The document describes the AIDA model for marketing campaigns. It discusses using various media platforms like radio, social media, magazines, and competitions to create awareness of a new film. It suggests updating social media with news and behind-the-scenes content to generate interest. Adding specific details like the film's release date can help develop desire among the audience. Providing extensive information allows the audience to take action by purchasing tickets to see the film.

1. 
AIDA SCALE

2. Awareness
 In the first step of the AIDA model, we will create
awareness for our campaign as we will advertise our
product in different media platform, for example
releasing our radio advert on Radio X and Absolute
Radio where widen the audience as well as attracting
the target audience. On the other hand we can
publish our film poster on social media/web2.0 with
videos such as behind the scenes, which could create
awareness by the hype from social media , as our
primary audience are young and millennials, so that
they are more likely to be digital natives. Moreover,
we will advertise our poster on related magazine for
example drama magazine, therefore it will be effective
to gain awareness from the primary and secondary
audience.

3. Interest
 To making the audience to feel interest to our film, we
can update the social media and web2.0 for any news,
we can also give ticket away by holding different
competition for example drama competition at drama
school in London and asking related question in our
radio advert where the product can interact with the
audience as well as allowing audience to participate,
therefore audience can build interest. Moreover we
could add other information for example other social
page (Twitter/Instagram/Snapchat),so that it provides
a wider platform for the audience to discover the film

4. Desire
 Desire is when the customers develop a favourable
disposition toward the brand. Once we make the
audience to feel interest on the product, we will need to
get them to see what's possible for them. Therefore to
be able to address more information to our audience,
we could add for detail about the film for example the
release date. As we have said “Being screened in the
selected independent cinema now” on the radio advert,
which is not specific enough for the audience so that
adding the release date on the poster and radio advert
allows audience to get more information which could
lead purchasing the product.

5. ACTION
 Action is when the customers for a purchase
intention, engage in trial or make a purchase. I think
this is particularly crucial for the whole AIDA scale,
therefore we will need to give out as much as
information to the audience, so that it allows them
to purchase the film.