product was quite
professional and looked good. I
think that I showed a vast range
of camerawork and technical
qualities and helped to make my
product very professional. On the
other hand I would have wanted
to make some of the tracking
shots more stable, however I still
managed to get a good handheld
In Harry Styles music video, sign
of the times, the camerawork is
also very vast as they have lots of
static shots, aerial shots and
tracking shots. The music video
uses outstanding breath-taking
scenery and location that makes
the camera techniques capture
perfectly and really shows it off to
the audience. Overall I think my
camera work and camera quality

7. TECHNICAL QUALITIES –
EDITING/POSTMy Product The weekend, blinding
lights
Personally I think that my editing
and post production quality was up
to standard. I used lots of
techniques that could give a good
message and conjure a good effect.
These elements helped to show that
my editing and post production
quality was professional and
effective. However, in future I do
want to refine my techniques even
more and hopefully try to match the
In The weekends, blinding lights
the editing and post production
gives a very similar effect as my
product does. This is done through
the fast cutting shots, strobe
lighting and effective colours. The
weekend is trying to get the feeling
of stress and unease. I also tried to
get this feeling across in my
product in a slightly different way
by using opacity. Both editing

8. AESTHETIC QUALITIES
I think that my work did look good and aesthetically pleasing. I
think this was due to the scenery and the shot types I used. I
thought my product was also creative. I think this because I used
lots of different, creative locations that would entice the audience
and also lots of different and creative camerawork and techniques.
If I could improve any aesthetic qualities it would be to maybe try
get more establishing shots to really show off the scenery and to
show off my creativity even more. Some of my strengths were that
I could use creative camerawork that catches the viewers eye. For
example I used a worms eye view shot of the wave coming into
the camera. This expanded my range of camera skills and camera
work and looked very good on screen. On the other hand, there
were some weaknesses in my product. An example of this was
that I thought I didn’t show of some of my best locations enough
and that I could have possibly showed some of them off more. In
conclusion I think that my work was very aesthetically pleasing
and was overall very creative.

9. AUDIENCE APPEAL
I think that I have appealed to my target audience well and that I
got all of the elements that my target audience would connect to in
the video. I have appealed to the audience by researching genres
and elements that this type of audience interact with and are most
associated with. Specifically I have included content such as, bits of
action to get the younger target audience in. I have also tried to
leave the theme and the idea of the whole music video open to
interpretation which involves the audience in the product more as
they can have their own opinion and their own say on the video.

10. PEER
FEEDBACK

11. FEEDBACK 1
What did you like about the product?
• I like the fact that the video does completely fit the song
completely and you have made you own idea which has
actually fit the video very well.
•I really enjoyed the shot overlaying it added a great
effect to the atmosphere that had been created.
•I also thought that the drone shots were extremely
effective and added a great wow to the whole music
video.
What improvements could have been made to the
product?
• I think maybe you should spend more time establishing
the character at the start to let everyone get to know him
and his story.

12. FEEDBACK 2
What did you like about the product?
 I like the fact that you’ve not done a video exactly based on the lyrics
to the song but it made connections with the song, like the sea.
 I liked the little details like it going black when saying dark and him
touching his throat when the song mentions having a lump in your
throat, I thought that was really clever.
What improvements could have been made to the
product?
 I think maybe some more adjustment with colours and things to
make it more aesthetically pleasing in the shots near the beginning
where he’s walking around.

13. FEEDBACK 3
What did you like about the product?
 I especially liked the editing (match cuts, overlaying the video) the
drone shots also looked really cool.
 The video suits the music well, maybe the story has something to do
with covid? Wanting to escape.
What improvements could have been made to the
product?
 I can only think of (at the beginning) use less shots, it was cutting to
different shots quite fast, maybe a little slower to ease into the video
as the music eases into the chorus

14. PEER FEEDBACK SUMMARY
What do you agree with from your peer feedback?
 I agree with the comments about less shots at the beginning to make
the build up better.
What do you disagree with from your peer feedback?
 I don’t disagree with a lot of the feedback given only partly with the
colour adjustment comment.

15. PEER FEEDBACK SUMMARY
Peer feedback gave me some good constructive criticism that
helped me think about my product as a whole and highlighted
some factors I could work on to have a better outcome. For
example some of the changes I would make, based on my
feedback, would be using less shots at the beginning of the video.
This would have given the video a better build up to the chorus
and the peak of the song. An example of this would be at the pre
chorus of the song the shots where short and fast cutting. This
meant that there was not as much impact on the audience at the
chorus of the song. I could have slowed the shots down and
slowed the editing down to give a better effect on the chorus and
really emphasise the build up for the audience. Another point I
agree with would be spending more time establishing the
character at the start to let everyone get to know him and his
story. This is something that would help develop my story even
more and help to make the audience feel more attached to the