This document is focused on The AA advert, it talks about the difference between print, audio and visual adverts with additional information on the awards the ad has won as well as its creative team behind the process of creating the memorable advert
Dental TV ads are a high-risk dental marekting medium. Before investing your time & your marketing budget on this medium, make sure to do your homework!
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This document highlights all my clips that I have recorded, how long they are, the file name and format, as well as this, it explains what the idea behind the shot
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
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It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
1. AudioAdvertising –Media
Max Cheshire
15/03/18
The AA ‘Babyroute’ – Thisis the advertthat I will be lookingat,thisincludesthe radio,printandTV
advert.
PersonallyIfeel the aimof thiscampaignwastobring smilesto people’s facesinasituationwhere
people certainlydonotsmile.The AA are knownforprovidingatrustedroad service,thisadvert
showsthat youdo notneedto panicwhenyousee a lightflashinyourcar, youjustneedtokeepa
positive mind-set,verysimilartothe little girl inthe car.
Thisadvertwas ratednumber7 inthe top 10 advertsof 2017 by online newssource ‘Campaign’The
agencyusedto create the radio advertwasAdamand Eve/DDB,it wasproducedbyLouise
Richardsonwhoalsoproducedthe TV advert.Althoughthe same producer wasused,the creative
agencyusedfor the TV AdvertwasCarat UK, theyare a Britishcompanywhohave collaboratedwith
companiessuchas Kellogg’s,Pimm’sandAdidas.
At £10millionthe advertwasbyno meanscheap,however the greatsuccessof the ad wouldsee
people paytojoinupto the AA and revenue wouldbe generatedinthatway.
The target audience of thiscampaignwouldbe anyone fromthe age of 17 up, thisisthe age were
youare legal todrive.Youcould alsoargue that thisadvertistargetedtowardspeople whowould
be rankedanywhere betweenC2andA, thisisbecause breakdowncoverfromaewell established
brand like the AA issomethingthatcouldpotentiallybe seenasasort of luxury.Sayingthis, thatis
an extremelywide range of people. Aswe cansee fromthe visualsof the AD,the 2 menseenlookas
theywouldbe intheirlate 30’s early40’s. This wouldillustrate thatthisage range of driversare
more targetedforthisad, and youcouldalso suggestthatthere isa sense of vicarious feelingwith
the olderdriversastheymay have experiencedtheirdaughteror son outrageouslysinginginthe
back of the car. As the AA is an extremelywell knownandhighprofile brandthathasprovidedthe
same service formanyyearsthere isgoingto be an extremelydiverserange whenlookingatthe $CS
and NRSScale.“The Resigned”wouldmostcertainlybe memberof the AA andwouldbe greatly
appealedbythisad.The use of the DollyPartonsoundtrack wouldgrab someone’sattention
straightaway,especiallyif theywere “resigned”astypicallythese peopleare the oldergeneration.
Notonlywoldthere be “the resigned”group,Ifeel thatthere are definitelyalotof people who
wouldbe associatedwiththe “mainstream”group,Isaythisbecause the AA are the mostwell know
and reliable roadservice inBritain,whendriversare lookingforbreakdowncovertheywilllookto
see whoisconsideredthe bestwhichisthe AA.
Whenwatchingthe advert, youcan’t helpbutsmile/laughatthe little girl belting outDollyParton,
thisrepresentsthe advertasverycomedic,notonlythis.Itmakesthe advertmemorable forpeople.
The USP isone hundredpercentthe factan extremelyyounggirl issingingsuchanoldschool song
by someone whothislittle girl shouldn’tknow.Thisjuxtapositioncreatesquite asweetimage thatis
extremelymemorable andthatmakesthisadvertgreat.
2. AudioAdvertising –Media
Max Cheshire
15/03/18
BillboardAD
Directorof Photography,AntonioPaladino shot
thisfor the AA,theywere promoting the factthat
the AA are able to be withyou,or at leasttryand getyou back on the roadswithin30 minutes. The
similarityof the printandTV advertdoesa greatjobin reinforcingthe campaignmessage.Digital
printads do nothave the ‘AA’logoonthe adverthoweverIfeel thatthe successof the advertmakes
it recognisableanyway.The colouryellow isusedonthe microphone asthatisthe dominantcolour
withinthe AA branding. The Billboardhasthe AA logo,thisisbecause whendrivingpasta signits
difficulttocapture all the informationitistryingtoillustrate,howeverwhenonadigital platformy
oar able t lookat the image for longerwhichbythenyouwouldhave realisedthatitisthe singing
babyform the AA advert.
AudioVisual
PersonallyIfeel thatthe audiovisual
advertwe see here Isthe mosteffective
and beneficial wayof advertising.The
videowasa bighit onthe internetdue to
the conceptual ideaof someone soyoung
singingsucha classicsong.Thismakesthe
adverta lot more memorable this
technique of advertisingmakesitmore
engaging,Interdepence isshownbetween
all ads. We can see asthe same childis
usedinthe visual adverts,howeverwithin
the TV advertthere isno voiceover,inthe radioadvertthere isavoice over.Thisisslightlyconfusing
whentryingtorelate to eachadvert.I feel avoice overwouldhave beenhelpfulduringthe TV
advertas it wouldtell more of astory and alsoconveya strongermessage of whatistryingto be
advertised.
RadioAdvert
Somethingthatisinterestingwiththe radioadvertisthatthere isno voice overuntil 11 secondsin.
Thisis done because theywill be hopingyourecognise the advertpurelyfromthe song,whichyou
would’ve seenfromthe hugelypopularTV advert.
Startingthe voice overwiththe name of the companyallowsthe audience memberswhohaven’t
clockedwhichcompanythisisa chance to catch up and findoutmore aboutwhat isbeing
advertised.Openingandclosinganadvertwiththe companyname purelyreinforcesthe points
3. AudioAdvertising –Media
Max Cheshire
15/03/18
made withinthe advert.The use of a friendlyandapproachable voice hopefullyillustratestothe
target audience thatthe service providedbythe AA isexactlythat,friendlyandapproachable.
LEGAL AND ETHICAL ISSUES
(Before an advert can be aired, it must comply with the BCAP Code and be approved by the broadcasters)
MONEY – SECTION 3.12
“Advertsmustnot mislead;thisisdone byexaggeratingthe capabilityorperformance of aproduct
or service”
In the respectof the advert,this meansthe aa muststickto what they’re advertising,if theydonot
stickto what theyare advertisingitwill be seenasfalse advertisingandthiswill givethe companya
verybad reputation.
HEALTH ANDSAFETY – SECTION 4.4
"Advertisementsmustnotinclude material thatislikelytocondone orencourage behaviourthat
prejudiceshealthorsafety."
The creative teamCarat UK wouldhadto have made sure that there wasno rational orreckless
drivingwithinthe advert,thiswouldportrayafalse image
