SlideShare a Scribd company logo
AgencyProfile//2013//www.thinkschedio.com
Whatthehellis ?
We’reabunchofkidschanging
thewaybrandsandconsumers
interact.
AgencyProfile//2013//www.thinkschedio.com
WithSchédio,advertisingis
morethanjustadvertising.
Everycompanyrunsbyasetofbeliefswhichmakesthatcompanyfailorsuc-
ceed.Webelievethatgreatadvertisingmakestheworldabetterplace.Webe-
lievethatadvertisingshouldbemorethanjustaform ofcommunication--it
shouldbeaformofbuildingarelationship.
 
Thereissomuchbadadvertisingintheworldthatadvertisingitselfbecamea
negativethingthatpeoplewanttoavoid.That'swhypeoplechangechannels
duringthecommercialbreaks,choosetopay$4amonthforafreeservicelike
Pandoratogetridsoftheadsanddownloadad-removingpluginsfortheirinter-
netbrowser.Badadvertising.Advertisingwhichmakespeoplefeellikethey're
constantlyhavingthingstheydon'tneedshoveddowntheirthroats.
 
Advertisingneedstohaveaparadigmshift.Weneedtogobacktothefoundation
ofbusiness.Thinkbacktothefirstconsumerbusinesses.Thefamily-rundiners,
thesmallindependentclothesmakers,themenandwomenwholaidthefounda-
tionformodernbusiness.Businessbackinthedaywasaboutrelationships--of
courseyoualwaysneedgreatproductstobuildagreatbusiness,buttherela-
tionshipwithyourcustomersbackthenwaspersonal.Yourcustomersknewyou
andyouknewthem--youhadarelationshipwiththemthatentisedthemtokeep
comingback.
 
Ofcourse,weknow that'simpossibleintoday'sbusinessenvironment.You
cannotexpecttheCEOofafast-foodchainthatservesmillionsofpeopleevery-
```````````````````````````````````````daytogoandbuildarelationshipwitheachandeverysingle
````````````````````````````````````oneoftheircustomers.That’ssilly.Butthat'swhereadvertising
```````````````````````````````````````````comesin.Abrandhasapersonalityandthatiswhatyour
````````````````````````````````````````````````customersbuildarealtionshipwith.Andtheirmodeof
``````````````````````````````````````````````````interactionisadvertising.
 
``````````````````````````````````````````````````````````````````````````````````````````````````````````Peoplewanttwothingsfrom theworld.Valueand
``````````````````````````````````````````````````````entertainment.Ifyoucanprovideeitheroneofthem
````````````````````````````````````````````toyourcustomer,you'renotgoingtolosethem.
AgencyProfile//2013//www.thinkschedio.com
Schédiohasbeenabletoperform
morethanwhatwe'veexpected
them tobe.Theyhavebroughtout
someinnovativeideasthatwe
couldn'thaveeverthoughtof.
SiddharthaUmashanker,DirectorofMarketing&
Communication-India,Accor
“
AgencyProfile//2013//www.thinkschedio.com
Asafull-serviceadvertising
agency,Schédiohasthe
resourcesanddomainexpertise
todeliveryourbrandtoyour
customersseamlesslyacross
multipleplatforms.
PEOPLEJUDGEBOOKSBYCOVERS
Let'sfaceit.Weallsaythaywedon'tjudge
booksbycovers,butwedo.Andweknowit.
That'showpeoplejudgeyourbrandaswell.
 
WWe offer amazing branding, advertising
(duh!)andsocialmediaservicesthatgive
yourbrandthedistinctlook(cover)itde-
serves.
BEYONDTRADITIONALMEDIA
Billboardsandmagazinesaregreat.Welove
makingprintads.Buttherecanbemoreex-
citingwaystoreachouttoyourprospective
customers.
 
Weidentifyexcitingwaysforyourbrandto
reachouttoprospectivecustomersthaten-
gagesandconvertsthemintocustomers.
THEWORLD'SBIGGESTPLAYGROUNDS
Mobileandsocialmediahavetakenoverour
lives.Thereisnodoubtthatthesetwoplat-
formsareamazingwaysforbrandstointer-
actwiththeircustomers.
 
Webringtolifeamazingmobileandsocial
conceptsthatenableyourbrandtoreachout
toyourcustomersonaveryengaginglevel.
AgencyProfile//2013//www.thinkschedio.com
SincethetimeSchédiohasbeen
handingoursocialmedia
marketing,wehaveseenhuge
improvementinourbusiness.
MohammedShoeb,GeneralManager,Novotel
Visakhapatnam VarunBeach
“
AgencyProfile//2013//www.thinkschedio.com
Some(Kickass)
Samples
Brand:LeClubAccorhotels
Client:Accor
AgencyProfile//2013//www.thinkschedio.com
Brand:NovotelHotels
Client:Accor
AgencyProfile//2013//www.thinkschedio.com
Brand:ibisHotels
Client:Accor
AgencyProfile//2013//www.thinkschedio.com
Brand:ibisHotels
Client:Accor
AgencyProfile//2013//www.thinkschedio.com
Brand:Tilt
Client:ALP
AgencyProfile//2013//www.thinkschedio.com
Checkouttheexcitingoutdoor
&socialmediacampaignswedid
atwww.thinkschedio.com
AgencyProfile//2013//www.thinkschedio.com
Thanksfor reading!
Seeya!
AgencyProfile//2013//www.thinkschedio.com

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Schédio - Agency Profile - 2013