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The document discusses considerations for forming advertisements, including style (formal vs informal) and popular styles like pastiche. It also discusses using music in advertisements, noting that permission is required to avoid copyright infringement. Advertisers can acquire licenses from PRS for Music and PPL to legally use music. The concept of fair use and the seven second rule in radio are also explained. The document concludes by discussing the variety of music genres played on E6 Radio to appeal to different tastes, and how the college radio station stores and acquires its music internally and online.
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Conventions form and genre- radioooo
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3) A tagline that aims to persuade viewers to watch in an engaging way, such as promising the show will improve their lives.
4) Main images featuring characters from the soap opera to represent the faces of the show.
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- The Direct Line advertising campaign featured the fictional character Winston Wolf from Pulp Fiction to promote their new proposition of fixing customer problems faster and more efficiently.
- The ads showed Wolf solving people's insurance issues using Direct Line's offerings. This was meant to challenge other insurance companies and question if their policies could do the same.
- The campaign cost £40 million and was produced by Saatchi & Saatchi, featuring A-list celebrity Harvey Keitel as Winston Wolf. Its unique aspect was using a well-known character to advertise insurance.
Case study direct line
Direct Line launched an advertising campaign featuring the fictional character Winston Wolf from Pulp Fiction to promote their new proposition of fixing customer problems faster. The ads aired on television, radio, and print featuring Wolf stating he can solve insurance problems for customers. The campaign targeted homeowners aged 30-40 who would recognize Wolf and be interested in insurance. It was a successful campaign that creatively used a memorable celebrity to gain attention and present the company's benefits in a humorous yet clear way.
Evaluation 2 part one
The combination of the main product, a teaser trailer, and ancillary texts of a magazine cover and poster is highly effective due to the extensive research and planning that went into making the products realistic. While the teaser trailer uses a range of green and grey colors to confuse audiences, the poster and magazine cover emphasize dark colors like black to portray horror themes such as good versus evil. The magazine and poster selectively include pictures and text that align with the codes and conventions of the teaser trailer so audiences can effectively relate the film's genre.
Conventions form and genre- radioooo
y6u55555555555555555555555555555555556ugjggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggg
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The FCA radio campaign titled "Can't Recall the 90s" had three main objectives: to protect consumers, enhance the integrity of the UK financial system, and promote effective competition. The target audience was working adults and young adults aged 18 and older. The campaign used humor, featuring an Arnold Schwarzenegger impersonator, across radio, television, and print advertisements to remind people to check if they were owed money from mis-sold PPI policies in the 1990s. The multi-pronged campaign was successful as evidenced by winning awards for the comedic advertisements.
Target audience research posters
The document summarizes research conducted with the target audience for soap opera posters. Key findings include:
- Posters are an effective way to promote soap operas, but some felt they were outdated. Bright colors and dramatic elements attract younger viewers.
- Posters should follow conventions of the genre to meet audience expectations but also be distinctive. Only 57% expected a tagline so it needs to be catchy.
- Cluttered posters with too many storyline elements are confusing; a single or multi-strand narrative is best if not crowded. Characters and implied narratives intrigue viewers.
- Text needs to be large enough to read. Posters should reflect the realism of the shows and not
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The document summarizes the findings of a questionnaire about film posters given to 20 participants. Key findings include that participants expect an image, title, and text on a poster. Posters that featured a central character shot were seen as most persuasive as they give insight into the narrative. Conveying the genre through mise-en-scene was also effective. Posters were identified as the most persuasive form of advertising compared to trailers or reviews as they build mystery while informing audiences. The findings will influence the creator's own poster to meet audience expectations through compelling imagery, clear communication of genre, and an intriguing central character shot.
Radio campaign
The FCA radio campaign "Can't Recall the 90s" aimed to protect consumers and enhance the integrity of the UK financial system. It targeted working adults, young adults, and those over 18 from various socioeconomic classes. The campaign humorously featured an Arnold Schwarzenegger impersonator encouraging people to check if they had any claims from PPI policies in the 90s. It used radio, TV, and print ads that won awards and brought widespread awareness of the FCA's services across the UK.
Task 2 poster research
The target audience for soap opera posters is typically a mass audience aged 13-60. Conventions of soap opera posters include a main image featuring characters, a tagline promoting the show, and the channel logo. Three soap opera posters were analyzed:
1) Neighbours - Features multiple characters appealing to a broad age range. Includes broadcast time/date.
2) EastEnders - Emphasizes a young character and uses social media hashtag to appeal to youth.
3) Coronation Street - Focuses on a narrative involving young characters but references a national audience. Lacks broadcast time.
Key conventions were present across posters, though details like broadcast time were sometimes missing. Imagery and tag
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This document discusses the conventions of a soap opera poster. It explains that the purpose of a poster is to persuade the target audience to watch the program. A typical soap opera poster includes:
1) The channel the program airs on to promote both the show and broadcaster.
2) The name of the show along with the broadcast time and date to tell audiences when it airs.
3) A tagline that aims to persuade viewers to watch in an engaging way, such as promising the show will improve their lives.
4) Main images featuring characters from the soap opera to represent the faces of the show.
Wonga advert analysis finished
The document analyzes a radio advertisement for the company Wonga. It finds that the ad aims to engage and entertain listeners through an upbeat, repetitive musical jingle that plays for most of the 30-second spot. This catchy jingle mentions the company name 34 times to ensure brand recognition. Very little information is actually provided about Wonga's product - only their website is mentioned. However, the ad differentiates itself from more informative competitors through its entertaining musical approach. The document concludes the ad was successful at selling, persuading and entertaining audiences through this repetitive yet engaging jingle.
Marxism theory2
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- The document discusses how advertising for clothing brands distracts audiences from their daily struggles and oppression by focusing on material goods and fashion. Prices are shown to appeal to low-income audiences and keep the system of low wages ongoing.
- Different ads target different demographics through styles of clothing, models, and inclusion or exclusion of pricing information to either broaden or focus the target audience. The goal is to build brand allegiance and encourage consumption.
Treatment v2
This document proposes an alternative radio advertisement for Sprite that would target college students and families. It suggests broadcasting the ad on a college radio station and a mainstream radio station to reach both audiences. The ad would have a more formal tone than the original but still be upbeat. It would include dialogue to better advertise the product and use background sounds to set the scene without any dead air. The goal is still to meet the company's target of marketing Sprite to both young adults and families.
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THE AA
The document analyzes and summarizes an advertising campaign by the AA featuring a singing baby girl in a car. The campaign included radio, print, TV, and billboard ads with the goal of putting smiles on faces during breakdown situations. The radio ad was rated one of the top 10 ads of 2017 and cost £10 million to produce but generated revenue through new AA memberships. The target audience was drivers ages 17 and older, and the ad was most likely to appeal to "Resigned" and "Mainstream" consumer types. The unexpected juxtaposition of the young girl singing an old Tina Turner song makes the ad highly memorable.
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The document discusses various techniques used in television advertising, including narrative structures, visual marketing, mini fictions, animation, humor, surrealism, parody, realism vs anti-realism, codes and conventions. It provides examples like John Lewis Christmas ads that use narrative and Cadbury Gorilla ads that employ surrealism. Special effects are also discussed as a technique to make ads more appealing.
Different types of tv advertisements
This document discusses different types of TV advertisements, including realism, anti-realism, animation, documentary style, series, stand alone, and talking heads. Realism aims to present realistic narratives and situations. Anti-realism uses unrealistic concepts or humor. Animation allows for fantastical scenes. Documentary style attempts to document reality. Series advertisements progress a narrative over multiple ads. Stand alone ads advertise without links to other ads. Talking head ads feature experts discussing a topic directly to viewers.
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Evaluation on ad
The production log summarizes the process of recording and editing an advertisement using the software Reaper. The student used various techniques to make the ad as professional as possible, including fading recordings, sounds, and music in and out to make transitions smoother. Volume and pan adjustments were used to equalize noise levels between separate recordings. The volume wave technique made whispered parts louder to ensure they could still be heard.
Radio production schedule call sheet template
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Financial considerations
The cost of radio advertising depends on several factors:
- The general cost is about £2 for every 1000 listeners reached, so ads with more listeners are more expensive.
- The day and time an ad airs affects the price, with morning and late afternoon slots being the most popular and expensive.
- Ad lengths of 30 seconds are most common but shorter ads are half the price.
- Choosing a station focuses on the target audience rather than overall popularity.
- Ads typically run for 4 weeks or longer for intensive campaigns.
Client brief and treatment
The client, Mercedes, has asked E6 radio to produce an advertisement for their new Mercedes CLA class to promote it to the target audience of adult males. The advertisement will provide a detailed description of the car's specifications and extras in an appealing way to encourage sales. It will be a 40 second to 1 minute script read by a female voice actor with sound effects. The unique selling point emphasized will be the free internet access and MP3 compatibility upgrade included. The total budget for production and distribution agreed upon between Mercedes and E6 radio is £1580.
Volkswagen advert
This document analyzes and summarizes a Volkswagen car advertisement. It notes that the advertisement uses a sensual voice to describe the car's features in a way that personifies the car. The target audience is identified as middle-class individuals between 30-50 years old. The advertisement effectively follows conventions for car advertisements by focusing on the benefits and scenarios for both family and business use without excessive safety or performance claims. While it fulfills regulatory requirements, the document suggests it could have more clearly identified the Volkswagen brand earlier and included background music.
Volkswagen radio advert analysis sheet (3)
This advertisement promotes the Volkswagen Passat Highline Plus car. It uses a female voice, made to sound like a satnav, to list the car's many features and extras in an appealing way to attract middle-aged males. A brief male voice is also used. While the advertisement provides a lot of informative details about the car, it only mentions the product and company name once each, and lacks a slogan. The main purpose is to promote this car model and make it sound like a desirable purchase.
Radio advert analysis
The document analyzes a radio advertisement for Nandos. It uses a Mexican accent and mentions spicy rice to associate Nandos with spicy Mexican food. The narrator repeatedly says situations followed by the slogan "It's OK!" to be humorous and repetitive. While this gets the brand stuck in listeners' heads, some elements could offend listeners by playing on racial stereotypes like the Mexican accent or a joke about a unibrow. Overall the ad effectively promotes Nandos restaurants but could have provided more contact information without relying so heavily on potential stereotypes.
Radio Production Schedule Call Sheet
This call sheet is for a Samsung commercial radio advertisement produced by Declan Tyldesley on November 11th, 2015. It will take place at the E6 Radio Studio starting at 3:30pm and involve a crew of Chris Gladwin for sound, JME music, and SFX from the Q Drive. Voice actors include Hemit Dhanji, Nicole Melia, and Paul Rossington.
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Financial considerations work sheet
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Canon radio advert analysis sheet (2)
The document provides an analysis of a radio advertisement for the Canon XS200 IS camera. It notes that the ad uses a male and female voice to appeal to its target audience of adult males. The female voice has a husky tone meant to be seductive. The ad gives helpful photography tips and emphasizes the camera's features to persuade listeners to buy it, mentioning it would make a good holiday gift. Overall, the analysis states that while the ad effectively provides information on the product and companies through the different voices, it could have better promoted the specific camera model by naming it more than once.
Job roles in radio
Creative producers create and manage radio content, generating ideas and ensuring production standards are met. They work in studios but also on location. Production engineers record high quality audio, operating equipment and mixing tracks under tight deadlines. Copywriters write scripts for radio ads, understanding how listeners respond. Voiceover artists convey messages through commercials and announcements, while recording artists create and manage albums, overseeing recording sessions and striving for chart success.
Post production for radio advert
The document discusses the creative process and choices behind producing a retro futuristic radio advertisement. The producer chose the song "Catgroove" by Parov Stelar due to its electro swing genre that fits the retro futuristic style. Effects were added to the audio tracks to make it sound like a 1950s radio advertisement, including static noise and microphone crackling. Multiple audio layers were edited and balanced together, including the song, announcer voice clips, and sound effects of a crowd and signature tune, to effectively convey the envisioned futuristic theme park setting.
Post production editing
The document describes the post-production editing process for an advertisement audio file in Reaper. Key steps included: cutting unnecessary parts from the voice recording to make it 34-36 seconds; placing background music and sound effects alongside the voice recording so the music plays slightly after speaking starts and a sleigh bell effect plays for 6 seconds at the beginning to set the Christmas mood before the voice. The end result had precisely cut and placed audio elements to sound professional.
Nandos radio advert analysis sheet (1)
This radio advertisement for Nandos restaurant uses a humorous and repetitive style to promote the restaurant in a unique way. A male voice with a strong Portuguese accent tells jokes and makes silly comments over salsa music in the background. The overall message is that everyone is welcome at Nandos no matter who they are. However, the ad provides little useful information like contact details or prices. While the theme adds an interesting effect, it could be seen as stereotyping and too informal. The ad has a broad target audience but may not appeal to all.
Asa tasksheet
The ASA is the independent regulator of advertising across all media in the UK. They enforce advertising codes written by the Committees of Advertising Practice (CAP) to ensure ads are not misleading, harmful, or offensive. For television and radio, the ASA regulates advertising under a contract with Ofcom.
The CAP writes and maintains the UK Advertising Codes, and provides industry guidance to help create compliant ad campaigns. Getting an ad banned by the ASA can significantly damage brands, so the CAP offers various advice and training services to help advertisers understand and follow the rules.
The codes enforced by regulators in the UK broadcasting system include specific rules for issues like weight loss claims and medicines. The CAP provides online
Pr11 music work
When producing a radio commercial, the style of music chosen must match the tone of the ad to effectively emphasize its message. There are four main styles - formal, informal, pastiche and comic. It is important for producers to obtain permission to use copyrighted music to avoid fines or lawsuits. Fair use permits limited use of copyrighted works for purposes like commentary or criticism but not commercial use. Licensing agreements give permission to use intellectual property for an agreed scope and payment. The mistaken "7-second rule" does not exempt commercial use of copyrighted material without permission. For a college radio, downloading music from approved software provides the rights to play those songs.
Radio advert script
Elvis Presley's music is being re-released with new versions featuring the Royal Philharmonic Orchestra, including hits like "American Trilogy", "If I Can Dream", and "In the Ghetto". The album is coming out on October 30th and will be available in retail stores. It features orchestral arrangements of three of Elvis' most popular songs.
Pr 11 music
The document discusses considerations for music in commercial production. Producers must choose music styles and functions to match the tone and purpose of their ads. They must also seek permission to use copyrighted music through organizations like PRS, who distribute royalties to artists. While fair use allows limited use of excerpts, using full songs requires licensing. There is no "7-second rule" allowing unlicensed use of short excerpts. Producers may find it easiest to use original music they composed to avoid licensing fees. E6 radio has a library of copyrighted music their producers can use for their shows.
Pr10 asa tasksheet
The document discusses UK advertising regulation and the roles of various organizations in enforcing advertising codes and standards. It addresses the following key points:
1) The Advertising Standards Authority (ASA) regulates advertising across all UK media, enforcing codes written by the Committees of Advertising Practice. It handles complaints and takes action against misleading, harmful, or offensive ads.
2) The Committees of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) write the non-broadcasting and broadcasting codes that the ASA enforces.
3) Advertisers can contact the ASA or CAP for advice and training on complying with advertising codes to avoid enforcement actions against non-compliant ads
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Lauren created a radio commercial for her chosen client, Island Records, to promote the band Bon Jovi. She researched commercial styles and production costs. For her commercial, Lauren recorded voice actors using Audacity then edited the audio on Adobe Audition, adding snippets of Bon Jovi songs between dialogue. She exported the final commercial as an MP3 to upload for feedback. While the commercial was well-produced overall, Lauren felt the dialogue could have been tighter and left more time for the music.
Legal and Ethical Issues
The document discusses several legal and ethical issues to consider when creating a promotional video for a sixth form college. It notes that intellectual property, privacy, accuracy, and obtaining necessary permissions are important legal issues. Ethical issues include avoiding offensive, biased or one-sided content and ensuring fair representation. The document provides examples of how these issues apply to analyzing existing promotional videos and what to consider when creating a new video.
Client guide
The document outlines the process for creating a radio advertisement for Sprite. Key steps included researching successful radio ads in terms of style and techniques, drafting a treatment that pitched the ad to the target demographic of young adults, and creating a script. Production involved recording the voiceover and editing music and sound effects. The finished ad was intended to be aired on a college radio station to promote Sprite to students.
Radio analysis nandos finished
The document discusses several advertisements from different companies and analyzes aspects like target audience, message, language, visuals/audio used. It also discusses the role of regulatory bodies like the ASA in ensuring ads are legal, fair and protect consumers. The ASA works with CAP to provide guidelines and review ads before publication. They have rules around misleading claims, harm, children, privacy and more. Complaints are reviewed case by case. A recent ad faced complaints around wordplay using "booking" that some felt resembled a swear word.
LO2
This document outlines a proposal for a print-based advertisement for a music festival. It includes aims, objectives, target audience analysis, and campaign messaging. Draft layouts and designs are presented, including logo, color scheme, and images. Production plans, budgets, risks, and regulatory considerations are addressed. The goal is to market the festival to young adults through posters in London featuring various artists from both the UK and globally.
Question 3
Our low-budget horror film would be best distributed by the independent company Blumhouse, as they specialize in similar niche horror genres and have successfully distributed popular films like Paranormal Activity. Blumhouse markets films through film festivals, trailers, websites, and social media to generate excitement among horror fans on a limited budget. We would also promote our film through television advertisements during shows our target demographic watches, and on social media platforms popular with our target audience of males and females under 35. Ultimately, an independent distributor like Blumhouse that has experience with similar low-budget horror films would be best able to promote and distribute our niche psychological horror media product.
Augmented Reality
This document discusses how augmented reality can help marketers break through clutter. It defines augmented reality and outlines its history. Four attributes that lead to marketing clutter are identified: what, when, how, and why brands communicate. Augmented reality is proposed as a new "how" channel that can decrease clutter when used alongside other traditional channels like print. Successful AR applications from brands like IBM, Shiseido, De Beers and Dulux are summarized that enhanced the shopping experience. The document concludes augmented reality is a valuable new tool for marketers to engage consumers amidst increasing marketing messages.
Schédio - Agency Profile - 2013
Schédio is an advertising agency that believes advertising should build relationships between brands and consumers. They aim to shift advertising away from constantly promoting things people don't need, and instead focus on providing value and entertainment. Schédio works with clients to develop innovative and engaging advertising campaigns across multiple platforms like mobile, social media, and outdoor advertising to effectively reach customers.
Q3.
The document discusses how independent films would be distributed as real media products. It explains that independent distributors like Verve, Vertigo, and Warp Films specialize in distributing independent films in cinemas and on DVD worldwide. Warp Films is identified as a suitable distributor because they target distinctive content like the filmmaker's genre. The role of distributors is described as getting the film to a paying audience by identifying the target demographic and negotiating with exhibitors to show the film. With new online distribution methods, distributors now spend more on digital promotion through short trailers and screenings to build hype around a film's release.
Audience research
- The target audience for the City Screen cinema ads is younger people aged 16-25 based on smartphone usage statistics and the student membership deal.
- Videos should be created for platforms like YouTube, social media, and their website and be between 15-90 seconds long depending on the platform.
- The ads should highlight City Screen's comfortable seating and clean facilities to appeal to audience priorities while also promoting the student membership deal.
- Hip hop music should be used to match the music preferences of the target demographic.
- Multiple video options will be created that can be edited down for different platforms rather than including all details in a single 30-second video.
LO3
This document provides details on planning and creating advertisements for a music festival. It includes drafting poster layouts, designing the logo, selecting artists, and scheduling social media posts and print distribution. Target demographics are identified as young adults aged 16-25. Print ads will be placed at bus stops and local shops in areas like Brixton and Camden known for music festivals. Audio-visual ads on Snapchat, Instagram and Twitter will feature headlining artists to promote to their fans. Risk assessments are made for photo shoots and using design software. Budgets, copyright issues and advertising standards are also addressed.
Ethical Constraints
This document discusses several legal and ethical issues to consider when creating a promotional video for LaSwap Sixth Form. It notes that intellectual property, privacy, accuracy, and obtaining necessary permissions are important legal constraints. Ethical constraints include fair representation of diversity, avoiding biased reporting, and protecting children from unsuitable content. The document provides examples of how several companies have run into legal or ethical issues in promotional videos when not properly considering these factors.
Radio advertising assignment
This document summarizes and analyzes several radio advertisements based on their unique selling points, target audiences, and compliance with advertising standards and codes. It discusses ads for Nivea for Men shaving balm, Churchill car insurance, Zoopla property search, and TomTom navigation. For each ad, it identifies the USP, intended purpose, likely target demographics, and relevant advertising regulations considered in production.
Final major project proposal form
Adam Grundy proposes producing a short mystery film for his final major project at Salford City College. He plans to tell the story of a protagonist getting ready for a job interview, but reveal at the end that the protagonist has been living in a fictional world in an abandoned house. Grundy believes a linear narrative and use of lighting, music, and setting appropriate to the mystery genre will engage his target audience of younger, middle-aged viewers. He outlines his plans for pre-production, production over two days of filming, and post-production editing over a month to complete the project on time.
Conventions of radio advertising research
The document summarizes Josette H's research into the conventions of radio advertising from various sources. Some key conventions identified include: using straightforward language spoken at the pace of natural conversation; including pauses for the listener; telling listeners what to do next like providing a phone number; keeping ads between 25-45 seconds; using persuasive language and rhetorical questions; and identifying the product or service within the first few sentences. A student source and YouTube video were found to clearly outline basic requirements for radio ads in a chronological manner.
Legal and ethical issues of advertising
Legal and ethical issues must be considered in advertising. Advertisers can face serious consequences for breaking rules regarding copyright, intellectual property rights, slander, libel, model releases, royalties, violence, offensive language or behavior. The Advertising Standards Authority regulates advertising in various media to ensure compliance with advertising codes. These codes are designed to prevent misleading ads and protect consumers.
Irn bru evaluation
The document provides a comparison between the student's advertising materials and professional advertising materials for Irn-Bru. There are both similarities and differences identified across print ads, videos, and advergames. A key difference is that the professional ads often include controversial or crude humor, while the student's ads do not. The student also notes technical limitations to their materials compared to the professional versions. Areas for improvement in the student's ads are identified as well.
Pr6 unfinished business marketing approches
This document discusses the marketing approach for the comedy film Unfinished Business. The film stars Vince Vaughn and Dave Franco and tells the story of three business associates who go on an unexpected business trip. The target audience is males and females aged 15 and older who enjoy comedy films. The film is being marketed through billboards, trailers, magazine ads, and online articles and reviews. The movie poster features Vince Vaughn, a plane, and the title to attract the audience. Through its recognizable stars and humorous marketing, Unfinished Business aims to appeal to fans of light comedies.
Task 1
There are two main types of research: quantitative and qualitative. Quantitative research uses numerical data and statistics to understand things like popularity, while qualitative research explores people's opinions and perspectives through open-ended questions. Primary research involves collecting your own original data through methods like interviews or surveys, while secondary research analyzes existing data from other sources. Demographic and psychographic research categorize people by attributes like age, gender, beliefs and lifestyle to identify appropriate target audiences. Proper research is essential for media projects to develop high quality products that appeal to target markets and ensure financial viability.
Advertising
This document discusses different types and methods of advertising including online, print, guerrilla, broadcast, outdoor, product placement, mobile, and packaging advertising. It provides examples of each type, describing key aspects. Constraints in advertising like laws, budgets, and ethics are also outlined. Several anti-animal testing advertisements are then analyzed in terms of design, message, audience, and effectiveness.
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Pr9 sourcing images
Copyright protects original creative works like images, video, audio, and software from being used without permission. The document discusses using the Copyright Hub website to identify the copyright holder of an image in order to request permission to use it. Copyright Hub provides the contact information for the copyright owner so users can formally ask for permission via email. If granted permission, the user must give credit to the copyright holder in any use of the image. Organizations like BAPLA can also help connect users to image libraries and agencies to legally access images with permission or through paid licenses.
Pr24
The document discusses the process of designing a magazine focused on electronic music. It describes choosing a simple font and color scheme of white, red, and black for the cover to attract attention without overdoing it. Photoshop was used to design the cover and double page spread. Two photos were used but had different lighting conditions, making it hard to make them appear taken in the same studio. Improvements could have been made to the front cover photo and design. Conventions like issue numbers and page numbers were included to make the magazine seem more authentic. The text layout separated the artist name and interview into two columns. Overall, the design followed conventions to engage the target audience of electronic music fans.
Editing process
The document discusses editing two images for a magazine cover.
For the first image, the background is removed and the image is darkened to make it stand out on different backgrounds. Tools like levels, curves, hue and saturation are used to mimic artificial lighting effects. Bevel and emboss and drop shadow effects are added.
The second image involves duplicating the layer, cutting out the subject on one layer, desaturating the background layer, and applying a red color filter gradient. Curves are used to make the subject stand out against the red background. Levels and hue/saturation are also used to brighten and desaturate the image slightly.
Evaluation
The document provides a lengthy evaluation of the author's final major project creating a short film. Some key points:
- The overall technical quality was let down by digital noise visible in shots due to high ISO settings, though post-production color correction helped.
- New skills like script writing were developed, while others like pre-production planning were improved. Cinematography skills increased but some shots were shaky.
- Editing was challenging but a learning experience, though color correction differences between scenes were noticeable.
- Overall the project increased the author's film experience and skills in areas like script writing, cinematography, and editing, but some aspects like the plot reveal could have been strengthened.
Fonts
This document discusses choosing fonts for a film title that is a hybrid of mystery and thriller genres. It recommends three fonts - Bebas Neue, Shoemaker, and Vacer Sans - for their simplicity and clean, thin textures that would make the title look professional and stand out. Of the three, Shoemaker is selected as the best fitting font for the film due to its damaged aspect, which would represent the protagonist and highlight the issues of mental illness.
Reference sheet
This document contains a reference sheet listing websites about genre conventions for mystery, war, and psychological thriller genres. The reference sheet includes the website URL, date accessed, author, and article title for each source to help with research on genre conventions.
Sar script final
Ross wakes up anxious for his upcoming job interview. He prepares for the day with help from his housemate Adam. Adam jokes around and gives Ross practice interview questions to help prepare. While practicing, Ross experiences a bright light and fade, waking up confused in a bare room of a mental asylum.
Sar script final
Ross wakes up preparing for a job interview and gets ready with the help of his friend Adam. Adam practices interview questions with Ross. However, during their practice, Ross is affected by a bright light that causes him to lose vision. He awakens in a bare room in a mental asylum, with Adam's watch and a photo of them by his bed, as someone knocks at the door.
Sar script rough
1. Ross wakes up to get ready for a job interview but starts experiencing strange events in the house. He has a dizzy spell on the stairs and sees his friend Adam, but the outdoor scenery has changed and Adam disappears.
2. Ross reenters the house but finds the furniture missing and drops his glass of water in shock. When he blinks, his friend Adam disappears too.
3. The camera pulls out to reveal the setting has changed from a student house to an abandoned house, and Ross is now alone with no explanation for the strange occurrences.
Guidelines for Final Major Project Pitch
The document provides guidelines for a final major project pitch organized into slides: Slide 1 introduces the presenter and their chosen media format and goals. Slide 2 gives a synopsis of their mystery/thriller idea and why they chose it. Slide 3 discusses what inspired the idea and links it to a similar short film. Slides 4-5 identify the target audience and how to attract them. Slide 6 outlines the production stages. The conclusion wraps up the pitch.
Task one
This document discusses different types of briefs used between media companies and clients. A contractual brief clearly outlines expectations, prices, and terms agreed upon by both parties. A negotiated brief allows some flexibility for the media company to discuss issues and negotiate aspects of the project. A formal brief provides detailed information about the project goals without unnecessary details. An informal brief discusses the project verbally without a written document, allowing open discussion but risking lack of clear expectations. Communication of briefs is typically via email while file sharing platforms can also be used. Time management is important, and can be helped by a production schedule. Technical skills and experience levels needed vary depending on the size of the media company and complexity of the project.
Task one
A contractual brief sets clear expectations and guidelines for a media company to follow for a specific task. This includes prices and payment terms agreed upon by the client and media company. While it provides clarity on what the client wants, it could result in a heavy workload straining the media company.
An informal brief outlines the project verbally rather than through a written document, allowing open discussion between the client and media company. This gives the media company flexibility to provide input before finalizing the deal. However, it risks the media company declining tasks they see as too labor-intensive or missing details the client expected.
Gwl5 m
The document discusses factors that influence whether a film will be remade, including financial reasons, technological advancements, and social/political issues. Financially, remakes present lower risks than original films. Technologically, improvements in visual effects, audio quality, and distribution methods impact remakes. Socially, remakes may address issues like LGBT representation or political concerns that have changed since the original.
Magazine anaylsis's
The document analyzes the front covers of two magazines - Empire film magazine and Vibe music magazine - using Gutenberg's reading principles. For Empire, the use of a popular film poster appeals to its target audience of younger adults. While the magazine has a broad demographic, this cover specifically targets lower and middle class male readers. Vibe features the electronic artist Deadmau5, appealing to its target audience interested in urban and electronic music and culture. Both magazines effectively use design principles like prominent text and images to attract readers from the primary optical area to the terminal area according to how the eye reads.
Production diary
The document discusses the production of the author's short film for their final major project. Production went well overall, with the author managing to complete all shots on time. One issue was that the garage location had a lot of clutter that was difficult to hide or move. Another shoot took multiple hours but they were able to complete it in one day. There were some complications like preparing the camera and the author's directing skills being rusty, but improved over time. One actor also dropped out last minute, but a friend helped fill in. Overall, filming went quite well despite some challenges.
Script for pitch
The document provides guidelines for a final major project pitch consisting of 6 slides: Slide 1 introduces the presenter and their chosen media format and goals. Slide 2 provides a synopsis of their mystery/thriller idea and why they chose it. Slide 3 discusses what inspired the idea and links it to a similar short film. Slides 4-5 identify the target audience and how to attract them. Slide 6 outlines the planned production stages. The conclusion wraps up the pitch.
Final major projecgt risk assessment form
This document provides a template for conducting a risk assessment for a film production project. It lists potential hazards for different scenes, who may be harmed, existing risk controls, and a risk assessment level. Hazards addressed include tripping, cutting oneself, time pressure, running out of battery, dropping the camera, and falling down stairs. For each hazard, the document evaluates the likelihood and consequences of the risk according to a provided chart. Based on the risk level, further actions are identified such as having extra crew support to prevent falls or allocate extra time in case of going over schedule.
call sheet
This production call sheet summarizes the logistics of filming the movie "SanityAgainstReality" over two days at two locations. It details the shooting schedule and scenes to be filmed each day, contacts for those involved in the production, and a basic equipment and props list. Precautions are noted around utilizing private homes for filming and managing other potential risks. The goal is to efficiently allocate time and complete all necessary scenes within the scheduled filming windows.
Short film analysis 3
The short film uses effective cinematography and editing techniques to tell a science fiction story. Medium shots are used throughout to show both the protagonist and the environment as she explores the room she finds herself in. Close-ups express her emotions. Long shots establish a sense of isolation. A tracking shot at the end reveals her attempted escape was an illusion. The dark color scheme and advanced technology portrayed are conventions of the science fiction genre. The narrative follows a linear three-act structure as the protagonist first discovers her locked room, then attempts escape, only to find it was not possible.
Final major projecgt risk assessment form
This document provides a template for conducting a risk assessment for a film production project. It lists potential hazards for different scenes, who may be harmed, existing risk controls, and a risk assessment level. Hazards addressed include tripping, cutting oneself, time pressure, running out of battery, dropping the camera, and falling down stairs. For each hazard, the document evaluates the likelihood and consequences of the risk according to a provided chart. Based on the risk level, further actions are identified such as having extra crew support to prevent falls or allocate extra time in case of going over schedule.
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BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Music.docx
- 1. AdamGrundy There are manyconsiderationsthatgointothe processof formingan advertisement.Forexample, the style of howthe advertisgoing to be playedout.Thiscouldbe in the formof makingthe advert formal,thiswouldbe bestsuitedforadvertisementfromthe governmentasaninformal advertisementwouldbe seenasunprofessional intheirstandardsastheywouldbe tryingtoget theirpointacrossin a seriousmatterandusingan informal advertcouldbe seenasinformal.Asfor an informal advertisement,aproductioncompanycoulduse thisstyle of advertisingtogettheir pointacross as theywouldnotbe limitedunlikethe government.A goodexample of aninformal advertisementwouldbe the NandosadvertisementthatIreviewedasithas bothRacial Stereotypes and alsotriesto be funny,due tothisthe advertwouldalsobe seenasa comical advertisementasis intendedtobe funnytothe audience.Anothergoodexampleof apopularstyle of an advertwould be pastiche,thisisusuallyseenthroughcorporationsrecreatingoldadvertsinthe formof new ones whichwouldbe seenasa throughback to the youngercompany,anexample of apastiche advert wouldbe re-creatingacar advertin the same style of the olderadvertbutmixingupthe elementsto make the advertappear more modern.These are examplesthatare seenthroughoutthe radio commercial industryandthe reasonthatthese are commonthroughoutthe radioindustryisthat theyare successful andpromote andsell the productsuccessfullywhichwouldresultinproduction companiesfollowingsuit. Throughoutan advert,itwouldbe verylikelythatmusicwouldbe playedasa formof backingmusic that wouldgowell withthe advert.Whetheritbe popularmusicthatisenjoyedthroughoutthe radiostationor musicthat fitsthe style of the advert.It iscommonlyseenthroughoutthe advertisingindustrythoughforanadvertisementplaythe music,firsttheymustrequirethe permissiontouse the musicaswithoutthe permissionitwouldbe seenasbreakingcopyrightwhich isillegal.Toplaythe musicwithoutbreachingcopyright,the productioncompanymustacquire a license frombothPRSforMusic (Whichrepresentsthe Composers,WritersandMusicPublishers) and PPL(WhichrepresentsRecordCompaniesandPerfumers).Havingalicense withbothof these organisationswouldresultinthe productioncompanypayingtouse the piece of musicwhich would not be breakingcopyrightasyouare payingto the artistto use theirmusic. In the radioindustry,there issomethingknownasfair-use andthe sevensecondrule.Incopyright there isa concept of fairuse.Fair use setsoutcertainactionsthat may be carried out,but wouldnot normallybe regardedascopyrightinfringement.The ideabehindthisisthatif the copyrightlaw is seenastoo restrictive,itmaytheoreticallysuffocate freespeech.Fairuse isseenasan exceptionto the exclusive rightgrantedbythe copyrightholder,itisseenasa permitforthe use of copyrighted material withoutacquiringpermissionfromthe rightholders.Goodexamplesof Fairuse would include commentary,research,parodyandcriticism.Itisseenas“Fair Use” as longas there is sufficientacknowledgementtothe original author.The SevenSecondRuleonthe otherhandisin
- 2. AdamGrundy reference tothe practise of intentionallydelayingbroadcastof live material.Thisshortdelayisused to preventthe use of profanity orany otherformof undesirable materialfrommakingtoair.This can alsoinclude technical malfunctionssuchasthe presenter’smicrophone goingdeadoreven hearingthe presentercoughwhichwouldbe consideredasundesirable material.Thoughthere are manyother waysinstoppingprofanitythroughoutradio,anexample of thiscouldbe seenasthe bleepcensorwhichwouldprimarilybe playedoveracliponair as the delaywouldbe unavailable to use throughouta clip. It isbestfor a Music Producerto have theiroriginal andfull piece of musicasitwouldbe a creditto themso the advertiserwouldhave topaytowardsthe copyrightof the track. Using the track would alsobe usedasa formof promotionforthe produceras theirtrack wouldbe broadcastedtothe public,thiswouldalsobe afree formof promotionforthe produceras theywouldnothave to pay towardsthe advertbut wouldalsoreceive the royalties.Thoughif the advertiser decidednottouse the original piece and decidedtouse aremix, thiswouldresultinthe producernotreceivingthe full creditas the remix isnot the original piece thoughthe original producerwouldstillbe credited
- 3. AdamGrundy The music thatE6 Radiousesisn’tdefinedtoone particulargenre asyoucan see fromthe image above,thisisto try and satisfyasmanypeople aspossible as withinacollege thereisawide variety of people incollege andone genre wouldnotsatisfyeveryone. Asyoucan see the image above, there isa wide varietyof musicavailable tothe listenersof E6Radio,rangingfromrap to dance to rock so the musicavailable tosatisfyeveryone. The wayE6 radiostorestheirmusicisinternallyso onlystudentsinsidethe college wouldbe able tolistentothe music;thismeansthata studentat home wouldnotbe able to accessthe music.E6 Radiowas able to purchase the musicthroughthe internet,viawebsitessuchasbeatport,iTunesandanyother similarinternetmusicwebsite.