This document outlines a social media marketing strategy for an independent documentary production. It will rely heavily on promotion through Facebook, Twitter, and Instagram to appeal to its target audience and increase wider publicity. The producers will interact directly with viewers through Q&As on social media. Social media allows promotion of posters and ads, and publicity for screening dates and locations. Hashtags and retweets on Twitter could help the production gain popularity and recognition from exhibitors. Blogs, magazines, and film festivals are also mentioned as potential platforms for publicity and reviews.