There are two main types of research: quantitative and qualitative. Quantitative research uses numerical data and statistics to understand things like popularity, while qualitative research explores people's opinions and perspectives through open-ended questions. Primary research involves collecting your own original data through methods like interviews or surveys, while secondary research analyzes existing data from other sources. Demographic and psychographic research categorize people by attributes like age, gender, beliefs and lifestyle to identify appropriate target audiences. Proper research is essential for media projects to develop high quality products that appeal to target markets and ensure financial viability.

2. TYPES OF RESEARCH
There are two different types of research, one being Quantitative. Quantitative research is based
mostly on numbers and figure. It analyses and interprets numerical data and measurable facts. The
data is mostly presented in tables or graphs. For example, if I was to make a documentary.
Research is very important in media scenarios. It helps in many ways and saves a lot of time
whatever the situation. With research you get to gain knowledge on you’re product; how to sell
you’re product, improve and whom to distribute you’re product. So research helps a lot in timings
and outcomes For example, a film producer may check many different actors during auditions to
see who may be perfect for when it comes to production aspects.

3. QUANTITATIVE RESEARCH
Quantitative research in film may show what genre is more popular and favoured by target
audiences regarding rating of other films. For example if a there was a movie producer,
during pre production he will conduct a questionnaire to see what majority of people enjoy
what genre. So maybe with a 100 people only 30 people would enjoy thrillers, so you might
go for producing a comedy film which Is favoured by 70 people.
Pros:
Less time consuming as answer is straight forward (Yes/No).
May be anonymous when dealing with sensitive topics.
Trusted set of statistics.
Cons:
Answer is limited, no reasons for answer.
Can be costly (as you may need participants).

4. QUALITATIVE
Qualitative research is research based on peoples opinions, attitude, hard facts and views. In this
way you get a better prospective of you’re target audience with why? For example a radio hosts may
ask his viewers their personal genre in music and why? In this way you get a more in depth and brief
answer. Such as I enjoy Hip Hop music because I find the beats and lyrics very interesting and
relatable. In this why you also gain more knowledge over you’re statistics from quantitative
research.
Pros:
Topics more in depth and detailed (Why?).
Less expensive.
Reliable.
Cons:
Not enough people asked.
Time consuming.

5. METHODS OF RESEARCH
Primary: Primary research is where one conducts his/her own research. This may include self
conducting questionnaires and interviews from a personal investigation. It is similar to qualitative
research in a way. For example, if an author was to write an autobiography, he/she would go and
interview that person collecting data and information by themselves.
Pros:
Provides accurate info (reliable).
Latest information.
Questions aim directly at subject/object/audience.
Cons:
Time consuming.
Risk of bias information.
Can be usable if compared to backup data.

6. SECONDARY RESEARCH
Secondary: Secondary research is when you use others existing data to help you with you’re primary
research or compare it with. It is mainly research which others have already investigated regarding if
it relates to what you are researching. However you can not call it you’re own work as you may be
sued. This may be done by reports by other businesses within you’re industry etc. A great example is
if a documenter was to make an autobiography on a person, he would read an autobiography book
based on that person or use the internet to study him/her.
Pros:
No cost as its free.
Less time consuming.
Cons:
Data may be expired .
May be inaccurate.
Not specific for you’re needs.

7. PURPOSE OF RESEARCH
The purpose of research is in order to make you’re product as best as can
be. You are accessible to learn from other peoples mistakes by correcting
them gaining knowledge to whom you’re product is best suitable for. For
instance you’re target audience. You want to be able to know all their
desires as at the end of the day you want to get you’re moneys worth. This
can be done by demo graphing and psych graphing.

8. DEMOGRAPHICDemographics is when again used in media you group people based on their physical stuff such as
age, gender, ethnicity and job. Demographics have mainly been based on sex and has been common
amongst products such as clothing, magazines and cosmetics within the market. So if a magazine
company was to release a gaming magazine, they would end up targeting a male audience ages 12+.
This is as 90 % of gamers or games mentioned in the magazine will be played by 12+ boys. The ages
also depend on the games so if it was to be Grand theft Auto 5, it will be a 18+ magazine still male or
both.
Pros:
1. Better variety within
the groups.
2. Creates more individual
groups rather than
overlapping.
Cons:
1. If people feel like they
fit in more than one
group, they can still
overlap groups.

9. PSYCHOGRAPHIC
Psychographic analysis is when you categories people in groups based on beliefs and opinions. This may also
be based on characteristics, social class (High/middle/low) or even lifestyle. This helps with the assumption of
the types of products you want to aim at (specific target audience). This reflects on the audiences and makes
you’re product strong. For instance a huge company such as Apple have created the new MacBook Pro. This
device would be suitable to high/middle class people as they are more likely to afford one. Especially people
in Hollywood as a MacBook is best created for editing and/or creating music along with other creative
features.
Pros:
1. Information is
easily
Accessible.
Cons:
1. Newer less
traditional jobs
are hard to fit
in.

10. MARKET AND ADVERTISING
The media industry is huge! So in order to be the best, you got to beat the best. You are going to have to
make sure you’re product is different and unique amongst the other similar products. For example, if I was
going to make a new smartphone brand, I will make sure I learn from the other products mistakes and over
come them. I will try to include features other smartphones probably won’t have. How will I do this? I will
simply study all popular smartphones today such as iPhones and Samsung. I will review their advantages and
disadvantages and maybe use them personally until I make my own notes on how to improve and develop my
own. The next major thing will be advertising my product to my target audience. Firstly smartphones are used
by a lot of teenagers mostly and they socialize a lot. So in order for me to attract my audience as much as
possible, I will advertise my product on social media sites and application. This may include YouTube,
Instagram and/or Facebook. Yet if my smartphone was for use of businessmen, I will advertise my product on
the newspapers as majority of business men such as 40 years of age+ read newspapers daily.

11. VIABILITY
Viability is very important as you are aware of you’re resources and how to use them. For example, a movie
producer would get a certain amount of money for him/her to use for mostly production and post-
production. This money gives the producer a fixed budget which is helpful in many ways. The money is mainly
used for technological resources such as cameras, editing software's, special effects and more such as studio
hiring. This is why cost is important as you plan everything what you’re provided with. Especially with a
movie, you have to make sure you don’t spend too much in order to get you’re money’s worth. For example if
u spend £12 million on a certain movie and after the release you only make £19 million, its really not a lot of
profit as you must also pay the actors, directors and the whole cast and crew. Budgets are typically broken
down into physical production and prints and advertising budgets. A physical budget would be everything
involved in getting a movie produced. Executives, talent, crew, equipment, studio hire, location fees and
consumables to name a few. Yet money is also spent a lot on advertising such as adverts, posters and even
trailers. You need to promote
you’re movie in order to
catch more of the target
audiences attention in
order for them to pay to
watch the movie so that it
is not a flop and you don’t
loose money