This radio advertisement analyzes a Nandos advertisement. It uses an informal and humorous tone to target young adults. It repeatedly says "It's Okay" in a jokey way to attract this audience. However, some elements like the exaggerated Latin American accent could be considered racist. Overall, the ad is effective at targeting its demographic through humor but risks offending some.

1. Radio Advert Analysis Sheets
Nandos AdvertisementAnalysis
Modern,Humorous,Relaxed,Repetition,SimpleandPersuasive.Byusingall of these termstheydid
well totry and persuade people toeatat Nandos. The overall message of thisadvertisementistotry
and influence ordirectpeople toeatat theirrestaurant“Nandos”.Theydothiswell because they
use the restaurant’sname consistentlyanduse the word“Cheeky”takenfromthe terma “Cheeky
Nandos”to attract a more youngadultaudience totheirrestaurant.Alsotheyselltheirrestaurant
well because theyuse anothertermwhichis“It’sOkay”andtheyuse thisrepeatedlythroughoutthe
whole advertisement.InmyopinionIthinkitwasa goodideato do thisbecause itkindof say’sto
the public“It’sOkay” to eatat our restaurantno matterwhat youlooklike orwhere youare fromin
kindof a humorousandcomedicway.Howeveritisalsoquite racist.Andthiscouldoffendsome
people butitcan also sell bettertopeople thatwouldof foundthatjoke quite funny.Ialsothinkthis
advertisementattractsa specificethnicgroupwhichcouldbe bothblackand white people.The type
of persontheyusedwasa young,male withaforeignaccent,sothe restaurantwill getmore
recognitionasa SouthernAmericanrestaurant.AlsobyusingaLatinAmericanaccentitmakesthe
advertevenmore humorousbecause people mightfindthe accentfunny.Howeveritisjusta
representationanditmightverywell be anactor beingpayedthatwas toldto doa LatinAmerican
accent.Alsothe tone of language usedinthisadvertisquite aJokey,informal tone of language andI
thinkthe producersof thisadvertdidthisbecause byusingthistone theymake it seemlike Nandos
isquite an enjoyableplace toeattowardsyoungadults,teenagersetc.Howeveragainitisjust
anotherrepresentationbyusingthistone of language toattract a demographicaudience totheir
restaurant.Alsoitwasquite an exaggeratedtone of voice to make the advertisementmore
humorousandto sell the restauranta lotbetterto the demographicaudience.The maintagline in
thisNandosadvertisementwas“It’sOkay”theyusedthistagline totalktothe demographicgroups
listeningtothisNandosadvertisement.Howevertheymade the “It’sOkay”quite informal basedoff
of the tone and accentof the LatinAmericanor actor puttingon an accentwhichwill be another
representation.The “It’sOkay”tag line inotherwordstellspeople “It’sOkaytogo to Nandos,no
matterwhat youlooklike evenif youhave amonobrow.The monobrow termwasexpressedinthe
advertwhenhe wastalkingabouthissisterand despite the factthismaybe slightlyracistitstill says
it isokayto eat at Nandos.The amountof timesthatthe companyname was mentionedisthree
times,bymentioningthe companyname consistentlyitgetsthe name inyourheadandit ismore
than likelyyouwon’tforgetbecause the advertisementisbothinformal andhumorous.Italsoisa
goodideato mentionNandosmultipletimesbecause peoplemightnotknow whatthe
advertisementispromotingdespite the factitisonly32 secondslong.Howeverpeople mightalso
pickit isa Nandosadvertwhentheyhearthe Spanish,Mexicanmusicandthe foreignaccentand
there are many more contributingfactorswithinthisadvertisementtotryand hintthat thisisa
Nandosadvertisementforpeople thatmayhave juststartedlistening.Unfortunatelythere wasno
contact detailsleftwithinthe Nandosadvertisement.One of the soundeffectsthatwere usedinthis
commercial advertisementforradio;basedonNandoswassalsadancingmusic.In myopinionthisis
quite stereotypical becauseitisreferringtopartof the culture of Spainwhichissalsadancingbut it
alsorelatestothe theme of the restaurant.Sotherefore onthe otherIdo thinkthiselementof the
advertisementworkswell.Secondlyanothersoundeffectthatwasusedinthiscommercial
advertisementwasaclassical guitarrapidlystrummingatthe very start of the advertisement(the

2. firstthingyouhear inthe 32 secondadvertisement).InmyopinionIthinkthissoundeffectwasused
well because itcatchesthe listener’sattentionstraightawaybyplayingquiteafurious,informal
soundat the start of the advertisement.The mainpurpose of thisadvertisementistotry and direct
or persuade people toeatNandosinaninformal way.Andinmy opinionitworkedbecauseitwas
veryhumorousandattracted the correct demographicaudience.Sotoconclude thistheydidattract
more people toeatat Nandosand thiswas the mainpurpose of the advertisementsoinotherwords
theydidsucceed.Toconclude all of this;I thinkthe advertworkedreallywell andonthe otherhand
I thinkitdidattract the righttarget demographicaudiencetowardsthere restaurantwhichis
teenagersandyoungadults.Itdidthisbecause itusedquite aninformal andcomedicvoice
representationof aLatin Americanperson’svoice.Theydidthisbecause thererestaurantNandosis
a SouthernAmericanthemedrestaurant.Howeverthisisdespitethe factthatsome of thingshe says
are slightlyracistasitmay offendLatinAmerican’setc.Andthisinmyopinionwasquite adownfall,
howeveritdidmake the advertmore comedicandwill of attractedthe target audience towards
there restaurant.Theydidthisbecause the demographicprofiletheyare attractingdon’ttake much
notice inracist jokesandjustlaughaboutit. Soon the other handit didworkverywell inthere
commercial advertisement.Overall Ithinkthe advertworkedwell formultiplereasonsbutthere
were alsosome minordisadvantageswhichIshortlyexplainedbefore,sotoconclude itworkedwell
on commercial radioandattractedthe correct demographicprofile oraudience. Andjustone more
thingtheywill have tochoose the correct commercial radiostationthatattracts roughlythe same
audience soitworksa lot betterandso theyhave a betterchance of directingpeople totheir
restaurantNandos.
Canon AdvertisementAnalysis
ThisCanon commercial advertisementusedmultipletypesof styleswithintheiradvertisementsuch
as; Informal,Factual,Persuasive,ModernandSeductive style.Byusingall of these typesof stylesin
there commercial radioadvertisementitwill become aquicksuccessandmightmore than well sell
the product quite quickly.Due tothingssuchasvoice overs,soundeffectsetc.Butoverall Idothink
the mainstyle of thisadvertis fairlyinstructiveforthere are multipleamountsof instructionsgiven
inthe advertisement.The overall message of thisadvertisementistodirectpeople intobuying
Canoncameras byusingquite seductive voicesinpartsof thisCanoncommercial advertisement.
Alsotheyare tryingto instructpeople inaformal way onhow to take highqualityphotossoyoucan
capture a greattimeswithyourfamilyetc.Theytryto give the overall message totheiraudienceby
usingto maindifferenttypesof styleswhichare;Informal speechandformal speech.Howevernot
onlydo theyuse speechtosell theirproductwell theyalsouse specificcaptionswithinthe
commercial advertisementwhichis“YouCan”this captionfrommy knowledge isquite clearly
representingthe name Canonwithinthe advertisementandthiscaptionthatI spottedwasonly
mentionedonce,butonthe otherhandit wasclearlysaidandmost the viewerswouldhave picked
it up.So therefore thiswouldhave soldthe Canoncameraa bitbetterby includingthissmall
element.AlsoIthinkthatthisadvertwas mainlyaimedatfamily’sbutmore thanlikelyaimedatthe
meninthe familybecause asastereotype theyare more intogadgetsetc.Inmy conclusionIthere
overall message soldthe productwell.Inthisparticularcommercial advertisementtryingtosell
Canoncameras theyuse to voicesone Male andone Female,andmypersonal opinionIthinkthey
bothsoundBritishdespite the editingontheirvoices.Alsotheymanagedtoseparate bothof their
voicesquite logicallybecausetheyusedthe Male voice togive the instructionsonhow to take great
qualitypicturesthatyouwill cherishforeveratChristmastime withyourfamily.Thisisagood

3. knowledgeable ideabecause itisrepresentingthe stereotype thatmenare intoall technologysuch
as Canoncameras. Andtheyused the Female voice tofinishof the jobif youlike andtryand
influencetobuya Canoncamera evenmore.Now the female voice wasclearlyeditedasitsounded
like she wastalkingonthe phone toall of the listeners.Hervoice wasalsoquite seductive so in
otherwordsshe was kindhintingatthe menand tellingthemtobuythe Canoncamera,it is
advertising.AlsoIfiguredthatthe womanspeakingalsohada Non-regional accent.The tone of
language usedinthiscommercial advertisementforCanonwasmultiple tonessuchas
Conversational andInstructive tones;andall of these tonesof languageswere usedforspecific
reasons.One of the reasonswhytheyusedquite aconversationtone inthere advertisementis
because Ithinktheywanteditto feel like the peopleinthe advertisementwere speakingdirectlyto
youand no-one else sotheyhave yourfull attentionthroughoutthe entireadvertisement.Bydoing
thisI’mprettythe producerswouldhave knownthatyouwill notstoplisteningtothisadvertisement
because itcatchesyour attentionstraightawayinan informal wayif youwill.Andthe advantagesof
thisare that fromthisadvertisementyouare more thanlikelytostartdebatingonwhetherif you
wantto buy a Canoncamera. SecondlyIam goingto talkto youabout the secondtone of language
that theyusedinthisadvertisementwhichisa;instructive tone of language.Theyusedthistone
because theywantedyoutogeta brief tutorial onhow to take highqualityphotographsaround
Christmastime.By usingbothof these tonesof languagestheymade theircommercial
advertisementagreatsuccessand inmy opinion|Ithinktheywouldhave soldafairamountof
Canoncameras because of thisadvertisement.WithinthisadvertisementIwasonlyable topick out
one tag line thatI pickedroughlycomingtothe endof the commercial advertisement.Andthistag
line was“You Can”,now frommy knowledgeIthinkthatthe tag line “YouCan” is representing
Canoncameras because the word“Can” completesthe majority of the wordCanon.InmyopinionI
thinktheyusedthistagline well becauseitwasa representationof the camera,sothison the other
handwas quite a knowledgeable quotationtheyused. Withinthiscommercial advertisementthe
companyname was mentionedquite afew timesandthe endtotal amountwas3 times.Ithinkthey
mentionedthe companyname Canonquite afew timesjusttogetitintoto the listener’sheadthat
theyare tryingto sell youaCanon camerafor Christmasmaybe asa presentforsomeone inthat
specificpersonsfamily.Alsoinsteadof usingthe name Canonconsistentlytheycame upwitha
tagline representingthe companyname Canonwhichwas“You Can”. In thisspecificCanon
commercial advertisementforAbsolute Radiothere wassome contactdetailsmentionedwithinthis
advertisement.The contactdetailstheyleftwasawebaddressthat the publiccouldfollow towina
Canoncamera aroundChristmastime.Thiswebaddressinthisadvertisementwasalsospokenby
the female voice comingto the endof the commercial advertisement.Ithinkthe CanonCompany
was alsobeingfairlyoptimisticwhentheydecidedtogive awayafree camerawiththe hope that if
theydidnot wintheywill goandthenbuya Canoncamera. One of the mainsoundeffects I
managedto pickup duringthiscommercial advertisementbasedonCanoncamerasforAbsolute
Radiois the editingonthe female’svoice over.Iknow thisbecause theymade itsoundlikeshe was
talkingtosomeone overthe phone inquite aseductive wayto tryand make anyone listeningto
purchase Canoncameras.I thinkthissoundeffectwasusedwell because itkindof seducedthe Men
as an example intobuyingCanoncameras.Anothertwosoundeffectsthatwere usedinthisspecific
commercial advertisement were sleighbellsandanelectricguitar.Theyusedthe slaybell jingle
soundeffectinthisadvertisementbecause Ithinktheywantedthereadvertisementtogetas close
to the Christmastheme aspossible.Bydoingthistheyaddedthe seasonaleffectso the advertmight
geta bitmore fame.AndthirdlyIthinktheyuseda stereotype whenaddinginthe electricguitar

4. thrumreferringtothe stereotype thatmostmenare intorock or guitarsetc.In my conclusionall of
the soundeffectswere usedwell when representingthe time of the yearetc.The mainpurpose of
thisparticularadvertisementisall aboutsalesasitis alsotryingto promote Canoncamerasinthe
hope that people will be inquite adilemmaonwhetherornotto buy a Canoncamera from one of
theirstoresor online.Ithinkthiswasa goodsuccessbecause theypromotedthere productwellby
usingspecifictonesof language’sanddifferentformsof speechthroughoutthe entire
advertisement.Soyesonthe otherhandI do believethatall of producersachievedtheirmain
purpose of the advertisementasIthinktheypromotedCanoncameraswell onthisadvertisement.
In myopinionIthinkthat thisadvertisementwasverywellcreatedbythe producersasitmatches
the seasonitwas releasedinand itisalso appealingtomake anaudience byusingagood amountof
style’sinthere radioadvertisementthatIstatedabove inthe firstbox.I do thinkthiscommercial
advertisementgotfame inmultiple differentwayssuchas some of the tag linestheyused;“You
Can”. But I thinkthe maincontributingfactorthatwonit overfor the Canonadvertisementwasthe
flirtyfemale voice overthe phone inaseductive way.Toconclude thisIdo thinkif theydidnot
include the femalevoice oversome of the Menas an example mightnothave tookthatmuch
interestintothisspecificseasonalCanonadvertisementdespiteall the othercontributingfactors.
But overall Ithinkthisadvertisementworkedreallywell andpromotedCanoncamerasina
professionalbutinformal way.
Sainsbury’sAdvertisementAnalysis
WithinthisSainsbury’scommercial advertisementforradioInoticeda total amountof three
differenttypesof style’susedinthisadvertandtheywere;Simple,Informal,Factual.Ibelievethis
because itwas veryfactual whentellingthe listenershow tocooka beef roastingjoint.Ireconthey
useda simple style basedonthe demographicaudience theywere attractingtocome andshopat
Sainsbury’sandthere audience wasmore thanlikelymiddle agedMomsthat mightwantto cook
somethingfortheirfamilyasanexample. The overall message of thisadvertisementwastryingto
attract middle aged,workingMomstoshopat Sainsbury’s.InmyopinionIbelievetheygave the
overall message well totheirintendeddemographicaudience becausetheyusedthe stereotypical
stylesIexpectedthemtouse forparticularcommercial advertisementbecauseitwasattractinga
middle agedaudienceandtheyuse quite calmandrelaxingmusicinthe backgroundasthe woman
was speaking.Ialsothinkthattheydida representationof aworkingMom voice over,bydoingthis
if there predictedaudience islisteningtothisinparticularcommercial radioadvertisementthe
demographicaudiencewillhave full focusbecause itissomeone talkingdirectlytotheminthe same
demographicaudienceprofile.Alsowhile tryingtogive the overallmessagetotheirattracted
demographicaudiencetheymanagedtouse arepetitionwiththe specificword“Here’s”theyused
thiswordat the verystart of the advertisementandthenagainlateronwithinthe commercial
advertisementforradio.Toconclude thisIbelieve theygave the overall message totheir
demographicina good,simple manorandinmy opiniontheywouldhave attractedmore people to
shopat Sainsbury’s.Throughoutthisentirecommercial advertisementforradiotheyonlymanaged
to use one voice andin waysthiscan bringadvantagesand disadvantagesdependingonthe specific
demographicaudienceprofile theyare attracting.The voice that wasrecordedandusedin this
commercial advertisementsoundedlike aBritish,regionalaccent.Ithinktheydidthisbecause
Sainsbury’sisoriginallyfoundedinthe UK,so it wasa logical ideatouse a British,regional,female
voice withinthe Sainsbury’sadvertisement.Ithinktheyalsousedamiddle agedfemale voice
because thatwas there overall intendeddemographicaudience profiletheywantedtoattractto

5. theirSainsbury’ssupermarketstore.The type of tone of language thatwasspokenbythe British,
regional,middle agedfemale wasquite aconversational,informativetone of language thisis
because she managedtoprovide useful informationabout;how tocookit foryour familyetc.She
alsomade it quite conversational whenaboutthe jointasanexample andshe alsostartedtotalk
aboutthe store theywere promotingcalledSainsbury’s.Soasyoucan see she pickeda few different
topicsto talkabout to make the commercial advertisementforradioquite conversationalwiththe
publiclisteningonthe otherside receivingthe radiosignalsthattheyare distributing.Idonotrecall
any tag linesbeingusedwithinthissimple,informative commercial advertisementbutIdidrealize a
repetitivewordbeingrepeatedintwodifferentshortsimplesentenceswhichwere;“Here’sthe
deal”and “Here’sthe idea”.These twoshortsentenceswasusedwell inthisspecificcommercial
advertisementbecausethe firstsentence caughtthere attentionalmostimmediatelysotheywere
interested.Andfurthermore the secondshortsentence wasthe beginningonhow tocook a beef
roast jointforyour familyetc.Infact the productand companyname was actuallybothmentioned
inthiscommercial advertisementforradioandin myopinionIthinkthiscouldbringmany
advantagesandalsopromote the store and the productsa lotbetter.Firstof all,the productthey
were tryingtopromote inthisadvertisementiscalledabeef roastjointandthisproductwas
mentionedatotal amountof three timessothison the otherhand wasquite repetitive.And
secondlythe companyname “Sainsbury’swhichwasmentionedatotal amountof two timeswithin
the advertisementsoagainthiswasalsoquite repetitive.Ibelieve there are multiple reasonswhy
theymighthave wishedforitto have beenrepeatedbutIthinkthe mainreasonwasif anyone might
have startedlisteninginabitlate theywouldknow whatcompanyitispromotingas well asthe
product.Unfortunatelythere wasnocontact detailsleftwithinthiscommercial advertisementfor
radio.Howevertheydidleave alittle commentatthe endof the advertisementwhichtoldthe
people listening“Subjecttoavailability,largerstoresonly”andasalwayswhile she wassayingthis
theyeditedthe voice overbyspeedingitup.Comparedto the othertwoanalysissheetsthatIhave
done thisdoesnothave an as heavyamountof musicor soundeffectsusedinthiscommercial
advertisementforradio.Ithinkthisisbecause theywantedthisadvertisementtobe quite relaxing
and calmso the demographicaudience profilewouldnotlose focus,because itwasthe rightmusic
to playfor thisdemographicaudience profile.The musicthatwasplayeddidnotstart at the very
start of the advertisementitplayedshortlyaftershe completedherfirstline.Andthismusic
soundtrackthenlastedtill the endof the advertisement.Where thentheyeventuallyusedasound
effectonthe woman’svoice atthe end whentheyspeededitup,like Imentionedinthe box above.
The main purpose of thisinparticularcommercial advertisementisall aboutsalesandspecial offer
as theytry to promote there store Sainsbury’s.InotherIthinktheydidachieve the=re mainpurpose
of thisadvertisementfortheytopromote at leastone of theirproductswell aswell astheir store
Sainsbury’s.AndIalsothinkthatwhentheywastryingto achieve the mainpurpose of their
advertisementthe promotionlevel couldhave beennobetterbecause theypromotedtherestore
amazinglytowardsthere demographicaudience profiletheywantedtoattractto theirstore
Sainsbury’s. Inmyoverall opinionIthinkthiscommercial advertisementforradioworkedwell
towardsitsintendeddemographicaudience profile.Ithinkthisbecause theynearenoughdid
everythingrightsuchasthe correct soundtrack, voice overetc.AlsoI thinkitworkedinthe manor
of themusinga repetitionof the companyandproductname.Thisworkedwell because everytime
theymentionitIbelieve theydrove there demographicaudienceabitclosereachtime they
mentionSainsbury’sof the beef roastjoint.Toconclude thisoutof the othertwo analysissheets
that I have analysedIbelieve thisone workedthe besttowardsit’sintendeddemographicaudience

6. profile because all threeof themhave averydifferentvariety onwhichdemographicaudience
profile theyare tryingtoattract to theirstore,supermarketetc.